- Mme Simone Bédat - -Mme Simone Bédat, Founder of BEDAT & C o GENEVE

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1 BRAND STATEMENT BEDAT & C o GENEVE is a swiss luxury ladies watch brand that was founded by Madame Simone Bédat. Inspired by aesthetic traditions of the Art deco era with femininity in mind, a BEDAT & C o GENEVE timepiece radiates elegance, functionality and beauty. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley, BEDAT & C o GENEVE reflects 500 years of genius horological mastery in the finest art of traditional Swiss watchmaking. This collaboration explains the & C o in the company name. The superb attention to every detail during the crafting and design process brings each BEDAT & C o GENEVE timepiece poetic beauty as well as functionality that captivates every successful, independently-minded cosmopolitan woman. It is an extension of the brand DNA crafted from an intimate understanding of the way women feel. BEDAT & C o GENEVE channels the unique aesthetic vision and belief in reconciling comfort, emotion and function into a single entity for the wrist to captivate transformative women. This is very important, as BEDAT & C o GENEVE differentiates itself from the majority of the industry, which creates smaller-scale men s watches and markets these for women. BEDAT & C o GENEVE from its very conception, is dedicated to creating extraordinary designs unique to women. Aside from being the Pioneer of diamond set on stainless steel, BEDAT & C o GENEVE uses the top grade diamonds, which are of Top Wesselton color (F-G) and clarity VVS to VS1. Pledged to pursue the highest standards of master craftsmanship, each BEDAT & C o GENEVE timepiece is stamped with the prestigious A.O.S.C. label, the ultimate symbol and guarantee of quality and ethics, certifying the Swiss origin of all components. All BEDAT & C o GENEVE timepieces are covered by an official five-year international warranty. When it comes to serving BEDAT & C o GENEVE s knowledgeable clientele, benchmark refinement and excellence remain the order of the day. 1

2 After a lifetime in the Swiss watch-making industry watching 50% of the world s population being ignored, I decided to do something. BEDAT & C o GENEVE was that something; a luxury timepiece brand founded by a woman for women. -Mme Simone Bédat, Founder of BEDAT & C o GENEVE Madame Simone Bédat, Founder of BEDAT & C o GENEVE, started the brand due to a deep desire to pay tribute to women by designing timepieces dedicated to their busy lifestyle. Highly respected for her independence as one of the rare women in the male-dominated Swiss watch industry, Mme Simone Bédat made a commitment to craft her timepieces in line with the 500-year-old Swiss tradition and to do this she gathered the best Swiss craftsmen in order to deliver her extraordinary designs. Having spent much of her life working at the very top of the Swiss luxury timepiece industry, Mme Bédat established BEDAT & C o GENVE in her native Switzerland (Geneva). She was determined that the company would focus on delivering her vision of a brand that was established by a woman, which was itself highly unusual at the time, that would embody the needs, aspirations, and desires of women at its very core. Today, BEDAT & C o GENEVE is a successful global women fine timepieces brand with over 166 strong Point of Sales presence in US, Europe, Japan, China, Southeast Asia and Middle East countries. - Mme Simone Bédat - 2

3 BEDAT & C o GENEVE A.O.S.C. CERTIFICATE (Appellation d Origine Suisse Certifiée - Swiss Certified Label of Origin) BEDAT & C o GENEVE has created its own quality label to guarantee the Swiss Origin of All Components and Their Manufacture. This certificate meets the most stringent manufacturing standards established by BEDAT & C o GENEVE and forms an integral part of the guarantee. Each BEDAT & C o GENEVE watch is manufactured and checked in accordance with the A.O.S.C. (Swiss Certified Label of Origin). The criteria of A.O.S.C. are: 1. Each BEDAT & C o GENEVE watch is produced and assembled in Switzerland with original Swiss components. 2. Assembly and quality control are carried out wholly in Switzerland. 3. The movements are produced and assembled in Switzerland. 4. The outstanding finish meets the following criteria: Our hallmark identifies each component. The crown is stamped with the SWISS A.O.S.C. BEDAT & C o logo. The internal casing rings are in polished metal. 5. Water resistance is tested to a minimum of 5 ATM. 6. The watch is guaranteed for 5 years against any technical manufacturing defects (battery, crystals, straps are not covered by the guarantee). 7. Each BEDAT & C o GENEVE watch carries an individual serial number, which permits its origin and authenticity to be established. 8. Only approved BEDAT & C o GENEVE dealers are authorized to provide the BEDAT & C o GENEVE International Guarantee in accordance with BEDAT & C o GENEVE instructions. 3

4 THE OF BEDAT & C o GENEVE: DIFFERENTIATION AND TIMELESSNESS Management chose to adopt a global brand concept based on the powerful values of differentiation, timelessness, refinement and sophistication. The collection names were an integral part of this approach and were chosen in order to reinforce these values. Each number corresponds to a philosophy or to an aesthetic principle. Within the watchmaking world, watch names are rarely consistent with the timepiece itself or with the brand. That is why the BEDAT & C o GENEVE collections carry numbers. Representing a unique case in watchmaking, this name system endows the watch lines with a genuine sense of consistency and unity. The numbers are easy to memorize and convey a universal and powerful symbolism. The numbers do not follow on from each other and are not associated with any particular chronological order. The first BEDAT & C o GENEVE collection is thus not called No 1, which was created well after No 3 and No 7. At BEDAT & C o GENEVE, numbers are timeless. THE LOGO The BEDAT & C o GENEVE logo represents a figure eight, originally formed by the two Bs of Bédat & Bédat. The figure eight is a universal symbol of perfection and infinity. It is the number of cosmic equilibrium, meaning the order of the universe, the harmony between the earthly kingdom and the heavenly kingdom. Within the Chinese culture, the meaning of the figure eight goes well beyond that of universal order, since it is a lucky number symbolizing prosperity. In Cantonese, eight is pronounced akin to fa, a pronunciation similar to the character meaning to get rich! It is often used to depict the hourglass, a sign of the passing of time. This is also the company maker s mark. It was registered on 10 th February 1997 at the Precious Metals Control Central Bureau. Each part carries this mark, thereby guaranteeing its Swiss origin. Today, BEDAT & C o GENEVE watches immediately stand out from the crowd, largely thanks to the figure that continues to appear on all models and in various guises especially BEDAT & C o GENEVE engraving on the caseback. 4

5 THE COLLECTION Created in 2003, the No 1 Collection is square-shaped and curved at 3 o clock and 9 o clock. The figure 1 is often the symbol of man standing upright, of the beginning, of the point of departure, of the base. It represents the beginning, self-affirmation through action and matter. The 18 th century French philosopher Pascal wrote that the whole universe is contained within Oneness. Ref. 118 Equipped with an ETA caliber automatic movement, Ref. 118 is the modern interpretation of feminine elegance. Created to meet the demands and desires of executive women of the 21 st century, the double square-shaped bezel in x mm stainless steel case resembles the sleek, simple and elegant Art Deco style. Special care and engravings have been put into the slight curvy sapphire exhibition transparent caseback to emphasize comfort and enhance visual fascination. Available in grosgrain, rolled-edge hand woven alligator, hand-stitched alligator strap and stainless steel "mille mailles" bracelet. 5

6 THE COLLECTION The oval-shaped No 2 collection stands for union, for the meeting of two connected elements and most specifically in philosophy, for two complementary principles. It is a positive number in the chinese culture and the ideograms often appear twice in conceiving brand names. 2 also stands for the Yin, a symbol of femininity and imagination. BEDAT & C o GENEVE has indeed shown a great deal of creativity in revisiting its own identifying codes. Its No 2 collection is both timeless and resolutely contemporary, two aspects that are complementary and indeed inseparably entwined within the BEDAT & C o GENEVE philosophy. Embodying the quintessence of the brand values, the oval watch is unlike any other. It combines a set of matching characteristics: interior and exterior, pairs of colors, classicism and boldness. Ref. 227 Ref. 227 stems from the graphic interplay of two ellipses, with the diameter of mm. The ETA caliber quartz movement timepiece is fitted with long-life battery that could last a good five years. Thanks to the traditional finishing techniques of the best Jura craftsmen, Ref. 227 features a broad variety of hand-polished finishing details in both stainless steel or 18-carat rose gold case. Available in the choice of satin strap, hand-stitched alligator strap, stainless steel or 18-carat rose gold mille mailles bracelet. Ref. 228 Ref. 228 measures in mm diameter, is a larger variation from Ref Driven by an ETA caliber quartz movement, the oval-shaped beauty comes in a broad variety of hand-polished finishing details in both stainless steel or 18-carat rose gold case. Available in the choice of satin strap, hand-stitched alligator strap, stainless steel or 18-carat rose gold mille mailles bracelet. 6

7 THE COLLECTION Created in 1997, the No 3 collection features a tonneau shape that is curved at 6 o clock and 12 o clock. The number 3 symbolizes perfection and totality. Many religions use ternary symbolism: the Holy Trinity, the Wise Men and Jesus resurrection three days after his death are just a few of the thousands of examples in the Bible. The three gems are the pillars of faith for Buddhists. In the Kabbalistic tradition, three is the unity of all things, the mystery of intellectual initiation. Ref. 305 Enhanced intricacies are found in this craftily refined tonneau-shaped Ref. 305, with a delicate opalin guilloché dial created on the innovative case design for greater comfort on the wrist of a lady. Equipped with an ETA caliber quartz movement, the dainty piece measures in x mm diameter. Comes with a choice of stainless steel mille mailles bracelet, alligator, satin or grosgrain strap. Ref. 315 The exquisite tonneau-shaped Ref. 315 measures in x mm diameter, showcases sleek lines and subtle elegance, providing an artistic impression to its very finest. Ideal for any occasion, the ETA caliber automatic movement timepiece appeals to both classic and dynamic women. Comes in a choice of stainless steel or 18-carat rose gold mille mailles bracelet, rolled-edge woven or hand-stitched alligator strap. Ref. 316 Expressing a unique feminine design blending simplicity with sophistication, Ref. 316 presents a modern touch to its tonneau-shaped Art Deco manner. Featuring a x mm diameter case, the highly desirable collection is fitted with an ETA caliber quartz movement. Ref. 316 portrays the timeless elegance of a lady in a variety of beautiful executions with a choice of hand-stitched alligator strap, stainless steel or 18-carat rose gold mille mailles bracelet. 7

8 Ref. 334 Featuring the purest lines, Ref. 334 is easily identifiable with its double bezel and integrated crown perfectly blended within the caseband. The ETA caliber quartz movement model gives an ultra-contemporary style while preserving the classic spirit of the No 3 collection. Available in hand-stitched alligator strap, stainless steel and 18-carat rose gold mille mailles bracelet. Ref. 384 Travels through the age and remains utterly timeless, Ref. 384 is an icon; distilling feminine sophistication and timeless elegance of the No 3 Collection in a mm diameter case. Equipped with an ETA caliber quartz movement and signature thumbtack crown, the classic design features grosgrain strap, satin strap, rolled-edge hand-stitched alligator strap or milles mailles bracelet in either stainless steel or 18-carat yellow gold. Ref. 386 Extremely feminine and irresistibly stunning, the hexagonal tonneau-shaped Ref. 386 captivates feminine lust with the case dimension of mm. The ETA caliber quartz movement model comes in the choice of stainless steel or 18-carat rose gold with a variation of straps. Ref. 388 Ref. 388 portrays a sacred combination of sturdiness, elegance and performance. The dual time zone collection reincarnates BEDAT & C o s philosophy by upholding Swiss watchmaking excellence and giving rise to the purity of style. Equipped with an ETA caliber automatic movement, Ref. 388 plays between curves and pure lines. Available in rolled-edge hand-stitched alligator strap. 8

9 THE COLLECTION Created in 1997, the No 7 collection offers various takes on the rectangular shape, curved at 3 and 9 o clock. The number 7 symbolized eternal life in Ancient Egypt, standing for a complete cycle. It lies at the core of many superstitions and also expresses various stages of maturity and passing generations. It represents thought, hindsight, awareness. Individuals are led to consider the impact of their actions. The number also conjures up the legendary wonders of the world. Ref. 727 Beneath its classic Art Deco look, Ref. 727 is in fact ultra-sophisticated and contemporary with its curved bezel and beveled sapphire crystal. The dainty rectangular-shaped model is an automatic movement with an ETA caliber and a choice of hand-stitched alligator strap or stainless steel mille mailles bracelet. Ref. 728 Belying first appearances, Ref. 728 features an automatic ETA caliber movement, with an Art Deco dial and bezel focusing on the finishing details. The sophistication of the case enables a play on various types of gem setting, endowing Ref. 728 with an assortment of executions in stainless steel mille mailles bracelet, rolled-edge hand-stitched alligator, satin or grosgrain strap. Ref. 737 The sleek and suave Ref. 737 appeals to both the men and ladies based on the designs that play between curves and lines. Powered by an ETA caliber automatic movement, the perfectly harmonious proportions of the rectangular timepieces make it exceptional. Available in rolled-edge hand-stitched alligator strap. 9

10 Ref. 767 Inspired by the 1920s Art Deco design, Ref. 767 shows a rare sense of elegance and technical mastery at its best. The hand-polished satin finishing at both side of its bezel enhances the aesthetic look of the case. Much more than a luxury timepiece, the sturdy model offers an ETA caliber automatic movement. Available in rolled-edge hand-stitched alligator strap. Ref. 788 Majestically highlighting the refined aesthetics of the No 7 Collection with the rectangular structured shape of an Art Deco-inspired manner, the sophisticated nature of Ref. 788 enables various gem-setting option on the case of this ETA caliber automatic movement timepiece. Available in rolled-edge hand-stitched leather or alligator strap, satin strap, stainless steel and 18-carat yellow gold mille mailles bracelet. 10

11 THE COLLECTION The No 8 collection encompasses original round-shaped cases. The figure 8 is a universal symbol of perfection and infinity. It is the number of cosmic equilibrium, meaning the order of the universe, the harmony between the earthly kingdom and the heavenly kingdom. The figure 8 is the BEDAT & C o emblem. Symbolizing prosperity and luck, it also represents the hourglass and infinity. Ref. 823 An innovative interchangeable central attachment case adorned with the hallmark beautifully engraved on the sides; Ref. 823 allows a 180 degrees adjustability that fits comfortably on the delicate wrist of the lady with either the hand-stitched alligator strap or stainless steel mille mailles bracelet. The timepiece features a unique rotating diamond set on its centre axis exuding sophisticated charm to enhance the charisma of a lady. This ETA caliber quartz movement model seduces women who appreciate contemporary and sophisticated elegance. Ref. 827 The daintiness of the specially designed mm case contributes to Ref. 827 s timeless beauty. Featuring a long-life battery ETA Caliber quartz movement and BEDAT & C o GENEVE s very own crown protector, the model epitomizes active elegance. Available in rolled-edge satin, grosgrain, hand-stitched alligator strap, stainless steel and 18-carat rose gold mille mailles bracelet. Ref. 828 Delicate lines of the rounded Ref. 828 featuring an ETA caliber automatic movement resembles the looks of Ref. 827 in the mm diameter case. The soft silhouette of Ref. 828 is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Available in rolled-edge satin, grosgrain, hand-stitched alligator strap, stainless steel and 18-carat rose gold mille mailles bracelet. 11

12 Ref. 830 This first BEDAT & C o GENEVE chronograph model is a tribute to perfection powered by an ETA automatic movement. Sporty yet elegant, the automatic Ref. 830 has an option of two or three-counter dial chronograph function. Dedicated to grace the wrist of ladies, the model comes in both satin and polish-finished bezel, embellished by a play of dazzling diamonds. With a perfect case dimension of mm suitable for both casual and special occasion, the model is available in hand-stitched alligator strap or stainless steel mille mailles bracelet. Ref. 831 Ideal for the subtle women of utmost elegance, Ref. 831 proved to be remarkable from special attention that goes into the aesthetics of the bezel and crown to its see through caseback which allows one to admire the inner workings of the complicated automatic movement. This exceptional piece combines timeless glamour with tasteful sophistication, featuring a combination of satin and polish-finished bezel that measures up in mm diameter. Available in hand-stitched alligator strap and stainless steel mille mailles bracelet. Ref. 832 Best suited for frequent travelers or business personnel who juggle between time zones, the automatic movement Ref. 832 highlights a dual time zone indicator. Offered in the choice of hand-stitched alligator strap or stainless steel mille mailles bracelet, the dual time zone function comes in handy when telling time, be it day or night, by virtue of the black and opalin guilloché display on the centre of the dial. Ref. 838 Tailored to women with versatile lifestyle, the newly revamped Ref. 838 features a distinguishable and timeless cushion-shaped case with its crown integrated within the case middle whilst still embodying the art deco design. Ref. 838 was created and structured following the transversal lines holding the bracelet to the case, the satin-finished bezel mixed with the polish-finished sides giving a perfect balance between structure and harmony. Available in hand-stitched alligator strap and stainless steel mille mailles bracelet. 12

13 Ref. 838 Limited Edition The Ref. 838 limited edition features the conspicuous use of black gold skeletonised logo which can be seen through the see through caseback. The specially designed Black Roman numerals mark the passage of time on its exquisite opalin guilloché dial illuminated by a play of dazzling diamonds on its bezel. Can be worn with either the signature mille mailles strap or a hand-stitched alligator strap. Ref. 878 Limited Edition Performance and sophistication, are the unique BEDAT & C o GENEVE combination for the ultra-thin Ref. 878 limited edition. Featuring the round-in-a-cushion shaped stainless steel or 18-carat rose gold case; the ETA caliber manual winding movement model eloquently conveys the brand s aesthetic values of perfect craftsmanship and purity of style. Available in rolled-edge hand woven alligator strap. Ref. 888 Being slightly larger than Ref. 838, the Ref. 888 (diameter mm) is often the perfect choice of a paired watch for the Ref Equipped with an ETA Caliber automatic movement, the model offers a sapphire caseback that comes in a satin-finished bezel with different dial executions that comes in three colours of silver, anthracite and blue, and also available in a mother-of-pearl guilloché version. Can be worn with either the signature mille mailles strap or a hand-stitched alligator strap. Ref. 888 Limited Edition The Ref. 888 limited edition has the same features as the Ref. 838 limited edition with the conspicuous use of the black gold skeletonised logo visible through the see through caseback. Equally similar is the specially designed Black Roman numerals that mark the passage of time on its exquisite opalin guilloché dial illuminated by a play of dazzling diamonds on its bezel. Can be worn with either the signature mille mailles strap or a hand-stitched alligator strap. 13

14 EXTRAVAGANZA COLLECTION Raising a notch in its creativity and artistic achievements, BEDAT & C o GENEVE epitomizes its Art Deco spirit through the launch of its stunning haute joaillerie Extravaganza Collection. The Extravaganza Collection brings the spirit of refined classic inspiration and the elegance of discreet luxury, embodying the artistic crafts of traditional horological mastery and meticulous design. These exceptionally dazzling work of art eloquently express the inherent refinement of BEDAT & C o GENEVE, giving life to its sophisticated timepieces. Ref. 188 Intricate and suave, Ref. 188 showcases the finest skills in watchmaking with the artisanal talents of the master jeweler creating a beautiful jewellery timepiece. This exquisite piece set with full pave brilliant and baguette cut diamonds in its intertwining squared cases are made of palladium white gold. The refined elegance and flawless beauty of this masterpiece includes a 12 mother-of-pearl segments dial, which further distinguishes it from its diamond pavement; making it an undeniable lure for the ladies. Ref. 288 Channeling the grace and elegance of BEDAT & C o GENEVE, Ref. 288 is an enthralling high jewellery of Extravaganza collection. Crafted in solid rose gold case, Ref. 288 comprises the combination of two intertwining oval-shaped rings set with full pave random-set diamonds. Apart from its quintessence of feminine elegance, this magnificent piece is equipped with mechanical hand-winding movement; an elaborated task that requires tactful Swiss know-how to incorporate complication into such refined piece. Ref. 325 The Ref. 325 displays two intertwining bezels and comes with mother-of-pearl dial imprinted with pearled Roman characters & indexes and unique rotating diamond at 6 o clock that represents the traditional presentation of sweeping second hands. The crown part of the shape is designed for utmost comfort with a total weight of more than 6 carats of alluring diamonds. Equipped with an ETA hand winding personalised BEDAT & C o movement. The Model is available in rose gold, solid palladium white gold on alligator strap with new colours. 14

15 Ref. 327 The Ref. 327 is an exceptional piece proposed on solid palladium white gold with an AS Caliber hand winding personalised BEDAT & C o movement that includes the carat baguette-cut diamonds trapezoid calibre and intertwining curvy lines interplaying between the various parts. The Ref. 327 accentuates a unique solitaire connecting the case at 6 and 12 position and its Vintage Trifari in-line bracelet (a.k.a Tennis bracelet) is made up of small square links of full pavé sparkling diamonds. A beautiful jewellery art piece that is a definite undeniable lure for the ladies. Ref. 880 Inspired by the aesthetic traditions of the Art Deco era, Ref. 880 personifies the marriage of artistic virtuosity and mastery of Swiss watchmaking. Fitted with an ETA caliber quartz movement, the magnificent piece features brilliant cut sparkling diamonds of multiple sizes to animate the three entwining rings. Comes with 18-carat white gold case, each diamond is cut and come with various sizes to follow the flow of the casing. Ref. 881 The design of Extravaganza Ref. 881 is created to strike the perfect symbiosis between haute jewellery setting and creativity. Brilliant-cut and baguette-cut diamonds illuminated on the three entwining rings catches gaze of one s admiration. Fitted with 18-carat white gold case and an ETA caliber quartz movement, Ref. 881 is driven by BEDAT & C o GENEVE s spirit, featuring the mother-of-pearl dial with a flawless diamond pavement set on its centre to highlight on its detailing and perfection. Ref. 882 Time is dressed in a sparkling Art Deco diamond rose, presented on a highly desirable satin strap for Extravaganza Ref Formed by ovals overlapping each other, the rosette design highlights radiant sparkle of the diamonds, reinforcing the flawless structure of the model. In the perfect echo of the jewellery collection, the ETA caliber quartz movement model juxtaposes various materials for its dial, seducing the ladies with a selection of precious jade, mother-of-pearl and opal. Available in 18-carat solid rose gold and palladium white gold case. 15

16 Ref. 883 Inspired by the precious jewels of the 1930s, Extravaganza Ref. 883 is inundated by rows of brilliant-cut diamonds, featuring 12 mother-of-pearl or jade segments dial in its palladium white gold case. Resembling the works of Art Deco marquetry, the ETA caliber quartz movement Ref. 883 is intricately assembled with utmost precision. Ref. 887 Extravaganza Ref. 887 features sparkling diamonds set entirely on its unique and sophisticated explode-like radiating floral arrangement. The masterly finished mechanical hand-winding caliber reflects the highest standards of BEDAT & C o GENEVE watchmaking principles; featuring personalized engraving of the logos on its movement. Utterly stunning, the Ref. 887 accentuates a unique but subtly attractive rotating diamond at 6 o clock position giving it a gentle reminder of the precious passing moments in our lives. Available in 18-carat solid rose gold and palladium white gold case. 16

17 THE ABSOLUTE WOMANITY COLLECTIONS - LIMITED EDITION Enhancing the Art Deco spirit, the new collections of BEDAT & C o GENEVE beautifully capture the essence of women inspired by artworks of renowned Art Deco artist, Paul Kiss; a table lamp in wrought iron and alabaster (lampe de table en fer forge et albâtre) and a wrought iron and marble console table (console en fer forge, plateau et étagère de marbre) which are voluptuous like a woman can be. By applying the developed design of wrought iron with either hand-applied or tridimensional printed arabesque on top of the dial, these exclusive collections offering a delightful blend of femininity and elegance, expresses the never-ending flow of life generated by women through the volutes. Ref. 316 Exuding glamorous femininity, Ref. 316 is a classic artwork of Art Deco in tonneau-shaped case with dazzling 113 diamonds on the bezel and BEDAT & C o luminescent blued steel hands. Be it stainless steel or 18-carat rose gold case, pink or white Mother of Pearl dial, Ref. 316 never cease to awe everyone with the unique, hand-applied opalin arabesque volutes on the dial in a splendid way. Available in rolled-edge hand-stitched alligator strap. Ref. 384 Crafted in x mm diameter case, the slim figure of Ref. 384 will lay gracefully on your wrist, adding timeless perfection with tridimensional printed arabesque volutes on the dial wrapped by exquisite diamonds. The collection is complemented with BEDAT & C o blued steel hands and comes with either light blue lacquered or opalin brushed dial, combinations that put all eyes on your wrist. Available in stainless steel mille mailles bracelet or rolled-edge hand-stitched alligator strap. 17

18 Ref. 727 Ref.727 exudes ultra-sophistication with a curved bezel and beveled sapphire crystal. This rectangular-shaped model exhibits a pure geometrical Art Deco influence with a glance to the Rinascimento style being shown on the pavement of the Florence cathedral. The layout of the BEDAT & C O Roman numeral have been incurved at 3 and 9 o clock to reproduce the visual effect that the 3 and 9 o clock is facetted and curved crystal project to the surface of the dial. With an ETA caliber mechanical automatic movement, this timepiece features a choice of hand-stitched alligator strap and stainless steel mille mailles bracelet. Ref. 728 Crafted with exquisite floral motif on the dials, the Ref. 728 has patterns that illustrate the power of nature that while growing, choose its own path to go through the obstacle. As a continuity of the abstract approach of soft and tender pattern, this timepiece comes in translucide blue or translucide white opalin dial. The stainless steel case enables the play of various gems setting with an Art Deco finishing. Equipped with an ETA caliber mechanical automatic movement, this timepiece is available in the choice of rolled-edge hand-stitched alligator strap and rolled-edge satin strap. Ref. 823 The abstract graphic are leaves of a plant, representing the permanent rebirth of nature and displays the position of time. Featuring a stainless steel round case and translucide silver sun brushed dial, ideal for women who adore sophisticated elegance. The Arabesque design on the dial paired with a beautiful rotating diamond in the centre axis exudes an elegant charm enhancing the charisma of a lady. This ETA caliber Quartz movement timepiece is available in pink and blue Arabesque design dial with the choice of stainless steel mille mailles bracelet or alligator strap. 18

19 Ref. 827 The petite mm Ref. 827 doesn t fail to show a statement with tridimensional printed arabesque dial and a row of diamonds running on the bezel and crown protector. Featuring six diamond hour markers, white or blue Mother of Pearl dial and BEDAT & C o blued steel hands, the delicate collection makes everything perfect in small package. Available in stainless steel mille mailles bracelet or rolled-edge hand-stitched alligator strap. Ref. 828 Slightly bigger than Ref. 827, the mm case Ref. 828 exhibits a strong statement of feminine Art Deco with applied opalin arabesque volutes on black or white Mother of Pearl dial. Adorn with dazzling diamonds on the bezel and crown protector, it is a statement piece that will accompany you day and night. Available in stainless steel mille mailles bracelet or rolled-edge hand-stitched alligator strap. Ref. 887 Extravaganza This luxurious haute jewellery collection - Extravaganza Ref. 887 is irresistibly charming with 271 diamonds sitting on the case and the featuring of Grand Feu enamel - one of the most difficult decorative technique used in watchmaking to perfectly match the decoration on the dial. Portraying the essence of Art Deco spirit with strong visibility, the dial is graced by five diamonds and one emerald as hour-markers as well as elegant volutes on the 18-carat solid palladium white gold dial finished by hand-engraved arabesque in flamé style. Another original synthesis of elegance that are so characteristic of Ref. 887 is the allure gazing of unique rotating diamond at 6 o clock position and mechanical hand-winding personalized BEDAT & C o movement which is subtly visible through its transparent caseback. A creation strikes to poise every woman s heart with its magnificent detailing and presentation. 19

20 THE FIVE-YEAR INTERNATIONAL WARRANTY With the A.O.S.C. certification, BEDAT & C o GENEVE adapts a real quality approach. As a testament to the A.O.S.C. claim, BEDAT & C o GENEVE has total confidence on its products; thus the reason why the brand offers five(5) international years of warranty for all the timepieces, a groundbreaking move for the watch industry. 20

21 For further information kindly visit Contact us: BEDAT & C o GENEVE 45, RUE AGASSE P.O. BOX 126 CH-1211 GENEVA 17 (TEL) +41 (0) (FAX) +41 (0) ( ) press@bedat.ch 21