Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY

Transcription

1 Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 3: APPENDICES November 2009 ROGER TYM & PARTNERS 61 Oxford Street Manchester M1 6EQ t f e [email protected] w

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3 CONTENTS APPENDIX 1 Study Brief APPENDIX 2 Questionnaire Used in Survey of Households APPENDIX 3 Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot Retailer Requirements in Huyton (July 2009) Retailer Requirements in Kirkby (July 2009) Retailer Requirements in Prescot (July 2009)

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5 APPENDIX 1 Study Brief

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17 APPENDIX 2 Questionnaire Used in Survey of Households

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19 Job Number: Knowsley Town Centres and Shopping Study Good afternoon / evening, I am from NEMS market research and we are conducting a short survey in your area about shopping. Do you have time to answer some questions? It will take about five minutes. QA Are you the main shopper in your household? 1 Yes GO TO Q01 2 No CLOSE FIRST WE HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE FOOD AND GROCERIES SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A SUPERMARKET, A SMALLER STORE, OR A TOWN CENTRE, OR COULD BE THE USE OF FACILITIES SUCH AS THE INTERNET. Q01 Where did your household last undertake a main food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside Questionnaire Copyright NEMS market research Page 1 of 25

20 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 2 of 25

21 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q04 Questionnaire Copyright NEMS market research Page 3 of 25

22 Q02 And where did you shop the time before that (was it the same, or different, and if so, please specify)? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside Questionnaire Copyright NEMS market research Page 4 of 25

23 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 5 of 25

24 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) Q03 Approximately how much money does your household normally spend on a main food and grocery shop? 1 2 (Don't know / varies) 3 (Refused) Questionnaire Copyright NEMS market research Page 6 of 25

25 Q04 Where did your household last undertake a 'top-up' food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire Questionnaire Copyright NEMS market research Page 7 of 25

26 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 8 of 25

27 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q10 Questionnaire Copyright NEMS market research Page 9 of 25

28 Q05 And where did you shop the time before that? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside Questionnaire Copyright NEMS market research Page 10 of 25

29 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 11 of 25

30 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) Q06 Approximately how much money does your household normally spend on a 'top-up' food and grocery shop? 1 2 (Don't know / varies) 3 (Refused) [IF RESPONDENT GIVES SUPERMARKET LOCATIONS IN EACH OF Q01, Q02, Q04 AND Q05 THEN ASK Q07, IF NOT GO TO Q10] Q07 Does your household also spend money on food and groceries in small shops? 1 Yes GO TO Q08 2 No GO TO Q10 Questionnaire Copyright NEMS market research Page 12 of 25

31 Q08 Where are these small shops located? DO NOT PROMPT, ONE ANSWER ONLY Local shops: 1 Allerton 2 Ashton-in-Makerfield 3 Belle Vale 4 Birkenhead (including The Grange Precinct/Shopping Centre) 5 Bootle 6 Burscough 7 Chester 8 Crosby 9 Eccleston A Ellesmere Port B Formby C Haydock D Huyton E Kirkby F Litherland G Liverpool H Liverpool Road (Huyton) / Page Moss I Maghull J Manchester K Newton-le-Willows L Ormskirk M Prescot N Preston O Rainford P Rainhill Q Ravenscourt (Halewood) R Runcorn S Skelmersdale T Southport U Speke V St Helens W Stockbridge Village X Warrington Y Widnes Z Wigan Others: a Other (PLEASE WRITE IN) b (Don't know / varies) Q09 Approximately how much money does your household spend on food and groceries on a typical trip to one of these small shops? 1 2 (Don't know / varies) 3 (Refused) Questionnaire Copyright NEMS market research Page 13 of 25

32 WE NOW HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE NON-FOOD SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A TOWN CENTRE, A RETAIL PARK, OR A FREESTANDING STORE, OR COULD BE FACILITIES SUCH AS THE INTERNET, TV / INTERACTIVE SHOPPING OR USE OF A HOME CATALOGUE. Q10 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q12 Questionnaire Copyright NEMS market research Page 14 of 25

33 Q11 And the time before that, where did you go to make a purchase of clothes or shoes? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before) Questionnaire Copyright NEMS market research Page 15 of 25

34 Q12 Now can you tell me where your household last made a purchase of furniture, carpets, or soft household furnishings? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q14 Questionnaire Copyright NEMS market research Page 16 of 25

35 Q13 And the time before that, where did your household go to make a purchase of furniture, carpets, or soft household furnishings? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before) Questionnaire Copyright NEMS market research Page 17 of 25

36 Q14 Now can you tell me where your household last made a purchase of DIY and decorating goods? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q16 Questionnaire Copyright NEMS market research Page 18 of 25

37 Q15 And the time before that, where did your household go to make a purchase of DIY and decorating goods? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before) Questionnaire Copyright NEMS market research Page 19 of 25

38 Q16 Can you tell me where you or your household last made a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q18 Questionnaire Copyright NEMS market research Page 20 of 25

39 Q17 And the time before that, where did you or your household go to make a purchase of a domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before) Questionnaire Copyright NEMS market research Page 21 of 25

40 Q18 And where was the last purchase of other non-food items, such as jewellery, books, photographic goods, musical instruments or sports equipment? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR LOCATION Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Don't buy these products) GO TO Q20 Questionnaire Copyright NEMS market research Page 22 of 25

41 Q19 And where was the previous purchase of other non-food items made, such as jewellery, books, photographic goods, musical instruments or sports equipment? IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR Villages, Town/District Centres & City Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Hawleys Lane, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 47 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 48 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 49 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 50 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 51 Marus Bridge Retail Park, Wigan, WN3 6XB 52 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 53 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 54 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 55 Paisley Street Retail Park, Liverpool, L3 7BA 56 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 57 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 58 Pinners Brow Retail Park, Warrington, WA2 7XA 59 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 60 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 61 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 62 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 63 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 64 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 65 South Wirral Retail Park Bromborough CH62 3PN 66 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 67 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 68 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 69 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 70 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 71 The Trafford Centre, Manchester, M17 8AA 72 The Valley Retail Park, Bolton, BL1 8TS 73 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 74 Trinity Retail Park. off Lower Bridgeman Street, Bolton. BL2 1HY 75 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 76 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 77 Westminster Retail Park Ellesmere Port CH65 4AX 78 White City Retail Park, Manchester, M16 0RP Individual Stores 79 B&Q, Widnes Waterfront, Widnes Trade Park, Dennis Road, Widnes, WA8 0GU 80 Homebase, Marus Bridge, Worthington Way Wigan, Lancashire, WN3 6XE 81 Homebase, Stephenson Way, Formby, Liverpool, Merseyside, L37 8EG 82 IKEA, Warrington Gemini Retail Park, 910 Europa Blvd, Warrington, WA5 7TY 83 Wickes, Ormskirk Road, Aintree, Merseyside, L9 5AE Others 84 Abroad 85 Car Boot Sale (PLEASE WRITE IN) 86 Other (PLEASE WRITE IN) 87 Internet 88 Home Catalogue 89 TV / Interactive shopping 90 (Don't know / can't remember) 91 (Only bought these items once before) Questionnaire Copyright NEMS market research Page 23 of 25

42 FINALLY, I AM GOING TO ASK A FEW QUESTIONS ON DESTINATIONS FOR LEISURE AND CULTURAL ACTIVITIES Q20 In which town, village or out-of-town location does your household spend most money on the Restaurants Pubs/ following leisure and cultural activities? /Cafes Centres: 01 Allerton 02 Ashton-in-Makerfield 03 Belle Vale 04 Birkenhead (including The Grange Precinct/Shopping Centre) 05 Bootle 06 Burscough 07 Chester 08 Crosby 09 Eccleston 10 Ellesmere Port 11 Formby 12 Haydock 13 Huyton 14 Kirkby 15 Litherland 16 Liverpool 17 Liverpool Road (Huyton) / Page Moss 18 Maghull 19 Manchester 20 Newton-le-Willows 21 Ormskirk 22 Prescot 23 Preston 24 Rainford 25 Rainhill 26 Ravenscourt (Halewood) 27 Runcorn 28 Skelmersdale 29 Southport 30 Speke 31 St Helens 32 Stockbridge Village 33 Warrington 34 Widnes 35 Wigan Retail and Leisure Parks: 36 Aintree Racecourse Retail Park, Ormskirk Rd, Liverpool, L9 5AY 37 Alban Retail Park, Warrington, WA2 8TW 38 Arrowe Park Retail Park, Upton, Wirral 39 Ashley Retail Park, Widnes, WA8 7YT 40 Bolton Gate Retail Park, Turton Street, Bolton, BL1 2SR 41 Cables Retail Park, Steley Way, Prescot, Merseyside, L34 5NQ 42 Cavendish Retail Park, Rice Lane, Liverpool, L9 1HW 43 Central Retail Park, Great Ancoats Street, Manchester M4 6DL 44 Cheshire Oaks Outlet Village, Coliseum Way, Ellesmere Port, CH65 9HD 45 Chorley Retail Park, Chorley, PR7 2BN 46 Cineworld Multiplex Cinema, Chalon Way West, St Helens, WA10 1BF 47 Edge Lane Retail Park, Liverpool, Merseyside, L13 1AD 48 Freeport Fleetwood Outlet Village Anchorage Road Fleetwood Lancashire FY7 6AE 49 Gemini Retail Park, Europa Boulevard, Warrington, WA5 7WG 50 Hunts Cross Shopping Park, Speke Hall Road, Liverpool, L24 9WN 51 Junction 1 Retail Park Bidston Moss Wallasey. CH44 2HE 52 Marus Bridge Retail Park, Wigan, WN3 6XB 53 Meols Cop Retail Pk, Southport, Merseyside, PR9 7RG 54 Middlebrook Retail Park, Horwich, Bolton, BL6 6JA 55 New Mersey Retail Park, Speke, Liverpool, Merseyside, L24 8QB 56 Odeon Cinema, Allerton Road, Mossley Hill, Liverpool, L18 5HU 57 Paisley Street Retail Park, Liverpool, L3 7BA 58 Parsonage Retail Park, Atherleigh Road, Leigh, Lancs WN7 59 Parsonage Retail Park, Parsonage Way, Leigh, Lancashire, WN7 5SJ 60 Pinners Brow Retail Park, Warrington, WA2 7XA 61 Plaza Community Cinema, 13 Crosby Road North, Liverpool, L22 0LD 62 Ravenhead Retail Park, Milverney Way, St Helens, WA9 1JJ 63 Riverside Retail Park, Wharf St.Warrington, Cheshire, WA1 2GZ 64 Riverside Retail Park, Wharf Street, Warrington, WA1 2GZ 65 Robin Retail Park, Robin Park Road, Wigan WN5 0OH 66 Saddle Retail Park, Gower Street, Wigan, Lancashire WN5 9AD 67 Sefton Retail Park, Dunnings Bridge Road, Bootle, Liverpool, Merseyside, L30 6TQ 68 South Wirral Retail Park Bromborough CH62 3PN 69 Spinning Gate Shopping Centre, Spinning Gate, Leigh, WN7 4PG 70 Stonedale Retail Park, East Lancashire Road, Liverpool, Merseyside, L11 9DH 71 Switch Island Leisure Park, Dunnings Bridge Road, Bootle, L30 6TQ 72 The Fort Retail Park, Cheetham Hill, Manchester, M8 8EP 73 The Lowry Outlet Mall, The Quays, Salford Quays, M50 3AH 74 The Rock Retail Park, Birkenhead, Merseyside CH41 9DF 75 The Trafford Centre, Manchester, M17 8AA 76 The Valley Retail Park, Bolton, BL1 8TS 77 Trident Retail Park, Halton Lea, Runcorn, Cheshire, WA7 2FQ 78 Trinity Retail Park, Lower Bridgeman Street, Bolton. BL2 1HY 79 Vue Cinemas, Marine Parade, Southport, PR8 1SQ 80 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 81 Wavertree Retail Park, Wavertree Road, Liverpool, Merseyside, L7 5LZ 82 Westminster Retail Park Ellesmere Port CH65 4AX 83 White City Retail Park, Manchester, M16 0RP 84 Woolton Picture House, Mason Street, Woolton, Liverpool, L25 5JH Other: 85 Abroad 86 Other (PLEASE WRITE IN) 87 (Don't know / varies) 88 (Don t do these activities) Bars/ Nightclubs Cinema Museums/Art galleries Family entertainment centre (i.e. Ten Pin bowling/ Skating Rink) Health & Fitness Bingo/Casino Theatre/ /Bookmaker Concerts Questionnaire Copyright NEMS market research Page 24 of 25

43 GEN Gender of respondent: CODE FROM OBSERVATION 1 Male 2 Female AGE Could I ask, how old are you? ONE ANSWER ONLY. DO NOT READ OUT 1 18 to to to to to (Refused) CAR How many cars does your household own or have the use of? ONE ANSWER ONLY. DO NOT READ OUT 1 None 2 One 3 Two 4 Three or more 5 (Refused) WOR Which of the following best describes the current employment situation of the chief wage READ OUT. ONE ANSWER ONLY 1 Working full time 2 Working part time 3 Unemployed 4 Retired 5 A housewife 6 A student 7 Other (PLEASE WRITE IN) 8 (Refused) OCC What is the occupation of the chief wage earner in your household? (IF RETIRED, ASK PREVIOUS OCCUPATION) 1 Occupation / job description (PLEASE WRITE IN) 2 Basic state pension only 3 (Refused) Thank & close Questionnaire Copyright NEMS market research Page 25 of 25

44 APPENDIX 3 Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot

45

46 HUYTON RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009) Company Name: A1 Retailer Retailer Type: Requirements size: 1,000-3,000 sq ft Use: A1 Outlets Required: Location: Huyton Prime, in Town Notes: Last Update Date: 24 Mar 2009 Agent: Brasier Freeth Telephone: Agent Address: Edward Hyde Building, 38 Clarendon Road, Watford, WD17 1SE Contact: Russell Jerrard Mark Segal [email protected] [email protected] m Company Name: Textiles Direct Retailer Type: Textiles & Soft Furnishings Requirements size: 1,000-6,000 sq ft Use: A1 Outlets Required: Location: Huyton Prime, in Town Notes: Last Update Date: 06 Apr 2009 Agent: Brady Chartered Surveyors Telephone: Agent Address: Alliance House, Cross Street, Manchester, M2 7AQ Contact: John Brady [email protected]

47 Company Name: Holland & Barrett Retail Ltd Retailer Type: Health/Dried Food, F&V Address: Samuel Ryder House, Contact: David Stratton Townsend Drive, Nuneaton, CV11 6XW ett.com Telephone: Requirements size: 850-1,500 sq ft Use: A1 Outlets Required: Location: Huyton Prime, in Town Notes: Last Update Date: 10 Jul 2009 Agent: Colliers Cre Telephone: Agent Address: Park Row, Leeds, LS1 5HD Contact: Tom Cullen Agent: Colliers Cre Telephone: Agent Address: 9 Marylebone Lane, London, W1U 1HL Contact: Michelle Redmond michelle.redmond@collierscre. co.uk

48 KIRKBY RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009) Company Name: The Extra Care Retailer Type: Charity Shops Address: c/o Underwoods, Shire House, Pyramid Close, Northampton, NN3 8PH Contact: Telephone: Requirements size: 600-1,000 sq ft Use: A1 Outlets Required: Location: Kirkby Prime, in Town Notes: Last Update Date: 09 Apr 2009 Agent: Nicholas Brett & Co Telephone: Agent Address: Messenger House Crown Close, Bromsgrove, B61 8DJ Contact: Nicholas Brett [email protected] Company Name: United Carpets and Beds Retailer Type: DIY & Home Improvement, Furniture/Carpets Address: Waterside House Station Road, Contact: South Yorkshire, Mexborough, S64 9AQ Telephone: Requirements size: 4,000-8,000 sq ft Use: A1 Outlets Required: Location: Notes: Kirkby Prime, in Town Sole Retained Agents. Freeholds also considered. Last Update Date: 11 May 2009 Agent: Bartlett Property Ltd Telephone: Agent Address: Cornwall Buildings, Newhall Street, Birmingham, B3 3QR Contact: Charles Trafford Thomas Bolton [email protected] [email protected]

49 Company Name: Superdrug Stores Plc Retailer Type: Chemist & Drugstores Address: 118 Beddington Lane, Croydon, CR0 4TB Contact: Telephone: Requirements size: 2,000-6,000 sq ft Use: All Outlets Required: Location: Kirkby Prime, in Town Notes: Last Update Date: 14 May 2009 Agent: Mason & Partners Telephone: Agent Address: Corn Exchange Building Fenwick Street, Liverpool, L2 7QB Contact: Andrew Mason Matthew Vercell Company Name: UC Holdings Retailer Type: Address: Waterside House Station Road, Contact: South Yorkshire, Mexborough, S64 9AQ Telephone: Requirements size: 4,000-15,000 sq ft Use: A1 Outlets Required: Location: Notes: Kirkby Prime, in Town Freehold only. Prominent units on edge of town/arterial route positions will be considered Last Update Date: 14 May 2009 Agent: Fawley Watson Booth Telephone: Agent Address: South Parade, Leeds, LS1 5QS Contact: Nik Mccarthy

50 Company Name: Tog 24 Retailer Type: Sports/Outdoor Leisure Address: Spen Vale Mills Station Lane, Heckmondwike, WF16 0NQ Contact: Telephone: Requirements size: 1,500-2,000 sq ft Use: A1 Outlets Required: Location: Notes: Kirkby Prime, in Town Tog 24 currently trade from 40 stores and are urgently seeking 30 new stores throughout the UK in high street and shopping centre locations. Initial Research Date: 10 Jul 2009 Last Update Date: 13 Jul 2009 Agent: Savills Commercial Telephone: Agent Address: Ground Floor, City Point, 29 King Street, Leeds, LS1 2HL Contact: James Lamming Stephen Henderson

51

52 PRESCOT RETAIL REQUIREMENTS : DETAILED REPORT (JULY 2009) Company Name: B & M Retail Ltd Retailer Type: Department & Variety Stores Address: Unit 1G, Squires Gate Contact: Simon Arora Industrial Estate, Squires Gate Lane, Blackpool, FY4 3RN [email protected] Telephone: Requirements size: 11,000-15,000 sq ft Use: A1 Outlets Required: Location: Notes: Prescot Prime, in Town You will need the latest version of Adobe Acrobat to view the PDF properly. Initial Research Date: 27 Nov 2008 Last Update Date: 09 Mar 2009 Agent: Agent Address: Burns Property Consultants Telephone: Corn Exchange Building Fenwick Street, Liverpool, L2 7QS Contact: Ian Burns [email protected] Company Name: British Red Cross Retailer Type: Charity Shops Address: Retail Department, 44 Contact: Moorfields, London, EC2Y 9AL Telephone: Requirements size: 650-1,250 sq ft Use: A1 Outlets Required: Location: Notes: Prescot Prime, in Town Maximum Rent - 35,000 pax. Last Update Date: 20 Mar 2009 Ideally all on one level. Car Parking preferred but not essential. Agent: Cheetham & Mortimer Telephone: Agent Address: Mansfield Chambers, St Anns Square, Manchester, M2 7PW Contact: Conor Mulloy [email protected] om

53 Company Name: United Carpets and Beds Retailer Type: DIY & Home Improvement, Furniture/Carpets Address: Waterside House Station Road, Contact: South Yorkshire, Mexborough, S64 9AQ Telephone: Requirements size: 4,000-8,000 sq ft Use: A1 Outlets Required: Location: Notes: Prescot Prime, in Town Sole Retained Agents. Freeholds also considered. Last Update Date: 11 May 2009 Agent: Bartlett Property Ltd Telephone: Agent Address: Cornwall Buildings, Newhall Street, Birmingham, B3 3QR Contact: Charles Trafford Thomas Bolton Company Name: UC Holdings Retailer Type: Address: Waterside House Station Road, Contact: South Yorkshire, Mexborough, S64 9AQ Telephone: Requirements size: 4,000-15,000 sq ft Use: A1 Outlets Required: Location: Notes: Prescot Prime, in Town Freehold only. Prominent units on edge of town/arterial route positions will be considered Last Update Date: 14 May 2009 Agent: Fawley Watson Booth Telephone: Agent Address: South Parade, Leeds, LS1 5QS Contact: Nik Mccarthy

54 Company Name: Peacocks Retailer Type: Fashion Address: Atlantic House Tyndall Street, Cardiff, CF10 4PS Contact: Telephone: Requirements size: 4,500-5,500 sq ft Use: A1 Outlets Required: Location: Prescot Prime, in Town Notes: Last Update Date: 17 Jun 2009 Agent: Mason & Partners Telephone: Agent Address: Corn Exchange Building Fenwick Street, Liverpool, L2 7QB Contact: Andrew Mason Company Name: Peacocks Retailer Type: Fashion Address: Atlantic House Tyndall Street, Cardiff, CF10 4PS Contact: Telephone: Requirements size: 4,500-7,500 sq ft Use: A1 Outlets Required: Location: Prescot Prime, out of Town Notes: Last Update Date: 17 Jun 2009 Agent: Mason & Partners Telephone: Agent Address: Corn Exchange Building Fenwick Street, Liverpool, L2 7QB Contact: Andrew Mason Mathew Green Agent: Mason & Partners Telephone: Agent Address: 6-8 Maddox Street, London, W1S 1NR Contact: Christopher Mason Mike Smith om

55 Company Name: Holland & Barrett Retail Ltd Retailer Type: Health/Dried Food, F&V Address: Samuel Ryder House, Contact: David Stratton Townsend Drive, Nuneaton, CV11 6XW ett.com Telephone: Requirements size: 850-1,500 sq ft Use: A1 Outlets Required: Location: Prescot Prime, in Town Notes: Last Update Date: 10 Jul 2009 Agent: Colliers Cre Telephone: Agent Address: 1 Marsden Street, Manchester, M2 1HW Contact: Nick Mcallester [email protected]. uk Agent: Colliers Cre Telephone: Agent Address: 9 Marylebone Lane, London, W1U 1HL Contact: Michelle Redmond michelle.redmond@collierscre. co.uk