1 West Virginia Wesleyan College Office of Marketing and Communication Guide to Services The Office of Marketing and Communication is part of the Office of Advancement. The mission of Advancement (Alumni/Parent Relations, Marketing and Communication, and Development/Campaign) is to develop constituency relationships that will strengthen the College. It is our goal to assist the campus community with any media or promotional project such as: Publicizing or promoting an event Responding to media inquiries Developing a departmental website Producing brochures, flyers, e-newsletters, posters, & post cards Call Rochelle Long at or Erica Byrd Media Relations Goals of Marketing and Communication Proactively promote the College through news releases, feature stories, tip sheets, and regular personal contacts with the media. All media releases are distributed to local media outlets (newspapers, radio, and television). Selected media releases are distributed to state and regional outlets in areas such as throughout West Virginia, Pittsburgh, PA, Washington, D.C., and Maryland/Northern Virginia. Coordinate all contacts between media and campus representatives. Publications Produce timely and error-free publications. Accurately reflect Wesleyan and its mission. Provide stories that spark involvement with College. Develop publication content with input from alumni and College representatives. Be consistent with message and appearance. Stay within budget. Website The most important priority for the website is to serve as a source of information for prospective students and parents. Other priority audiences are alumni and donors, current students, members of the Wesleyan campus community, friends of the College, and members of the news media. The website goals are as follows: Accurately reflect Wesleyan. Maintain a user friendly/easy-to-navigate site. Maintain accurate and up-to-date information. Offer interactive polls, quizzes, feedback.
2 POLICIES Confidentiality The Office of Marketing and Communication follows the general statement of confidentiality adopted by the Department of Institutional Advancement. To wit: West Virginia Wesleyan College is committed to safeguarding the personal and gift information maintained in our alumni and donor records system. Our College will not sell or exchange the personal or gift information to or with any person or organization. Our College will not disclose personal or gift information to anyone outside of the West Virginia Wesleyan College organization unless we have received appropriate authorization, or we are required by law to do so. Our College may use carefully selected independent service providers to mail College information and publications, to collect alumni directory information for publication, or to offer approved goods or services to our constituents. In order to assure privacy, our service providers are subject to strict confidentiality and limited use with respect to the information provided to them for these purposes. Crisis Communication At the direction of the President, a crisis team of key personnel will handle the emergency, establish clear lines of communication, and appoint a spokesperson to handle all media contacts and public statements. A crisis is not limited to major catastrophes such as death or environmental hazard. A crisis is a situation which requires immediate and coordinated action. It is also a situation, which has a significant impact on the operation of the College or affects its image within the community. Editorial Standards In matters of editorial style, the prevailing standard for College publications is the Chicago Manual of Style. For news releases, the standard and style used is the Associated Press Stylebook. Media Calls All media calls/inquiries are to be referred to the Office of Marketing and Communication before any comments are made. The M & C staff will arrange interviews or comments. If media inquiries are made after normal business hours, please call Rochelle Long or Bob Skinner at Business Cards SERVICES AND PROMOTIONAL OPPORTUNITIES Business cards for full-time faculty and administrators may be ordered for those engaged in activities that bring them in frequent contact with the public as part of their College duties. Approval of the dean or department head is required. The Service Center will oversee the printing of the cards for consistency. Each department is responsible for the cost of their own cards. Electronic Message Organizer (emo) The Office of Marketing and Communication administers the electronic message organizer (emo), a campus-wide and Internet bulletin used to help keep our campus community informed about current events and news at Wesleyan. Personal messages and political statements are not appropriate uses of emo. Campus news administrators (CNAs) are student organization executives, faculty or staff members who have permission to send emo messages. Since all emo messages are reviewed prior to
3 posting, it is required that CNAs allow a 24-hour window from the time of request to the time of posting. Further information about emo can be found online at Experts List/Speakers Bureau A resource list of faculty and professional staff is maintained to serve as a source for potential speakers and media representatives seeking a College representative to comment on their fields of academic expertise and other specializations. When inquiries are made, the Marketing and Communication staff will act as a liaison and contact the appropriate faculty or staff member. To be added to the resource list, contact the Office of Marketing and Communication. Media Relations The President is the official spokesperson for Wesleyan. However, other campus representatives may be called upon to answer additional questions or comment on college-related issues. When the Office of Marketing and Communication receives media inquiries, the M&C staff will direct their calls to the appropriate campus representative. If the media contacts you directly, please refer the call to the Office of Marketing and Communication immediately. Newsletters The Office of Marketing and Communication can design, layout or make contacts for design and printing of departmental or service newsletters. Our staff can edit, draft text, and make stylistic suggestions. News Releases News releases concerning College programs, events, and personnel appointments are prepared by the Office of Marketing and Communication daily and are distributed throughout Marketing and Communication Office the week using fax and to area newspapers, radio and TV stations, and specialized publications. News releases are also posted on the college website for access by the media and public, as well as the social media sites Facebook, Twitter, and Pinterest. To publicize your event, send the information (who, what, where, when, and why) to the Office of Marketing and Communication. Printed materials describing more detailed event information, such as biographies of guest performers or lecturers are also useful in preparing news releases. Photographs will help promote the event; however, most media will not return them. Electronic copies are preferred. Please send information at least two weeks in advance of an event. For optimal coverage, provide information four to six weeks prior to the event so Marketing and Communication staff can submit information to monthly publications. Photo Opportunities If you have an event that is visually appealing, we can offer media a photo opportunity. Photography editors are looking for photos that are interesting, informative, and entertaining. Examples include a college arts performance, athletic event, or students involved in service projects. These events often make a good photo in the newspapers or a good visual for the TV cameras. Please give us one week s notice, at a minimum. Publications
4 The Office of Marketing and Communication writes and produces three regular College publications. The Sundial includes a comprehensive look at Wesleyan s campus community, college priorities, alumni involvement, class notes, and in memoriam. The Orange Line includes semi-annual feature articles on College news/programs/activities. The President s Newsletter is posted monthly on the President s web page. Publicity Every program and service of Wesleyan provides an opportunity to promote the College and your academic or activity. Call the Office of Marketing and Communication so we can help make your event a success. Various forms of promotion are available including news releases, media interviews, public service announcements, and publications. All media have the option to use or not use the information sent to them. Both print and broadcast journalists use seven major criteria to judge the newsworthiness of a story: impact, timeliness, prominence, proximity, uniqueness, conflict, and currency. Paid advertising is the only guaranteed way to promote your program or event exactly when, how, and where you prefer. Keep in mind that in order to make any news coverage a success, it may be necessary for you to be available for media interviews. Publicity Files The Office of Marketing and Communication keeps information files on campus professionals, which may include biographical sheets, resumes, and photos. Staff members or faculty members who need a copy of their photograph for professional endeavors may request one from the Marketing and Communication staff. To keep files current, staff and faculty are periodically requested to update biographical information and have a new photo taken. Public Service Announcements Radio stations routinely announce upcoming events as a public service. Television stations place these events on their community calendars and require information a minimum of two weeks in advance. College events calendars are sent to the local stations every week for use as public service announcements. However, use of College information is at the discretion of each station. Style Standards All College publications, their editorial content and design, must conform to the policy and standards described in the Style Guide. Most graphics and the Style Guide are available on the college intranet at The College seal is an official symbol reserved for diplomas, certificates, and other official College documents and may not be used in promotional publications. Website Wesleyan s website is considered an official College publication as well as a campus-wide information source. For this reason, the Office of Marketing and Communication oversees the appearance of the College s home page and the second level pages. For complete website guidelines, go to and Communication Office Faculty members are encouraged to use the College s faculty web template provided on our Intranet website at Website project requests should be submitted to the college s webmaster at
5 Social Media Best Practices (Recommendations for employee use) West Virginia Wesleyan College recognizes the potential organizational benefits of social media. This policy provides guidance for employees and agents participating online, while acting as representatives of West Virginia Wesleyan College and as individuals. This policy does not replace other policies or guidelines of West Virginia Wesleyan College and should be considered a work-in-progress due to the fact that social media is constantly evolving. The following rules represent West Virginia Wesleyan College s commitment to improving the community among students, faculty and staff. We believe in honesty and transparency, and in making positive contributions to our world, when we are in each other s physical presence as well as in the virtual world online. The basis of this policy is simple: Be mature. Be ethical. Be thoughtful. Posting and interacting online on behalf of West Virginia Wesleyan College Ask your supervisor if you are authorized to speak or write on behalf of West Virginia Wesleyan College. We prefer to have only designated people directly representing West Virginia Wesleyan College so we can be sure our message is consistent and we re not duplicating effort or information. West Virginia Wesleyan College retains ownership of any online content posted on its behalf. If you are authorized to go on line for West Virginia Wesleyan College, at any and all times: Identify yourself: use your name and your affiliation with West Virginia Wesleyan College and include contact information when possible, unless you are acting as the West Virginia Wesleyan College entity itself. In such case, provide contact information for the institutional identity (primary office phone number and web address at minimum). Attribute what you post. Let others know where you get your information, being especially respectful of copyright, trademark and other intellectual property rights. Be helpful, be professional, and contribute something real. Understand that your supervisor and others may monitor your online activity to be sure it doesn t interfere with other duties or reflect poorly on West Virginia Wesleyan College or anything we do. Best Practices for Social Media Use 1) Pause Before You Post Review the information to determine if it would serve as a positive reflection on the College. Double-check your spelling and grammar or ask someone else to review your information. When in doubt, check with someone else. 2) Remember Your Audience Follow the Parent Rule (how would your mother react if she saw this information?). Always remember that our audience includes prospective students, current students, alumni, employees of the College, and students parents. 3) Be Cognizant of Your Posting
6 Don t overwhelm the audience; spread posts out. Double-check that you are not duplicating information already released. Keep the most up-to-date information available. 4) Positive Ways to React and Respond to Comments If you see a negative comment from a user, respond professionally and efficiently. Don t let it go unanswered, but provide direction within your response to end a conversation positively A. Going online for West Virginia Wesleyan College during work time 1. As part of your scheduled job duties You will know if participating in social media is part of your job. It is between you and your supervisor to determine how much time you spend on social media functions. Roughly keep track of this time to ensure you are meeting a targeted level of participation and balancing it with other duties. a. On College issues The majority of official online participation as a representative of West Virginia Wesleyan College should be directly related to furthering our mission and goals. Time spent in official social media participation should be divided between: Listening: monitoring networks to see what others are saying about West Virginia Wesleyan College or issues important to what we do. Examples: 1. Following other college Twitter accounts. 2. Keeping Twitter search columns in Tweetdeck for West Virginia Wesleyan College, admission, alumni, etc. 3. Enabling and following Google Alerts for similar keywords and most importantly the institutional name and names of key institutional representatives. 4. Reading and reviewing listservs and forums from institutions like the Chronicle of Higher Education, the ABA, NALP, etc. Pushing and copying: broadcasting announcements or invitations about West Virginia Wesleyan College, or relaying announcements from related organizations or individuals. Examples: 1. Linking to news feed items, setting up any RSS as a Twitter feed. 2. Passing along (for instance re-tweeting) items of interest in the higher education community on any relevant topic 3. Posting or copying positive news or events information about the community at large where your institution is located. Engaging: at the very least this is responding to direct comments or inquiries. Additional examples: 1. Asking questions of other institutions in any online forum. 2. Seeking student input on services or other announcements/questions. 3. Commenting in direct response to others blog, forum, Facebook, Twitter posts.
7 Engagement, while often the toughest activity to find time for, is encouraged as an official West Virginia Wesleyan College outreach practice. b. On other issues Writing, responding, commenting and questioning on college issues is not recommended when you are acting on behalf of West Virginia Wesleyan College (but is generally fine if you are being yourself. See Section II, below). 2. Not part of your regular job duties Some employees or volunteers may be asked to go online on behalf of West Virginia Wesleyan College when it s not part of their normal duties. In such circumstances: Know exactly what you are being asked to do. Monitor West Virginia Wesleyan College s other official channels to keep the message consistent. Make extra effort to be sure that you and your supervisor (or whoever in West Virginia Wesleyan College asked for your participation) are on the same page as to how this will fit in to your normal workday. When possible, express this in explicit, agreed-upon terms (such as maximum of 30 minutes per day, and only after xyz are completed each day ). Let someone know right away if online participation is interfering with your other duties you believe have higher priority. B. Representing West Virginia Wesleyan College online off the clock We recommend against even those who are authorized to routinely represent West Virginia Wesleyan College from engaging outside of work hours (while we recognize that work hours may too often include nights, weekends and holidays for many of us). Keep track of time spent online for West Virginia Wesleyan College and try not to let it creep into your truly away-from-work time. We need an accurate picture of how much time social media efforts take so we can keep track of their value in relation to everything else we do. II. Posting and interacting as an individual West Virginia Wesleyan College understands and respects that most of us participate in a variety of online activities as individuals. Sometimes these efforts are good for professional development and in that way are assets to West Virginia Wesleyan College. Sometimes, however, individual actions online are purely for the sake of connecting with family or friends, entertainment or distraction. These uses are not beneficial to West Virginia Wesleyan College, but sometimes the line between these types of interaction blur. Examples of good social media use as an individual: Telling others you work at West Virginia Wesleyan College and sharing your positive experiences with West Virginia Wesleyan College programs or services. Suggesting someone contact another West Virginia Wesleyan College employee or program for more information on a relevant topic. Illustrating connections between West Virginia Wesleyan College and partner organizations and directing others to contact information for either/both. Connecting with others in the legal education community, using your real identity, on LinkedIn, Twitter, or Facebook or other social networks.
8 Examples of unacceptable social media use as an individual: Critiquing West Virginia Wesleyan College staff or services. Complaining about West Virginia Wesleyan College s clients, competitors, vendors or partner organizations, whether or not you identify yourself as associated with West Virginia Wesleyan College. Friending students, clients, or others on social networks for the sole purpose of snooping on them. Using your real or a fake identity to engage in any illegal or unethical activity, including but not limited to file sharing, harassing, stalking, defamation, plagiarism, etc. A. During work time Generally, any social media use that s not official on behalf of West Virginia Wesleyan College should be limited so as not to interfere with work tasks and functions. Think of using time at work for social media, as you would use time at work for personal phone calls or s. 1. On College issues a. Furthering West Virginia Wesleyan College mission or work Unless you are authorized to speak on behalf of West Virginia Wesleyan College, be careful how you participate online in areas relating to West Virginia Wesleyan College s mission and services. Ask before you post anything that may be construed as the official view or statement of West Virginia Wesleyan College. See Section I for requirements for posting on behalf of West Virginia Wesleyan College. b. Ancillary to West Virginia Wesleyan College's mission or work (individual professional development) Employees are encouraged to participate in social networks for professional development. Ask your colleagues for suggestions on who to follow or what blogs to read to keep up on industry topics and people of interest. Remember to: Use your real identity and say how you are affiliated with West Virginia Wesleyan College, unless you cannot for personal or client safety reasons. In such case, create an alternate West Virginia Wesleyan College identity, approved by your supervisor, so others know you are affiliated with West Virginia Wesleyan College. Indicate that you are writing on your own behalf, not West Virginia Wesleyan College s. Write in the first person. 2. On other issues a. As a West Virginia Wesleyan College employee/agent Any time you can be identified as a West Virginia Wesleyan College employee or agent, you should disclose your connection to West Virginia Wesleyan College and indicate you are writing on your own behalf, not West Virginia Wesleyan College s. If your employer is listed as West Virginia Wesleyan College in your Facebook profile, realize that what you post there may reflect on West Virginia Wesleyan College as an organization. The same goes with your LinkedIn profile or anywhere that your West Virginia Wesleyan College affiliation is indicated. Remember we live and work in relatively small (online and offline) communities. Even if you are not directly self-identified as a West Virginia Wesleyan College employee/agent, people may know you work or volunteer for us. Anything you say or do online under
9 your real name can reflect on West Virginia Wesleyan College. Please be considerate of this fact and be responsible for all of your online activity. Use your personal address and other contact information for non-west Virginia Wesleyan College correspondence and participation. b. Posting anonymously or with pseudonym Posting under a fake name or identity is discouraged, unless you believe it to be necessary for privacy or security reasons. Instead, try adjusting your privacy settings on social network sites to limit visibility. If you do create a pseudonym, it is good practice to keep it consistent across networks/platforms, so you can be accountable for that activity. B. Off the clock (regardless of the subject matter) West Virginia Wesleyan College is not interested in monitoring or censoring what you do on your own time. But it s important to remember that some online actions can affect your employment or service with West Virginia Wesleyan College even if they are done on your own time and equipment. 1. Identifiable as a West Virginia Wesleyan College employee/agent See Section II.A.2.a above. 2. Anonymous or with a pseudonym If your online activity can truly not be connected with your real identity or your affiliation to West Virginia Wesleyan College, say and do what you will. But know that West Virginia Wesleyan College would be grateful for your contribution to the betterment of social goodwill if you are respectful of our organization, clients, vendors, partners and competitors. III. Consequences for infractions If you work for or represent West Virginia Wesleyan College, we trust you. Social media is an easy time-waster, but is inherently no more damaging to the organization than FreeCell or Minesweeper. West Virginia Wesleyan College trusts you to be responsible with your work time. A. Monitoring Know that West Virginia Wesleyan College can track Internet usage. We are particularly concerned with anything that may compromise network security or confidential information, such as student records. Please be understanding and respectful if West Virginia Wesleyan College asks to you to change, limit or refrain from doing any particular online activities. B. Employee discipline Any disregard of the policies described above shall be considered as violations of the employee handbook and may be grounds for discipline including termination of employment. C. Control of content West Virginia Wesleyan College reserves the right to control and remove any content issued on its behalf, whether the employee/agent had authorization to post on West Virginia Wesleyan College s behalf. West Virginia Wesleyan College will work with you to remove content in a way that respects your privacy whenever possible. IV. Customization Marketing and Communication Office Stick to the variations of the logo displayed in the Style Guide. Contact the Office of Marketing & Communication Office for help with graphics and design for your pages.
10 A. Naming Conventions Tip: West Virginia Wesleyan is the most-used Google search by people looking for our website. Think first and foremost about search ability. Search engines such as Google and Twitter s own search engine will pull up accounts based on key word relevance. Pick something obvious and relevant to your department. The Office of Marketing and Communication should be the only department using a naming convention of only West Virginia Wesleyan, WVWC, etc. For your department, please be specific so users are not confused. If you have any questions or need help, please contact the Office of Marketing and Communication first as often times the names you choose cannot be changed later. Examples: Facebook.com/WestVirginiaWesleyanCollege-[department] Twitter.com/WVWC-[department] Twitter limits you to 13 characters which is why you should use WVWC If you are planning to create a departmental or organizational Facebook and/or Twitter page, please notify Erica Byrd, Assistant Director of Public Relations, at Marketing and Communication Team Rochelle Long, Director of Public Relations, Erica Byrd, Assistant Director of Public Relations, Jacob Beaver, Webmaster, Bob Skinner, Vice President for Advancement, Sports Information Duane Carpenter, Sports Information Director, Tony Brown, Graduate Assistant,
Maria College Communications Policy The Office of Maria College s Marketing and Communications (Maria Marcom) is responsible for telling the college s story and upholding its image and reputation, as expressed
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer
February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.
for Chapters Establishing a Presence Public Relations Manual in the Community Table of Contents Oncology Nursing Society Mission...3 Introduction...3 Public Relations Basics...4 Selecting a Public Relations
HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science
Administrative Regulation 10:4 Responsible Office: Information Technology / Public Relations and Marketing Date Effective: 5/06/2011 Supersedes Version: No Prior Version Social Media Policies and Guidelines
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
OFFICE OF EXTERNAL RELATIONS Social Media Policy I. Purpose Social media encompass a wide variety of Internet networking and communication tools, including but not limited to sites such as Facebook and
MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with
Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
[MOUNT WACHUSETT COMMUNITY COLLEGE SOCIAL MEDIA Updated: 4 February 2011, Prepared by the Marketing & Communications Department Table of Contents Overview of Document.. 2 General Guidelines..... 4 Social
COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,
Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.
Policy Statement It is the policy of the to encourage clear and effective communication with all Nova Scotians using a variety of accepted tools, including social media. Social media is helping government
Social media guidelines Introduction Social networking tools and media sites are two-way communication channels to share information, express creativity and connect with others. If used correctly social
HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Skills Week event. It provides a range of ideas, even taking
St. Thomas the Apostle Catholic Church, Naperville, IL INTRODUCTION Since 2005, St. Thomas has experienced rapid growth in the area of external communications technology. Parishioners and members of the
PAGE 1 OF 7 Introduction The Michigan State University (MSU) Guidelines for Social Media apply to Michigan State University faculty, staff, and student employees and interns who create or contribute to
Gwinnett United In Drug Education, Inc. Social Media Policy Page 1 Updated 1-11-15 Introduction Gwinnett United in Drug Education, Inc. (GUIDE) recognizes the importance of social media to interact with
Holyoke Community College Social Media Guidelines Adopted: May 3, 2010 by the HCC Web Team Revised February 17, 2012 Introduction Social media offers HCC a tremendous opportunity to connect with and better
Are you Ready to join us? PUBLIC INFORMATION ASSISTANT/READY COORDINATOR FOR THOSE INTERESTED IN: Exploring exciting and challenging issues in the cutting-edge field of emergency management. Working alongside
Communication Plan Information Technology Services UC Santa Cruz Updated November 2010 Version 1.4 Author: Lisa Bono Table of Contents TABLE OF CONTENTS... I 1 PURPOSE... 1 2 GOALS AND OBJECTIVES...2 3
Iowa County Government Social Media Use Policy This policy outlines appropriate use of social media, as it relates to Iowa County, by employees and departments for official and personal use. This policy
I. Social/New Media Guidelines A. Purpose statement Montana State University Department of Athletics Athletics Employee Social Media Policy Bobcat Athletics is dedicated to fostering a community of stakeholders
State of North Carolina Department of Public Safety POLICY REQUIREMENTS & PROCEDURES Division: Chapter: Policy: ADMINISTRATION COMMUNICATIONS SOCIAL MEDIA ADMINISTRATION Issue Date: August 13, 2013 Revised:
PartyLite Advertising and Internet Policy for PartyLite Independent Consultants Advertising & Internet Policy Advertising your PartyLite business is not just a reflection of you but of PartyLite and every
SOCIAL MEDIA POLICY Presented by: Jaffe PR 727 Kirkwood Avenue - Atlanta, GA - 30316 404.885.9100 - www.theremsengroup.com Presented By Jaffe PR Revised January 1, 2012 SOCIAL MEDIA POLICY 1 NOTE: At Jaffe
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
Page 1 of 5 COLORADO COMMUNITY COLLEGE SYSTEM SYSTEM PRESIDENT S PROCEDURES OPERATION OF OFFICIAL SOCIAL MEDIA ACCOUNTS AND STUDENT/EMPLOYEE SOCIAL MEDIA CONDUCT SP 3-125f APPROVED: April 20, 2011 EFFECTIVE:
U of M Social Media Handbook Page 1 of 17 Table of Contents 1 Social Media Strategy 3 1.1 Comprehensive Strategy 3 1.2 Goals 3 1.3 Strategy at work 5 2 Social Media Policy 6 3 Employee Social Media Policy
Social Media Policies & Handbook Centenary College supports the use of social media to connect with students, colleagues, and alumni. This handbook explains how to do so effectively and safely within the
Websites & Social Media in the Professional Environment @ A practical guide to navigating the world of social media istockphoto.com/andrearoad Introduction Your Online Presence An online presence is essential
An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing
section 15 Computers, Email, Internet, and Communications 15.1 Electronic Communications Email is Not Private Email messages, including attachments, sent and received on YWCA Tulsa equipment are the property
VOLUNTEER ASA ENGAGEMENT The Good Club Guide for a Marketing and Press Officer 2 The Good Club Guide for a 3 Welcome You have either been appointed, or are considering, a role as a. We wish you a fulfilling
MINNETONKA PUBLIC SCHOOLS Policy #470: Employee Use of Social Media I. PURPOSE As a national leader in using technology as an accelerator of learning, the Minnetonka School District recognizes the value
Agent Social Media Policy Addendum to the Agent Advertising Guidelines November 2013 For agent use only. not to be used for consumer solicitation purposes. Addendum to Agent Advertising Guidelines Agent/Producer
Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting
ADMINISTRATIVE PROCEDURE Approval Date 2014 Review Date 2019 Contact Person/Department Director of Education Replacing All previous procedures Page 1 of 9 Identification BD-2021 COMMUNICATIONS 1.0 PURPOSE
Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies
YES, YOU CAN TALK TOO! ISO Social Media Guidelines ISO 2014, you can use the content under Social media : any form of online participation that involves sharing information and generating content. TWITTER
NEW RIVER COMMUNITY AND TECHNICAL COLLEGE PROCEDURE NO. 35 TITLE: External Public Relations EFFECTIVE DATE: August 5, 2014 PROCEDURE 1. PURPOSE To provide procedures for the coordination of external public
Gateway Technical College Social Networking Policy Social media sites like Facebook, Twitter, YouTube and Flickr have become increasingly important communication channels for supporting Gateway Technical
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised
Guidance on staff use of Social Media Introduction Social networking through the use of Internet-based and other electronic social media tools is integrated into everyday life. Use of Facebook, LinkedIn,
Auburn University at Montgomery Policies and Procedures Title: Responsible Office: Social Media Policy University Relations I. PURPOSE This policy outlines the procedures governing social media pages created
Public Affairs University of Kansas Job Title Descriptions Job Family Definition: Increases awareness and promotes KU's image, projects and programs through all forms of media. Supports solicitation of
TEMECULA VALLEY CHARTER SCHOOL BOARD POLICY Section 5000 Personnel 5013 Employee Use of Social Media Board Action: Approved Effective Date: 11-2-2015 Temecula Valley Charter School recognizes the value
NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources Guidelines for Advocacy Public Policy & Public Relations Table of Contents Public Affairs Committee... 1 Policy on Legislation and Political Action...
1 University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 University of Wisconsin- Milwaukee Social Media Guidelines... 1 Introduction... 2 About social media at UWM... 2 Tips on getting
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
The Author Website: Building a site that works for you Presenter: Linda Lee www.askmepc-webdesign.com www.wptotaltraining.com The Author Website: Building a Site That Works for You 1. Sales Page 2. Biography
MONMOUTH UNIVERSITY POLICIES AND PROCEDURES Policy Name: University Social Media Policy Original Issue Date: May 10, 2011 Revision Date: Page 1 of x Pages (Plus One Appendix) Issued By: President s Cabinet
Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?
Version 2.1 ROM Web and Social Media Standards What is Social Media? Social Media can be simply defined as online social conversation. The word conversation is key. Traditional media delivers content one
CRY Code of Ethics for Virtual Volunteers, 2013-2014 At CRY, we believe that our volunteers are an integral part of our organization. Volunteers/Interns make a commitment and are accountable to the organization.
INTRODUCTION AND SCOPE General Guidelines for Use of Social Media Social media can be a valuable and powerful means of communication. Yeshiva University and its constituent schools (collectively, the University
2.10 Media relations serves as a portal through which accurate and consistent information passes. Individual members of the media relations team provide coverage for different aspects of the college. The
Guidelines for University Communications and Marketing Professionals These guidelines were created by Penn State's Division of University Relations. For more information, contact Lisa M. Powers, director,
International Educator SEPT+OCT.13 26 as social media usage has become more widespread and mature, many institutions of higher learning are recognizing not only the opportunities but also the risks associated
The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop
The Director of Education for is dedicated to providing open and honest information in a timely fashion to all of the Board s stakeholders. The Director is also dedicated to supporting essential relationships
NOVA WEB GUIDELINES Office of Marketing and Communications Northern Virginia Community College NOVA Web Guidelines Rev.8/2015 Page 1 Table of Contents 1 Introduction... 5 2 Categories of NOVA Web Pages...
Empowering Latino Leaders Social Media Policy for ALPFA Staff, Leaders and Volunteers alpfa.org Introduction: At ALPFA, our mission is to empower and develop Latino men and women as leaders of character
Responsible University Official: Senior Associate Dean, MD Programs Senior Associate Dean, HS Programs Responsible Office: Office of the Dean, SMHS Most Recent Revision: 07/23/2015 SOCIAL MEDIA AND EMAIL
Creating a Chapter Newsletter Created October 2014 1 Table of Contents Build Your Newsletter Team... 2 Design Your Newsletter... 2 Create a Content Plan... 3 Content Dos and Don ts... 4 Advertisements...
SOCIAL MEDIA MANAGEMENT POLICY To ensure that the flow of information between staff and the social media community is accurate, timely and promotes Council s credibility and reputation in the wider community.
POLICY REGULATIONS ON PUBLIC RELATIONS AND COMMUNICATION Article 1 Introduction International University of Sarajevo (IUS) is a higher educational institution established by the Foundation for Education
7.13 Social Media The purpose of policy 7.13 Social Media is to assist departments who participate in Internet-based social media outlets to be effective and conscious while using the resources of social
Social Media Resources Policy Option 1 This policy applies to the social networking activity of all employees, contractors, business partners or other parties with a material interest in [COMPANY], and
Master Communications Policy - Second Unitarian Church of Omaha Date of Approval by Board of Trustees: 5-12-2011 Policy Updated: 1-12-2012 Policy Owner: Communications Committee GENERAL: 1. Communications
Version 1.0, 10/1/2014 - Page 1 Social Media Guidelines School Year 2014-2015 Version 1.0, 10/1/2014 - Page 2 INTRODUCTION: Why Social Media? As school district communications move into the 21 st century,
Communications Infrastructure Strategic Communications Plan Staff of 3 communications graduate students and ancillary staff at partner organizations. Project is being completed as part of coursework for
SOCIAL MEDIA GUIDELINES FOR SCHOOLS The goal of these guidelines is to provide, staff, administrators, students, parents and the school district community direction when using social media applications
Students Acceptable Use Policy for Electronic Resources Rules Summary This document summarizes the rules for acceptable use of CAG electronic resources (known collectively as CAGNet). All students must