Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in France

Transcription

1 Brochure More information from Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in France Description: Based on a survey of over 1,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in France offers new insights into the current development and future prospects of insurance aggregators in France. It examines the degree to which French consumers research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in France, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing. Moreover, it investigates the extent to which online insurance buyers in France are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of eight of the leading insurance comparison sites in France in terms of awareness levels, conversion rates and sales. For many analyses, the latest data for is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time. Key features of this report and the consumer data file that accompanies it include: - unique data showing whether French consumers use one, two, three or up to seven or more websites when researching insurance products; - standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year; - similar statistics showing the distribution interfaces used for the same two policy types in France with a split between sales in a face-to-face setting, online sales, telephone sales (both inbound and outbound) and postal sales; - performance benchmarking for eight of the leading aggregators (namely, assurland.com, Hyperassur, KelAssur.com, LesFurets.com, LeLynx.fr, LeComparateurAssurance.com, misterassur.com and Mutuelle- Conseil) in order to indicate rates of recognition, usage to research insurance and usage to actually buy insurance; - survey results that outline planned usage of online insurance comparison sites in France and how future utilisation is likely to vary between previous users of aggregators and non-users. Contents: 0.0 EXECUTIVE SUMMARY 1.0 INTRODUCTION What is this report about? Rationale European consumer research Other international research reports

2 2.0 SURVEY ANALYSIS Introduction Consumer propensity to research and purchase insurance products online Overview Segmentation by age and annual household income Number of websites consulted when researching insurance online Motor insurance Switchers and new buyers within the total Distribution channels Distribution interfaces Cross-tabulation of distribution channels and interfaces Household insurance Switchers and new buyers within the total Distribution channels Distribution interfaces Cross-tabulation of distribution channels and interfaces used Combined analysis of motor and household insurance Devices used for online purchases Overlap in usage of aggregators Use of aggregators by socio-demographic group Use of aggregators for other insurance products Peak months for purchasing motor and household insurance Awareness and usage of the leading eight aggregators Consumer awareness Consumer usage to research and purchase insurance User conversion rates Comparison of recent to historical usage Planned usage of aggregators 3.0 APPENDIX Research sample statistics

3 Research structure LIST OF GRAPHICS / TABLES 0.0 EXECUTIVE SUMMARY 1.0 INTRODUCTION 2.0 SURVEY ANALYSIS Consumer propensity to research and purchase insurance products online in France, Consumer propensity to research and purchase insurance products online in France, (table) Consumer propensity to research and purchase insurance products online in France, segmented by age, Consumer propensity to research and purchase insurance products online in France, segmented by income, Consumer propensity to research and purchase insurance products online in France, segmented by age and income, (table) Number of websites consulted by consumers in France when researching insurance products, Number of websites consulted by consumers in France when researching insurance products, 2008 and Number of websites consulted by consumers in France when researching insurance products, 2008 and (table) % of consumers in France renewing a policy, switching provider or acquiring motor insurance for the first time, Analysis of distribution channels used for acquiring motor insurance in France,, 2008 and all previous years Analysis of distribution channels used by consumers for acquiring motor insurance in France,, 2008 and all previous years (table) Analysis of distribution interfaces used by consumers for acquiring motor insurance in France,, 2008 and all previous years Analysis of distribution interfaces used by consumers for acquiring motor insurance in France,, 2008 and all previous years (table) Online buyers of motor insurance in France segmented by type of device used, Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in France, % of consumers in France renewing a policy, switching provider or acquiring household insurance for the first time, Analysis of distribution channels used by consumers for acquiring household insurance in France,, 2008 and all previous years Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in France, Analysis of distribution channels used by consumers for acquiring household insurance in France,, 2008 and all previous years (table)

4 Analysis of distribution interfaces used by consumers for acquiring household insurance in France,, 2008 and all previous years Online buyers of household insurance in France segmented by type of device used, Analysis of distribution interfaces used by consumers for acquiring household insurance in France,, 2008 and all previous years (table) Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in France, Type of online device used to acquire motor and household insurance (combined), segmented by age in France, Type of online device used to acquire motor and household insurance (combined), segmented by age in France, (table) Overlap between purchasers of motor and household insurance via aggregators in France, Users of aggregators to buy motor and household insurance in France, segmented by age, Users of aggregators to buy motor and household insurance in France, segmented by income, Users of aggregators to buy motor and household insurance in France, segmented by age and income, (table) Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in France, Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, (table) Comparison of consumers' reported awareness of major aggregators in France, Comparison of consumers' reported awareness of major aggregators in France, (table) Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, Comparison of usage by consumers of major aggregators in France to purchase insurance, Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, (table) Comparison of conversion rate of usage to research to usage to purchase for major aggregators in France, Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, (table) Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, (table)

5 3.0 APPENDIX France survey sample, segmented by geographical region France survey sample, segmented by age group and by annual household income band Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

6 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in France SC Product Formats Please select the product formats and quantity you require: Electronic (PDF) - Single User: Electronic (PDF) - Site License: Electronic (PDF) - Enterprisewide: Quantity USD 1247 USD 1496 USD 2494 Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

7 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World