The PAW score
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1 The PAW score The PAW score 2013 Is your charity's digital performance punching above its weight? by Christopher Cox Proceed with caution! The PAW score is my name for comparing two charity performance indicators from Third Sector Research - the Charity Online Index and the Charity Brand Index. The raw data is freely available from Third Sector Research in the form of report previews. I wanted to see how my charity (Rethink Mental Illness) fared in terms of how we 'punch above our weight' (hence PAW) for digital performance and thought that a simple comparison of the two indeces would be interesting. And I think it is! However, what it isn't is perfect - it is *just* a comparison of two rankings from the same organisation, nothing more...(except an excuse to use a photo of a punchy kitten). Charity digital PAW score TOP 10 Brand Rank- Online Rank 1 Wood Green Animal Shelters 90 2 Eden Project / Eden Trust 74 3 Sustrans 65 4 RAFBF / The Royal Air Force Benevolent Fund 59 5 Rethink Mental Illness / National Schizophrenia Fellowship 55 6 MSF UK / Medecins sans Frontieres 41 7 ActionAid 40 8 Tearfund 39 9 The Children's Trust Girlguiding 38 Congratulations to Wood Green Animal Shelters for being number one! POW POW! Visit Third Sector Research website The PAW score comprises report previews from Third Sector Research At time of writing the Brand Index for 2013 is available by only Thanks to Third Sector Research for the data previews - very useful for all us digital charity types! The PAW score is a simple rank comparison Visit Christopher Cox's website here and feel free to leave a comment
2 The PAW score 2013 Is your charity's digital performance punching above its weight? Visit Third Sector Research website The PAW score comprises report previews from Third Sector Research CHARITY ONLINE INDEX 2013 (A-Z) BRAND INDEX 2013 (A-Z) PAW Score Rank Name Rank Name BR-OI 90 Action for Blind People 107 ABF / The Soldiers Charity Not in Online Index 48 Action for Children 93 Action for Blind People 3 62 ActionAid 72 Action for Children Addaction 111 Action on Hearing Loss Not in Online Index 15 Age UK 102 ActionAid Alzheimer s Society 25 Age UK Amnesty International UK 34 Alzheimer's Society Anchor Trust 42 Amnesty International UK Anthony Nolan Trust 55 Anthony Nolan Trust Arthritis Research UK 41 Arthritis Research UK Asthma UK 48 Asthma UK Barnardo s 109 Autism Initiatives UK Not in Online Index 1 Battersea Dogs & Cats Home 19 Barnardo's BBC Children in Need 20 Battersea Dogs & Cats Home Breakthrough Breast Cancer 11 BBC Children in Need Breast Cancer Care 101 Blind Veterans UK Not in Online Index 44 British Heart Foundation 30 Breakthrough Breast Cancer British Red Cross 17 Breast Cancer Care Cafod / Catholic Agency for Overseas Development 7 British Heart Foundation Cancer Research UK 15 British Red Cross CARE / Care International 3 Cancer Research UK Catch 22 Charity Ltd 119 CARE / Care International UK Cats Protection 40 Cats Protection Centrepoint 76 Centrepoint CF / Cystic Fibrosis Trust 85 CF / Cystic Fibrosis Trust 36
3 PAW score 2013 A-Z Data Sheet 82 Children with Cancer UK / Children with Leukaemia 56 Children with Cancer UK / Children with Leukaemia Choice Support 53 Christian Aid Christian Aid 22 Citizens Advice Bureaux Citizens Advice 78 CLIC Sargent CLIC Sargent 103 Combat Stress Not in Online Index 84 Comic Relief / Sport Relief / Red Nose Day 9 Comic Relief / Sport Relief / Red Nose Day Crime Reduction Initiatives 89 Crisis UK Crisis 129 CSV Not in Online Index 30 Diabetes UK 35 Diabetes UK Disasters Emergency Committee 68 Disasters Emergency Committee Dogs Trust 33 Dogs Trust Eden Project / Eden Trust 86 Eden Project / Eden Trust Friends of the Earth 98 Epilepsy Society Not in Online Index 36 Girlguiding UK / The Guide Association 54 Friends of the Earth Great Ormond Street Hospital Children s Charity 74 Girlguiding Groundwork 2 Great Ormond Street Hospital Children's Charity Guide Dogs / Guide Dogs for the Blind Association 125 Groundwork Help for Heroes 10 Guide Dogs for the Blind Association HelpAge International 4 Help for Heroes Hft 83 HelpAge International International HIV/AIDS Alliance 110 International HIV/AIDS Alliance International Rescue Committee UK 118 International Rescue Committee Kidney Research UK 124 Islamic Relief Worldwide Not in Online Index 91 Leonard Cheshire Disability 57 Kidney Research UK Leukaemia & Lymphoma Research 112 Kids Company Not in Online Index 114 Livability 81 Leonard Cheshire Disability Macmillan Cancer Support 70 Leukaemia & Lymphoma Research Marie Curie Cancer Care 126 Lifeline Project Not in Online Index 110 Marie Stopes International 1 Macmillan Cancer Support Medical Eemergency Relief International/ Merlin 13 Marie Curie Cancer Care Mencap 104 Marie Stopes International MHA Care Group 46 Mencap Mind 128 Merlin / Medical Emergency Relief International Not in Online Index 94 MNDA / Motor Neurone Disease Association 123 MHA / Methodist Homes for the Aged Motability 32 Mind 15
4 52 MS Society / Multiple Sclerosis Society 87 MNDA / Motor Neurone Disease Association MSF UK / Medecins sans Frontieres 69 Motability NACRO 58 Movember Not in Online Index 60 National schizophrenia fellowship/ Rethink Mental Illness MS Society / Multiple Sclerosis Society NDCS / National Deaf Children s Society 59 MSF UK / Medecins sans Frontieres 41 5 NSPCC / ChildLine 127 Muslim Aid Not in Online Index 7 Oxfam 130 Nacro Papworth Trust 116 National Childrens Bureau Not in Online Index 50 Parkinson s UK 94 NDCS / National Deaf Children's Society PDSA / People s Dispensary for Sick Animals 8 NSPCC 3 79 Plan International UK 16 Oxfam 9 59 Prostate Cancer UK 117 Papworth Trust RAFBF / The Royal Air Force Benevolent Fund 79 Parkinson's UK Redwings Horse Sanctuary 27 PDSA / People's Dispensary for Sick Animals RNIB / Royal National Institute of the Blind 114 Plan International UK 35 3 RNLI / Royal National Lifeboat Institution 36 Prostate Cancer UK Royal British Legion / Poppy Appeal 80 RAFBF / The Royal Air Force Benevolent Fund Royal Marsden Cancer Charity 91 Redwings Horse Sanctuary RSPB / Royal Society for the Protection of Birds Rethink Mental Illness / National Schizophrenia 115 Fellowship 55 2 RSPCA 26 RNIB / Royal National Institute of Blind People Samaritans 6 RNLI / Royal National Lifeboat Institution 3 27 Save the Children 5 Royal British Legion / Poppy Appeal Scope 28 RSPB / Royal Society for the Protection of Birds Sense 12 RSPCA Shelter 65 RVS / Royal Voluntary Service (formerly WRVS) Sightsavers 14 Samaritans SSAFA Forces Help 18 Save the Children St Dunstan s/ Blind Veterans UK 45 Scope St John Ambulance 92 Sense Sue Ryder 38 Shelter 9 43 SUSTRANS LIMITED Sightsavers / The Royal Commonwealth Society for the 95 Blind 8 67 Tearfund 49 SSAFA Forces Help The Blue Cross 23 St John Ambulance 19
5 PAW score 2013 A-Z Data Sheet 41 The Children s Society 63 Sue Ryder 8 32 The Children s Trust 108 Sustrans The Disabilities Trust 106 Tearfund The Donkey Sanctuary 62 The Blue Cross The Gurkha Welfare Trust 113 The Brooke Not in Online Index 56 The National Autistic Society 64 The Children's Society 23 8 The National Trust 71 The Children's Trust The Outward Bound Trust 105 The Disabilities Trust The Prince s Trust 50 The Donkey Sanctuary The Salvation Army 97 The Gurkha Welfare Trust The Scout Association 122 The HALO Trust Not in Online Index 113 The Shaw Trust Ltd 121 The Leprosy Mission International Not in Online Index 42 The Stroke Association 77 The National Autistic Society The Wildlife Trusts 29 The National Trust The Zoological Society of London 100 The Outward Bound Trust THT / Terrence Higgins Trust 39 The Prince's Trust Turning Point 73 The Royal Marsden Cancer Charity Not in Online Index 13 UNICEF UK 24 The Salvation Army United Response 60 The Scout Association 9 68 Victim Support 51 The Stroke Association VSO / Voluntary Service Overseas 44 The Wildlife Trusts WaterAid 99 The Zoological Society of London WCRF UK / World Cancer Research Fund 75 THT / Terrence Higgins Trust -3 6 Wood Green Animal Shelters 120 Turning Point Woodland Trust 31 UNICEF UK World Vision UK 61 Victim Support WRVS 88 VSO / Voluntary Service Overseas WSPA / World Society for the Protection of Animals 37 WaterAid WWF UK 67 WCRF UK / World Cancer Research Fund WWT / Wildfowl & Wetlands Trust 96 Wood Green Animal Shelters YHA (England and Wales) / Youth Hostels Association Woodland Trust YMCA England 84 World Vision UK WSPA / World Society for the Protection of Animals 0 21 WWF UK -16
6 66 WWT / Wildfowl & Wetlands Trust -33 YHA (England and Wales) / Youth Hostels Association YMCA England -20
7 PAW Score List Brand Index rank Name PAW score 107 ABF / The Soldiers Charity Not in Online Index 111 Action on Hearing Loss Not in Online Index 109 Autism Initiatives UK Not in Online Index 101 Blind Veterans UK Not in Online Index 103 Combat Stress Not in Online Index 129 CSV Not in Online Index 98 Epilepsy Society Not in Online Index 124 Islamic Relief Worldwide Not in Online Index 112 Kids Company Not in Online Index 126 Lifeline Project Not in Online Index 128 Merlin / Medical Emergency Relief International Not in Online Index 58 Movember Not in Online Index 127 Muslim Aid Not in Online Index 116 National Childrens Bureau Not in Online Index 113 The Brooke Not in Online Index 122 The HALO Trust Not in Online Index 121 The Leprosy Mission International Not in Online Index 73 The Royal Marsden Cancer Charity Not in Online Index 96 Wood Green Animal Shelters Eden Project / Eden Trust Sustrans RAFBF / The Royal Air Force Benevolent Fund Rethink Mental Illness / National Schizophrenia Fellowship MSF UK / Medecins sans Frontieres ActionAid Tearfund The Children's Trust Girlguiding Redwings Horse Sanctuary International Rescue Committee CF / Cystic Fibrosis Trust Plan International UK The Zoological Society of London Cats Protection Friends of the Earth Mencap Parkinson's UK The Blue Cross CARE / Care International UK WaterAid The Donkey Sanctuary Action for Children Leukaemia & Lymphoma Research The Children's Society The National Autistic Society The National Trust Woodland Trust Battersea Dogs & Cats Home Dogs Trust St John Ambulance UNICEF UK Christian Aid 15
8 PAW Score List 32 Mind World Vision UK Groundwork Nacro The Prince's Trust International HIV/AIDS Alliance NDCS / National Deaf Children's Society Age UK Papworth Trust RSPCA Oxfam 9 38 Shelter 9 60 The Scout Association 9 51 The Stroke Association 9 95 Sightsavers / The Royal Commonwealth Society for the Blind 8 63 Sue Ryder 8 35 Diabetes UK MHA / Methodist Homes for the Aged 4 93 Action for Blind People 3 8 NSPCC 3 6 RNLI / Royal National Lifeboat Institution 3 52 MS Society / Multiple Sclerosis Society 0 47 WSPA / World Society for the Protection of Animals Turning Point Anthony Nolan Trust Breast Cancer Care THT / Terrence Higgins Trust PDSA / People's Dispensary for Sick Animals HelpAge International YHA (England and Wales) / Youth Hostels Association -5 3 Cancer Research UK Marie Stopes International The Outward Bound Trust Crisis UK MNDA / Motor Neurone Disease Association Victim Support Save the Children Leonard Cheshire Disability Alzheimer's Society CLIC Sargent The Disabilities Trust Scope VSO / Voluntary Service Overseas The Salvation Army Barnardo's Sense WWF UK Centrepoint Kidney Research UK Asthma UK Macmillan Cancer Support British Red Cross Great Ormond Street Hospital Children's Charity -20
9 PAW Score List 49 SSAFA Forces Help YMCA England Prostate Cancer UK Help for Heroes Children with Cancer UK / Children with Leukaemia The Gurkha Welfare Trust Marie Curie Cancer Care RNIB / Royal National Institute of Blind People Amnesty International UK The Wildlife Trusts RSPB / Royal Society for the Protection of Birds WWT / Wildfowl & Wetlands Trust Disasters Emergency Committee British Heart Foundation Arthritis Research UK WCRF UK / World Cancer Research Fund Breakthrough Breast Cancer Motability Citizens Advice Bureaux BBC Children in Need Guide Dogs for the Blind Association Samaritans Comic Relief / Sport Relief / Red Nose Day RVS / Royal Voluntary Service (formerly WRVS) Royal British Legion / Poppy Appeal -92
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