MISS COROLLE. perfumes little girls. Press File

Transcription

1 MISS COROLLE perfumes little girls Press File

2 Corolle creates one of the most original stories of Perfume: miss corolle This is the story of Frédéric and Priscilla Beaulieu, specialists in the enchanted world of children and the successful creators of Kaloo and Clayeux Perfumes. A family history since their distribution company Wivine is named after their eldest daughter. It is the story of a meeting with the famous House of Corolle, which reminded Priscilla that she was still a little girl not so very long ago. Frédéric and Priscilla wanted so much to create a Corolle Perfume that they brought out not one or two or three... but four of them! Four adorable Eaux de Toilette, each accompanied by its own matching Corolle doll. It takes a lot of arms to cuddle them all... Destiny has it that Serge Mansau, the famous designer, would be the man to design the bottles. His little girl was born prematurely and for the first few months could only be dressed in doll s clothes... by Corolle. Fairies rocked their cradles: Miss Corolle Eaux de Toilette are the epitome of all the tenderness of the fairy tale world of Corolle. So it s wasn t just a coincidence that Corolle has added Magical Childhood moments to its name.

3 Once upon a time there was corolle COROLLE was started in the Loire Valley in 1979 by an ingenious couple, Catherine and Jacques Réfabert. Their success was such that ten years later, in 1989, Corolle became part of the prestigious Mattel Toys Group. COROLLE specializes in the manufacture and marketing of high end dolls and baby-dolls and the clothes and accessories that go with them. Since their creation Corolle dolls have always been perfumed with Vanilla. So easily recognizable that it became the brand signature. Such a comforting fragrance that it s rooted in the memory of every little girl and mother who owned THEIR VERY OWN Corolle doll when they were young. Corolle has been exporting its dolls since 1982, and enjoys a very prestigious distribution. The brand is sold in Department Stores and in all the major toy specialist stores: Jouéclub, La Grande Récré, Toys R Us, King Jouet Galeries Lafayette and Bon Marché can t get enough of them Corolle has a spontaneous brand awareness level of 90%, which is more than impressive, and is the market leader in play dolls in France in all the toy specialist stores. Corolle around the world Corolle dolls are sold in all the most prestigious points of sale around the world including Harrods and Hamleys in England, FAO Schwartz or Macy s in the US, El Corte Ingles in Spain, Bijenkorf in Holland, Kaufhof and Karstadt in Germany and even in Galeries Lafayette in Dubai.

4 Great! A doll on the bottle Serge Mansau the designer of the Eaux de Toilette, wanted it to be both original and something to play with. He designed the bottle with the face and body of a Corolle doll sculpted on the front. Don t you just love her bunches and her chubby little cheeks? A very dressed up Perfume. A suitcase full of surprises! The perfume comes with an adorable and irresistible little Corolle robe. And it also comes with a little Miss Corolle suitcase that holds two other outfits. With special reusable magic glue, it s great fun for children to dress and undress the doll bottle over and over again whichever way they want, like they do it with their other dolls. Since Corolle dolls have the largest range of accessories in the World, it was almost impossible not to create a wardrobe for its Perfume. A Corolle Doll in every Miss Corolle gift box. This is the surprise that Miss Corolle has for every little girl. Each bottle comes with its own Corolle doll which matches the personality of its perfume. The packaging is just like the traditional doll box and the Eau de Toilette becomes one of its most precious accessories.

5 Miss Corolle Eaux de Toilette: 4 notes, 4 styles, 4 wonderful perfumes, Cherry, Flower, Rose and Vanilla. Eau de Toilette Rose : A blue-eyed doll with beautiful blonde hair and a flowered dress Miss Corolle Rose has all the delicacy of a little bouquet of freshly picked roses, mixed with mischievous notes of grapefruit and lychee in a tender and smooth trail of musk and vanilla. Rose Grapefruit Lychee Apricot Tree Flower Raspberry coulis Vanilla Musk Eau de Toilette Cherry: A brunette doll with lots of charm, so proud of her bright red outfit with pink dots. Miss Corolle Cherry is a very modern and up to date fragrance, for good little girls who are not always good. The perfume starts off with fresh and sunny notes of bergamot, orange and lemon with a subtle blend of cherry, blackcurrant and peach. The fragrance trail is a harmony of musk, cedarwood and amber, a greedy fragrance no child can resist. Bergamot Orange Lemon Cherry Peach Blackcurrant Cedarwood Amber Musk

6 Eau de Toilette Vanilla: A red headed doll with light colored eyes, a pretty little face in a light blue sweater and a dress covered in hearts. Miss Corolle Vanilla is the perfume for all those little vanilla girls with a heart of peach and sandalwood that follows the sparkle of mandarin and freesia, softened by a vanilla, musk and caramel base. A tender and gentle children s perfume with notes of vanilla and caramel in tribute to the original and distinctive perfume of Corolle dolls. Mandarin Freesia Peach Sandalwood Vanilla Caramel Musk Eau de Toilette Flower: The Chestnut doll charming everyone with her adorable flowered dress! Flowers for good as gold girls or rosebuds, Miss Corolle Flower starts off with the sparkling notes of mandarin, grapefruit and bergamot. A heart of orange blossom is the perfect accomplice for its green note. The base note of white musk and vanilla enveloped in a milky note gives this perfume all its softness. Mandarin Grapefruit Bergamot Green note Orange Blossom White Musk Vanilla Milky note

7 Miss Corolle s Partners Design : Serge Mansau Bottle: Pochet Cap: Codiplas Pump and pump cover: Emsar Perfumes: Cherry: Robertet Flower and Vanilla: Mane Rose: Expression Parfumée Clothes: Nenufar Packaging: TPG Packaging Packaging design: In collaboration with Corolle Dolls: Corolle of course Parfums Corolle licence by The M.E.C. 69 rue de Bellevue Boulogne - France Tel Fax info@parfums-corolle.com