Moving the User Experience Beyond 2D Society for Information Display July 2011
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1 IXR interaction.experience..research INTEL LABS Moving the User Experience Beyond 2D Society for Information Display July 2011 Philip J. Corriveau Principal Engineer Intel Corporation ST5 Human Factors Chair 1
2 Who Am I? 2
3 Key Messages User Experience Is Critical Experience Research Is Required
4 The Power of the User Experience! Standardization of HDTV for North America Determined by Consumer Quality Expectations
5 Historical 3D TV set unit shipments will reach over 100 million in 2015, comprising more than 1/3 of all DTV sets shipped worldwide In-Stat All Rights Reserved 5
6 Everything Is Going 3D! 6
7 Reality or more than Reality
8 Human Factors Intel & Industry Translating the Subjective to the Objective Creating Experience Metrics 8
9 Creating UX Baselines Every Experience Is A Ride Meeting Expectations Successful Deployment 9
10 Experience Flow Immersion Centered - Focused - Stable 10
11 One last UX thought 11 11
12 Moving UX Beyond 2D 3D 12
13 What s The Status Now 3D TV set unit shipments will reach over 100 million in 2015, comprising more than 1/3 of all DTV sets shipped worldwide. Households with 3D TV sets will eclipse 300 million in 2015, as a large number of DTV sets sold will have the 3D feature 2011 In-Stat All Rights Reserved 13
14 Current Estimations Aww! Amazing! Sore Eyes! Excellent! Oooo! Wicked! I don t feel Good!?? What? Cool! 80% Comfortably see Stereo 3D 20% Experience Issues with S3d 2-5% Can t see S3D 14
15 Does 3D Make People Sick? Most 3D viewers don t experience negative symptoms A small percentage of people experience mild symptoms while watching 3D Symptoms are worse in the home than in the movie theater However, the symptoms are still mild and uncommon Symptoms that do present themselves go away shortly after people stop watching the 3D content People also report some symptoms while watching 2D content Symptoms from watching 3D are moderately more common than from watching 2D. The few people that do get symptoms say they re mild, and they don t last very long. 15
16 Steering Team 5 Human Factors 3D@Home Research and report on the human physiological experience of 3D viewing and make recommendations to enhance the 3D in-home experience. 16
17 Literature Search.. 80 Papers / Articles Studies 28 Conducted User N=14 some N=1 17
18 Filling the Gap Technology Education is Required! 18
19 Research Research Research 19
20 Home vs. Theater Research 20
21 Anecdotal Evidence There have been reports of people getting severely ill after watching 3D movies Some people - often those with vision or inner ear problems - do have issues experiencing 3D. According to our data set (294 people watching 2D or 3D content), there is no evidence that 3D causes major problems. Intel/ Pacific University studies revealed no serious incidents in any of our screenings. There were zero reports of severe symptoms out of 152 people who watched movies in 3D.
22 Sifting for the Answers Our research shows that watching a movie in a dark room causes some symptoms regardless of whether it s in 2D or 3D We want to know if 3D causes more (and/or worse), symptoms than 2D causes
23 Measuring 3D s Physical Impact Intel and Pacific University conducted studies in theaters and in the home. 294 participants watching either a 2D or 3D movie All participants self-reported physical symptoms before and after viewing Eye Discomfort: physical sensations in the eyes Body Discomfort: physical sensations in parts of the body outside of the eyes Visual Issues: problems seeing objects or images clearly Eye Discomfort Dry eyes Wet eyes Irritated eyes Gritty or sandy eyes Burning eyes Eyes ache or sore Pain from the inside of the eyes Pulling sensation around the eyes Body Discomfort Neck Ache Shoulder Ache Backache Sleepiness Dizziness Nausea Disorientation Visual Issues Blurry Vision Double Vision
24 Symptoms While Watching 3D Symptoms that occur more frequently in 3D*: Dizziness during and after the screening Disoriented during and after the screening Pain from inside of the eyes Blurry vision during and after the screening Multiple Images during and after the screening (Blurry vision & multiple images may be due to ghosting)^ 5 of 17 symptoms occurred more frequently in 3D screenings than in 2D screenings 24
25 What Watching 3D Doesn t Cause In 3D, these symptoms were the same or better than 2D Dry eyes Wet eyes Gritty or sandy eyes Irritated eyes Burning on the surface of the eyes Pulling sensation around the eyes Neck ache Shoulder ache Backache Sleepiness Nausea Our studies show no evidence to support the idea that any of these symptoms occur more frequently or with greater intensity in 3D screenings than in 2D screenings.
26 Methodology 294 participants were randomly assigned to a 2D or 3D screening Study # 1: 91 people watched How to Train Your Dragon in a movie theater Study #2: 203 people watched Cloudy with a Chance of Meatballs in a home environment 142 total watched in 2D, 152 total watched in 3D People completed surveys before & after watching the movie and a follow-up survey the next day to report on persistent symptoms Surveys assessed symptoms in three categories Eye Discomfort Physical Discomfort Visual Issues Symptoms graded on an intensity scale of 1-5 (1= no symptoms, 5= severe symptoms) Symptoms also compared by frequency, or how often a symptom manifested itself across the study 26
27 Blurry Vision & Multiple Images Blurry vision and multiple images are the most commonly reported 3D symptoms 33% of 3D viewers experience some blurred/multiple images while watching compared with 7% of 2D viewers Two primary sources of blurry vision/multiple images: Technology Problems ( ghosting ) - Inadequate filtering of the double images by the technology particularly in home theater setting Vision Problems eyes can t resolve the image (2D or 3D) A small number of participants may have difficulty seeing 3D because the cognitive process fusing the offset images together doesn t work properly 27
28 Blurred Vision Slight increase for 3D over 2D Effects minimal and reduce with age 28
29 Blurry Vision & Multiple Images* Movie Theater Blurry Vision During Movie Blurry Vision After Movie Multiple Images During Movie Multiple Images After Movie 2D 7% 7% 10% 10% 3D 24% 8% 10% 0% % Difference 17% 1% - (-10%) Home Environment Blurry Vision During Movie Blurry Vision After Movie Multiple Images During Movie Multiple Images After Movie 2D 7% 6% 1% 3% 3D 37% 17% 30% 11% % Difference 30% 11% 29% 7% *Percentages represent the amount of people who reported an increase of respective symptoms.
30 Dizziness & Disorientation 3D increases the sensation of movement, so mild disorientation and dizziness may occur Likely related to the greater extent to which viewers feel involved with the movie experience While dizziness and disorientation occurred at a higher rate in 3D screenings than in 2D screenings, these occurrences were rare and of low intensity. 30
31 Dizziness & Disorientation Movie Theater Dizziness During Movie Dizziness After Movie Disorientation During Movie Disorientation After Movie 2D 10% 7% 7% 7% 3D 14% 6% 18% 16% % Difference 4% (-1%) 11% 9% Home Environment Dizziness During Movie Dizziness After Movie Disorientation During Movie Disorientation After Movie 2D 2% 5% 3% 1% 3D 9% 7% 11% 9% % Difference 7% 2% 8% 8% 31
32 Pain From the Inside of Eyes Every day stress to the ocular system used for seeing images in the real world can cause eye pain Likely related to the unusual accommodative and convergence requirements of watching 3D This is the only issue in the Eye Discomfort category that occurred more frequently in 3D screenings than in 2D screenings. 32
33 Pain From the Inside of Eyes Movie Theater Pain From the Inside of Eyes 2D 7% 3D 14% % Difference 7% Home Environment Pain From the Inside of Eyes 2D 5% 3D 15% % Difference 10% 33
34 Follow-Up Survey 1. Did you experience any eye or other physical symptoms when you stood up or started walking out of the screening room? 2. When you arrived home after the movie did you have eye or other physical symptoms from the movie? 3. If you had any symptoms in question #1, did you still experience them the next morning. 4. Describe any symptoms you had when you arrived home and/or continued to experience the next morning. Participants answered this survey the day after their screening to report any symptoms that may have been persisting. 34
35 Follow-Up Survey Home Environment Any Symptoms Symptoms Leaving Movie Symptoms at Home 2D 11% 11% 4% 3D 25% 22% 14% % Difference 14% 11% 10% Home Theater Participants: More 3D than 2D viewers experienced symptoms immediately after, and at home that evening There was no difference in symptoms the next morning Over 90% answered the follow-up survey Movie Theater Participants There was no difference in symptoms at any time after the movie 67% answered the follow-up survey Participants who did report symptoms often reported them as mild. No participants in 2D or 3D described any symptoms as severe There is a measureable increase in frequency of these symptoms when comparing 3D screenings over 2D screenings, but the data does not suggest that the symptoms are severe or long-lasting. 35
36 Physiological Responses during movie viewing: 2D vs. 3D for the same subjects A B Vergence changes during movie viewing Accommodative Changes during movie viewing 36
37 3D gaming study: effect of scene depth 3D gaming with different scene depth 37
38 There s Much More 38
39 Ecosystem + Technology S3D Ecosystem Capturing S3D Coding Delivery Display 39
40 Circling Back! User Experience Is Critical Experience Research Is Required
41 Thank You! Questions
42 Backup Materials - Graphs Intel Confidential 42
43 Blurry Vision & Multiple Images 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2D 3D 100% 80% Blurry Vision During Movie Blurry Vision After Movie Theater Multiple Images During Movie Multiple Images After Movie 60% 40% 20% 0% Blurry Vision During Movie Blurry Vision After Movie Multiple Images During Movie Multiple Images After Movie 2D 3D Home
44 Dizziness & Disorientation in Theater 100% 80% 60% 40% 20% 0% Dizziness During Dizziness After Disorientation During Theater Disorientation After 2D 3D 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Dizziness During Dizziness After Disorientation During Home Disorientation After 2D 3D 44
45 Pain From Inside of Eyes 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Home Theater 2D 3D 45
46 Follow-Up Survey 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Any Symptoms Symptoms Leaving Movie Symptoms at Home 2D 3D 46
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