Social Media Policy. Table of Contents

Transcription

1 Social Media Policy This document outlines the terms and conditions for using social networks and applies to all Authorized Independent Sales Consultants/Tupperware Business Owners in the US & Canada. Table of Contents I. Using Social Media for Your Business A. Using Social Media to promote your individual business B. Using Social Networks for Your Team C. Interacting with official Tupperware Social Network Accounts D. Social Media Policy Enforcement E. Other Topics

2 I. Using Social Media for Your Business A. Sales Force Members Using Social Media to promote their individual business Social Networking web sites such as Facebook, Twitter, MySpace, Linked-In, or a blog can be used to promote your business to consumers and serve as wonderful networking tools. Tupperware respects the rights of its consumers and Sales Force to use blogs and other social media tools not only as a form of self-expression, but also as a means to further the company s business. However, there is a big difference in speaking on behalf of the company and speaking about the company. The following is a set of principles referring to those personal or unofficial online activities where you might refer to Tupperware. If a Sales Force Member chooses to use any social network to help promote their independent Tupperware business to consumers the following guidelines must be followed: 1. The name of the social media account and any corresponding URL, including a blog or web site, cannot contain, Tupperware, Tupp, or Tupper, or any other trademark or variations thereof. (Section 6.0 of the Internet Terms and Conditions). In order to benefit from certain social network search functionality you may use the following formats in creating the name of your business social network account name: Facebook Account Name Examples: First Name Last Name Tupperware Independent Business Owner First Name Last Name Independent Tupperware Consultant First Name Last Name Twitter Account Name Examples: JaneSmith JaneSmith_TW JaneSmithTW JaneSmith-TW URL (web site addresses) You are not limited to using these formats or words for a web site address or username, but these are the only acceptable formats if you want to use the Tupperware name. You can use your team name (if you have one) or other words that you want to represent your business. 2. You must disclose your full name and make a statement in a predominate place on your Facebook Wall, Facebook Info Tab, Twitter Bio, Blog About Us section, web site text box, or social network account home page that identifies yourself as an Authorized Independent Tupperware Consultant or Tupperware Independent Business Owner. 3. When filling out forms, creating a resume, or when posting information online about where you work, such as an employer field on Facebook or Linked-In.com, you should clearly identify yourself as either an Authorized Independent Tupperware Consultant or a Tupperware Independent Business Owner. The use of Tupperware Brands as an employer should only be used by those individuals who are considered Associates and employed directly by Tupperware Brands.

3 4. Do not display, copy and/or upload Tupperware product images, copyrighted materials and text to any third-party web site, search engine, or other internet-based resource including social networks or photo web sites. (Section 6 of the Internet Terms and Conditions) 5. Social media paid advertising is allowed but will need to be approved prior to be listed by submitting a request to guidance@tupperware.com. The hyperlink in the social media advertisement must connect to your my.tupperware or my2.tupperware web site. (Section 6 of the Internet Terms and Conditions). Linking to a social network from advertising must be approved prior to the listing by submitting the request to orlandoapprovals@tupperware.com. 6. Sales Force Members must follow all of the terms and conditions set forth by the individual social network companies including all requirements for contests, sweepstakes, privacy, infringement, using social network logos, and business conduct. 7. You are not permitted to link to an open Online Party anywhere on your social network accounts, posts, tweets, or other forms of electronic communication. Consumers should actively and willfully choose to join an Online Party. You are not permitted to automatically assign your customers, without their consent, to an open Online Party in any way. Engaging in this type of activity violates your Consultant Agreement and could result in the immediate suspension or termination of your account privileges. 8. Any social media account that represents your individual Tupperware business may use links or embedding code to link to official Tupperware websites for product information, product videos, product images, information about the Tupperware Opportunity, or links to information shared on an official Tupperware social network accounts. Official Tupperware websites include: My.Tupperware.com My.Tupperware.ca Tupperware.com Tupperware.ca Facebook.com/TupperwareUSCA Facebook.com/TupperwareSalesForceUSCA Facebook.com/TupperwareBrandsCorp Facebook.com/ChainofConfidence Twitter.com/TupperwareUS Twitter.com/TupperwareCA Twitter.com/TWSalesForceUS Twitter.com/TWSalesForceCA Twitter.com/TupperwarePR YouTube.com/user/Tupperwarebrands YouTube.com/user/Tupperware Any official Tupperware Blog Any other or future official Tupperware social media account or web site 9. You may use badges, follow me icons, text, or social network logos for your own personal social network accounts, on personal s, flyers, posters, car magnets, business cards, or other printed materials in which you are the sole author and creator in addition to your My.Tupperware/My2.Tupperware web site.. You must include your account name and/or URL and mention you are an Authorized Independent Tupperware Consultant or Tupperware Independent Business Owner. You must make every attempt to prevent consumer confusion between your personal business social network account and any of the official Tupperware social network accounts. 10. The Advertising and Marketing Your Business Internet Terms and Conditions Section 6 also applies to social media.

4 You also are not permitted to advertise free shipping, product discounts or other promotional offers in your online advertising. You are, however, permitted to include the following types of statements in your online advertising: Special promotional offers available on this site Customer incentives offered at this site Extra savings available on certain products The specific product savings or promotional offer (for example, free shipping), may only appear on your My.Tupperware.com home page. You also are not permitted to label or identify the web sites of other Tupperware Sales Force Members as unauthorized, illegal, fraudulent or to use other negative terms. Tupperware U.S., Inc. reserves the right to enforce its Internet policies and to discipline non-complying members of the sales force. 11. If you choose to use a social network account to help promote your business, the acceptable images for a social network account profile, page profile or avatar is an image of yourself, or another image that you own the rights to use. Tupperware corporate logos and copyright images are not to be used on social network sites (or any web site) to represent the profile of your personal business. 12. You may not use a social network to conduct transactions to sell Tupperware products. All online purchases must go through your my.tupperware or my2.tupperware business web site. You may promote your business and link to your business web site but no money should be exchanged for Tupperware products or services on a social network web site. 13. If you choose to promote your Tupperware business on your own social networking web site, be mindful that all content you post reflects on your business and the Tupperware brand. Do not post any content or materials that are obscene, threatening, derogatory, disparaging and malicious or that infringe on or violate, in any way, any law or any right of any person or entity, or any other content that might in any way reflect poorly on your self or Tupperware. 14. When directing visitors, followers, fans, friends, on your social network account to your own personal Tupperware business website it must be evident from a combination of the link and the surrounding text that the link will be landing at the site of an Authorized Independent Tupperware Consultant or Independent Tupperware Business Owner. Attempts to mislead web traffic into believing they are going to the Tupperware corporate web site or social network web page, when in fact they are being directed to a Consultant s Personal Web Site will not be allowed. See Section 6 of the Internet Terms and Conditions for more clarifications on this topic. The determination as to what is misleading will be at Tupperware s sole discretion. 15. Sales Force Members are personally responsible for their own postings as well as all online activity conducted on behalf of their business. Sales Force Members will be held fully responsible for any and all such activities. You may want to consider having separate personal and business social network accounts or a Facebook Page in addition to your Facebook Profile if you prefer to speak more freely online with your friends and family about non-business related matters. Tupperware has the right to terminate your privilege of promoting your business on social networking sites immediately for any reason or to pursue any other enforcement of its policies and rights that may be necessary. B. Using Social Networks for Your Team or Down-line Social Media can be a great way to connect with your team members and other fellow Sales Force Members. We encourage you to use this platform as a way to connect, coach, encourage and communicate with other Tupperware Sales Force Members. The same policies apply to a Facebook Page, Group or Twitter account that is dedicated to the down-line of your business.

5 C. Interacting with official Tupperware Social Network Accounts Tupperware wants to provide valuable information about our products, parties and Tupperware Business Opportunity on social networks. We want to provide helpful and relevant information to anyone who likes or follows us. In order to create a communication environment that fosters a positive experience for everyone it is necessary to set some specific guidelines for Sales Force Members. Here are the guidelines for Sales Force Members to participate on an official Tupperware social network site or Blog: 1. Add comments, vote in polls, Like pages or comments, contribute to conversations, re-tweet messages, reply to messages, ask questions, and try to be helpful to the social network community. 2. Share interesting posts, videos or tweets made by the official Tupperware social media accounts with your fans or followers on your own social network accounts. You can copy and paste a link to the information, use the built-in sharing functions on the social network site such as re-tweet or share, or like something so it will show up on your newsfeed or home page. 3. Do not post your own personal information such as your my.tupperware or my2.tupperware web site URLs, social network account names, or contact information in any of your comments. You are not to advertise your business or any other business on an official Tupperware social network site in any way. This includes behavior that would promote your business to other followers utilizing the official Tupperware account usernames as a part of your message. There is a distinct difference between acknowledging a username in a message and using it to draw attention for self promotion. 4. Do not contact anyone who likes or follows the official Tupperware social networks with the intent of soliciting business from them or encouraging them to friend or follow your social network accounts. 5. Do not share sensitive or confidential Tupperware information with consumers before the scheduled release dates. 6. Do not post content that offers negative opinions or complaints about Tupperware. Consumers can see this information. Negative comments will make it harder for you and everyone else to do business. Instead, please contact your Director or Customer Care to resolve or discuss any issues regarding your business, Tupperware products, policies and procedures, or any promotions. Tupperware may review all comments, photos, links and may remove any that we consider inappropriate or offensive. 7. Be respectful of other s opinions while participating in a social network discussions. It is natural to disagree on certain topics but it is important to listen and allow others to share their thoughts. When responding to someone s post, please be respectful, professional and contribute to a positive communication environment that is expected of the Tupperware Sales Force. 8. Take steps to protect your privacy in a social network. Sharing personal information, future plans to not be at home, family details, etc., may not be appropriate to share online with people that you don t know. Frequently check your social network privacy settings. 9. Use sound judgment and common sense, by adhering to the Company's values, and by following the Code of Business Conduct and all other applicable policies. Do not post any content or materials that are obscene, threatening, derogatory, disparaging and malicious or that infringe on

6 or violate, in any way, any law or any right of any person or entity, or any other content that might in any way reflect poorly on Tupperware. Consequences of not following these guidelines range from un-friend-ing or blocking your access to the Tupperware social network site, to the cancellation of your Sales Force privileges. Tupperware reserves the right to remove any comment for any reason on an official social network account. Community guidelines are available on each social network account and apply to both consumers and sales force members. D. Social Media Policy Enforcement Tupperware will randomly audit social networking and other websites to ensure these guidelines are being followed. If you wish to report a violation, please contact Customer Care. When a Sales Force Member uses their own social network account to promote their business inappropriately based on the policies provided, Tupperware shall have the right to suspend the Sales Force Member s Tupperware Account privileges and to insist on the Sales Force Member s compliance with the applicable policy. When a Sales Force Member participates in an inappropriate manner or takes action that is clearly not in compliance with the policies on an official Tupperware social network account, the comments, links, or photos will be immediately removed and the Sales Force Member will be advised that such activities constitute a violation of their Consultant Agreement and that further violations could lead to suspension of the Sales Force Members Tupperware Account privileges. Failure to adhere to all Tupperware policies may also result in further action including, but not limited to, the termination of your Consultant Agreement and legal action. E. Other Topics When a Tupperware Sales Force Member or guest participates in an official Tupperware event, incentive trip, promotional trip, or visits Tupperware Headquarters, Distribution Centers, or Manufacturing areas, their presence gives Tupperware permission to take photos or video of their experience and use it for marketing purposes including sharing this media on social networks, web sites, or publications.