SOHO - Small Office/Home Office Profile Report

Transcription

1 Brochure More information from SOHO - Small Office/Home Office Profile Report Description: Want to understand the demographic profiles of consumers who work in small offices and home offices? Want to know how and where these consumers purchase technology products and PCs? Want the latest adoption rate information for those who purchase within this segment? Then you need the Technology User Profile SOHO Profile Report by MetaFacts. The Technology User Profile SOHO Profile Report examines the complex environment of this segment. Because SOHO gets overlooked by many technology vendors, or lost somewhere between consumer and commercial, this segment faces special challenges as well as obstacles for vendors. They are not quite the traditional home consumer and they are not large enough for the commercial market, so issues of access surround this market. Yet, there are a tremendous amount of these users in the U.S. Now a single report gathers summary results from a large representative sample of over 28,000+ home, selfemployed, corporate owned, yet home-located technology. We gather key questions so that you receive the most pertinent and focused information available anywhere. The SOHO report is built on the strength of the Technology User Profile, conducted continuously since 1983 and providing a rich, comprehensive examination of the key aspects of technology use across the complete spectrum of environments and consumers. For the SOHO report, the experienced MetaFacts team draws on this year s profile as well as prior year s results to select the key research you need for a high level, yet detailed look at technology purchases, usage and plans. Using this report will give you the confidence of solid and meaningful research, all gathered from a current and complete range of technology users. It s the most effective way to get the analysis you need clear and relevant to today s trends. Features of the report This report contains detailed data on operating systems, PC form factors, software applications, printers and peripherals and look at their use of private virtual networks. All of this is taken from the longest running, most comprehensive full-market study of technology usage. In the SOHO Profile Report, you will find details on technology usage, buying habits, demographics and market size. You will be able to gain insight to key questions such as: - What are the key activities of those who work from home and in small offices? What is the frequency of those who work from home and what are the buying channels of these users?? - What is the market size of the SOHO market, using each of the several industry-standard definitions? - What are the adoption rates for technologies for home and small office consumers? - What are the demographics of this segment? Answers to these questions and more are available in the Technology User Profile SOHO Profile Report. View findings by both total U.S. market and by market segments. Each finding is presented in comprehensive table form. The complete, 100+ page report is available electronically. Home-based, self-employed, small, and medium businesses are strong and active buyers of technology products and services. However, these often get lumped in with home offices. Although usually overlooked and often misunderstood, these market segments are as markedly different from consumers as they are from enterprise buyers. This Profile Report sheds light on this unique and important segment. -Want to understand the demographic profiles of consumers who work in small offices and home offices? -Want to know how and where these consumers purchase technology products and PCs? -Want the latest adoption rate information for those who purchase within this segment? -Then you need the Technology User Profile SOHO - SMALL OFFICE/HOME OFFICE Profile Report by MetaFacts. The Technology User Profile SOHO - Small Office/Home Office Profile Report examines the complex environment of this segment. Because SOHO gets overlooked by many technology vendors, or lost somewhere between consumer and commercial, this segment faces special challenges as well as obstacles for vendors. They are not quite the traditional home consumer and they are not large enough for the commercial market, so issues of access surround this market. Yet, there are a tremendous amount of these users in the U.S.

2 Now a single report gathers summary results from a large representative sample of over 28,000+ home, selfemployed, corporate owned, yet home-located technology. We gather key questions so that you receive the most pertinent and focused information available anywhere. The SOHO - Small Office/Home Office report is built on the strength of the Technology User Profile, conducted continuously since 1983 and providing a rich, comprehensive examination of the key aspects of technology use across the complete spectrum of environments and consumers. For the SOHO - Small Office/Home Office report, the experienced MetaFacts team draws on this year s profile as well as prior year s results to select the key research you need for a high level, yet detailed look at technology purchases, usage and plans. Using this report will give you the confidence of solid and meaningful research, all gathered from a current and complete range of technology users. It s the most effective way to get the analysis you need clear and relevant to today s trends. Features This report contains detailed data on operating systems, PC form factors, software applications, printers and peripherals and look at their use of private virtual networks. All of this is taken from the longest running, most comprehensive full-market study of technology usage. In the SOHO - Small Office/Home Office Profile Report, you will find details on technology usage, buying habits, demographics and market size. You will be able to gain insight to key questions such as: -What are the key activities of those who work from home and in small offices? What is the frequency of those who work from home and what are the buying channels of these users? -What is the market size of the SOHO market, using each of the several industry-standard definitions? -What are the adoption rates for technologies for home and small office consumers? -What are the demographics of this segment? Answers to these questions and more are available in the Technology User Profile SOHO - Small Office/Home Office Profile Report. View findings by both total U.S. market and by market segments. Each finding is presented in comprehensive table form. The complete, 100+ page data-intensive report is available electronically. Benefits of the report: - See at a glance the most important research from comprehensive surveys, each with answers to hundred of survey questions - Each fact is based on the tested, proven Technology User Profile sample of 28,000+ respondents - Report findings are clearly arranged in table and graph form, with summary conclusions for the busy researcher - Be assured that the data is based on a solid sampling and weighting methodology, and the results are a true indicator of the total market segment being measured Contents: PC - Top PC Vendors (T1) - Brand of PC - Full Detail (T1) - Current PC Form Factor of Primary PC (T3) - Top Desktop PC Vendors (T1/T3) - Top Notebook PC Vendors (T1/T3) - PC Primary Operating Systems (T5) - Hard Drive Disk Space (MB & GB) of PC (D1) - Main Memory (RAM) of PC (D2) - CPU Speed (MHz) of PC (D3) - PC Chip Type - Detailed (T4) - PC Chip Type - Summary (T4) - Year PC was Purchased (T6) - New/Used Purchase Status of PC (T8) - Age & Gender of Computer User (T9) - How Many Hours Per Week PC is Used (T9) - Location Where the PC is Regularly Used (T13)

3 - Outlet Where Any PC Related Products are Purchased (G1) - Outlet Where PC was Purchased (G1) - How PCs were Purchased (G2) - Reason for Acquisition of PC (U5) - How Old was Previous PC (U6) - Same/Different Brand of Previous PC (U7) - Brand of Previous PC - Summary (U9a) - Brand of Previous PC - Detailed (U9a) - CPU or Processor/Chip of Previous PC (U9c) - CPU or Processor/Chip of Previous PC - Summary (U9c) - Previous PC Form Factor (U9e) - Operating System of Previous PC (U9d) - What was Done with Previous PC (U8) - Cost of Current Personal Computer (CPU) Only (U2) - PC Purchase Methods/Rebates - Items Purchased with Current PC (U4) - Activities for Which PC is Regularly Used (T12) - Amount Plan to Spend on HW Add-ons to Current PC - Amount Plan to Spend on HW/New PC Purchase - Years of Computer Use for Primary User (H2) - User's Level of Computer Literacy (H4) - Number of Work Owned PCs - Number of Self Employed Owned PCs - First-Time/Replacement Status of Next Desktop/Notebook PC (F1) - First-Time/Replacement Status of Next Desktop PC (F1) - First-Time/Replacement Status of Next Notebook PC (F1) - 1st Choice of Desktop PC Brand Considering Purchasing (F2) - 1st Choice of Notebook PC Brand Considering Purchasing (F2) - 2nd Choice of Desktop PC Brand Considering Purchasing (F2) - 2nd Choice of Notebook PC Brand Considering Purchasing (F2) - PC Desktop Brand Most Likely to Purchase (F3) - PC Notebook Brand Most Likely to Purchase (F3) Printers - Number of Printers Connected Directly to PC (R1) - Brand of Printer - Summary (R3) - Brand of Printer - Detailed (R3) - Brand of Color Printer (Inkjet, MFP, Laser) (R3/R4) - Brand of (Mono) Laser Printer (R3/R4) - Brand of Photo Printer - Type of Printer Used (R4) - Largest Size Paper Home Printer Can Print On (R5) - How PC is Connected to Printer (R2) - Year Printer was Purchased (R6) - Reason for Acquisition of Printer (R8) - How Old was Previous Printer (R13) - Type of Previous Printer Used (R14) - Same/Different Brand of Previous Printer (R15) - Brand of Previous Printer (R16) - Activities for Which Printer is Used Most Often (R9) - Activities for Which Printer is Used (R9) - Activities for Which Special Paper is Used (R9) - Outlet Where Printer was Purchased (G1) - How Printer was Purchased (G2) - Outlet Where Printer Supplies were Purchased (G1) - How Printer Supplies were Purchased (G2) - Number of Pages Printed per Month (R10) - Percentage of Pages Printed in Color (R11) - Number of Inkjet Cartridges Used Last Year (R12) - Number of Laser Printer Toner Cartridges Used Last Year (R12) - First-Time/Replacement Status of Next Printer (F1) - 1st Choice of Printer Brand Considering Purchasing (F2) - 2nd Choice of Printer Brand Considering Purchasing (F2)

4 - Printer Brand Most Likely to Purchase (F3) Software - Software Suites (S1) - Categories of Software Used (S1) - Top PC Software Packages (S1) - Amount Plan to Spend on SW Add-ons to Current PC (U1a) - Amount Plan to Spend on SW as Part of New Home PC Purchase (U1b) - User's Level of Software Literacy (H4) - Outlet Where Software was Purchased (G1) - How Software was Purchased (G2) Cell Phones and PDAs - Cell Phone Brand (J3) - Cell Phone Carrier (J4) - Year Cell Phone was Purchased (J5) - Who Paid for Cell Phone (J6) - Who Pays the Service Fee for the Cell Phone (J7) - Cell Phone Activities (J8) - Past 12 Months Changed Cellular Service Provider - Number of Home Owned Cell Phones - PDA/Handheld Type (J9) - PDA/Handheld Brand (J3) - PDA/Handheld Model (J4) - Year PDA/Handheld was Purchased (J5) - Who Paid for PDA/Handheld (J6) - PDA/Handheld Activities (J8) - First-Time/Replacement Status of Next PDA/Handheld (F1) - 1st Choice of PDA/Handheld Brand Considering Purchasing (F2) - 2nd Choice of PDA/Handheld Brand Considering Purchasing (F2) - PDA/Handheld Brand Most Likely to Purchase (F3) Peripherals - Peripheral Products Used with PC (E1) - Peripheral Products Purchased Before PC (E2) - Peripheral Products Purchased with PC (E2) - Peripheral Products Purchased After PC (E2) - Plan to Purchase Peripheral Products within Next 12 Months (E3) - Outlet Where Peripherals/Equipment were Purchased (G1) - How Peripherals were Purchased (G2) - Outlet Where Other Supplies were Purchased (G1) - How Other Supplies were Purchased (G2) - Consumer Electronics Used (C1a) - Consumer Electronics Plan to Buy PC - Top PC Vendors (T1) - Brand of PC - Full Detail (T1) - Current PC Form Factor of Primary PC (T3) - Top Desktop PC Vendors (T1/T3) - Top Notebook PC Vendors (T1/T3) - PC Primary Operating Systems (T5) - Hard Drive Disk Space (MB & GB) of PC (D1) - Main Memory (RAM) of PC (D2) - CPU Speed (MHz) of PC (D3) - PC Chip Type - Detailed (T4) - PC Chip Type - Summary (T4) - Year PC was Purchased (T6) - New/Used Purchase Status of PC (T8) - Age & Gender of Computer User (T9) - How Many Hours Per Week PC is Used (T9) - Location Where the PC is Regularly Used (T13) - Outlet Where Any PC Related Products are Purchased (G1)

5 - Outlet Where PC was Purchased (G1) - How PCs were Purchased (G2) - Reason for Acquisition of PC (U5) - How Old was Previous PC (U6) - Same/Different Brand of Previous PC (U7) - Brand of Previous PC - Summary (U9a) - Brand of Previous PC - Detailed (U9a) - CPU or Processor/Chip of Previous PC (U9c) - CPU or Processor/Chip of Previous PC - Summary (U9c) - Previous PC Form Factor (U9e) - Operating System of Previous PC (U9d) - What was Done with Previous PC (U8) - Cost of Current Personal Computer (CPU) Only (U2) - Items Purchased with Current PC (U4) - Activities for Which PC is Regularly Used (T12) - Years of Computer Use for Primary User (H2) - User's Level of Computer Literacy (H4) - Number of Self Employed Owned PCs - Number of Work Owned PCs - First-Time/Replacement Status of Next Desktop/Notebook PC (F1) - First-Time/Replacement Status of Next Desktop PC (F1) - First-Time/Replacement Status of Next Notebook PC (F1) - 1st Choice of Desktop PC Brand Considering Purchasing (F2) - 1st Choice of Notebook PC Brand Considering Purchasing (F2) - 2nd Choice of Desktop PC Brand Considering Purchasing (F2) - 2nd Choice of Notebook PC Brand Considering Purchasing (F2) - PC Desktop Brand Most Likely to Purchase (F3) - PC Notebook Brand Most Likely to Purchase (F3) Internet - PC Connects to the Internet (N1-N7) - How Does PC Communicate (N1) - Maximum Transmission Speed - Online/Internet Services Accessed (N2) - Recently Subscribed Internet Service Provider/ISP (N3) - Reason for Changing ISP (N4) - Online/Internet Activities - Hours Actively on Internet Per Week (N5) - Years of Internet Use for Primary User (H3) - Past 12 Months, How Much Spent on Personal via Internet (N6) - Past 12 Months, How Much Spent on Work via Internet (N6) - Number of Telephone Lines in Household (C6) - Household's Average Monthly Telephone Bill (J1) Printers - Number of Printers Connected Directly to PC (R1) - Brand of Printer - Summary (R3) - Brand of Printer - Detailed (R3) - Brand of Color Printer (Inkjet, MFP, Laser) (R3/R4) - Brand of (Mono) Laser Printer (R3/R4) - Brand of Photo Printer - Type of Printer Used (R4) - Printer Made to Print Photos - How PC is Connected to Printer (R2) - Year Printer was Purchased (R6) - Reason for Acquisition of Printer (R8) - How Old was Previous Printer (R13) - Type of Previous Printer Used (R14) - Same/Different Brand of Previous Printer (R15) - Brand of Previous Printer (R16) - Activities for Which Printer is Used Most Often (R9) - Activities for Which Printer is Used (R9) - Activities for Which Special Paper is Used (R9)

6 - Outlet Where Printer was Purchased (G1) - How Printer was Purchased (G2) - Outlet Where Printer Supplies were Purchased (G1) - How Printer Supplies were Purchased (G2) - Number of Pages Printed per Month (R10) - Percentage of Pages Printed in Color (R11) - Number of Inkjet Cartridges Used Last Year (R12) - Number of Laser Printer Toner Cartridges Used Last Year (R12) - First-Time/Replacement Status of Next Printer (F1) - 1st Choice of Printer Brand Considering Purchasing (F2) - 2nd Choice of Printer Brand Considering Purchasing (F2) - Printer Brand Most Likely to Purchase (F3) Software - Software Suites (S1) - Categories of Software Used (S1) - Top PC Software Packages (S1) - Median Hours per Week Software Category Is Used - Amount Plan to Spend on SW Add-ons to Current PC (U1a) - Amount Plan to Spend on SW as Part of New Home PC Purchase (U1b) - User's Level of Software Literacy (H4) - Outlet Where Software was Purchased (G1) - How Software was Purchased (G2) Cell Phones and PDAs - Cell Phone Brand (J3) - Cell Phone Carrier (J4) - Year Cell Phone was Purchased (J5) - Who Paid for Cell Phone (J6) - Who Pays the Service Fee for the Cell Phone (J7) - Cell Phone Activities (J8) - PDA/Handheld Type (J9) - PDA/Handheld Brand (J3) - PDA/Handheld Model (J4) - Year PDA/Handheld was Purchased (J5) - Who Paid for PDA/Handheld (J6) - PDA/Handheld Activities (J8) - First-Time/Replacement Status of Next PDA/Handheld (F1) - 1st Choice of PDA/Handheld Brand Considering Purchasing (F2) - 2nd Choice of PDA/Handheld Brand Considering Purchasing (F2) - PDA/Handheld Brand Most Likely to Purchase (F3) Peripherals - Peripheral Products Used with PC (E1) - Categorized Multimedia Products Used with PC - Categorized Imaging Products Used with PC - Categorized Internet Products Used with PC - Categorized Storage Products Used with PC - Categorized Connectivity Products Used with PC - Peripheral Products Purchased Before PC (E2) - Categorized Multimedia Products Purchased Before PC - Categorized Imaging Products Purchased Before PC - Categorized Internet Products Purchased Before PC - Categorized Storage Products Purchased Before PC - Categorized Connectivity Products Purchased Before PC - Peripheral Products Purchased with PC (E2) - Categorized Multimedia Products Purchased With PC - Categorized Imaging Products Purchased With PC - Categorized Internet Products Purchased With PC - Categorized Storage Products Purchased With PC - Categorized Connectivity Products Purchased With PC - Peripheral Products Purchased After PC (E2) - Categorized Multimedia Products Purchased After PC

7 - Categorized Imaging Products Purchased After PC - Categorized Internet Products Purchased After PC - Categorized Storage Products Purchased After PC - Categorized Connectivity Products Purchased After PC - Plan to Purchase Peripheral Products within Next 12 Months (E3) - Categorized Plan to Purchase Multimedia Products within Next 12 Months - Categorized Plan to Purchases Imaging Products within Next 12 Months - Categorized Plan to Purchases Internet Products within Next 12 Months - Categorized Plan to Purchase Storage Products within Next 12 Months - Categorized Plan to Purchase Connectivity Products within Next 12 Months - Outlet Where Peripherals/Equipment were Purchased (G1) - How Peripherals were Purchased (G2) - Outlet Where Other Supplies were Purchased (G1) - How Other Supplies were Purchased (G2) - Consumer Electronics Used (C1a) - Categorized Entertainment Products Used - Categorized Communication Products Used - Categorized Imaging Products Used - Categorized Car Telematics Products Used - Consumer Electronics Plan to Use - Categorized Entertainment Products Plan to Use - Categorized Communication Products Plan to Use - Categorized Imaging Products Plan to Use - Categorized Car Telematics Products Plan to Use Appendix - Guide to Technology User Profile Information - Methodology - Screener - Questionnaire - Code Lists Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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