УРАГШАА MONGOLIA! FROM SOFTWARE PIRACY TO LICENSE COMPLIANCE. Evgeny DANILOV. Microsoft Central and Eastern Europe Multi-Country New Markets
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1 УРАГШАА MONGOLIA! FROM SOFTWARE PIRACY TO LICENSE COMPLIANCE Evgeny DANILOV Microsoft Central and Eastern Europe Multi-Country New Markets
2 Embracing the IT Change Stronger IPR Protection
3 What is the Software Piracy? Intentional (users know that they use pirated software) Unauthorized copying and distribution of software Unauthorized installation of software for private and commercial use Non-Intentional (users may not know they are using pirated version of software) Counterfeiting of original products, including packaging Violation of licensing agreements for the software
4 Benefits of Genuine Software Quality Security and Reliability Technical Support Peace of Mind Only genuine software brings all the benefits of modern IT technologies into rich, reliable, scalable and secure digital environment
5 Piracy Is No Gain GOVERNMENTS BUSINESS CONSUMERS Missed IT contribution to GDP Maintenance Costs System Reliability Lost taxes and jobs Data Security Risks Viruses and malware Weak IT ecosystem Legal Risks Loss of data Low international competitiveness Reputational Risks Lack of Technical Support
6 Microsoft s Anti-Piracy Strategy EDUCATION PREVENTION CONVERSION ENFORCEMENT
7 IPR Awareness Campaigns: Serbia Example VAT revenues increase from SW sales Campaign Results 46 entities with legal SW 61 entities with illegal SW Source: Serbian Tax Authorities Report 29 - legalized SW immediately after DM 27 - in process of legalization 4 was prosecuted 1 violation of licensing terms identified Source: Serbian Tax Authorities Report In cooperation with IPR-related Government Agencies, AmCham and BSA IPR trainings for tax inspectors DM campaign to legal entities On-site Tax Inspections Media publications March-May letters sent 107 on-site checks by Tax Authorities 90% conversion rate Substantial VAT return to the budget
8 Meet Microsoft Digital Crimes Unit Focus on creating a safe digital world Disruptive malware, IP crimes, vulnerable population Acting against those who takes profit from digital crimes Using our own technologies Microsoft Azure, Microsoft SQL Server, Microsoft Office365 In close cooperation with Governments and Cyber Security Agencies Computer Emergency Response Teams or/and Centers Cyber Forensics Team tracks the spread of counterfeit software and delivers a visual representation of these data, including locations where the criminal activity is originating from
9 Software Asset Management (SAM) I don t know what we have and I don t want to buy too little and I don t want to buy too much and I heard you have this SAM program and I need your help. Chief Accounting Officer CONTROL. OPTIMIZE. GROW. A way to realize the most value from your IT assets A global industry standard endorsed by Microsoft A combination of methodology, processes, and technology An enabler to grow your business and compete better STRATEGY Give customers a head start on building best practices for software asset management and gaining control over their environment. Help them to avoid mis-licensing and stay out of associated risks. VISION For all customers to have the methodology they need to optimize their software asset management practices in accordance with their respective financial, operating, and regulatory policies or requirements.
10 Software Asset Management (SAM) NEEDED. INSTALLED. LICENSED. Installed Source: Software Asset Management / IT advisory. KPMG, 2011 Installed but unlicensed and not needed Installed and needed but unlicensed Needed Licensed Installed and licensed but not needed Licensed but not needed or installed Needed and licensed but not installed Needed but not licensed or installed SAM Baseline - Perform software inventory - Match actual software installations with licensing agreements - Produce inventory report (MLS) - Analyze gaps and purchase the needed licenses SAM Optimization - Analyze internal policies and procedures of software purchase and distribution - Develop SAM Optimization Plan and Recommendations - Enforce and monitor internal execution
11 Working Together Microsoft works with the Governments and IT Industry across the globe to reduce software piracy, assist in establishing the civilized IT market, and contribute to national economic and social development World-class IPR environment to foster innovations, IT industry development and act against Digital Crimes IPR awareness and legalization campaigns for Government, Businesses, Education and Home Users Software Asset Management infrastructure and know-how to improve license compliance and increase IT investments return
12 Thank you!
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