METRO ATLANTA: An Executive Profile. 2010, Kevin C. Rose/AtlantaPhotos.com
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1 METRO ATLANTA: An Executive Profile 2010, Kevin C. Rose/AtlantaPhotos.com
2 Metro Atlanta is a premier destination for business professionals and families. The area is home to 5.3 million people and more than 148,000 businesses. Metro Atlanta s diverse economy, global access, abundant talent, low costs of business and living, and vibrant quality of life are reasons to choose metro Atlanta. photos: Georgia Department of Economic Development 1837 As the site for the southern terminus of the state-owned Western & Atlantic Railroad, Atlanta began as a town called Terminus Atlanta was incorporated as a city Atlanta, a strategic transportation center during the Civil War, was reduced to ashes after General Sherman s victory in the Battle of Atlanta Atlanta pharmacist, Dr. John S. Pemberton, created the beverage which became Coca-Cola The Federal Reserve Bank established a branch in Atlanta Mayor Walter A. Sims signed a lease on an abandoned auto racetrack and commits the City to developing it into an airfield named Candler Field. Four years later it became Atlanta Municipal Airport.
3 Demographics The Atlanta Metropolitan Statistical Area (MSA) is the business capital of the southeastern U.S. and a global business hub. Metro Atlanta is one of the fastest growing metros in the U.S. and has the 10th largest GDP in the U.S. The Southeast s population exceeds 78 million and employment is greater than 33 million. Gross Domestic Product (GDP) in the Southeast measured $3.2 trillion in 2010, 22 percent of the U.S. If the Southeast were a country, it would have the 5th highest GDP in the world, larger than the GDP of all but four countries: United States, China, Japan and Germany. Snapshot Atlanta MSA City of Atlanta (28 Counties) Population (2010 Census) 5,268, ,003 Median Age (2010 Census) % of population 25 and over with a Bachelor s degree 34.1% 44.8% (2010 Estimate) % of population foreign-born (2010 Estimate) 13.5% 8% Labor Force (2011) 2,686, ,229 Median Household Income (2010 Estimate) $53,182 $41,631 World Ranking of Global Gross Domestic Product (GDP) in Billions of U.S. Dollars, 2010 Rank Location GDP 1 U.S.A. $14,658 2 China $5,878 3 Japan $5,459 4 Germany $3,316 5 Southeast U.S.A. $3, Canada $1, Mexico $1, Switzerland $ Taiwan Province of China $ State of Georgia, U.S.A $ South Africa $ United Arab Emirates $ Metro Atlanta, GA, U.S.A. $272 Metropolitan Area > 8,376 square miles > 21,694 square kilometers > 28 counties Tennessee Alabama ATLANTA Georgia South Carolina Florida North Carolina Port of Savannah ATLANTIC OCEAN 1936 Gone With The Wind by Margaret Mitchell was published. The Pullitzer Prize novel became the movie 3 years later Delta Air Lines relocated its headquarters from Monroe, La. to Atlanta The Communicable Disease Center (CDC) was established in Atlanta The Confederate Memorial carving was completed on Stone Mountain Dr. Martin Luther King, Jr., a native Atlantan, won the Nobel Peace Prize The Airport s name changed to William B. Hartsfield Atlanta International Airport.
4 Atlanta has the lowest relative business costs among the nation s top 10 largest metro areas. (KPMG, Competitive Alternatives: Guide to International Business Location, 2012) photos: Georgia Department of Economic Development 1974 Atlanta Brave Hank Aaron broke Babe Ruth s home run record with his 715th home run R.E. Ted Turner s Turner Broadcasting System (TBS) went on the air. Today, the award-winning cable stations CNN, TNT, and The Cartoon Network are based here in Atlanta Another homegrown success story The Home Depot was founded in Atlanta Georgia-Pacific moved its headquarters to Atlanta from Portland, Ore United Parcel Service (UPS) relocated its headquarters from Greenwich, Conn. to metro Atlanta Atlanta hosted the Centennial Olympic Games, the first time the Summer Games were held in the eastern U.S.
5 Government > Atlanta is the capital city of Georgia. The Capitol Dome brightens Atlanta s skyline and is layered in 43 ounces of pure gold that was mined in Dahlonega, Georgia, the site of America s first Gold Rush. > The City of Atlanta is governed by a mayor and a 15-member city council that is managed by the council president. > The 28 counties that make up metro Atlanta are individually governed by boards of commissioners, city councils and mayors. > Atlanta s symbol is the Phoenix, a legendary bird of Egyptian mythology, that rose from its own ashes after the civil war with renewed strength and beauty. The seal of the city bears the Phoenix and the Latin term, Resurgens which means rising again Taxes > Georgia s corporate income tax rate is 6 percent (single factor sales tax apportionment). > Georgia s sales tax base rate is 4 percent. Counties may add 1 to 3 percent as a local option. The City of Atlanta adds 4 percent as a local option. > Georgia s individual income tax rate is a graduated tax based on an individual s federal adjusted gross income. The tax rate ranges from 1 to 6 percent based on 6 income brackets. > Property tax rates (millage rates) are set locally by each county and city. Real and personal National Average property are assessed at 40 percent of fair market value. Quality of Life Metro Atlanta provides exceptional quality of life while maintaining affordability. Residents Atlanta, enjoy access GA Denver, to arts, CO culture, Chicago, sports IL Boston, and nightlife. MA Washington, Metro DCAtlanta NYC, NY experiences all four seasons with cool winters, warm summers and abundant rainfall. Cost of Living Index: Select U.S. Metros National Average Metro Atlanta Maintains a Low Cost of Living 0 Atlanta, GA Denver, CO Chicago, IL Boston, MA Washington, DC NYC, NY 2000s Metro Atlanta added over 1 million people from The Airport s name changed to Hartsfield-Jackson Atlanta International Airport NCR and First Data relocated their headquarters to metro Atlanta, increasing the area s FORTUNE 500 headquarters GE Digital Energy s Smart Grid Technology Center of Excellence was established in metro Atlanta Hartsfield-Jackson Atlanta International Airport had a recordbreaking year serving 92 million passengers Thirteen metro Atlanta-based companies are ranked in the FORTUNE 500.
6 Georgia is a top 10 state for education quality. (Education Week, 2012) photo: Georgia Department of Economic Development photo: Georgia Department of Economic Development photo: Georgia Department of Economic Development
7 Education Pre-K thru 12 Over 900,000 students are served through metro Atlanta s 36 public school systems that include over 1,200 elementary, middle and high schools. Metro Atlanta is also home to approximately 400 private schools. > Metro Atlanta has several international schools that teach in languages other than English including: German, Arabic, Portuguese, Chinese and Japanese. > English-as-a-Second Language courses are available in every public school district. > Several schools also provide programming in International Baccalaureate (IB) and Advanced Placement (AP). > Georgia offers free Pre-K classes for 4-year-old children throughout the state. Post-secondary 57 colleges and universities enroll more than 250,000 students in metro Atlanta. Georgia residents have access to the HOPE tuition program which provides scholarships and grants for higher education in Georgia. > Combined, metro Atlanta s three largest public universities, Georgia State University (GSU), Kennesaw State University (KSU) and the Georgia Institute of Technology (Georgia Tech) enroll more than 75,000 students each year and are nationally recognized for excellence in their programs. Other large public institutions include Southern Polytechnic State University, Clayton State University, the University of West Georgia, and the University of Georgia which is located just outside metro Atlanta. > The nation s top Historically Black Colleges and Universities (HBCU) are located in the Atlanta University Center (AUC). The AUC is home to Clark Atlanta University, Morehouse School of Medicine, Morehouse College, and Spelman College. > Metro Atlanta is also home to Emory University with graduate programs in medicine, law, and business that consistently rank among the nation s top programs. Other top private schools include Agnes Scott College, Mercer University and Oglethorpe University. Technical Metro Atlanta is home to the main campuses of seven technical colleges which enroll nearly 60,000 students a year. They are a vital workforce training and retooling resource for the local business communities. > Atlanta Technical College is among the top community colleges in the nation. > Tuition assistance through the HOPE grant is available to Georgia residents attending technical colleges in Georgia.
8 2012 FORTUNE 500 Headquarters 2012 FORTUNE 1000 Headquarters ASBURY AUTOMOTIVE GROUP
9 Business and Industry Metro Atlanta has been recognized as an international gateway and the economic engine of the southeast. FDI magazine has ranked Atlanta the No. 3 Most Business Friendly American Major City of the Future and among the top ten American Cities of the Future. Metro Atlanta has grown into a leading global logistics hub and center for supply chain management software. Atlanta is ranked 5th nationally in transportation and logistics employment. Seventy percent of the top 20 supply chain software providers have operations here. More than 300 bioscience companies have operations in metro Atlanta. With strengths in vaccine development, infectious disease and medical devices, Atlanta is often referred to as the nation s leader in Healthcare IT. Atlanta is home to the headquarters of the Centers for Disease Control and Prevention (CDC), American Cancer Society and the Arthritis Foundation. Research facilities at Emory University, Georgia State University, Georgia Institute of Technology, Morehouse School of Medicine, University of Georgia and Georgia Health Sciences University are abundant and continue to grow. Metro Atlanta is home to technology leaders AT&T Mobility, NCR, Equifax, IBM Internet Security Systems, Siemens One, GE Digital Energy, Cox Enterprises, Global Payments, and Manhattan Associates. Atlanta is a high-technology center with strengths in transaction processing, digital content and distribution, software publishing, wireless and internet security. Atlanta has been named the nation s 2nd Most Wired City and the Most Favorable U.S. City for Data Centers. Among U.S. metros, Atlanta s high-tech economy is ranked in the top ten for data processing, computer systems design, as well as architectural and engineering industries. Metro Atlanta is home to the headquarters of 26 FORTUNE 1000 companies including United Parcel Service, The Coca-Cola Company, The Home Depot, Delta Air Lines, The Southern Company, NCR and First Data. Atlanta is also home to the Sixth District Federal Reserve Bank. Internationally recognized nonprofits such as Habitat for Humanity, CARE USA, American Cancer Society and the Arthritis Foundation are headquartered here. ATLANTA
10 photo: Georgia Department of Economic Development Atlanta s transportation network easily connects people and products to the global marketplace. photo: Georgia Department of Economic Development photo: Georgia Department of Economic Development photo: Georgia Department of Economic Development photo MAC 2012
11 Transportation Air Service The world s most-traveled airport, Hartsfield-Jackson Atlanta International Airport (ATL), has five runways that serve more than 92 million passengers a year. > Located in the southeastern region of the United States, more than 80 percent of U.S. consumers can be reached from Atlanta in two flight hours or two truckload delivery days. ATLANTA Nonstop flights to over 160 domestic destinations and nearly 70 international destinations in 45 countries. Air Cargo Hartsfield-Jackson Atlanta International Airport is served by 14 all-cargo airlines. The airport received Air Cargo Week s World Air Cargo Award for Airport of the Year in 2009, 2010 & Highways Three major highways (I-75, I-85, I-20) converge near the central business district. The perimeter highway (I-285) circles the city in a 62.7-mile loop. Georgia 400 is a sixlane highway providing yet another route to the city via north metro Atlanta. Atlanta s major highways contain High Occupancy Vehicle (HOV) and High Occupancy Toll (HOT) lanes which decrease drive times during peak hours. Rail Abundant rail service makes Atlanta the rail center of the Southeast. > Over 5,000 railroad miles in Georgia - the largest intermodal hub in the region. > Served by two class-one railroads (CSX and Norfolk Sourthern) and over 20 short-line companies. Ocean The Port of Savannah, located 250 miles from Atlanta, is the nation s fastest-growing and 4th-largest container port. Mass Transit > Metropolitan Atlanta Rapid Transit Authority (MARTA), with bus and rail services that cover over 1,000 miles, is the ninth-largest transit system in the U.S. Cobb County Transit (CCT) & Gwinnett County Transit connect into MARTA at various points.
12 photo: Georgia Department of Economic Development Atlanta is the top city for a value vacation. (New York Times, 2010) photo: Georgia Department of Economic Development photo: Georgia Department of Economic Development
13 Major Attractions > Atlanta Botanical Garden Maintains plant collections for the purpose of display, education, research, conservation, and enjoyment. > The Carter Center Founded by former U.S. President Jimmy Carter and his wife, the Center is committed to advancing human rights and alleviating unnecessary human suffering. > CNN Center Journey into the heart of CNN Worldwide for an exciting glimpse of news and broadcasting in action. > Stone Mountain Park Located on 3,200 acres of natural beauty, Stone Mountain Park features a wide variety of fun family activities and things to do. > Martin Luther King Jr. Center and National Historic Site The King Center is the official, living memorial dedicated to the advancement of the legacy of Dr. Martin Luther King, Jr., leader of America s greatest nonviolent movement for justice, equality and peace. > Fernbank Museum of Natural History A variety of hands-on exhibits about natural history including Dinosaur Plaza, NatureQuest, and a Walk Through Time in Georgia. > Woodruff Arts Center Located in Midtown, the Center offers Atlantans a bold variety of performing and visual arts both traditional and avant-garde. The Woodruff Arts Center includes the Alliance Theatre, High Museum of Art, Young Audiences, 14th Street Playhouse and the Atlanta Symphony Orchestra. > The World of Coca-Cola Visit The World of Coca-Cola Atlanta and trace the history of the world s most popular soft drink. > Zoo Atlanta A private nonprofit wildlife park and zoological trust. > Georgia Aquarium The world s largest aquarium with over 8 million gallons of water, right in the heart of downtown. > The Fox Theatre The historic Fox Theatre is one of Atlanta s premiere venues for live entertainment. Major Festivals > Atlanta Dogwood Festival > Atlanta Film Festival 365 > Atlanta Pride Festival and Parade > DragonCon > Festival Peachtree Latino > Georgia Renaissance Festival > National Black Arts Festival > Taste of Atlanta > 4th of July at Lenox Square and Centennial Olympic Park
14 photo: Georgia Department of Economic Development photo: D.J. Shockley, Courtesy of University of Georgia Sports Atlantans enjoy a variety of sports and recreation throughout the year. photo: Georgia Department of Economic Development photo: Jarrett Jack, Courtesy of Georgia Tech Sports Information
15 Sports Atlanta is home to eight professional sports franchises: Team League Venue Atlanta Braves Major League Baseball (MLB) Turner Field Atlanta Dream Women s National Basketball Philips Arena Association (WNBA) Atlanta Falcons National Football League (NFL) Georgia Dome Atlanta Hawks National Basketball Philips Arena Association (NBA) Atlanta Silverbacks North American Soccer Atlanta Silverbacks Park League (NASL) Georgia Force Arena Football League (AFL) The Arena at Gwinnett Center Gwinnett Braves Minor League Baseball (MiLB) Coolray Field Gwinnett Gladiators East Coast Hockey League (ECHL) The Arena at Gwinnett Center Atlanta has and continues to host major sporting events: > NASCAR Sprint Cup Series at Atlanta Motor Speedway NASCAR Racing > The TOUR Championship at East Lake Golf Course PGA Golf > Chick-fil-A Bowl and Chick-fil-A Kickoff Game College Football > SEC Championship College Football > AJC Peachtree Road Race 10K Road Race > Bank of America Football Classic College Football > BB&T Atlanta Open Tennis > Petit Le Mans Auto Racing Recreation Metro Atlantans have many opportunities for outdoor recreation: > More than 100 public, private and semi-private golf courses; over 300 golf days per year. > Lake Lanier and Lake Allatoona for fishing, swimming, and boating. > Recreation leagues and clubs for popular sports, such as tennis, softball, soccer, basketball, cycling and running. The Atlanta Lawn Tennis Association (ALTA), the largest tennis-based community association in the world with more than 80,000 members. The Atlanta Track Club (ATC), the second largest running organization in the United States, serves runners and walkers of all ages and paces. Healthcare Metro Atlanta provides access to one of the most qualified, affordable, and efficient healthcare systems in the country. Metro Atlanta s healthcare community includes more than 80 hospital locations and over 100,000 healthcare practitioners and technicians.
16 SOURCES Demographics: U.S. Census Bureau, U.S. Bureau of Economic Analysis (BEA), International Monetary Fund, U.S. Bureau of Labor Statistics. Note: Southeastern U.S. as defined by BEA. History: Atlanta History Center, Atlanta Convention and Visitors Bureau, City of Atlanta, U.S. Census Bureau, FORTUNE magazine. Government: State of Georgia, City of Atlanta. Taxes: Georgia Department of Revenue. Quality of Life: Council for Community and Economic Research (C2ER) Cost of Living Index. Education: Atlanta Regional Council for Higher Education, Georgia Department of Education, National Center for Education Statistics, University System of Georgia, Technical College System of Georgia. Business and Industry: FDI magazine, U.S. Bureau of Labor Statistics, Georgia Department of Labor, Atlanta Business Chronicle, Georgia Department of Economic Development, Georgia Power, Georgia Bio, Forbes magazine, The Milken Institute, Jones Lang LaSalle, FORTUNE magazine. Transportation: Hartsfield-Jackson Atlanta International Airport, Georgia Power, Georgia Department of Transportation, Georgia Ports Authority, MARTA. Attractions, Festivals, Sports and Recreation: Atlanta Convention and Visitors Bureau, Atlanta Sports Council, Atlanta-Journal Constitution. Healthcare: U.S. Bureau of Labor Statistics, BusinessWise. The Metro Atlanta Chamber Economic Development Division serves as an advocate and project manager on behalf of relocating or existing companies. All assistance is confidential and at no cost. EconomicDevelopment.MetroAtlantaChamber.com
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