What s working now For the insurance industry

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1 Sample Homeowners Rate Quote for Lake Worth, Florida Dwelling: $360,000 Other Structures: $7,200 Personal Property: $180,000 Loss of Use: $36,000 Personal Liability: $300,000 Medical Payments: $5,000 $1,000 Deductible with 2% on Hurricanes Total Annual Premium: $1, Please call to confirm the rates on your house. Insurance Company 100 Main St Se Habla Español Presorted FIRST CLASS U.S. Postage PAID PostcardMania We can save you money on your homeowners insurance Mailings: Mailed 3 times to a list of 2,000 homes. List criteria: (Homeowners with homes built between in the zip code of 33414) REsults: 202 policies written!

2 Insurance Company 100 Main St. Apply online now at Commercial Insurance Workers Compensation - All Industries! Auto General Liability Property Umbrella Group Health Call for a FREE quote! Workers Compensation & Business Insurance Specialists! Mailings: Mailed 2,000 cards once to a list of businesses. REsults: 4 new accounts from 2,000 cards. (Spent $2,000, made $8,000!) 51079

3 Low Rates Remarkable Coverage! We specialize in consistently providing a unique combination of comprehensive coverages, services, and rates to General Contractors to ensure your continued survival and success. General Liability Design for G.C. s Affordable Premiums Endorsed by State Builders Association The Whitney Group 2701 NW 2nd Ave., #213 Boca Raton, FL FL License #L Apply online at and Click General Contractors Programs Rated A Excellent Workers Compensation Commercial Auto/Truck Equipment Surety Bonding Call Ty Whitney at ext. 501 twhitney@whitneygroup.net Mailings: Mailed twice to 3,000 general contractors in Broward, Miami-Dade & Palm Beach counties with 1-4 employees. REsults: 45 responses after two mailings!

4 Are You Paying too Much for Car Insurance? I am so sure I can SAVE you money on your car insurance... I will give you a $25 gift check just for getting a quote! Insurance for your... Presorted FIRST CLASS U.S. Postage PAID PostcardMania Auto Home Business Health CALL NOW: Mailings: Mailed 2,500 cards every 3 weeks to single family homeowners in a specific radius from the office. REsults: 6-8 new clients for every 2,500 cards mailed

5 ABC Insurance Agency Wants to Give You a New 26" High Definition Flat-Screen TV! Wouldn t it be great to have a new, high definition flat-screen TV? Especially if you didn t have to pay for it? Why not let us buy it for you? If you are one of our clients and you simply send us your contact information, including your address, you could win it. Here s how. We are updating our records for all our clients, and all you have to do is simply send us your contact information, including your address, in one of four ways. The easiest way is to complete the on line form at: or by ing it to: mail@website.com or you can call us to give us the information at: Or you can mail it to us at: 1000 Main St., Your Town, USA No matter how you can get your contact information to us, we will enter your name in a drawing when we receive it. Then the person whose name we draw will win this beautiful TV... a $350 value. Don t wait too long! The drawing will be held in 30 days, and we must have your information in our office by then for you to be eligible to win. We want to give this TV away. Why shouldn t we give it to you? ABC Insurance Agency Wants to Give YOU a Brand New 26-Inch High Definition Flat-Screen TV! Details telling how you can win it within the next 30 days are on the other side of this card. ABC Insurance Agency 1000 Main St. Your Town, USA Mailings: Mailed 2,500 cards one time to a list of their active customers. REsults: 200 customers responded with their contact information

6 Average Annual Rate Quote for Northeast Ohio: Replacement Cost: Other Structures: Personal Property: Loss of Use: Personal Liability: Medical Payments: $241,084 $24,108 $144,000 $24,108 $300,000 $5,000 Total Annual Premium: $621 John Doe 1000 Main Street Yourtown, USA Presorted FIRST-CLASS U.S. Postage PAID PostcardMania We can save you money on your homeowners insurance Rate shown is based on average policy info from 2008 in N.E. Ohio. Your actual rate may vary due to underwriting factors such as personal claims and credit history. Please call John Doe to confirm the rates on your house. Mailings: Mailed 5,000 twice, 1 month apart to homeowners in specific areas where the customer knew he could beat their rates. REsults: The first batch was good the response rate was just under 1%

7 Cut Homeowner s Insurance Rates in Half Without Sacrificing Coverage! ABC Insurance Agency 1000 Main Street Yourtown, USA Dwelling Coverage Hydrant within 1000 FT? HPIA Premium Mutual Underwriters Premium * $200,000 No $1,774 $925 $200,000 Yes $1,438 $825 $300,000 No $2,556 $1,312 $300,000 Yes $2,070 $1,225 Homeowner s Policy Includes Hurricane Coverage Payment Plans Available or Bill to Mortgage Option Pre-Qualified Subdivisions: Nanawale, Hawaiian Beaches/Shores/Parks, Pahoa Town, Ocean View. No Rentals or Zone 1. We also can help you with auto insurance. Limited Policy Capacity Available Don t Wait! Call Today for Your Free Quote *Includes hurricane coverage in price. Mailings: Mailed to the same 1800 homes in a lava zone every 3-4 months. REsults: Wrote 100 policies! 76943