SUPPORTING HEALTHY BABY DEVELOPMENT. stimulating baby's senses. for happy, healthy baby development

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1 SUPPORTING HEALTHY BABY DEVELOPMENT stimulating baby's senses for happy, healthy baby development

2 9 stimulating baby's senses for happy, healthy baby development By age three, 85% of a baby s brain is developed. 2 Every touch, every smell and every moment leading up to this time helps to shape your baby s brain. 1 While genes play a role, experiences have a significant impact on brain development as well. 3

3 Studies show stimulating the senses has benefits for physiological, cognitive, emotional and social development. 1 Through consistent multisensorial experiences and routines, research shows that babies gain healthy developmental benefits, such as reduced stress in healthy and preterm infants 4,5 and better quality and quantity of sleep in healthy babies, 6 as well as improved weight gain in preterm infants. 7,8 Sensory enrichment, in the form of a multi-sensorial environment, can have a profound impact. The stimulation of the senses can help create a richer experience with your baby, providing you an opportunity to promote your baby s happy, healthy development. What a baby feels, sees, hears and smells can have a profound impact in the first few years of their life. 1

4 sensorial experiences enhance moments that nurture happy, healthy baby development Touch Touch is one of the most well developed senses when a baby is born. 9 Your baby s first emotional bonds are built from physical contact or touch. This contact serves as a foundation for emotional and intellectual development later in life. 10 Research reveals that routine touch and massage by a parent or loving caregiver benefits a baby s growth and development, communication and learning. 10 Sight Making eye contact is a powerful way of communicating. Studies show that from birth, babies prefer to look at faces that engage them in mutual gaze, an important foundation for the later development of social skills. 11 Gazing into each other s eyes creates a strong emotional connection that makes your baby feel loved and special. Everyday rituals offer countless opportunities to stimulate your baby s senses and nurture his happy, healthy development.

5 Sound Babies familiarize themselves with words before they are even born. 12 According to new research, as a fetus grows, it can hear sounds from the outside world and can understand them well enough to retain memories of them after birth. 12 Studies also show that when live music is played to preterm infants, it enhances their feeding and sleeping patterns. 13 As your baby grows, talking to your baby will encourage language development 3 and studies show that infants who are spoken with more have larger vocabularies by 24 months of age. 20 And it s never too soon to begin the soothing and nurturing ritual of reading to your baby. Scent From day one, newborns use their sense of smell to familiarize themselves more than any other sense. 14 The sense of smell is special and memories evoked by smell are more closely linked to emotion. 15 Familiar and pleasant scents can make babies feel happy and relaxed and lead to better well-being by enhancing babies mood and emotions When combined with the loving interactions of a parent, pleasant smells can create lasting memories children will remember for a lifetime.

6 everyday rituals such as bath time and massage are ideal opportunities to stimulate your baby s senses Everyday experiences in babies lives can develop and stimulate their senses and provide you an opportunity to nurture your baby s ability to learn, think, love and grow. A simple ritual of bathing and skin-to-skin massage stimulates multiple senses through what your baby feels, sees, hears and smells. When they make a big splash with their hands babies learn about cause and effect. This helps them figure out how things work. When babies wipe the bubbles away to discover their bellies underneath, they learn that things still exist even though they can t see them. And all the talking you do together during this special time helps build their language skills. Easy steps you can take to make everyday rituals mean much more Playing with bubbles can help your baby develop hand-eye coordination 19 Making eye contact and talking to your baby during bath time can help with language development 20 Splashing in the water during bath time can help teach your baby about cause-andeffect 19 Massaging your baby can strengthen your growing bond through skin-to-skin touch Try an infant massage before or after bath.

7 Bath time safety Remember, part of keeping bath time fun is making sure your baby is safe. NEVER leave a baby alone in the bath. Not even for a second. So gather all the things you will need for the bath beforehand and let the phone ring over to voic . Make sure your baby s bath water is comfortably warm and test it with the inside of your wrist or inside of your elbow to make sure it is not too hot (100 F to less than 104 F, or 34 C to less than 38 C). 24 Did you know? A ritual that includes a warm bath followed by a massage and quiet activities can result in better quality and quantity of sleep. 6 When this is part of an everyday ritual, mothers have been shown to be less stressed. 6 Enjoy this time with your baby knowing that bath time can be more than just cleansing; it s your baby s multisensorial playground. With opportunities to use touch, sight, sound and smell, everyday rituals become times of multi-sensory discovery that enhance happy, healthy baby development.

8 Committed to bringing science to the sensorial experiences of everyday rituals, helping to promote happy, healthy baby development We believe that every baby deserves more. More opportunities for skin-to-skin touch. More bonding time. More sensory stimulation. More happy, healthy development. The JOHNSON S Brand has been pioneering the science and setting global standards for baby skin care products for more than 120 years, and is now paving the way in baby care by advancing research on the importance of multi-sensorial experiences in happy, healthy baby development. Make the most of your rituals today. Supporting References: 1. Eliot L. What s Going On in There? How the Brain and Mind Develop in the First Five Years of Life. New York, NY: Bantam Books; Bruner, Charles, et al. Early Learning Left Out: An Examination of Public Investments in Education and Development by Child Age. Voices for America s Children (2004). 3. Shelov, Steven P. Caring for Your Baby and Young Child: Birth to Age 5. New and Revised Sixth/Bantam Books Trade Paperback ed. Vol Print. 4. Hernandez-Reif M, Diego M, Field T. Preterm infants show reduced stress behaviors and activity after 5 days of massage therapy. Infant Behav Dev. 2007;30(4): White-Traut RC, Schwertz D, McFarlin B, et al. Salivary cortisol and behavioral state responses of healthy newborn infants to tactileonly and multisensory interventions. J Obstet Gynecol Neonatal Nurs. 2009;38: Mindell J, Telofski LS, et al. A nightly bedtime routine: impact on sleep in young children and maternal mood. Sleep. 2009;23: White-Traut RC, Nelson MN, Silvestri JM, et al. Effect of auditory, tactile, visual, and vestibular intervention on length of stay, alertness, and feeding progression in preterm infants. Dev Med Child Neurol. 2002;44: Diego MA, Field T, Hernandez-Reif M, et al. Preterm infant massage elicits consistent increases in vagal activity and gastric motility that are associated with greater weight gain. Acta Paediatr. 2007;96: Also check FIELD 2004 as potential added reference. 9. Montagu, Ashley. Touching: The Human Significance of the Skin. New York: Columbia UP, Print. 10. Field, Tiffany. Touch in Early Development. Touch. Cambridge, Mass.: MIT, Print. 11. Farroni T, Csibra G, Simion F, et al. Eye contact detection in humans from birth. Proc Natl Acad Sci U S A. 2002;99(14): Partanen E, Kujala T, Naatanen R, et al. Learning-induced neural plasticity of speech processing before birth. Proc Natl Acad Sci U S A. 2013;110(37): Loewy J, Stewart K, Dassler A, Telsey A, Homel P. The effects of music therapy on vital signs, feeding, and sleep in premature infants. Pediatrics. 2013; 131: Varendi, H., and R. H. Porter. Breast Odour as the Only Maternal Stimulus Elicits Crawling Towards the Odour Source. Acta Paediatricia 90.4 (2001): Herz, Rachel S. A Naturalistic Analysis of Autobiographical Memories Triggered by Olfactory Visual and Auditory Stimuli. Chemical Senses 29.3 (2004): Coffield, Caroline N., et al. Adding Odor: Less Distress and Enhanced Attention for 6-month-olds. Infant Behavior and Development 37.2 (2014): Badiee, Zohreh, Mohsen Asghari, and Majid Mohammadizadeh. The Calming Effect of Maternal Breast Milk Odor on Premature Infants. Pediatrics & Neonatology 54.5 (2013): Rattaz, Cecile, Nathalie Goubet, and Andre Bullinger. The calming effect of a familiar odor on full-term newborns. Journal of Developmental & Behavioral Pediatrics 26.2 (2005): ZERO TO THREE: National Center for Infants, Toddlers, and Families. Bath Time & Your Baby: Loving and learning while getting clean 6-12 Months Fact Sheet. 20. Weisleder, Adriana, and Anne Fernald. Talking to children matters early language experience strengthens processing and builds vocabulary. Psychological science (2013): Lee HK. Taehan Kanho Hakhoe Chi. 2006;36: Scholz K, Samuels CA. Int J Behav Dev. 1992;15: Mackereth PA. Complement Ther Nurs Midwifery. 2003;9: Neonatal Skin Care Evidence-Based Clinical Practice Guideline, Association of Women s Health Obstetric and Neonatal Nurses (AWHONN), 2013, page 12. Johnson & Johnson Consumer Companies, Inc. 2015