Join ibt. Make sure the world doesn t look away

Transcription

1 Join ibt Make sure the world doesn t look away

2 ibt is ABle to very effectively influence the top levels of the BroAdcAst industry Oxfam What is IBT? We are a charity which, for over 30 years, has built interest, and support for sustainable development on TV, radio and online. That is our contribution to the fight against global poverty and injustice and we are the only organisation which does this. Why are we necessary? Eight out of ten people in the UK get most of their information about world affairs from broadcast. The awareness this can generate is crucial for creating active global citizens who want to make a difference. But, despite world affairs being a key part of the public service remit of broadcasters, developing world content on mainstream TV has declined and decisive joint action is needed to ensure everyone has access to high quality international programming. How do we work? We have more than 40 member organisations including most of the leading aid and development, environmental and human rights groups. We bring broadcasters and charities together to produce impactful international programming and improve how we build audiences and action online. Because of our unique approach, strong networks and proven track record we are able to provide high quality: Access to broadcasting executives only available to sector-wide organisations Skills sharing and training Original research on multimedia trends and opportunities Audience and market insight Lobbying to preserve public service world affairs remits. Dispatches Syria s Torture Machine

3 This World Cuba with Simon Reeve; Unreported World Indonesia s Tobacco Children; Why Poverty? Solar Mamas What benefits does membership bring? Briefings with commissioners and executives including: Planning editor, Today programme; Foreign editors, BBC, ITV, Sky News; Director of External Affairs, Google Training with top practitioners eg multimedia storytelling with a leading agency Events to help practitioners take advantage of key developments. These include: an LSE debate on improving online engagement and action following IBT research; a master class with the producers of BBC s Welcome to India series and discussion of the impact of the BBC s Why Poverty? season Topical Reports providing evidence and analysis which members cannot produce individually. Subjects include media reporting of famine and the role of social media in creating change. We also produce the only longitudinal tracking of international programming on television Newsletters containing industry updates, upcoming events and audience insight Representation we are an authoritative voice which represents the sector at key top level decisions about the quality and quantity of global affairs coverage. We can t afford to give the public the opportunity to look away and IBT is here to make sure they don t What is IBT s impact? Access: Monthly sessions with key broadcasters are very popular and feedback is consistently excellent. Participants report an increased understanding, successful pitches and better informed plans Skills: Our briefings and practical workshops are regularly full and we are expanding our service Research and market insight: Our tracking of international programming is unique and widely quoted. Members tell us our factual reports - such as young people s engagement with international programming - inform their communications strategies and improve their effectiveness Influencing: IBT has successfully lobbied to place internationalism at the heart of public service broadcasting, resulting in inclusion in the BBC Charter and Channel 4 remit. BBC2 has increased its commitment to international current affairs at peak time; BBC3 has more innovative factual programming and Channel 4 has placed international current affairs at the heart of its schedule. While IBT does not claim sole responsibility and there is much still to do, it is recognised that without us there would be fewer positive results.

4 ibt s work in keeping our BroAdcAsters engaged is vital to us Plan UK Why should you support IBT now? It has never been more important that broadcasters and regulators ensure consistent coverage of development, the environment and human rights, and charities are able to take the opportunities this creates. This is because: Financial pressures in the media is resulting in fewer foreign stories Public support for international issues and charities is in decline at a time of economic hardship and joint action is needed to maintain support The Government is reluctant to fund development education A downturn in charitable income makes it even more important to communicate cost-effectively based on a clear understanding of broadcast channels and platforms The speed of change online requires new skills to create content which broadcasters will use and the public will respond to There is a positive story to tell and IBT has an important role in persuading broadcasters that Africa is the turnaround story of the century (Harvard Business Review) Producing great content that inspires change is a shared challenge and IBT is well placed to bring broadcasters, NGOs and audiences together to make that happen. How does IBT offer value for money? We provide a range of information and services to our members at a fraction of the cost and effort of attempting this alone IBT members can achieve greater influence with media organisations by being part of an industry wide voice We ensure that our overheads are kept to a minimum by employing a small core team and working with freelance specialists Our effectiveness has been regularly analysed and DFID s most recent review of our work said that IBT punches above its weight. IBT research reports KoNy 2012: SuCCESS or failure? SopHIE CHALK connecting to the world How global campaigners can Be More effective In engaging online audiences ChaRLIe BeCkett and alice FenyOe

5 How does membership work? IBT has more than 40 members including ActionAid, Age International, Amnesty, British Red Cross, CAFOD, Christian Aid, Human Rights Watch, Islamic Relief, Muslim Aid, Oxfam, Plan, Save the Children, Tearfund, VSO, WaterAid and WWF. See our website for a full list of members. Organisations with income above 50m pa: 5,000 per year. Receive 30 places at IBT briefings, private access to senior media executives, input into IBT s proposed research, advance briefings for staff on research findings and how to utilise them to improve performance and reach organisational goals. Other organisations: 3,000 per year (income from 5 50m), 1,000 (income from 1 5m) or 500 (income below 1m). Receive 10 places at briefings and regular updates via the IBT members-only newsletter. Individuals: 100 per year. Receive newsletter and 5 places a year at briefings. Front cover: A child works on a landfill site, Manila, Philippines. Mikkel Ostergaard/Panos Published February 2013 Further information If you wish to join IBT or would like further information, please contact Mark Galloway, IBT Director mark@ibt.org.uk International Broadcasting Trust CAN Mezzanine 32 6 Loman Street London SE1 0EH T E mail@ibt.org.uk W Charity number