INDEX. Section 1 - COLOUR THEORY. Section 2 - HOW TO CHOOSE A COLOUR SCHEME. Section 3 - COLOURS IN ACTION

Transcription

1

2 INDEX Section 1 - COLOUR THEORY How colour advice can increase sales 04 How the eye sees colour 06 The colour wheel and how it works 07 Section 2 - HOW TO CHOOSE A COLOUR SCHEME Dulux colour mixing unit 08 Dulux language of Colour 10 How to locate your colour 12 Tone, Harmony and Contrast 14 Designer tips to create a successful colour scheme 18 Section 3 - COLOURS IN ACTION Colour psychology 20 Effects of light on colour 24 Light quality guide chart 26 Practical lighting tips 27 Section 4 - GUIDING A CUSTOMER TO CHOOSE COLOURS Why people find it hard to choose colour 28 Assessing needs 30 Explaining 33 Recommending 34 02

3 03

4 01 COLOUR THEORY HOW COLOUR ADVICE CAN INCREASE SALES Successful colour advice opens doors to increased sales. When delivered effectively, colour advice can become a valuable extension to the range of services offered by a store and stops the store competing purely on price because you are sure of offering a premium service. Learning about colour - and how to colour scheme - also broadens your own personal skill set, and allows you to stretch the scope of your role as far as you feel confident. The aim of this booklet is to give you the skills and self-assurance to advise customers how to create beautifully co-ordinated colour schemes. You will build on natural skills used every day to realise your full potential. By being able to help your customer successfully colour co-ordinate a decorating project, you will gain confidence and win theirs. The result is that you will be able to recommend a wide variety of products to help them achieve their goals, ensuring repeat business. 04

5 We have talked extensively to paint consumers about the issues they face when they are about to embark on a decorating project. The overwhelming response was about their difficulty in making successful colour selection in store. Invariably, the consumer knows which colour or look they want, based on some pretty thorough homework (ideas gained from home interest magazines, colour charts or friends homes) but lack the confidence to make the necessary purchases for their colour scheme, to achieve that wow factor they long for. They tell us that they make many trips, from store to store to try to narrow down their choice of colour. The result is a coffee table full of colour chips, charts, testers, fabric samples, magazines, and frustration! The advantages of your store being able to offer colour help are two fold. If you engage with your customer at this vital stage of colour selection, you have a better chance of retaining the sale. Not only this, you will likely influence their purchase of more than one coloured paint, including the appropriate preparation items, which gives them a better finish to the look they were after, and ultimately a higher value total sale for you. 05

6 01 COLOUR THEORY HOW THE EYE SEES COLOUR White light is composed of many colours, which can be seen individually when it is passed through a prism. A rainbow of separate colours appears because each colour has a different wavelength. The colours in the visible spectrum are produced by the separation of light according to wavelength. Red has the longest wavelength and violet has the shortest. The reason we perceive colours is because the surface of any given object on to which light falls will absorb everything but one particular wavelength, which is then reflected back into our eyes. The human eye can identify each wavelength separately but the ability to distinguish subtlety of shade and tone can vary from person to person. 06

7 THE COLOUR WHEEL AND HOW IT WORKS If the rainbow of colours from a prism are joined end to end to form the shape of a wheel, you can see how colours relate to each other. The three primary colours red, yellow and blue are the foundation of the colour wheel. Primary colours cannot be created by mixing together any other colours. They are the colours from which all other colours are created. Mixing together two primary colours makes a secondary colour Red + Blue = Purple Yellow + Blue = Green Red + Yellow = Orange The three primary colours are equally spaced at the centre of the colour wheel with the secondary colours equally spaced between them. Adding a little of the adjacent primary colour to the secondary colour makes all other subtle shades that lie between each of the primary and secondary colours. Now you can instantly see how colours are created and how they relate to each other. PRIMARY SECONDARY PRIMARY SECONDARY SECONDARY PRIMARY 07

8 02 HOW TO CHOOSE A COLOUR SCHEME DULUX COLOUR MIXING UNIT The Dulux colour mixing unit is designed to help customers choose colours and put them together confidently. The layout is intuitive, with each section blending harmoniously with the next to create a perfect rainbow of colours. The wall of colour is separated into 8 columns: reds, oranges, golds, yellows, greens, blues, violets and neutrals. The colour mixing unit is designed to reflect the sequence of colours on a colour wheel with the addition of 2 extra columns of very popular colour areas: Gold between the yellow and orange and a separate Neutrals section. Each column is divided into four rows, representing one of the four moods of colour from the Dulux Language of Colour. Starting from the top row: Rich, Fresh, Warm and Calm. 08

9 named colour groups rich fresh warm calm fresh blue 09

10 02 HOW TO CHOOSE A COLOUR SCHEME DULUX LANGUAGE OF COLOUR The Dulux Language of Colour can help you decide which kind of look you want to achieve. The 4 moods create a range of distinctive decorating styles. RICH Rich colours have the following characteristics: Strong, Dynamic, Powerful & Bold They include dark shades to mid tone colours and are great on feature walls and as accent colours. FRESH Fresh colours have the following characteristics: Pure, Clean, Crisp & Breezy They have no black pigment in them and include a wide range of shades from bright to the palest pastels and are great for north facing rooms, because they reflect light well. WARM Warm colours have the following characteristics: Comfortable, Gentle, Cosy & Welcoming Warm colours create inviting atmospheres and are perfect for rooms where you want to relax. They include a wide range of shades from mid tone to soft pastels and are the most user-friendly colour moods, because they are easy to live with. CALM Calm colours have the following characteristics: Muted, Soft, Subtle, Tranquil Calm colours create understated meditative interiors that are great for bedrooms and home offices. They include a wide range of shades from subtle deep to misty pastels. Calm colours have a high level of grey in them creating muted chalky colours that are ideal for south facing rooms. 10

11 RICH BLUE FRESH BLUE WARM BLUE CALM BLUE RICH FRESH WARM CALM 11

12 02 HOW TO CHOOSE A COLOUR SCHEME HOW TO LOCATE YOUR COLOUR It s important to be able to locate colours quickly and confidently so here s a guide to help you choose the right one without getting yourself or your customer confused. Once you have established the predominant colour that you want to use for decorating the room, the POS has been designed so that you can choose trim and accent colours from the range of colours on the same row. Example: I m looking for a green for my living room. 1. Lead the customer to the POS unit and ask what kind of green do they want? 2. Narrow down the choice by suggesting a colour mood that is suited for the room. Warm colours are ideal for creating relaxed atmospheres in living rooms so direct them to the Warm range of greens. 3. Ask about the light quality in the room and guide them to a shade that will be enhanced by it. A North facing room will need a pale warm shade of green which will be located closer to the yellow column whilst a south facing room will suit a cooler warm green that will be located nearer the blue column. 4. Suggest choosing a colour scheme (toning, harmonising or contrasting) that involves other tones and shades to decorate other elements of the room like trim and feature walls. 12

13 13

14 02 HOW TO CHOOSE A COLOUR SCHEME TONE, HARMONY AND CONTRAST There are 3 main ways to colour scheme: Toning Using different tones of the same colour to create the finished effect. Harmonising Using colours to the left or right of your chosen colour on the colour wheel or the Dulux colour mixing unit. Contrasting Using colours that are opposite each other on the colour wheel for maximum impact. Red/Green, Blue/Orange, Yellow/Purple. Scheme 1. Toning Tonal schemes are created by using more than one tone of the same colour to decorate a room. Dulux have made toning the easiest colour scheme to create because the colour swatches each feature six tones of one colour*. By using different tones of the same colour you can emphasise architectural features and enhance distinct areas very simply and effectively. Choosing tones of one colour that is derived from a starting point like a fabric or carpet sample ensures that the whole room will co-ordinate effortlessly. 1. Simply choose your starting colour on the unit. 2. Pick up the colour swatch which contains your chosen colour. 3. To create the perfect toning scheme, choose other tones from the same swatch card to decorate different elements of the room. Dulux expert colour tips: Choose additional tones to decorate other elements of the room that are at least one tone apart from each other on the colour swatch. If you are concerned that your starting colour is too bold, choose one that is a tone lighter as colour appears much darker when painted in large areas. *except Fresh Neutrals & Warm Neutrals. 14

15 Scheme 2. Harmonising Harmonious colours lie next to each other on the colour wheel. A harmonious scheme involves two or more colours that have a colour in common for example: blue and violet. Like all good relationships that work, they are close to each other but are subtly different and are created with the addition of a little more of the nearest adjacent primary colour to the left or right. Use WARM YELLOW or WARM BLUE to harmonise with WARM GREEN The Dulux colour mixing unit makes it easy to create a harmonising scheme. The unit is arranged in columns that follow the flow of colours through the colour wheel with the addition of extra columns for popular golds and neutrals. Simply choose your starting colour on the unit. For example: a warm green. Your harmonious colour is within the same row (mood) as your starting colour. Using the example above, the mood is Warm. Select harmonious colours from columns to the left and right of your chosen colour. For the warm green example, harmonious colours would be a warm yellow or a warm blue. Dulux expert colour tips: You can choose more than one harmonious shade from either side of the starting colour for more interesting schemes. Use colours of the same depth of tone or try one dark and one light. You can see tones of harmonious colours that work well together more easily if you invert the harmonious swatch cards and place them side by side. One card will have the dark tone at the top and one at the bottom. You will clearly see which tones and shades work best together. Suggest using harmonious colours in soft furnishings and accessories too. 15

16 02 HOW TO CHOOSE A COLOUR SCHEME Scheme 3. Contrasting A contrasting colour scheme uses colours that are complete opposites on the colour wheel. They produce the most dynamic colour schemes in decorating and when explained to the customer, show a level of expertise and understanding that builds confidence levels. Use the three primary colours: red, blue and yellow as your starting point. To find the contrasting colour to a primary colour, simply add the two remaining primary colours together. For example: The contrasting colour to red is green (blue + yellow) The contrasting colour to blue is orange (red + yellow) The contrasting colour to yellow is purple (blue + red) rich The Dulux colour mixing unit has the colour groups written at the top of each column. Selecting contrasting colours is therefore easy: 1. Choose your starting colour on the unit. For example: rich red. 2. Your contrasting colour is located within the same row (mood) as your starting colour 3. The contrasting colour to red is green, so look in the green section of the same row to find a perfect contrasting colour. Dulux expert colour tips: starter colour RICH RED contrasting colour RICH GREEN Avoid choosing contrasting colours that are the same depth of tone to avoid a visual flicker effect. Rich starting colours combined with Rich contrasting colours can be overpowering. Try Rich + Calm or Rich + Neutral for a more balanced look. The same rule can apply to a lesser extent with Fresh colours so try Fresh + Calm and Fresh + Neutral combinations. Suggest introducing contrasting colours in soft furnishings and accessories. 16

17 17

18 02 HOW TO CHOOSE A COLOUR SCHEME DESIGNER TIPS TO CREATE A SUCCESSFUL COLOUR SCHEME Toning with colours from one mood family is the simplest classic decorating scheme and it always looks great. Keep the scheme simple and classic rather than complicated and fussy so use a maximum of 3 paint colours. Always consider the light source and quality in the room before recommending specific colours. Team neutral shades with bold splashes of vibrant colour for maximum dramatic effect. Suggest an accent colour to use on a feature wall or in key areas like alcoves. Use the Dulux wall of colour to identify fabric and floor colours and help you create a complete scheme. 18

19 19

20 03 COLOURS IN ACTION COLOUR PSYCHOLOGY Colours have an effect on our emotions as well as our senses and can be used as a valuable tool to stimulate, inspire and relax. It is an intrinsic part of our identity and language. The expressions: paint the town red, green fingered, blue blood and yellow streak are just a few of the familiar associations we make. Colour is closely connected to the language of our emotions too; seeing red, green with envy, and feeling blue. In fact the English language has more words that are exclusively for describing colour than any other. It is important to understand the feelings that colour can stimulate when helping others to select colours. Colour is certainly subjective or we wouldn t have favourites that make us look and feel great. Because of its powerful effect on us all, it can be used to promote relaxation, improve moods and emotions, increase work output and some claim, even help towards a recovery from ill health. Here is a guide to the psychology associated with each colour. In addition, we highlight some practical tips for making the most of their positive effects in the home. With knowledge like this, your customers are going to be brimming with confidence in you. 20

21 Red Red is the colour of passion, action, anger, danger and desire. It can stimulate the appetite in a dining room and become seductive in the bedroom. Red quickens the pulse and increases metabolism. It is an advancing colour and halts the eye, making it a valuable tool on STOP and danger signs. Red is an exciting colour. Think of a red Ferrari, Valentine s hearts and red light districts. Use red to warm up cold and unwelcoming areas of the house like a hallway and stairwell. Because of its powerful nature, red can also induce stress in a busy environment like an office and can over stimulate children during play. Red is an advancing colour and can make a large room appear smaller and more intimate. Orange Orange encourages a good sense of humour. It is the happiest colour in the spectrum. Orange uplifts the spirits, releases trapped emotions and encourages change. Orange is like a hug, it embraces with earthy and familiar shades like terracotta and peach. Like red, orange inspires activity so use a splash of orange in your office to encourage great work. Use orange to breathe life into sombre north-facing rooms and dark stairwells. Children love the energising effect of orange. Use it in a child s playroom to stimulate creative imagination. 21

22 03 COLOURS IN ACTION Gold You don t have to be a millionaire to indulge yourself in gold. Gold makes you feel special and glamorous. Gold is ageless and always in fashion. Use gold as an accent colour in trim and accessories for timeless charisma. Bathe in the vibrant warm rays of gold in the bathroom. Add gold to lighten and brighten a dark, north facing room. Give your living room a splash of glamour with just a touch of gold gloss. Green Green heals, nurtures and comforts. It is the predominant colour in nature and is the colour of health and good judgement. Studies show that patients recover from illness and operations quicker when surrounded by green. Green comforts us because we instinctively associate it with life. Green is the most balanced colour. It lies at the centre of the spectrum and harmonises with all colours. Green has a different character depending on whether it has a higher blue or a higher yellow content. Blue/greens like aqua, jade and turquoise have a restorative effect and maximise space, so are perfect in the bathroom. Green promotes good decision-making. Use warmer shades like sage, lime and olive in a home office. Fresh crisp green and white creates an uplifting atmosphere in the kitchen. Yellow Yellow is the first colour seen by a newborn baby. It is the colour associated with emotion and is said to increase brain activity. Yellow switches us on and stimulates the pineal gland that regulates our body clock. Yellow uplifts our spirits and symbolises the arrival of spring. It is a symbol of hope. Use yellow to liven up north facing rooms and create a feeling of space in small rooms. Pale yellow is the perfect morning pick-me-up for bathrooms. Use the welcoming properties of yellow in kitchens and living rooms. Be careful with your choice of yellow. Too much or the wrong tone can have a negative effect, causing self-esteem to plummet and anxiety to rise. 22

23 Blue Blue is the colour that calms and soothes. It s the world s favourite colour. Blue lets us relax and reflect. Blue is the colour of reflection and logic. It also aids communication and is perfect for working environments. Blue represents air and water, two of the essential ingredients of life. Blue encourages peace. It is the chosen colour for the UN symbol. Create a calm atmosphere in the bedroom with softer tints of blue. Stimulate great ideas with stronger shades of blue in a home office or study. Use fresh aqua and turquoise to revive the body and mind in bathrooms. Blue is a receding colour and makes small rooms appear larger. Violet Violet is a deeply spiritual colour and it is also associated with royalty and riches. Colour therapists use indigos to encourage intuition. Violet encourages creativity. In Feng shui, Violet is the colour of visionaries and dreamers. Use violet to encourage meditation and restfulness in bathrooms. Glamorous plum shades teamed with silver create an indulgent look in any room. Encourage creativity in a studio by using violet on the walls. 23

24 03 COLOURS IN ACTION EFFECTS OF LIGHT ON COLOUR Colour alters in different lights. A colour scheme chosen in a room other than the one for which it was intended can look completely different once it s on the walls. Look at a wall colour sample facing you vertically. It will look different if you look at it from underneath (as if on a ceiling) and if you look at it flat on a tabletop. One of the most common problems with colour scheming is choosing shades that are too dark because we have selected them under bright overhead light. Recommend that the customer buys tester pots so they can brush out the colour onto a piece of cardboard and advise them to move it around different parts of the room to see its effect. For really bold colours, advise them to tape it up with scotch tape for a few days to see if they can live with it. Changing levels and qualities of light will affect colours dramatically. It is very important to consider the effects of light on colour before suggesting a colour scheme. 24

25 Natural daylight A north facing room will have weak, cool natural light. Compensate with warm pale shades of yellow, gold, and pink. A south facing room will have strong light with plenty of sunshine. Balance the glare with muted pastels and cooler shades like green, blue and mauve. Artificial light Ordinary tungsten bulbs cast a yellow glow and so tend to rob colours of their yellow tones. For a room that will be used mostly at night and is only illuminated with tungsten light, compensate by choosing warm colours that have a little more yellow in them. Low energy and fluorescent bulbs cast a cool watery light that robs colours of life and vibrancy. Choose from the Fresh, Warm and Rich colour areas to compensate. Halogen light casts clear white light and is the best artificial light to display all colours to their maximum potential. 25

26 03 COLOURS IN ACTION LIGHT QUALITY GUIDE LIVING ROOM KITCHEN BEDROOM BATHROOM HALL, STAIRS & LANDING HOME OFFICE GOOD NATURAL DAYLIGHT Fresh Orange and Gold for welcoming ambience (examples: Caribbean Dawn and Pharaoh s Gold) Calm Greens to promote relaxation (example: Jungle Fever) Warm Neutrals with a bold Rich Neutral feature wall for a laid back contemporary look (example: Crumpled Linen 4 with feature wall Dusted Macaroon 5) Pastel Fresh Greens and Blues for busy family kitchens (example: Granada Green 5 and Summer Medley 5) Chalky Calm Greens to soothe a stressed cook (example: English Mist ) Calm Greens and Blues for restful sleep (example: Bracken Salts) Calm Gold for a good morning pick me up (example: Tawny Crest) Warm Neutrals to make the most of a small space (example: Quilted Calico) Calm Golds to add warmth without too much heat (example: Treacle Tart) Calm Green and Blue for an understated contemporary look (examples: Pebble Drift) Fresh Neutrals for a light and breezy spacious look (example: Golden Jasmine) Warm Neutrals for an open welcoming look (example: Gentle Gold) Pale Calm Blues and Greens to make a small space appear larger (example: Sea Urchin 5 and 6) Fresh quartz and mineral Neutrals to clear the mind (example: Chalky White) POOR NATURAL LIGHT Welcoming Warm pale shades of yellow and gold (example: Tuscan Treasure and Wholemeal Honey) Warm Greens to gently unwind in (example: Soft Moss) Rich or Warm Neutrals for sophisticated relaxation (example: Velvet Truffle and Earthen Cream Pale Warm Greens and Blues to de-stress the busy chef (example: Morning Jewel 5 and 6) Soothing and contemporary fresh mauve or lavender (example: Amethyst Showers 5 and 6) Warm mauve and lilacs for reflective relaxation (example: Purple Sage 5 or 6) Warm peach and cream tones for an all day sun kissed look (example: Dutch Gold 5 or 6) Rich Reds for dramatic impact if you have good halogen lighting (example: Volcanic Splash) Warm Blues to make a small room appear bigger (example: Morning Jewel 5 and 6) Warm Neutrals to emphasise space. (example: Frayed Hessian) Calm Gold for a warm welcome (example: Tawny Crest 5 and 6) Pale Fresh Blues and Greens to sharpen the mind (example: Portuguese Blue 5 and 6) Calm lilac and mauve for contemplation and concentration (example: Soft Montelimar 5 and 6) 26

27 PRACTICAL LIGHTING TIPS In any decorating scheme if the lighting is poor, no matter how much time, effort or money has been spent, the effects will definitely not have the wow factor. Here are some simple suggestions that will make all the difference. Curtains and blinds should be pulled right away from the window aperture when they are open to allow the maximum daylight to flood in. Paint the inside of the window opening white to reflect natural light into the room. Use standard and table lamps for mood and ambience. Fit a dimmer to the main lights to create atmosphere. Use directional halogen spotlighting to highlight interesting features of the room and treasured possessions. Fit recessed halogen down-lighters if you want clean lines to the room and crisp sparkling light. Have wall lights and overhead lighting on separate switches for flexibility. Use mirrors to bounce light around in an interior. A mirror positioned opposite a window will dramatically increase the light in a room. Suggest pale warm colour schemes in rooms that are used mainly during the day with poor natural light. Highly reflective surfaces like glass and chrome reflect shafts of light around a room. A vase or ornament in these materials placed on a window ledge will exaggerate the sunlight and give the room added sparkle. 27

28 04 GUIDING A CUSTOMER TO CHOOSE COLOURS WHY PEOPLE FIND IT HARD TO CHOOSE COLOUR Most customers enjoy the process of choosing colours for their new decorating scheme and enjoy looking at paint charts but often lose that positive feeling when it comes to choosing specific colours and buying the paint and equipment for the job. Rather than simply supplying the customer with just the paint they need, you can make a huge difference by helping them choose the right colours and recommending the specific types of paint and equipment they will need for their individual project. You will be able to help them by following this simple 3-step plan: 1. Assess their needs 2. Explain their options 3. Recommend your solutions 28

29 29

30 04 GUIDING A CUSTOMER TO CHOOSE COLOURS ASSESSING NEEDS It s important to find out exactly what your customer needs ideally by asking open-ended questions such as What kind of effect are you trying to create?. It allows your customer to give you much more information and start a useful dialogue that will promote understanding. Steering your customer with leading questions like: Do you want the room to have a cosy feel?, results in a yes or no answer which makes further communication and understanding the customers needs much harder. A typical customer will have an idea of the style they want to create but little practical knowledge of how to realise it. You will have to be able to interpret their ideas and help them make decisions without spending too much time or making them feel rushed. Your customer has come to you to for expert advice. You are not only problem solving, you are realising their dreams and creativity. Good customer relationships that last are built on great service and the ability to deliver exactly what the customer needs. 30

31 CUSTOMER MOTIVATION A typical customer will have 4 key starting points for their decorating project: Inspiration This is the look that they want to create and can be derived from a number of different sources including magazines and books as well as fabric or a favourite picture or accessory. Colour The colour a customer wants to use is usually defined by a colour preference or a fixed object that has to stay in the room like a carpet or piece of furniture. Mood The mood is the feel and atmosphere of the room. Inspiration comes from individual lifestyle, but is influenced by architectural detailing and period details as well as magazines and books. Objective The objective of your customer is to solve problems. For example I want to make my hallway look bigger and brighter, and need a tough matt paint finish. The starting point to a great decorating scheme is understanding exactly what look and style your customer wants to create. By asking a few key questions and listening carefully to the answers you will soon establish a range of solutions that will perfectly fit their needs. Good communication is the key to success in most areas of life, so explain how to choose colours with self-assurance. It will underline your expertise and build confidence for both you and your customer. To help you fully understand the total scheme they have in mind and identify the ideal choice of colours, ask open questions like the examples we ve listed. With this knowledge, you will also be able to offer your customer a much wider range of products than just paint. 31

32 04 GUIDING A CUSTOMER TO CHOOSE COLOURS EXAMPLES OF OPEN QUESTIONS QUESTION What is staying in the room? Carpet / Curtains / Cushions / Furniture? How will the room be used? Work / Relaxation / Play? At what time of day is the room used most? Morning / Afternoon / Evening / All? What direction does the room face? North / South / East / West? What is the main light source? Natural daylight / Halogen / Fluorescent / Tungsten? At what time of day is the room used most? Carpet / Curtains / Cushions / Furniture? At what time of day is the room used most? Carpet / Curtains / Cushions / Furniture? What atmosphere do you want to create? Cosy/ welcoming? Relaxed/open/calm? Fresh/bright/clean? Dynamic/vibrant/rich? TO HELP YOU IDENTIFY... colour group mood tone of colour tone and mood mood and shade colour group colour group mood 32

33 EXPLAINING You are using your expertise and knowledge to locate a colour scheme that perfectly suits the individual needs of your customer. A huge amount of confidence in your skill and choices is a direct result of explaining how and why you have come to these conclusions. Explain how the Point of Sale works; point out the colour signposts and the moods to help narrow down the choice. Recap all the information to the customer so that you make it clear that you understand what they want. Suggest 2 colour schemes and explain why you have made those choices. Explain that tester pots are available and how to get the paint colour mixed. Explain the product options, including the range of sheen levels and explain the visual difference and durability of each. 33

34 04 GUIDING A CUSTOMER TO CHOOSE COLOURS RECOMMENDING Summarise your customer s needs in a confident manner. Identify which scheme you prefer and explain why. Clearly mark the colour swatch identifying which colours you are suggesting and where they should go in the room. Recommend a product and explain why. Offer tester pots of the colours you suggest so they can try them out at home. While shaking the can offer paint for ceiling and woodwork and general decorating advice e.g. fillers, accessories etc. Offer specific problem solving decorating solutions e.g. FIXIT Smoothover for textured wallpaper or bumpy walls. Get more colour scheme ideas from 34

35 35

36 COLOUR ADVICE FLOW CHART WHICH ROOM ARE YOU DECORATING? ASSESSING NEEDS What s staying? Do you have a colour in mind? What s the main light source? What direction does the room face? Identify the colour group and tone How will the room be used? Work Relaxation Play At what time of day? Identify mood What atmosphere do you want to create? Confirm mood CONFIRM COLOUR GROUP AND MOOD EXPLAINING Explain how the Dulux Colour Mixing Unit works Colour signposts Moods (Language of colour) Recap Consumer needs eg: Room usage Atmosphere Lighting Items to keep SUGGEST TWO OPTIONS RECOMMENDING OPTION 1 Colours & why Literature/swatches Tester pot Recommended products & why Expert tips Paint for ceiling & woodwork AGREED OPTION RECOMMENDATION Preparation: product advice OPTION 2 Colours & why Literature/swatches Tester pot Recommended products & why Expert tips Expert tips Close ICI Dulux (Pty) Ltd, 8 Juyn Street, Alrode, Alberton 1450, South Africa Dulux, the dog logo, Fixit, Smoothover and all distinctive colour names are trademarks of the AkzoNobel Group of Companies AkzoNobel CARD 30