Your Donor Database System (DDS) / Constituent Relationship Management (CRM) Solution 1. We currently do not have one.

Transcription

1 Your Donor Database System (DDS) / Constituent Relationship Management (CRM) Solution 1. We currently do not have one. 2. We have one, but would like another. 3. We have one and would like to utilize it in more effective and efficient ways.

2 SOLUTION not just software! A few questions to ask yourself or your staff: Is it a struggle to keep on top of program or donor information? Are you using more than one database or even spreadsheets to track donations, communications, reports, contact info? Are you wasting postage and effort mailing to your entire donor base instead of making special requests to targeted segments? Does it take more than 15 minutes to find and format data into a report for donors or boards?

3 If looking for a (new) solution, consider: Database: In-house IT vs. Cloud Based from Vendor Technical Support Even a sophisticated employee needs help Maintenance Usually consists of updates and enhancements Training Staff must be trained to get value out of software

4 Whatever your circumstance, looking for new or to better utilize current solution, consider: Single, holistic view of supporters/prospects Gift entry / Pledge management Acknowledgment letters Relationship management Reporting gift and analysis Simple and Complex Queries - segmenting Direct mail Import/Export

5 Do not underestimate the importance of your staffing relationship to your CRM solution Will you have Database Administrator (DBA)? Power User? Users how many and what roles? Have a back up! In-house Policies & Procedures Manual

6 Technology Utilize it to help you raise funds. Utilize it to help you save time. It should improve your daily processes and drive efficiency within your organization.

7 Technology for Donor Research You have donors in your database! You have prospects in your database! Now what???

8 Research Them! Much personal information will be gained from personal or peer conversations But if you want to know more about Affinity to your cause Business entities Business relationships Other philanthropic giving Wealth Real estate Family Friends

9 Research Them! IMPORTANT: Researching using technology Snooping

10 Don t Be Scared, Board Members! While this may seem unethical Free and available technology uses public records information that s already out there! You can find much of this information on your own, free of charge Paid and advanced technology search countless databases, then synthesizes the information and makes judgments Every non-profit, no matter the size, should do it

11 The First Free Search??

12 The First Free Search!!

13 Google (and other search engines) What will you find? Corporate Bios Alumni notes Community involvement Church/Religious involvement Photos Gifts to other organizations Articles about the person

14 Google (and other search engines) What should you search? Full name Nickname Name together with spouse Name together with business Name together with community organization Name and donation or gift

15 Whatever you find Goes into your Database!!

16 Other Freebies

17 Other Freebies

18 Best Freebies of All

19 Best Freebies of All

20 Why? Based on an analysis of $5 billion in known giving to 400 nonprofit organizations, here are the top five data-driven predictors of future giving: Past Charitable Giving to Your Organization Past Charitable Giving to Other Nonprofit Organizations Involvement in Nonprofits as a Foundation Trustee or Director Political Giving Real Estate Ownership TOP 5 INDICATORS OF A GREAT FUNDRAISING PROSPECT DonorSearch,

21 Why Political Contribution? Donors that have given over $2,500 in FEC and charitable giving, which account for 3.8% of records analyzed, make up 54.6% of total monetary donations and are 14 times more likely to give a philanthropic donation than the average person. Donors that have given over $500 in FEC and charitable giving, which account for 14.4% of records analyzed, make up 74.3% of total monetary donations and are 5 times more likely to give a philanthropic donation than the average person. Source: DonorSearch proprietary charitable giving database

22 Why Real Estate? Donors that own $2+ million in real estate, which account for 1.4% of records analyzed, make up 25% of total monetary donations and are 17 times more likely to give philanthropically than the average person. Donors that own $1-2 million in real estate, which account for 3.2% of records analyzed, make up 13.2% of total monetary donations and are 4 times more likely to give philanthropically than the average person. Source: DonorSearch proprietary charitable giving database

23 Another tip

24 Whatever you find Goes into your Database!!

25 Freebie for Private Foundations Search for their 990s on Google ProPublica GuideStar National Center for Charitable Statistics

26 Paid Prospect Research Tools Charge an annual fee Are aggregators of many of the same resources we just discussed Act as a one-stop search, saving lots of time Using their proprietary methods, some wealth screening companies give you a wealth/propensity/affinity rating

27 Hybrid Freebie/Paid Service Search private foundations and corporate giving opportunities Important as 90% of domestic foundations don't have a website A simple free search will get you the basics, but little detail

28 Hybrid Freebie/Paid Service Full search costs $50, $130, or $200 per month. One stop access to 990s, plus detailed analysis of that information Specific information on submitting grant requests and names of key personnel **Check with colleges, universities, libraries, etc. for free access to their account

29 Paid Prospect Research Tools

30 Paid Prospect Research Tools

31 Paid Prospect Research Tools

32 Paid Prospect Research Tools

33 Paid Prospect Research Tools Why would you invest $1,500-$4,000 year?? Clean up and segment database Uncover new connections One-stop for all research needs Screening before introduction

34 Paid Prospect Research Tools Why wouldn t you invest? Data is only part of the work needed to secure major gifts Donor s wealth doesn t mean he/she will give You can get a lot of the information elsewhere, and for free Wealth ratings have limitations (inaccurate information, missing information, etc.)

35 Whatever you find Goes into your Database!!

36 Now that it s in your database What do you do with it? How can you manage the new prospects in an efficient way and an effective way? Managing Prospects

37 Prospect Management in CRM Prospect Plans

38 Prospect Management in CRM Step Outlines

39 Prospect Management in CRM My Fundraiser Page

40 Prospect Management in CRM My Fundraiser Page

41 Prospect Management in CRM My Fundraiser Page

42 Prospect Management in CRM Managing Portfolios in Bulk

43 Prospect Management in CRM Managing Portfolios in Bulk

44 Prospect Management in CRM Managing Portfolios in Bulk

45 Prospect Management in CRM Prospect Research

46 Questions Thank you!