Microdisplay in Portable Applications 微型顯示在便擕產品的新應用

Transcription

1 Microdisplay in Portable Applications 微型顯示在便擕產品的新應用 Kenny Chan ( 陳建龍 ) 06 th Sep, 2012

2 Overview on Microdisplay & its Applications DSC/DV Embedded Cell Phone DLP MEMS Pico Proj. Consumer Automobile Standalone HUD 3D & Interactive Story Beam LCoS Industrial Machine Vision OLED LCD Near To Eye HMD Viewfinder

3 Global Micro-Displays Market

4 Overview of Projection Technology Micro-display Projection Light source: RGB LED, White LED, RGB laser Micro-display: DLP, LCoS, LCD, OLED Laser Scanning Projection Light source: RGB laser Display: MEMS scanning mirror Pros. Cons Micro-display Projection Technologies & supplier chain Time to market!! Cost effective (short term) Complicate optical components Lower system optical efficiency Lon term cost down issue?? Laser Scanning Projection Simple optical component High system optical efficiency Long term cost effective Supplier chain & technologies Green laser & cost Image quality speckle Laser safety

5 Microdisplay Technology DLP LCOS LCD OLED 5

6 Technology Comparison (Pico Projection) Color Filter LCoS Field Sequential LCoS Laser Scanning Projection DLP Resolution Color Saturation Brightness Contrast Ratio Size? Cost GOOD NORMAL BAD

7 Technology Comparison (HMD) DLP LCD LCoS OLED Brightness high low medium medium Fill factor high low high medium Driving Resolution 7

8 Potential Applications of Micro-displays Dual Mode 3D Pico-Projector HUD & HMD Pico Projection Engine Interactive Mobile I/O Device 3D Machine Vision

9 3D & Interactive Applications Pico Projection is in focus NOW! + + Human & Machine Interaction Display: 2D 3D 3D and Interactive will be the basic functions for next generation portable devices

10 Overview of Pico Projector Market DisplaySearch: Pocket Projector Technology and Market Forecast Report (DisplaySearch) 2012, New Era of Pico Projection? Iphone6? (DV, STORY BEAM,?) PMA : Y2009: 0.5M units Y2018: 142M units Sales: 14B USD Projection Submit 2010 (PMA) Y2014: ~24M units Embedded: ~ 70% (17M units)

11 Overview of 3D Display Market Potential Market: 3D Gaming & Entertainment Pico projector sales in Mpcs HK/China pico projector shipment will occupy over 50% of worldwide demand 3D TV 3D Monitor & Notebook 3D Handheld Devices 11 ASTRI Source: Proprietary Insight Media Source: Insight Media

12 Product Marketing Strategy Price (USD) Product Position & Pricing Strategy 3D home 3D LCD TV theatre projector 499 3D Portable Devices 3D Notebook 3D Monitor ASTRI 3D Mini Projector Ultra Portable Super Resolution Big Screen Size Low Power Con. 2.8 ~7 12 ~26 32 ~55 60 ~150 Screen Size

13 ASTRI Dual-Mode 3D Projector P beam S beam Silver screen Polarized Mode Best 3D system efficiency (45%) Best 3D image quality Low cost Shutter glasses compatible Shutter Mode Normal screen

14 Comparisons of 3D Projection Technologies Auto shutter LC for DLP projector Auto shutter glasses (DLP) Two projectors (LCoS) ASTRI s Dual Mode Single 3D Projector (LCoS) 3D Mode Polarization Shutter Polarization Shutter Polarization Engine Efficiency 3D System Efficiency 20% 20% 15% 30% 12% 16% 45% 16% 45% Screen Type Sliver Normal Sliver Normal Sliver Panel frequency 120Hz 120Hz 60Hz 120HZ 60HZ Legend Scale (X) 20x 15x 30x 1x

15 Projection Technology for Better Life World First 3D Dual-LCoS Mini Projector Communication 傅訊 Media 媒體 Green 綠色 Social 社交 Life Style 生活時尚 Healthy 健康 Living 生活 Learning 學習 Creative Living 創意 ASTRI 3D ( 三維 ) Interactive ( 人機互動 ) Solomon Systech Wireless( 無綫傅輪 ) Cloud Service ( 雲端服務 )

16 Early Stage of Interactive Projection (VKB) Not Successful!!

17 Next Generation of Interactive Projection E-Ball NEC Dell Microsoft What We Need Pico-Projector plus Camera 17

18 Current Status of Interactive Projection Light Blue Optics: Light Touch Holographic Laser Projection (HLP) Field Sequential LCoS Resolution: WVGA Light source: Laser (LED?) Touch screen size : 200mm Not yet Production!! Compal Communications: UrRobot's Robii Color filter LCoS Resolution: VGA Light source: white LED US$:

19 ASTRI Portable Interactive I/O Devices Handwriting, multi-touch, gesture Real Time Depth & Touch Sensing Object Detection Motion Tracking Depth & Touch Sensing

20 HMD Overview Virtual Reality Price (USD) Resolution: 800x600 Virtual Image Size: 90" at 10' Field of View: 35 degrees Color: 24-bit True color (16.7 million colors) Input Signal: NTSC/PAL Video, VGA Modes: 2D and 3D Stereoscopic, Price: US$699 Resolution: High resolution, full-color, WUXGA 1920x1080 pixels per eye Field of View (diagonal): 60 degrees Total HFOV: 48?br> Vertical FOV: 40?br> Modes: 2D and 3D Stereoscopic Brightness: 50 fl Contrast: >400:1 See-thru Transmission: 40% Price: US$11,500 Resolution: SVGA 800x600 Virtual Image Size: 90" at 10' Field of View: 35 degrees Color: 24-bit True color (16.7 million colors) Input Signal: NTSC/PAL Video, VGA Modes: 2D and 3D Price: US$999 Display Format: 2.5 arcmin/color SVGA (800x600) Contrast: 100:1 Field of View: 34?H x 26?V (42?Diag.) Mechanical: I-Port inegrated into Oakley M- Frame Strike Lens Price: US$6,400 Type: AMLCD monochrome SXGA Field of View/Overlap: 40(V) x 30(H) - 100% overlap Transmission: See through > 70% Optical Design Form: VIM bases optical systems Price: US$75,000 Sony CES 2011 OLED 720P 3D game 640 x 480 resolution in true color - 30?field of view price: US$299 Over 44 companies have the HMD products

21 HMD Overview See Through Company Display technology VA USA Germany USA USA LCoS AMLCD LCD OLED Brightness 30 fl 103 cd/m cd/m2 70cd/m2 Resolution 1280x x x x x600 See through transmission 46% 50% camera - 50% Total HFOV Power consumption 10w 2.5w Weight 1300g 320g - 11g 50g

22 Major Players in HMD Field Micro-Display Panel FLCoS supplier Head Mounted Display OLED supplier LCD supplier LCD supplier Augmented Reality Software End Customer software partner

23 HMD Relative Patents (1/2)

24 HMD Relative Patents (2/2) 504: phase conjugate material screen 503: PBS 508: pupil entrance

25 HMD Potential Market/Applications Personal Assistant a) Translation b) Consulting c) Guiding Short Term: Perfect accessory to smartphone Long Term: Ultimately to replace smartphone

26 End of Presentation Thank you. Questions are welcome. Our corporate website: