Real Mortgage Marketing Campaigns & Their Results

Transcription

1 Real Mortgage Marketing Campaigns & Their Results

2 SUCCESSFUL MORTGAGE PROMO Card #72935 FHA STREAMLINE REFINANCE NO Appraisal Required NO Income Verification Refinance TODAY While Rates Are Back to HisTORic LOWs! FREE CREdit REpoRt * when you apply online at (Full, Official, 3-Bureau Report with Scores) Guaranteed 24-Hour Response Time! *Must currently have an FHA mortgage. CALL NOW FOR DETAILS! Closed 2 Loans and 6-7 are in the works! Provided 2000 records - FHA loan holders Mailed 3 times to same list - 2 weeks apart (6k cards total)

3 SUCCESSFUL MORTGAGE PROMO Card #56554 ImagIne what you could do with extra cash! Your Debt-Free Solution is Here! Relieve your financial stress by using your home equity to get back on your feet. It s simple and you could save hundreds of dollars a month. Lower Monthly Payments Get a Low, Fixed Rate Pay Off Credit Cards Get Cash Out for Any Reason Start Building Wealth ABC Mortgage Presorted FIRST CLASS U.S. Postage PAID PostcardMania $250 Visa Gift Card With funding. free OR appraisal Expires Living Without Debt is Possible Need a way out of growing bills? Relieve your financial stress by using your home equity to get back on your feet. It s simple and you could save hundreds of dollars a month. Lower Monthly Payments Get a Low, Fixed Rate Pay Off Credit Cards Get Cash Out for Any Reason Start Building Wealth Rates are DOWN Rates are DOWN start saving immediately! start saving immediately! Act Now & Skip 2 Payments! Act Now & Skip 2 Payments! ABC Mortgage Presorted FIRST CLASS U.S. Postage PAID PostcardMania $250 Visa Gift Card With funding. free OR appraisal Expires Relieve your financial stress by using your home equity to get back on your feet. It s simple and could save you hundreds of dollars a month. Lower Monthly Payments Get a Low, Fixed Rate Pay Off Credit Cards Get Cash Out for Any Reason Start Building Wealth ABC Mortgage PAID free $250 appraisal Visa Gift Card With funding. OR Expires Rates are DOWN start saving immediately! Act Now & Skip 2 Payments! These mailings generated 5 loans. The first two loans paid for the campaign and the other three are profit and they are still getting calls! Purchased 5,000 records First mortgage amount $150,000+, first mortgage date, second mortgage amount $1,000+, LTV range <90%, select zip codes 2,500 every week for six weeks ultimately hitting their list a total of 3 times in 6 weeks Presorted STANDARD U.S. Postage PostcardMania w w w. p o s t c a r d m a n i a. c o m

4 SUCCESSFUL MORTGAGE PROMO Card #98961 Company Company Licensed by the Banking Department NMLS #XXXX Licensed by the Banking Department NMLS #XXXX MA Lender Lic. #XXXXXX ME Lender Lic. #XXXXXX NH Branch NMLS ID #XXXXX NH Branch Lic. #XXXXX MA Lender Lic. #XXXXXX ME Lender Lic. #XXXXXX NH Branch NMLS ID #XXXXX NH Branch Lic. #XXXXX 1 If Your Rate is Near 5.00% or Higher 2 If Your Present Mortgage is Not FIxed 3 If You Have a Home equity Line/Loan 4 If You Have High Interest debt 5 If You Are Remodeling or Adding on Ask to See If You Are Eligible for a Stimulus Refinance If Your Rate is Near 5.00% or Higher If Your Present Mortgage is Not FIxed If You Have a Home equity Line/Loan If You Have High Interest debt If You Are Remodeling or Adding on JOHN DOE JOHN DOE Senior Mortgage Consultant MLo #xxxxx Senior Mortgage Consultant MLo #xxxxx PHOTO direct: office: Fax: @ .com Ask to See If You Are Eligible for a Stimulus Refinance PHOTO direct: office: Fax: @ .com I average 20 calls/ s for every 1200 card mailing - typically resulting in 5 closed transactions! Customer database - previously closed clients Ship cards to customer - mails as necessary w w w. p o s t c a r d m a n i a. c o m

5 SUCCESSFUL MORTGAGE PROMO Card # Should You Risk Waiting With Mortgage Rates this Low? Competitive LOW Rates Low Closing Costs Use your IRS Refund as your Down Payment for Purchases Skip One Month s Payment on Refinances No Out-of-Pocket Expenses on Refinances FHA/VA/Conventional/Jumbo Fixed & ARMs available Fast/FREE Pre-Approval All Credit Welcome! Call Now for a FREE Loan Analysis! John Doe NMLS#XXXXX PHOTO I average about a 1% response rate - the campaign pays for itself plus I made some additional money. Purchased 2k records - income $40k+, home value $100k+ 2k 3x - monthly to the same list

6 SUCCESSFUL MORTGAGE PROMO Card # Save up to $500 per month or more on your mortgage payment! The sooner you act, the sooner you will start SAVING Dear Neighbor, my name is John Doe and I ve lived in this town since I have been helping homeowners for over 12 years now, finding them the best rates and terms available. Working with hundreds of wholesale banks and lenders over the years, we have the ability to shop for the lowest RATE period! Harp 2 (Home Affordable Refinance Program) is launching in mid-march and low rates are available for homeowners who are currently underwater in the value of their primary home, second home even investment property! Photo Minimal Credit/Income Qualifications & Appraisal May Not be Required at All 2nd Mortgages are Acceptable & NO CAP on the Total Loan-to-Value Skip a Mortgage Payment! Very low government enforced closing costs! NO MORTgAge INSuRANCe/PMI Needed You may be eligible for HARP 2 if you meet the following criteria: the mortgage must have been sold to Fannie Mae or Freddie Mac on or before May 31, Your mortgage must be in good standing. Contact me ASAP to see if you are eligible! Act now while rates are low and banks aren t backed up! John Doe - Mortgage Specialist John@ .com John Doe I have over 30 calls already and have 3 loans already and working on several others. Response has been great and everyone seems to love the postcard. Purchased 6k records - loan amount $200k-$417k, purchase date 1/1/ /31/2009 Mailed 6k, 1x