Triple Play Express for Regional Operators

Transcription

1 Triple Play Express for Regional Operators Streamline delivery of triple play services with an end-to-end, tested solution that supports a wide range of IP video capabilities while minimizing costs

2 As the trend for declining voice revenues and market share continues, regional communications providers need effective new ways to increase subscriber ARPU and fend off intensified competition from cable, satellite and Internet video providers. Alcatel-Lucent addresses the unique challenges of operators in low-density markets by offering a robust, end-to-end, pre-packaged and fully tested triple play solution. It leverages our unsurpassed broadband access and IP portfolios as well as our unrivaled IPTV experience to help you quickly and economically deploy advanced IP triple play services, minimize your time to revenue, and establish a strong future foundation for creating more innovative revenue-generating services, whenever the time is right. Alcatel-Lucent professional services are also available to assist you at any step in the planning, design and deployment process. 2 Triple Play Express for Regional Operators

3 By 2012, annual revenue from IPTV services is expected to reach 8 billion U.S. dollars in the North America region alone along with 976 million dollars for video on demand offerings. SOURCE: GARTNER Meeting the challenges of intensified competition Faced with eroding voice revenues and market share, regional communications providers need lucrative new services that can drive incremental revenues and overcome a growing range of competitive threats from cable MSOs, satellite operators and innovative new Internet video players. In the battle for customers, cable MSOs are aggressively promoting triple play packages. Satellite providers are delivering more high-definition TV choices, recording capabilities and exclusive programming. And Internet video providers, such as Joost and Hulu, are gaining wide-ranging popularity adding to your network traffic, while rarely adding to your income. IPTV services offer a powerful way to address these challenges. IPTV has the potential to transform the end user s viewing experience by combining programming choice and flexibility with personal communications, social networking, entertainment and a new breed of interactive services. They can provide an immediate source of new revenue, deliver interactive capabilities that differentiate your services from the competition and establish the foundation for additional revenue-generating offerings in the future. IPTV services can also be packaged with voice and high speed Internet (HSI) services in creative ways to create compelling bundles that cause subscribers to switch their services, allegiance and revenues to you. To deliver compelling triple play services, including the advanced capabilities your subscribers demand, you need a robust triple play solution that also meets your business, network and operational needs. However, in the past, Tier 2 to Tier 4 service providers have typically been hampered by IPTV solutions offering scaled down and repackaged versions of IPTV components and capabilities that were not designed for them. Now, the Alcatel-Lucent Triple Play Express for Regional Operators offers an end-to-end IP video solution designed specifically to meet your requirements. Triple Play Express for Regional Operators 3

4 Triple Play Express for Regional Operators solution Middleware, Video on Demand (VoD) and Digital Rights Management (DRM) capabilities are pre-integrated and tested to help you reduce your time to market for IPTV services. These comprehensive and flexible capabilities allow you to provide the services your end users expect and demand. This pre-packaged and fully tested solution allows you to deliver advanced IP video services more economically to lower density markets. It leverages Alcatel-Lucent s exceptional product portfolio, IPTV expertise and end-to-end solution integration experience, so you can deploy services faster, minimize your time to cash and establish a foundation for creating additional revenue-generating services when the time is right. The key elements of this comprehensive triple play solution include: A flexible network architecture which lets you choose Fiber to the Node (FTTN), Fiber to the Premises (FTTP), or a combination so you can leverage your existing infrastructure, while building support for the latest innovative services. Highly advanced switching and routing including your aggregation network and subscriber edge router, along with server connectivity in the Central Office (CO). A VoIP network with flexible deployment options that let you choose the method that best fits the needs of your subscribers and your business model. A robust foundation for delivering advanced IPTV featuring Microsoft Mediaroom the most widely deployed IPTV platform in the world, which enables you to deliver new connected TV and entertainment experiences to your subscribers. Support for an advanced set-top box (STB) provided by Motorola offering both standard and high-definition programming, as well as digital video recording (DVR) capabilities. 4 Triple Play Express for Regional Operators

5 Deliver competitive new services, starting with broadcast TV The Alcatel-Lucent Triple Play Express for Regional Operators solution lets you offer digital broadcast TV services, videoon-demand (VoD), Pay-per-View TV and broadband Internet access. These services all provide a valuable source of additional revenue and the interactive capabilities open up new ways to differentiate your services from competitors. Solution capabilities that you can leverage for your services include: Digital broadcast television live TV and radio services using IP multicast streams (550 channels) IP video content through our agreements with Avail-TVN and the National Telco Television Consortium (NTTC), seamless support for content aggregation, content transport and distribution rights. Pay-per-View (PPV) services capabilities to provide PPV services over any channel Instant Channel Change blazing channel changes of only 300 milliseconds as opposed to two to three seconds with conventional digital television services VoD services capabilities support up to 10,000 hours of assets for great content variety and depth for your subscribers Support for Picture-in-Picture streams if implemented, allows your subscribers to view programming on more than one channel simultaneously Support for Whole Home DVR if implemented, lets your subscribers play back recorded programming on any television connected to a STB in the home Application dashboard a place where your subscribers can access links to local news, weather and community events, along with other customized content you decide to offer. It s also a great opportunity for branding too. Figure 1. User interaction menus and templates are included and can be customized and branded to suit your requirements. Triple Play Express for Regional Operators 5

6 Accelerate deployment of new services To minimize your time to market, the Alcatel-Lucent Triple Play Express for Regional Operators solution is prepackaged, pre-integrated and tested. For instance, physical components, connectivity and the logical network architecture are documented for you and standard configuration templates are provided for all components. The solution also includes end-to-end IP video integration which helps you by addressing key areas which may include project management, EF&I services, equipment integration and configuration parameters such as: IP addressing MPLS / LSPs Layer 2/3 VPNs Routing protocols (such as OSPF, BGP) Routing tables QOS / CoS parameters ACLs Virtual paths for remote management Protection options In addition, all subsystems, middleware, VoD and DRM are configured, tested and validated to minimize the complexity of starting up new services and help you offer a seamless experience to your subscribers. With this streamlined approach to deployment, Alcatel-Lucent helps you get to market quickly and bring in revenues faster. Reduce management time and operating costs Management systems are critical to you and the Alcatel- Lucent Triple Play Express for Regional Operators solution includes our industry-leading Alcatel-Lucent 5520 Access Management System (AMS) and the Alcatel-Lucent 5620 Service Aware Manager (SAM) management systems. The Alcatel-Lucent 5520 AMS provides complete fault, configuration and performance management of the underlying access networks by means of an intuitive and easy-to-use graphical user interface (GUI) and hierarchical tree navigation. It also incorporates new productivity tools to help you accelerate configuration and service delivery times and dramatically lower OPEX. The Alcatel-Lucent 5620 SAM is the companion management system and acts as the control point for management and diagnostic of Ethernet and IP services through the network. It provides the highly advanced service provisioning and troubleshooting capabilities service providers like you demand and includes: Support for multiple service types including VPLS, H-VPLS, VLL and Internet access Rapid service turn-up through end-to-end, point-and-click service provisioning Easy-to-use GUI with pre-defined service templates Centralized service verification and troubleshooting (Service OAM) utilizing advanced tools such as service ping and service mirroring Comprehensive North-bound interfaces to facilitate integration within the OSS environment. Carrier-class resiliency and synchronization between the NMS database and the nodes under management The Alcatel-Lucent 5620 SAM also provides intelligent alarm management and correlation using: Per-alarm configuration actions Color-coded active alarms to eliminate duplicate reporting Alarm logs to analyze trends Reduced provisioning times using point-and-click GUI configuration templates and windows for network IP/MPLS, profile and service configuration Comprehensive set of statistics counters on a per-service or per-port basis The statistics counters enable operators to accurately measure usage and bill customers for service based on any combination of flat-rate, destination-based or usage-based models. Real-time retrieval of current or historical interface statistics or service statistics Pinpoint security controls for operator access privileges based on individual or group account settings 6 Triple Play Express for Regional Operators

7 Take advantage of our global experience in IPTV Along with our pre-integrated solution, Alcatel-Lucent offers assistance with design, planning and implementation, which are critical elements in any project s success. These optional services draw on our unique combination of IT experience and network expertise to help minimize your time to revenue. At any point in your project, you can take advantage of our unrivaled experience in IPTV which is based on over 60 integration projects, including end-to-end commercial solutions across middleware platforms and access networks. We will work with you as a trusted partner who has worldwide resources available to assist you, including data centers to host applications, Global Network Operations Centers for monitoring and business operations, IP Transformation Centers and technical services centers that provide 24x7 support. Figure 2. Alcatel-Lucent s full spectrum of professional services Business consulting Network consulting Operations consulting Managed NOC Managed security Managed field operations Remote technical support Repair and return rn ONGOING MANAGEMENT 5 MAINTAIN & OPERATE CONSULT 1 ALCATEL-LUCENT SERVICES ANALYSIS & PLANNING 2 DESIGN Network design Radio planning Network engineering Site location and acquisition Site engineeringeering Equipment installationlation Commissioningoning 4 DEPLOY 3 INTEGRATE PROGRAM MANAGEMENT & EXECUTION Solution integration and validation Triple Play Express for Regional Operators 7

8 Table 1. Triple Play Express for Regional Operators Features and Benefits Features An end-to-end, pre-packaged, tested and documented IPTV solution Support for a wide range of video capabilities, including broadcast TV, video on demand and Pay per View Support for Internet access using subscribers TV sets (interactive capabilities) OSS and network management capabilities Robust IPTV solution combining a high-availability network, built-in OSS and network management capabilities A solution designed especially for regional operators Benefits Faster, easier implementation and deployment Quicker time to revenue A head start to success Increased revenue opportunities Enhanced ability to compete with cable and satellite operators Crucial opportunities to differentiate services Enhanced service innovation that integrates personal communications, social networking and interactive capabilities with programming content Simplified operations Enhanced performance Reduced operating costs Reliable Quality of Experience for your subscribers More economical delivery of advanced IP video services to lower density markets Streamlined deployment Local/community content How the solution works The Alcatel-Lucent Triple Play Express for Regional Operators solution brings together the key elements you need to deliver triple play services faster and more economically. Network architecture If you want to provide the maximum bandwidth and QoS for your new services, your solution can incorporate fiber access with the Alcatel-Lucent 7342 ISAM FTTU. This platform provides an FSAN standards-compliant GPON implementation with unmatched features including 2.5 Gb/s bandwidth, 12.4 mile reach, an ONT Management and Control Interface (OMCI) and the most robust QoS for your triple play services. If you want to leverage existing copper plant, your solution will use the Alcatel-Lucent 7330 Intelligent Services Access Manager (ISAM) Fiber-to-the-Node (FTTN). It allows you to offer a full suite of triple-play services regardless of the local population density and central office (CO) reach. Flexible and standardsbased, the platform simplifies operations, minimizes OPEX and helps speed time-to-market for your new services. Switching and routing The Alcatel-Lucent 7750 Service Router (SR) is the industry s first service router designed and optimized for the delivery of high-performance carrier data, voice and video services. It s available in three chassis sizes to offer a wide range of interfaces with unmatched density and service performance. The Alcatel-Lucent 7450 Ethernet Service Switch (ESS) provides high-density, service-aware Ethernet aggregation for your triple-play services over IP/MPLS-based networks. It supports a wide range of interfaces and offers unmatched performance. Voice support Voice services are supported in a variety of ways to meet your business model and subscriber requirements. For instance, for GPON implementations, PSTN-based voice can be supported using a GENBAND G6 Media Gateway Controller, or you can opt for SIP-based voice through the Alcatel-Lucent 5060 IP Call Server (ICS), our integrated IMS platform. This integrated IMS platform performs all the functions related to call control for voice, video and data over IP from legacy POTS subscribers to broadband subscribers. The Alcatel-Lucent 5060 ICS is a compact, low-cost, entry point product supporting both PSTN renovations for Class 5 services as well as enriched broadband services. It supports thousands of subscribers per chassis and provides a suitable architecture for cost-effective deployments by Tier 2 to Tier 4 operators. MICROSOFT Mediaroom TM Microsoft Mediaroom offers service providers next-generation TV to better compete in the digital TV space, with standard- and high-definition live TV, advanced VoD and DVR and new connected entertainment experiences. Microsoft Mediaroom s advanced features ultimately increase revenue streams and reduce churn. For instance, the simple, intuitive programming guide allows subscribers to quickly find their favorite live, recorded and ondemand TV content with a click of the remote. Instant channel changes makes surfing through channels fast and easy, taking only about 300 milliseconds per channel change as opposed to approximately two to three seconds with conventional digital TV services. Video-on-demand VoD capabilities allow your subscribers to preview, purchase and view the video content you offer. It also gives you capabilities for managing these 8 Triple Play Express for Regional Operators

9 offerings, as well as up to 10,000 hours of assets. This will allow you to offer a wide selection of both contemporary and past program favorites for subscribers to purchase and enjoy. Content Aggregation Alcatel-Lucent has entered into a joint marketing agreement with Avail-TVN to provide content aggregation. Avail-TVN is an emerging leader in providing managed content aggregation services through a fully-integrated, head-end infrastructure for the profitable deployment of IP video. The Avail-TVN solution includes a full line-up of live television programming with hundreds of channels, all qualityencoded in MPEG-4, IP-encapsulated, encrypted, combined with VoD, and designed for future value-added services. Avail-TVN owns an extensive content library, including transport rights from the top national programmers, including ABC-Disney, Turner, NBC Universal, MTV Networks, Fox Cable Networks, and complemented by its VoD rights from major Hollywood movie studios such as Buena Vista/Disney, DreamWorks, Lionsgate Films, MGM, NBC Universal, New Line Cinema, Paramount, 20th Century Fox and Warner Bros. Avail-TVN also offers a proprietary software suite, ViewTrak, which allows both carriers and content providers the ability to track programming activations in real-time. Content Distribution Alcatel-Lucent has established a joint marketing relationship with the National Telco Television Consortium (NTTC) for content licensing. NTTC is a limited liability organization that specializes in negotiating television content licensing and content marketing. NTTC is fully engaged and has already obtained programming licensing and is continuing to negotiate consortiumbased licensing to assist in the growth of telecom and IPTV deployments. Set-top box (STB) capabilities The STB provides key functionality that today s consumers demand. Using these capabilities, your subscribers can enjoy a wide variety of options for scheduling and recording specified TV programs and use the pause, rewind and fast-forward features for both live broadcasts and recorded programs. The Triple Play Express for Regional Operators solution supports Motorola VIP 1200, 1216, and 1225 set-top boxes (STB). All of these devices have been tested with the solution to ensure compatibility and interoperability to optimize your subscribers experience. Element Management The Alcatel-Lucent 5520 Access Management System (AMS) provides full configuration, maintenance and troubleshooting capabilities for your triple play solution, along with an intuitive graphical interface and productivity tools that save time and dramatically lower OPEX. The Alcatel-Lucent 5620 Service Aware Manager (SAM) management system functions as the focal point for controlling management of Ethernet and IP services throughout your network. It also provides the highly advanced service provisioning and troubleshooting capabilities to ensure your services stay reliable and available. Figure 3. The Alcatel-Lucent Triple Play Express for Regional Operators reference architecture Public buildings Small business 5520 AMS 5620 SAM DHCP server DRM server BTV content PC STB ONT PON Priority tag 7342 & 7330 GE VLAN per subscriber Multicast VLAN Management VLAN VoIP VLAN 7750 SIP/POTS phone Residential PC DSL Middleware servers Modem STB Softswitch Internet DRM server VoD server VoD content SIP/POTS phone Triple Play Express for Regional Operators 9

10 Why Alcatel-Lucent? Alcatel-Lucent offers a leading end-to-end, pre-packaged and fully tested triple play solution designed especially for regional operators. Our solution is optimized for delivery of next-generation services and is based upon the most widely deployed IPTV platform. This platform allows for customization to address your unique competitive needs, including development of innovative new services designed to generate additional revenue, while reducing subscriber churn. Along with our comprehensive solution, we offer optional planning, design and implementation services from Alcatel-Lucent Professional Services. Working as a trusted partner, we can assist you at any stage of conception and deployment of your triple play services, drawing on our exceptional level of IPTV experience and worldwide resources. As the world leader in providing solutions to fixed, mobile and convergent service providers, we pledge to provide you with the highest quality products, services and solutions, deploying them seamlessly and reliably into your networks and business operations. Our focus is on enabling you to profitably deploy competitive communications and entertainment services that meet your subscribers demands and differentiate your offerings from cable, satellite and Internet video providers. Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright 2011 Alcatel-Lucent. All rights reserved. RMK (01)