Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY

Transcription

1 Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 3: APPENDICES November 2009 ROGER TYM & PARTNERS 61 Oxford Street Manchester M1 6EQ t f e manchester@tymconsult.com w

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3 CONTENTS APPENDIX 1 Study Brief APPENDIX 2 Questionnaire Used in Survey of Households APPENDIX 3 Extracts from Focus Reports Showing Retailer Requirements in Huyton, Kirkby and Prescot Retailer Requirements in Huyton (July 2009) Retailer Requirements in Kirkby (July 2009) Retailer Requirements in Prescot (July 2009)

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5 APPENDIX 1 Study Brief

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17 APPENDIX 2 Questionnaire Used in Survey of Households

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19 Job Number: Knowsley Town Centres and Shopping Study Good afternoon / evening, I am from NEMS market research and we are conducting a short survey in your area about shopping. Do you have time to answer some questions? It will take about five minutes. QA Are you the main shopper in your household? 1 Yes GO TO Q01 2 No CLOSE FIRST WE HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE FOOD AND GROCERIES SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A SUPERMARKET, A SMALLER STORE, OR A TOWN CENTRE, OR COULD BE THE USE OF FACILITIES SUCH AS THE INTERNET. Q01 Where did your household last undertake a main food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside Questionnaire Copyright NEMS market research Page 1 of 25

20 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 2 of 25

21 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q04 Questionnaire Copyright NEMS market research Page 3 of 25

22 Q02 And where did you shop the time before that (was it the same, or different, and if so, please specify)? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside Questionnaire Copyright NEMS market research Page 4 of 25

23 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 5 of 25

24 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) Q03 Approximately how much money does your household normally spend on a main food and grocery shop? 1 2 (Don't know / varies) 3 (Refused) Questionnaire Copyright NEMS market research Page 6 of 25

25 Q04 Where did your household last undertake a 'top-up' food and grocery shop? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire Questionnaire Copyright NEMS market research Page 7 of 25

26 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 8 of 25

27 Local shops: 225 Allerton 226 Ashton-in-Makerfield 227 Belle Vale 228 Birkenhead (including The Grange Precinct/Shopping Centre) 229 Bootle 230 Burscough 231 Chester 232 Crosby 233 Eccleston 234 Ellesmere Port 235 Formby 236 Haydock 237 Huyton 238 Kirkby 239 Litherland 240 Liverpool 241 Liverpool Road (Huyton) / Page Moss 242 Maghull 243 Manchester 244 Newton-le-Willows 245 Ormskirk 246 Prescot 247 Preston 248 Rainford 249 Rainhill 250 Ravenscourt (Halewood) 251 Runcorn 252 Skelmersdale 253 Southport 254 Speke 255 St Helens 256 Stockbridge Village 257 Warrington 258 Widnes 259 Wigan Other: 260 Other (PLEASE WRITE IN) 261 Internet 262 Home Catalogue 263 TV / Interactive shopping 264 (Don't know / varies) 265 (Don't buy these products) GO TO Q10 Questionnaire Copyright NEMS market research Page 9 of 25

28 Q05 And where did you shop the time before that? DO NOT PROMPT, ONE ANSWER ONLY Specified Stores: 001 Aldi, 200 Vauxhall Road, LIVERPOOL, Merseyside 002 Aldi, 281 Smithdown Road, LIVERPOOL, Merseyside 003 Aldi, 367 East Prescot Road, LIVERPOOL, Merseyside 004 Aldi, 8 Branch Way, LIVERPOOL, Merseyside 005 Aldi, Concourse Shopping Centre, SKELMERSDALE, Lancashire 006 Aldi, Crosfield Street, WARRINGTON, Cheshire 007 Aldi, Green Oaks Way, WIDNES, Cheshire 008 Aldi, Park Lane West, BOOTLE, Merseyside 009 Aldi, Prescot Road, LIVERPOOL, Merseyside 010 Aldi, Unit 6, RUNCORN, Cheshire 011 Aldi, Unit 6, Two Saints Place, ORMSKIRK, Lancashire 012 Aldi, Unit G, ST HELENS, Merseyside 013 Aldi, Walton Road/Salop Street, LIVERPOOL, Merseyside 014 Asda Wal-Mart Supercentre, Huyton Lane, LIVERPOOL, Merseyside 015 Asda, Breck Road, LIVERPOOL, Merseyside 016 Asda, Cockhedge Centre, WARRINGTON, Cheshire 017 Asda, Hunts Cross Shopping Park, LIVERPOOL, Merseyside 018 Asda, Ingram Road, SKELMERSDALE, Lancashire 019 Asda, Kirkland Street, ST HELENS, Merseyside 020 Asda, Ormskirk Road, LIVERPOOL, Merseyside 021 Asda, Smithdown Road, LIVERPOOL, Merseyside 022 Asda, Utting Avenue, LIVERPOOL, Merseyside 023 Asda, West Lane, RUNCORN, Cheshire 024 Asda, Westbrook Shopping Centre, WARRINGTON, Cheshire 025 Asda, Widnes Road, WIDNES, Cheshire 026 Cooltrader, 10 St Mary's Arcade, ST HELENS, Merseyside 027 Cooltrader, 539 West Derby Road, LIVERPOOL, Merseyside 028 Cooltrader, Granville Street, RUNCORN, Cheshire 029 Cooltrader, Unit 16, BOOTLE, Merseyside 030 Cooltrader, Unit 61, Telegraph Way, KIRKBY, Merseyside 031 Co-op (Northern), 13 Utting Avenue, LIVERPOOL, Merseyside 032 Co-op (Northern), 224 Pilch Lane, LIVERPOOL, Merseyside 033 Co-op (Northern), 253 County Road, LIVERPOOL, Merseyside 034 Co-op (Northern), 35 Lawrence Road, LIVERPOOL, Merseyside 035 Co-op (Northern), 637 West Derby Road, LIVERPOOL, Merseyside 036 Co-op (Northern), Broad Lane, LIVERPOOL, Merseyside 037 Co-op (Northern), Darley Drive, LIVERPOOL, Merseyside 038 Farmfoods Freezer Ce, 1 Breck Road, LIVERPOOL, Merseyside 039 Farmfoods Freezer Ce, 128 Liverpool Road, HUYTON, Merseyside 040 Farmfoods Freezer Ce, 132 Cherryfield Drive, KIRKBY, Merseyside 041 Farmfoods Freezer Ce, Market Way, LIVERPOOL, Merseyside 042 Farmfoods Freezer Ce, 2/3 Broadway, LIVERPOOL, Merseyside 043 Farmfoods Freezer Ce, Walton Road, LIVERPOOL, Merseyside 044 Farmfoods Freezer Ce, 4/12 Liverpool Road, CROSBY, Merseyside 045 Farmfoods Freezer Ce, 6 Albert Square, WIDNES, Cheshire 046 Farmfoods Freezer Ce, Lower House Lane, LIVERPOOL, Merseyside 047 Farmfoods Freezer Ce, Unit 15, The Prescot Centre, LIVERPOOL, Merseyside 048 Farmfoods Freezer Ce, Unit 2a, School Brow, WARRINGTON, Cheshire 049 Farmfoods Freezer Ce, Unit 38, Orchard Walk, RUNCORN, Cheshire 050 Farmfoods Freezer Ce, Unit 7, ST HELENS, Merseyside 051 Farmfoods Freezer Ce, Unit D, Stoker Way, LIVERPOOL, Merseyside 052 Farmfoods Freezer Ce, Units 51 & 52, BELLE VALE, Merseyside 053 Farmfoods Freezer Ce, Units J & K, SKELMERSDALE, Lancashire 054 Fresh Express, 62 Eccleston Street,, Merseyside 055 FreshXpress, 128 Liverpool Road, HUYTON, Merseyside 056 freshxpress, 5/10 Molyneaux Way, LIVERPOOL, Merseyside 057 freshxpress, Fouracre Lane, ST HELENS, Merseyside 058 freshxpress, Woodside Road, HAYDOCK, Lancashire 059 Heron Frozen Foods, 150 Cherryfield Drive, KIRKBY, Merseyside 060 Heron Frozen Foods, 63 Derby Road,, Merseyside 061 Iceland, 1 The Concourse, SKELMERSDALE, Lancashire 062 Iceland, 110 Northway, LIVERPOOL, Merseyside 063 Iceland, Central Parade Square, LIVERPOOL, Merseyside 064 Iceland, 158 Allerton Road, LIVERPOOL, Merseyside 065 Iceland, County Road, LIVERPOOL, Merseyside 066 Iceland, 22 Speke Road, LIVERPOOL, Merseyside 067 Iceland, Walton Vale, LIVERPOOL, Merseyside 068 Iceland, 31 St Chads Parade, LIVERPOOL, Merseyside 069 Iceland, 44 Broad Lane, LIVERPOOL, Merseyside 070 Iceland, West Derby Road, LIVERPOOL, Merseyside 071 Iceland, 62 Town Square, RUNCORN, Merseyside 072 Iceland, South Road, LIVERPOOL, Merseyside 073 Iceland, 710 Prestcot Road, LIVERPOOL, Merseyside 074 Iceland, 8-10 Marion Square, LIVERPOOL, Merseyside 075 Iceland, New Strand, BOOTLE, Merseyside 076 Iceland, Bankside, WARRINGTON, Cheshire 077 Iceland, Kwik Save Precinct, ST HELENS, Merseyside 078 Iceland, Penny Lane Neighbourhood Centre, LIVERPOOL, Merseyside 079 Iceland, Stonedale Retail Park, LIVERPOOL, Merseyside 080 Iceland, Unit 1 Derby Road, LIVERPOOL, Merseyside 081 Iceland, Unit 2 Clipsey Lane, HAYDOCK, Merseyside 082 Iceland, Unit 2, Belle Vale Shopping Cnt, BELLE VALE, Merseyside 083 Iceland, Unit 3-4, Williamson Square, LIVERPOOL, Merseyside 084 Iceland, Unit 35, WIDNES, Cheshire 085 Iceland, Unit B, St Helens Retail Pk, ST HELENS, Merseyside 086 Iceland, Unit B, ST HELENS, Merseyside 087 Iceland, Wavertree Retail Park, LIVERPOOL, Merseyside 088 J Sainsbury, 100 Church Street, WARRINGTON, Cheshire 089 J Sainsbury, 112 East Prescot Road, LIVERPOOL, Merseyside 090 J Sainsbury, 1-3 Liverpool Road, CROSBY, Merseyside 091 J Sainsbury, 7 Woolton Street, LIVERPOOL, Merseyside 092 J Sainsbury, Rice Lane, LIVERPOOL, Merseyside 093 Late Shop (Co-op), 102 Bentham Drive, LIVERPOOL, Merseyside 094 Late Shop (Co-op), 138 Orford Lane, WARRINGTON, Cheshire 095 Late Shop (Co-op), 151 Halton Road, RUNCORN, Cheshire 096 Late Shop (Co-op), 189 College Road, CROSBY, Merseyside 097 Late Shop (Co-op), 2 Sutton Park Drive, ST. HELENS, Merseyside 098 Late Shop (Co-op), 215 Parr Stocks Road, ST HELENS, Merseyside 099 Late Shop (Co-op), 231 Ditton Road, WIDNES, Cheshire 100 Late Shop (Co-op), 239 West End Road, HAYDOCK, Merseyside 101 Late Shop (Co-op), 2-4 Alscot Avenue, LIVERPOOL, Merseyside 102 Late Shop (Co-op), Blackbrook Road, ST HELENS, Merseyside 103 Late Shop (Co-op), 3 The Shopping Centre, ST HELENS, Merseyside 104 Late Shop (Co-op), 3 Windy Arbour Road, PRESCOT, Merseyside 105 Late Shop (Co-op), 34 Ormskirk Road, UP HOLLAND, Lancashire 106 Late Shop (Co-op), 442 Liverpool Road, WIDNES, Cheshire 107 Late Shop (Co-op), 45 Westgate, SKELMERSDALE, Lancashire 108 Late Shop (Co-op), 47 Warrington Road, LIVERPOOL, Merseyside 109 Late Shop (Co-op), 49 Peckers Hill Road, ST HELENS, Merseyside 110 Late Shop (Co-op), 492 Fleet Lane, ST HELENS, Merseyside 111 Late Shop (Co-op), Halton Road, RUNCORN, Cheshire 112 Late Shop (Co-op), Prescot Road, ST HELENS, Merseyside 113 Late Shop (Co-op), 62a Park Road South, NEWTON LE WILLOWS, Merseyside 114 Late Shop (Co-op), Balfour Street, RUNCORN, Cheshire 115 Late Shop (Co-op), 7 Ashton Green Drive, ST HELENS, Merseyside 116 Late Shop (Co-op), 7 Church Road, ST HELENS, Merseyside 117 Late Shop (Co-op), 7-9 Grangeway, RUNCORN, Cheshire 118 Late Shop (Co-op), 81 Higher Parr Street, ST HELENS, Merseyside Questionnaire Copyright NEMS market research Page 10 of 25

29 119 Late Shop (Co-op), 98 Cambridge Road, ST HELENS, Merseyside 120 Late Shop (Co-op), 99 Deyes Lane, LIVERPOOL, Merseyside 121 Late Shop (Co-op), Hale Road, WIDNES, Cheshire 122 Late Shop (Co-op), Hawthorne Avenue, WARRINGTON, Cheshire 123 Late Shop (Co-op), Lovely Lane, WARRINGTON, Cheshire 124 Late Shop (Co-op), Mercer Street, BURTONWOOD, Cheshire 125 Late Shop (Co-op), The Ridgeway, RUNCORN, Cheshire 126 Late Shop (Co-op), Warrington Road, WARRINGTON, Cheshire 127 Late Shop (Co-op), Windmill Hill Avenue West, RUNCORN, Cheshire 128 Late Shop Plus (Co-op), 22 Elephant Lane, ST HELENS, Merseyside 129 Marks & Spencer, The Esplanade, BOOTLE, Merseyside 130 Marks & Spencer, Church Street, ST. HELENS, Merseyside 131 Marks & Spencer, Compton House, LIVERPOOL, Merseyside 132 Marks & Spencer, Gemini, WARRINGTON, Cheshire 133 Marks & Spencer, Golden Square, WARRINGTON, Cheshire 134 Marks & Spencer, New Mersey Retail Park, Speke Ro, LIVERPOOL, Merseyside 135 Morrisons, 1 Besford Road, LIVERPOOL, Merseyside 136 Morrisons, Baxters Lane, ST. HELENS, Merseyside 137 Morrisons, Boundary Road, ST HELENS, Merseyside 138 Morrisons, Green Oaks, WIDNES, Cheshire 139 Morrisons, Park Road, ORMSKIRK, Lancashire 140 Netto, Green Lane, LIVERPOOL, Merseyside 141 Netto, Haydock Street, NEWTON-LE-WILLOWS, Merseyside 142 Netto, Orrell Lane, BOOTLE, Merseyside 143 Netto, St. Mary's Road, LIVERPOOL, Merseyside 144 Netto, Telegraph Way, KIRKBY, Merseyside 145 Netto, Unit 9, Penny Lane Centre, LIVERPOOL, Merseyside 146 Netto, Wavertree Road, LIVERPOOL, Merseyside 147 Other Stores in Bootle 148 Other Stores in Crosby 149 Other Stores in Eccleston 150 Other Stores in Fazakerley 151 Other Stores in Haydock 152 Other Stores in Huyton 153 Other Stores in Kirkby 154 Other Stores in Litherland 155 Other Stores in Liverpool 156 Other Stores in Liverpool Road (Huyton) / Page Moss 157 Other Stores in Maghull 158 Other Stores in Newton-le-Willows 159 Other Stores in Ormskirk 160 Other Stores in Prescot 161 Other Stores in Rainhill 162 Other Stores in Ravenscourt (Halewood) 163 Other Stores in Runcorn 164 Other Stores in Skelmersdale 165 Other Stores in St Helens 166 Other Stores in Stockbridge Village 167 Other Stores in Warrington 168 Other Stores in Widnes 169 Sainsbury's Central, Central Shopping Centre, LIVERPOOL, Merseyside 170 Sainsbury's Local, 14 Nations House, LIVERPOOL, Merseyside 171 Sainsbury's Local, 44 Castle Street, LIVERPOOL, Merseyside 172 Simply Food, Aughton Street, ORMSKIRK, Lancashire 173 Simply Food, Liverpool Lime Street Station, LIVERPOOL, Merseyside 174 Somerfield, 1 Stafford Moreton Way, MAGHULL, Merseyside 175 Somerfield, 11 Lord Street, LIVERPOOL, Merseyside 176 Somerfield, 12/14 Moor Lane, LIVERPOOL, Merseyside 177 Somerfield, County Road, LIVERPOOL, Merseyside 178 Somerfield, 17 St Marys Road, LIVERPOOL, Merseyside 179 Somerfield, 176/178 Warrington Road, PENKETH, Cheshire 180 Somerfield, 19a Almonds Green, LIVERPOOL, Merseyside 181 Somerfield, 273 Speke Road, LIVERPOOL, Merseyside 182 Somerfield, 340 Park Road, LIVERPOOL, Merseyside 183 Somerfield, 6/7 Marian Square, LIVERPOOL, Merseyside 184 Somerfield, 78 St. Chads Parad, LIVERPOOL, Merseyside 185 Somerfield, 9/23 County Road, LIVERPOOL, Merseyside 186 Somerfield, Brighton Road, LIVERPOOL, Merseyside 187 Somerfield, Church Road North, LIVERPOOL, Merseyside 188 Somerfield, Granville Street, RUNCORN, Cheshire 189 Somerfield, Linacre Road, LIVERPOOL, Merseyside 190 Somerfield, Longmoor Lane, LIVERPOOL, Merseyside 191 Somerfield, Stonedale Centre, LIVERPOOL, Merseyside 192 Somerfield, Warrington Road, RAINHILL, Merseyside 193 Spar, 108 Sefton Road, SEFTON, Merseyside 194 Spar, 12 Tree View Court, MAGHULL, Merseyside 195 Spar, 125 Digmo Shopping Parade, SKELMERSDALE, Lancashire 196 Spar, 164 Townsend Lane, LIVERPOOL, Merseyside 197 Spar, 3 Honiton Way, PENKETH, Cheshire 198 Spar, 509 West Derby Road, LIVERPOOL, Merseyside 199 Spar, Muirhead Avenue, LIVERPOOL, Merseyside 200 Tesco Express, 242 Smithdown Road, LIVERPOOL, Merseyside 201 Tesco Express, Rose Lane, LIVERPOOL, Merseyside 202 Tesco Express, Greenfield Road, ST HELENS, Merseyside 203 Tesco Express, East Lancashire Road, ST. HELENS, Merseyside 204 Tesco Express, Longmoor Lane, LIVERPOOL, Merseyside 205 Tesco Express, Old Hall Street, LIVEERPOOL, Merseyside 206 Tesco Express, Units 6-10 The Foundation, LIVERPOOL, Merseyside 207 Tesco Extra, Cables Retail Park, PRESCOT, Merseyside 208 Tesco Extra, Winwick Road, WARRINGTON, Cheshire 209 Tesco Metro, The Palatine, LIVERPOOL, Merseyside 210 Tesco Metro, Aighburth Road, LIVERPOOL, Merseyside 211 Tesco Metro, Church Street, ORMSKIRK, Lancashire 212 Tesco Metro, Clayton Square, LIVERPOOL, Merseyside 213 Tesco, 92 Runcorn Shopping City, RUNCORN, Cheshire 214 Tesco, Allerton Road Roddick, LIVERPOOL, Merseyside 215 Tesco, Chalon Way, ST HELENS, Merseyside 216 Tesco, Deysbrook Lane, LIVERPOOL, Merseyside 217 Tesco, Earle Street, NEWTON LE WILLOWS, Merseyside 218 Tesco, Mather Avenue, LIVERPOOL, Merseyside 219 Tesco, St. Oswalds Street, LIVERPOOL, Merseyside 220 Village Store (Co-op), 560 Warrington Road, LIVERPOOL, Merseyside 221 Village Store (Co-op), 87 Millbrook Lane, ST HELENS, Merseyside 222 Welcome (Co-op), 100 Derby Road, WIDNES, Cheshire 223 Welcome (Co-op), 7-8 The Parade, LIVERPOOL, Merseyside 224 Welcome (Co-op), Lovely Lane, WARRINGTON, Cheshire Questionnaire Copyright NEMS market research Page 11 of 25