New York State Office of Alcoholism & Substance Abuse Services Addiction Services for Prevention, Treatment, Recovery

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1 New York State Office of Alcoholism & Substance Abuse Services Addiction Services for Prevention, Treatment, Recovery David A. Paterson, Governor Karen M. Carpenter-Palumbo, Commissioner OASAS/Enforcing Underage Drinking Laws 2008 Request for Proposals Parents Who Host Lose the Most: Don t be a Party to Teenage Drinking Media Campaign September 2008

2 2008 Request for Proposals Parents Who Host Lose the Most: Don t be a party to teenage drinking Media Campaign Introduction The New York State Office of Alcoholism and Substance Abuse Services (OASAS) is offering a funding opportunity to not-for-profit OASAS-funded prevention providers in New York state to purchase, reproduce, promote and distribute media materials taken from The Parents Who Host Lose the Most: Don t be a party to teenage drinking public awareness campaign. The campaign educates parents and community members about the health and safety risks of serving alcohol to teens and increases awareness of and compliance with underage drinking laws. The goal of the campaign is to reduce the number of house parties where alcohol is available to teens. Overview OASAS administers the federally funded Office of Juvenile Justice and Delinquency Prevention (OJJDP) Enforcing the Underage Drinking Laws (EUDL) Block Grant. The EUDL Block Grant supports states with funding to: develop comprehensive and coordinated initiatives to enforce state laws that prohibit the sale of alcoholic beverages to minors, and support strategies that prevent the purchase or consumption of alcoholic beverages by minors (defined as individuals under 21 years of age) OASAS efforts in the EUDL program have sought to integrate this support into the overall prevention framework across the state. With a focus on community mobilization and systems change, OASAS has built the capacity of service providers and localities to implement effective, evidence-based strategies, including environmental prevention strategies integral to the EUDL program. The use of evidenced-based environmental strategies such as media campaigns is one way to effectively change community norms. An environmental strategy can be defined as a structured activity that uses one or more communications media (television, radio, newspaper, Internet, billboards, other print, etc.) to deliver messages to the target population to change attitudes, behaviors and social norms. Problem Statement Underage drinking is Not A Minor Problem in New York. Approximately 899,000 underage youth in New York drink each year. In 2004, 6,427 youth years old were admitted for alcohol treatment in New York, accounting for 5 percent of all treatment admissions for alcohol abuse in the State. (Office of Applied Studies, Substance Abuse and Mental Health Services Administration. Treatment Episode Data Set (TEDS). (2004).Substance Abuse Treatment by Primary Substance of Abuse, According to Sex, Age, Race, and Ethnicity)

3 According to a report produced by the International Institute on Alcohol Awareness (IIAA), a project of the Pacific Institute for Research and Evaluation (PIRE), in 2005 total costs associated with underage drinking in New York state (including medical care, work loss, and pain and suffering) associated with the multiple problems resulting from the use of alcohol by youth was $3.2 billion. In addition, underage drinkers consumed 16.5 percent of all alcohol sold in New York, totaling $1.7 billion in sales. The 2003 Institute of Medicine report Reducing Underage Drinking: A Collective Responsibility noted, "Parents tend to dramatically underestimate underage drinking generally and their own children's drinking in particular." Parents drinking behavior and favorable attitudes about drinking have been positively associated with adolescents initiating and continuing drinking. In too many instances, the first place youth obtain alcohol is from the home where it is readily available. Further, alcohol is sometimes supplied at parties that are hosted by or with the knowledge and consent of a parent or other adult. Description of Media Campaign The Parents Who Host Lose the Most: Don t be a party to teenage drinking public awareness campaign developed by Drug-Free Alliance, formally Ohio Parents for Drug-Free Youth in 2000 has met with considerable success in the state of Ohio. Since the campaign began it has been requested for replication in over 40 states and Canada. In 2001, the Parents Who Host, Lose The Most campaign received Center for Substance Abuse Prevention s Promising Prevention Program Award. The Campaign public awareness kits are available to be disseminated to local communities once a signed Drug-Free Action Alliance Letter of Agreement has been received by the Drug-Free Action Alliance. The kits contain a poster, fact sheet, fact card, parent tips, sample press materials, and other information. The intent of the kits is to provide communities with tools that are factual and reproducible. A condition of using these proven materials is that Drug-Free Action Alliance must be acknowledged as the originator of the campaign on all reproduced materials. A copy of the signed Drug-Free Action Alliance Letter of Agreement must be received by the Drug-Free Action Alliance to obtain the Parents Who Host, Lose The Most: Don t be a party to teenage drinking public awareness media kit. There is a nominal fee of $25 for non-ohio residents to offset material production, shipping and handling costs. The letter of agreement is available at: The link for contact information to receive the kit is: Funding Opportunity Within the available funding of $38,500, OASAS seeks to support not-for-profit OASAS-funded prevention providers, with awards not to exceed $5,500 each; to purchase, reproduce and

4 distribute media materials taken from the Ohio Drug-Free Alliance Parents Who Host Lost the Most: Don t be a party to teenage drinking media campaign. The funding period for the awards will be December 1, 2008 through May 31, Although all expenses must be incurred by May 31, 2009, the media campaign implementation may continue through June 30, Funding may be used to purchase the following services and/or materials: 1. Copy and reproduction of the Parents Who Host Lose the Most media materials such as fact cards, posters, flyers and brochures, etc. 2. Broadcast time to air Parents Who Host Lose the Most media campaign PSAs on the radio, television and in movie theaters. 3. Advertising space in newspapers, magazines and other business-related publications. 4. Advertising space for Parents Who Host Lose the Most messages on billboards, bus boards, bus shelter signs, and static cinema ads. 5. Contracts with local law enforcement for overtime pay for underage drinking prevention enforcement details that include party patrols and controlled party dispersal. Proposal Cover Page Proposals must include a completed proposal cover page (enclosed) signed by the programmatic contact person and the fiscal agent of the organization. The proposal cover page must be submitted and bear an ORIGINAL signature. It should be the first page of your written proposal. If a proposal does not include a signed and completed Proposal Cover Page, it will not be reviewed or evaluated for this initiative. Proposal Narrative The proposal should include a narrative description which responds to each of the items listed below. For evaluation purposes, each item has been assigned a maximum numerical value. OASAS supports the development of community partnerships. Whenever possible, applicants are encouraged to collaborate with other law enforcement and community organizations to increase the effectiveness of the media awareness campaign. Prevention providers, for example, should partner with local law enforcement, high schools, colleges, universities and/or community coalitions in the development and implementation of the media campaign. 1. Briefly describe your agency. Include a description of the incidence of underage drinking and the nature of the problem in your community. Include a needs assessment explaining why a media campaign is necessary to advance the underage drinking prevention efforts and describe the resources your organization has that could be used to effectively promote this campaign (20 points) 2. Indicate your experience with community media efforts and other media campaigns that you have utilized.(5 Points) 3. Define the target audience of the Parents Who Host Lose the Most: Don t be a party to teenage drinking media campaign and the geographic area(s) to be served (5 points)

5 4. List the types of activities and media formats that will be used to promote the campaign such as a kick-off, mailings, newspaper ads, banners, posters, etc.(15 points) 5. Describe the role law enforcement activities will play in your efforts and how they will be targeted specifically to underage drinking prevention and intervention (i.e. party patrols, parent and community education, information dissemination, etc.) and include a letter of support from the law enforcement organization/s you are partnering with on this project. (15 Points) LAW ENFORCEMENT COSTS ASSOCIATED WITH COMPLIANCE CHECKS WILL NOT BE FUNDED. 6. Provide a detailed timeline of the entire proposed Parents Who Host Lose the Most: Don t be a party to teenage drinking media awareness campaign including a planned dissemination and advertising schedule. (15 points) 7. Include a description of how the campaign will be used and evaluated to increase awareness of New York State laws*, and/or advance a public policy initiative or a no-use message. (10 Points) 8. Provide a budget narrative explaining in detail all costs associated with the proposed Parents Who Host Lose the Most media campaign. Total funding requested cannot exceed $5,500. Please identify and provide a description of any in-kind funds or services that will be obtained for the media campaign. (15 points) 9. In addition, a copy of the signed Drug-Free Action Alliance Letter of Agreement that was submitted to the Drug-Free Action Alliance must be provided to OASAS with the application for funding. *Some information on New York State Laws can be obtained in the publications Alcohol & Your Child Information Every Parent Should Know and the State Liquor Authority Handbook for Retail Licensees which are available for download at in the Underage Drinking Prevention category under Specialized Services. Project Budget Applicants are required to submit a Project Budget which details all expenditures directly related to the completion of your proposed project including expenditures that may be paid from another source of funding such as a donation, in-kind service, etc. If funded, the Project Budget will be for the period of the contract, December 1, 2008 through May 31, Evaluation of Proposals Proposals will be reviewed by OASAS staff for adherence to all of the requirements stipulated in this document. Applicants will receive a score for each response to the eight items identified in the narrative description section above. The response scores will be totaled. Each proposal will be evaluated by three reviewers and an average score will then be calculated. The overall score will determine the list of awards in order of high to low. Eligibility Eligibility is limited to OASAS-funded Prevention providers who are first-time users of the Parents Who Host, Lose The Most: don t be a party to teenage drinking campaign. Only one (1) application per agency will be allowed in an amount not to exceed $5,500.

6 Prohibitions and Limitations The following list highlights specific funding limitations and is provided for quick reference. The list is not comprehensive of all federal and state guidelines for grant funded programs. A. The New York State Office of Alcoholism and Substance Abuse Services will not be liable for any costs incurred by a selected project prior to the execution of the official award. B. Non-Supplanting: OJJDP grant funds cannot be used to replace state or local funds, but can be used to increase the amounts of such funds that would, in the absence of Federal aid, be made available for juvenile justice activities. C. OJJDP funds may not be used to support fundraising, or lobbying activities. D. Payment for approved expenditures is made on a reimbursement basis only. E. All activities must occur within the approved project period. Reporting Grant recipients will be required to comply with all applicable Office of Alcoholism and Substance Abuse Services and Office of Juvenile Justice and Delinquency Prevention reporting requirements and will be required to complete a final narrative summary report to OASAS. Grantees will receive a copy of report requirements and timelines with notice of the grant award. Notification of Award OASAS expects to notify applicants by November 17, Formatting Guidelines Page Limit: The proposal narrative should be approximately 4-7 pages, but no more than 8 pages total. No additions or supplements other than those specifically requested in this solicitation will be reviewed. Font: The entire proposal should be 12 pt, Times New Roman or similar font. Line Spacing: Double space all narrative. Margins: The document should have 1 inch margins all around. Questions All questions must be typed. Along with your question(s), please provide your name, organization, mailing address, address, and fax number. Please reference the OASAS/EUDL 2008 Parent Who Host Lose the Most Media Campaign in your submission. Questions may be submitted only by mail, or FAX to the office listed below. OASAS will not entertain questions submitted by any other means than described above or received after the deadline date listed below.

7 Questions will not be answered on an individual basis. Written responses to all questions submitted will be posted on the OASAS website: on or about October 22, All questions concerning this solicitation should be submitted in writing by October 15, 2008 to: Ms. Patricia Talaba Bureau of Prevention and Cross-System Services Office of Alcoholism and Substance Abuse Services 1450 Western Avenue Albany NY (518) FAX (518) Application Process Interested applicants must submit two signed originals and three additional copies of their response to the 2008 Request for Proposals - Parents Who Host, Lose The Most: don t be a party to teenage drinking Media Campaign to the following address: Parents Who Host Lose The Most Media Campaign Mr. James Carroll, Contract Management Specialist Bureau of Financial Management 1450 Western Avenue, 4 th floor Albany, NY Proposals must be received by OASAS no later than 5:00 p.m. on November 3, Facsimiles will not be accepted at any time during the application process. OASAS bears no responsibility for loss, delay, or other problems associated with the use of a public or private carrier in the transmittal and delivery of application material. Proposals not received by November 3, 2008 at 5:00 p.m. may not be opened at the sole discretion of the Office of Alcoholism and Substance Abuse Services

8 Parents Who Host Lose the Most: Don t be a party to underage drinking Media Campaign Proposal Cover Sheet Return To: Office of Alcoholism and Substance Abuse Services Bureau of Financial Management Attn: Mr. James Carroll 1450 Western Ave. Albany, NY Name of Not-For-Profit Organization: Contact Person: Title: Mailing Address: County: Phone Number: Fax: Signature: Fiscal Agent: Phone Number: Signature: Proposals must be received by OASAS by 5:00 PM on November 3, 2008 OASAS Contact Person: Ms. Patricia Talaba Addictions Program Specialist II New York State Office of Alcoholism and Substance Abuse Services Bureau of Prevention and Cross-System Services 1450 Western Avenue Albany, NY patriciatalaba@oasas.state.ny.us

9 BUDGET EXAMPLE Amount of Request Other Funds Total Printing/Copying Covers costs for printing and copying PWH materials Media Ad for local newspaper with logo The Journal will cover the additional cost Postage Mailing invitations for kick-off breakfast Mailing thank you notes to local officials for attending event and for supporting campaign paid for by Sheriff s office Special Event Covers costs of kick-off breakfast Local grocery will donate portion of food costs TOTAL BUDGET $700 $700 $50 $100 $150 $50 $50 $50 $50 $200 $100 $300 $1,000 $250 $1,250 Attachments