The diamond experience in Amsterdam. Gassan Dam Square. Gassan Diamonds Gassan Plaza Choices by DL

Transcription

1 The diamond experience in Amsterdam Gassan Dam Square Gassan Diamonds Gassan Plaza Choices by DL

2 DIAMONDS The name diamond comes from the Greek word Adamas, which means the invincible. It is a mineral composed of pure carbon, transformed into diamond over a long period of time with the help of enormous heat and pressure. It is the hardest substance known to man. Diamonds were first found in India, some years ago. Among the diamonds found there were the world famous KOH-I-NOOR and the blue HOPE diamond. Today the primary sources of diamonds are Africa, Australia, South America and Russia. The majority of the diamond mining is controlled by the Beers, which is based in South Africa. The rough diamond is distributed by the Diamond Trading Company in London. Of all diamonds found, roughly 80% is suitable for industrial purposes and only the remaining 20% for jewellery. The diamonds in the mines are normally found in a blue rock, called kimberlite. Pieces of this rock are taken from the mines, passed through a crushing plant and led over rotating grease tables where the rock is separated from the diamonds. Since diamonds have an affinity for grease, they will stick to the tables while the rock is washed away. There are three stages in transforming these rough diamonds into the brilliant, glittering gems that are used for jewellery: sawing, shaping and polishing. The most popular cut of diamond is the brilliant

3 cut, the round shape which has fifty-seven facets. Gassan 121 For several generations the diamond polishers at Gassan Diamonds have perfected the art of creating optimal life to the brilliant cut diamond. The polishers work on the symmetry of the diamonds and the immaculate finish of each of the fifty seven facets with only one goal in mind: perfect beauty. Therefore Gassan proudly presents the next step in perfection; the Gassan 121, worldwide patented by Gassan Diamonds. This brand new cut has one hundred and twenty one facets, sixteen additional facets on the top and forty eight extra on the bottom in comparison to the traditional round brilliant cut. The placement of the additional facets gives optimal light re flection and is a true must see during your trip to Amsterdam, City of Diamonds for over more than 00 years....and remember: A diamond is forever. Royal Delft workshop and extensive collection available at Gassan Diamonds.

4 Right in the heart of Am ster dam, opposite the Royal Palace, you will find Gassan Dam Square, the largest jewellery shop in Holland. In the tradition of 00 years Amsterdam City of Dia monds, the craftsman - ship of our experts will bring the beautiful world of diamonds alive. Our multilingual staff will give detailed advice. Gassan Dam Square offers you in addition to the large collection of loose diamonds and jewellery, an extensive collection of 3 top brand watches, such as Rolex, Cartier, Chopard, Breguet, Blancpain, Jaeger-leCoultre, Tag Heuer, Vacheron Constantin, Tamara Comolli, Mikimoto, Choices by DL and many others. Every purchase comes with a certificate of guarantee. Open 7 days a week from Mon. till Sat a.m. till p.m.; Sun a.m till p.m. And shopping nights.

5 Gassan Diamonds, a family owned business, is located in a beautifully restored factory building in the center of Amsterdam. Originally it was built in 1878 as a steam driven diamond factory and at the time with 00 polishers the largest of its kind in the world. Nowadays visitors have the opportunity to view the diamond polishers at their craft, while multi lingual staff explains where diamonds are found and how rough diamonds turn into dazzling brilliants. In a showroom loose polished diamonds are shown in various sizes and qualities as well as an extensive collection of jewellery. Gassan Diamonds has an in-house workshop where jewellery is designed and settings can be adjusted within minutes. With a coffeeshop, located in the former boiler house on the premises, offering complimentary drinks, a beautiful gift shop with an elaborate collection of trendy jewellery & brand watches and private parking facilities Gassan Diamonds provides a unique opportunity for both individual and group visits. Stops for tourist coaches and canal company. Open 7 days a week from 9.00 a.m. until 5.00 p.m.

6 Looking for an original piece of jewellery, a stylish watch, trendy Custom Jewellery or that special present for that special occasion? Gassan Plaza offers you the perfect combination of luxury, quality and excellent service in the dynamic international atmosphere of Amsterdam Airport Schiphol. Before take off or after touch down, visit our ideally located Jewellery Store at Schiphol Plaza. We carry an international collection of renowned brands: Tag Heuer, TW Steel, Tissot, Breitling, Guess, Choices by DL, Swarovski, Le Chic, Hot Diamonds, Ti-Sento, Buddha to Buddha and many other brands. Our multilingual staff is excellently trained to guarantee the best possible service to our clients. Loose diamonds can be set while you are waiting! Gassan Plaza is located in Arrival Hall 3. Open 7 days a week from 7:00 a.m. until 10:00 p.m.

7 Choices by DL is best described as "a jewelry wardrobe in a box," and for good reason. Through a simple system one can change the color of gold and the color of semi- precious stones. Every piece of jewelry consists of three separate and interchangeable parts: the base, which is made out of 18kt. gold; the bezel, which is also made out of 18kt. gold and is included in the set in three different colors of gold, namely white, yellow, and rose; and six different colored natural gemstones that complete the Choices by DL sets. It is very practical that by mixing and matching these components you can coordinate your jewelry to go with all your outfits. Open 7 days a week from 9.00 a.m. until 5.00 p.m.

8 Rokin 1-5 (Dam), 1012 KK Amsterdam, Holland. T +31 (0) , F +31 (0) E: info@gassandamsquare.com Nieuwe Uilenburgerstraat LN Amsterdam T +31 (0) , F +31 (0) E: info@gassandiamonds.com Vertrekpassage 21, 1118 AV Airport Schiphol T +31 (0) , F +31 (0) E: info@gassanschiphol.nl Nieuwe Uilenburgerstraat LN Amsterdam T +31 (0) , F +31 (0) E: info@choicesbydl.com OPEN: 7 DAYS A WEEK VAT REFUND FOR NON-EC RESIDENTS

9 A B C D E KIKA B.V. WATERTJE 8, 2381 EE ZOETERWOUDE TELEFOON (071) DE UITGEVER/MAKER IS NIET AANSPRAKELIJK VOOR SCHADE DIE HET GEVOLG ZOU ZIJN VAN VERKEERDE GEGEVENS OP DEZE KAART. 1 S113 S S Gassan Dam Square 2 Gassan Diamonds 3 Gassan Plaza Choices by DL 5 Stopera: City Hall/Opera House 6 Rembrandthouse 7 Hermitage 8 Jewish Historical Museum 9 Skinny Bridge 10 Artis - Zoo 11 Hortus Botanicus 12 Fleamarket (Waterloo Square) 13 Scheepvaart Museum - Historical ships 1 Central Station 15 Passenger Terminal Amsterdam 16 Madame Tussauds 17 Royal Palace 18 Anne Frank House 19 Amsterdam Museum 20 Munt Tower 21 Flowermarket (Singel) 22 Antique Shops (Spiegelgracht) 23 Rijksmuseum 2 Van Gogh Museum 25 Municipal Museum 26 Concert Hall 27 Albert Cuyp - Street market 28 RAI Congress Centre S111 S112 S10 S110 S S110 3 Gassan Plaza 6 S A S107 B S108 C D S109 E OPEN: 7 DAYS A WEEK