LG HE B2B Digital Signage Division. Dan Smith Director of Sales

Transcription

1 LG HE B2B Digital Signage Division Dan Smith Director of Sales July 2012

2 Presentation Overview LG Value Proposition Specialty Digital Signage Products EzSign TV Video Wall Touch Screen EzSign Case Study & Usage Scenes

3 Presentation Overview LG Value Proposition Specialty Digital Signage Products EzSign TV Video Wall Touch Screen Usage Scenes & LG Solutions EzSign Case Study

4 LG Digital Signage Value Proposition LED Series Value Proposition Eco-Friendly Environmental Regulation : ERP, Energy Star RoHS (Restriction of Hazardous Substances) Compliant CO 2 Reduction Reduction in TCO 40% 60% Model Power/Yr. Elec./Yr. Elec./3 Yr. LCD (typ.) 1752KW $251 $753 ( Class Sizes) LCD (200W) LED (115W) LG LED (80W) Media Player Integrated Solution Reduction in TCO Picture By Picture, Picture in Picture Photo effect Saturn 7 LED (typ.) 1007KW $144 $432 LG LED 701KW $100 $300 *24hrs/day, 14.4 cent/kw(ca@us) USB Stylish Design for Interior Decoration Borderless-like design Slim accessory design(e.g. speaker)

5 LG Digital Signage Value Proposition LED Series Special Features LG Media-Player Integrated Solution No need for additional media players such as PC or DVD No extra costs for media player Conventional LGE WS/VS Series Media Player Save $300~$650 Media Player USB memory - Content Delivery - PBP & PIP - Photo effect Display Software Software Conventional WS/VS Series USB memory performance: - Movie : Mpeg (1, 2, 4), H.264, Divx Up to 1920x1080, FHD@30 frames

6 LG Digital Signage Value Proposition LED Series Special Features LG Smart Energy Saving Reduce energy consumption by approximately 30%. Off On Back light = 300cd/m 2 Back light=240cd/m 2 Gain = 80% Gain = 100% Auto Brightness Sensor Screen brightness is automatically adjusted by its surrounding illumination level. In dark places, brightness is lowered automatically to save energy while in bright places, the brightness goes up to maximize visibility.

7 LG Digital Signage Value Proposition LED Series Value Proposition Specification Size: 72 Inch LED Large Screen Monitor Back Light / Frequency: Direct LED / 60 Hz 1920 x 1080 (FHD) 500,000:1 (All input except RGB / DVI) 500W (Typical), 200W (Smart Energy Saving On) Brightness: 760 nit Bezel / Depth: 38.7 mm / 93.2 mm WS70 Series (72 Class Size) USB Electricity Cost Saving Smart Energy Saving Auto Brightness Sensor Media Player Integrated Solution Reduction in TCO Picture By Picture, Picture in Picture Photo effect Easy & Fast Delivery of Contents USB multi-media playback User friendly interface by using web-based management S/W (Supersign Elite-w Lite) USB

8 LG Digital Signage Value Proposition LCD VS20 Series Value Proposition Narrowest* Bezel for Standard LCD ( Class Sizes) * standard Smart Energy Saving LCD (200W) 20% LG LCD* (160W) *LG LCD : Smart Energy Saving mm / mm / mm Model Power/Yr. Elec./Yr. Elec./3 Yr. LCD (typ.) 1752KW $251 $753 LG LCD 1401KW $201 $603 *24hrs/day, 14.4 cent/kw(ca@us) Media Player Integrated Solution Lower TCO Picture By Picture, Picture in Picture Photo effect

9 LG Digital Signage Value Proposition LCD VS10 Series Value Proposition High Scalability Support various grades of Media Player (High : NA2000/2100, Mid : NC2100 ) Easy Installation & Maintenance Competitors VS 10 Slot type Media Player PC Built-In ready* SIM Time & labor required to connect cables Slim Design for Space Saving No Cable Connection Media Player slot can be used for VS mm + 45mm 113mm ( Class Sizes) External Media Player * 65 does not support PC Built-In ready Slot type Media Player * SIM : Slide-In-Module

10 LG Digital Signage Value Proposition LCD VL10 Series Value Proposition Competitive Price for Enterprise market Competitive Price Positioning 24 / 7 operation support (competitors model support 16 / 5 only) Eco-Friendly Eco-Friendly & Fire retardant monitor Eco-Design: RoHS, WEEE (42 47 Class Sizes) Easy remote management Monitor Ethernet Controlling System(eZ-net Manager S/W) Support various types of controls : RS-232C & RJ : RJ-45 & RS-232C - 42 : RS-232C

11 Presentation Overview LG Value Proposition Specialty Digital Signage Products EzSign Specialty TV Signage Products Video Wall Touch Screen Usage Scenes & LG Solutions EzSign Case Study

12 2012 EzSign TV 1.EzSign EzSign 2.0

13 LG Specialty Digital Signage Product EzSign TV Digital Signage meets TV What s EzSign TV? A Commercial Television that can also be used as a Digital Signage Display --- without needing to install additional hardware! Advertisements, information and broadcast content can be arranged on the same screen to attract attention and deliver specific messages to your customer base.

14 LG Specialty Digital Signage Product EzSign TV EzSign TV Product Highlights/Benefits Cost Effective - 2 in 1 (TV + Signage) <Restaurant/Bar> Without any additional hardware, the LG EzSign TV can be used to show live television broadcasts along with signage content. Customizable - Content can be customized to meet your business needs <Supermarkets> The LG EzSign TV allows you to create your own signage content and make revisions on the fly. Fast and Easy - Edit content quickly and easily <Coffee Shop> Select one of the 56 pre-made templates. Add your own images and texts. It s that simple. Variety - Pick and choose from a broad range of template designs <Financial/Public> The LG EzSign TV gives you the power to choose and change according to your needs. Over 50 free pre-made templates available.

15 How to create, transfer, & run content on your EzSign TV Step 1. Install Software Step 2. Choose Template Step 3. Upload Photos Install & run free EzSign software from your PC. Step 4. Enter / Edit Text Choose the template that fits your needs from the EzSign TV template library. Step 5. Export Content Drag and drop your images to each box Step 6. Run your Content Enter your text be shown on template. Change text size and color as needed Export content to your USB stick Transfer content using USB stick to EzSign TV to run the content

16 EzSign V1.6 EzSign V2.0 LCD TV: 32 / 37 / 42 / 47LD452B Wi-Fi Dongle (optional) LED TV: 42 / 47 / 55LV355B

17 EzSign software comparison: V1.6 and 2.0 EzSign 1.6 EzSign 2.0 Content Delivery USB only Wi-Fi & USB Max. # of Content Scheduling Content on off* USB content playing at the same time 6 templates (content) & approx.10 Mb Duration time only (10 min~8 hrs) No No 10 templates (content) & approx. 20 Mb Duration Time (10 min~24 hrs) & Time Scheduling Automatically appear/disappear (depends on your setup) Can play DivX file together with EzSign content Photo/Text Edit Two Step One step * You can set time schedule for display TV or Movie only without showing content. - Content will automatically be disappeared and appeared according to your time setup

18 Examples of the 56 Pre-Made Templates for EzSign TV

19 LG Specialty Digital Signage Product Video Wall (WV Series) Control Room Usage scene CCTV streaming, Map ( 24/7 High Reliability requirement) Transportation Schedule info. & Advertisement (47 & 55 Class Sizes) Infinitely Expandable Video Wall Solution Super Narrow Bezel : 6.3mm (Bezel to Bezel) Full LED BLU adopted Anti Reflection Coating Conference Hall, Events & Exhibitions Effective mass communication & event information

20 LG Specialty Digital Signage Product Video Wall (WV Series) Seamless bezel & Slim depth Virtually seamless video wall Semi-outdoor Usage High Brightness + Anti Reflection Coating Competitor(46 ) LG 47WV30 700nit 800nit < Shine-out Technology > Bezel to Bezel Size: 6.7mm 130mm Bezel to Bezel Size: 6.3mm 91mm Low Power Consumption Save every penny ( Save $2,120 every video wall) < Electricity Bill > High Picture Quality Clear & Vivid picture with deeper black - World best dynamic CR (500,000:1 ) 160W (LED) 230W (Lamp) Annual Saving 1 unit 2X2 3X8 LED $200 $604 $4,830 Lamp $290 $870 $6,950 *24hrs/day, 14.4 cent/kw(ca@us) Lamp Full LED < Local dimming Technology > 2 types of handle Easy Installation No color changes or distortion from any viewing angle Handle for carrying VA IPS Handle for lift

21 LG Specialty Digital Signage Product Touch Screen Display Touch Screen display ( 42 & 47 Class Sizes) NEXIO Touch module, IR Matrix Retail IR Multi touch Technology 2 point with Windows 7 (1 point with Windows XP, Vista) Government Enlarging, Reducing, Drag & Drop High resolution: 1920X1080 (Full HD) Protective Glass Elegant design Polished and simple design Hotel, Airport, Terminal, Restaurant, etc. ez-net Manager Remote management through internet Volume control, firmware update & image alternation

22 LG Specialty Digital Signage Product Outdoor Display VX30 series (47 ) nit with Shine-out LCD Without FULL HD Capable Monitor LCD With FULL HD Capable Monitor Brightness : 700 nit Shine-out / Full HD resolution Easy to customize ( 47 only) - Front coverless Open frame Semi out door - Bank, Post office, Retail, Transportation WX50MF (47 ) 47 2,000 nit Direct LED ( 12.3Q ready) VA PD IPS PD Brightness : 2,000nit LED Shine-out / Full HD resolution Auto cooling & brightness control Easy to customize - Front mount type Open frame Outdoor - QSR, Bus shelter, etc. No Blackening Defect

23 LG Specialty Digital Signage Product Transparent Display (26 & 47 Class sizes) Usage scene Retail Show case, Promotion tool Exhibition Glass box cover contained items or miniatures High CR & full color - 75% Gamut, Anti reflection coating, Full HD Easy to Customize - Open frame Grocery Super Markets Cooler

24 LG LFDs & EzSign TV Case Study & Usage Scenes

25 CASE STUDY RESTAURANTS Culver s EzSign TV Installation Goal Communicate daily specials, price changes, and new menu items as well as old favorites. Solution Two 42 LED backlit LG EzSign TVs Result Versatile digital menu boards that are easy to manage and up date with multiple items

26 THEY STOOD THERE FOR 30 SECONDS CASE STUDY RESTAURANTS Culver s EzSign TV Installation Zach and Mike Steffens, the owners of a Culver s restaurant in Palatine, Ill., know their customers stand at the menu board for less than a minute before they make their selection. That is not a lot of time to communicate daily specials, price changes and new menu items, as well as old favorites. With humble Midwest origins dating back to the 1980s, Culver s was founded on the principle that it would only serve fresh, cook-to- order meals including its trademark ButterBurgers and custard. Now, a mature fast casual restaurant chain with 428 restaurants in 19 states across the United States, the Culver s menu now features more than 50 items. With constantly changing daily specials, soups and of course, the custard Flavor of the Day, it can be a challenge to communicate information quickly. Plus, doing all of this at minimal cost makes for an even greater challenge. As with many independently owned and operated franchise businesses, the equipment the Steffens used to share this information with their customers was outdated static signage, such as pin boards. Aside from their bland aesthetic, these boards needed to be updated daily, a process that can waste valuable staff time when opening the restaurant each morning. On the other side of the restaurant, was a bargain consumer model flat-panel display mounted near the cash register, which was limited to showing a looping DVD of the Culver s content. The flat-panel alone was an indication that the Steffens had bigger ideas about how to grab their customers attention. However, using a consumer model in a commercial space, which is a common practice, limited their chances for success. Culver's original signage was simplistic and wasn t as effective at conveying the multiple daily specials and featured items

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29 CASE STUDY RESTAURANTS Culver s EzSign TV Installation Culver s new specials menu drew customer attention only minutes after being installed

30 Usage Scene LGE Solution LCD/LED (VS, WS Series) Effective communication Easy to manage your menu Schedule content Quickly change the order, pricing & menu Easy and Quick management Menu Board Drive Thru Media player Saving your time & cost with convenient maintenance Touch Display (VT series) Touch solution Provide various information S/W (parking lot system) + Contents management + Interactive signage controller Dining Room Rest Room Outdoor (WX50MF) High brightness : 2,000 nit (Direct- LED) Anti reflection coating Full HD resolution Easy to customize (Open frame type)

31 Usage Scene LGE Solution Video Wall (WV Series) Infinitely expandable video wall solution Super Viewing Angle 24/7 Reliability Control Room Stock exchange Office LED/LCD (WS/VS10 Series) Electrical cost saving (40% ) Media-integrated solution (Installation cost saving) Regarding TCO, WS series are perfect for government vertical. Touch solution Bank ATM Touch Display (VT Series) Provide various information S/W (parking lot system) + Contents management + Interactive signage controller

32 Usage Scene LGE Solution High Brightness (700 nit) Narrow Bezel Low Power Consumption LCD Premium (VS20 Series) Flight schedule display at airport Airport (Flight Schedule) Airport (Media Pole/ Video Wall) Unique application for Space Limitation Stretched (WR50) Information Display on subway or bus High brightness : 2,000 nit (Direct- LED) Full HD resolution Anti reflection coating Subway Bus Stop Outdoor (WX50MF) Easy to customize (Open frame type) Kiosk at bus stop

33 Usage Scene LGE Solution Infinitely expandable video wall solution Super Viewing Angle Video Wall (WV Series) 24/7 Reliability Control Room Touch solution Provide various information Experience room Hall Touch Display (VT Series) S/W (parking lot system) + Contents management + Interactive signage controller Vertical Space saving Stretched (WR50) Providing unique application to its users replacing conventional display Auto scaling driver Transparent solution High CR & full color - 75% Gamut, Full HD Way finding Exhibition center Transparent Display (TS30) Easy to Customize - Open frame

34 Usage Scene LGE Solution Video Wall (WV Series) Infinitely expandable video wall solution Super Viewing Angle 24/7 Reliability Control Room Electrical cost saving (40% ) Control Room Conference Room LED/LCD (WS/VS10 Series) Media-integrated solution (Installation cost saving) Regarding TCO, WS series are perfect for government vertical. Touch solution Touch Display (VT Series) Provide various information S/W (parking lot system) + Contents management + Interactive signage controller Information Center Press Room

35 Usage Scene LGE Solution Electrical cost saving (40% ) LED/LCD (WS/VS10 Series) Media-integrated solution (Installation cost saving) Regarding TCO, WS series are perfect for government vertical. Touch solution Education Way-Finding Touch Display (VT Series) Provide various information S/W (parking lot system) + Contents management + Interactive signage controller Unique application for Space Limitation Stretched (WR50) Information Display on subway or bus Entertaining Conference

36 Thank you