CIKLUM SERVICE PORTFOLIO

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1 CIKLUM SALES OFFICE OUR TEAM Ciklum Sales Office is part of Ciklum, Danish Holding company, which specialized in nearshore software development. Ciklum s focus is on establishing and servicing clients teams in Russia and CIS region. Moscow Office was established in 2012 to support European companies in Russia and CIS. We are helping Western European companies through the full sales process and are experiencing an increasing interest from European companies who wants to take advantage of the opportunities in Russian and the CIS region. Moscow Sales Office can assist your company in both developing and successfully implementing your business strategy in Russia and CIS region. We have a thorough knowledge of the market and profound understanding of all modes of operation, ranging from working local partners over own representatives to wholly owned subsidiaries. Lau Geckler General Manager, Ciklum Sales Office Russia lage@ciklum.com Our highly skilled sales team can give you a professional Danish/English/Russian support. Our team is capable in not just creating interest for the products we sell, but more importantly, in demonstrating how the products best work in customers environments. Be rest assured in knowing that Ciklum Sales Office understands business processes and knows how to talk with customers about the value products will bring them. Our office located in the new Business Centre Barclay Plaza, in the Western Moscow region on Kutuzovskiy Avenue. Third and Sadovoe rings are 2 and 5 km away, respectively. Fast way from metro stations Bagrationovksaya and Park Pobedy; We offer our clients modern office, fully equipped working stations, meeting rooms facilities and administrative support on daily basis. BUILDING VALUE FOR OUR CLIENTS Alyona Knysh Branch Manager, alkn@ciklum.com Irina Glushakova Project Manager, irgl@ciklum.com Nadezhda Petukhova Office Manager nadp@ciklum.com

2 CIKLUM SALES OFFICE With 200 million people and growth rates significantly higher that of the Western world, the Commonwealth of Independent States (CIS) is becoming an attractive future market. However, many Western companies find it difficult to start in this region. This is where Ciklum Sales Office brings its value we assist you to grow successful business in Russia and CIS region. MARKET OPPORTUNITIES IN THE CIS REGION Population of 275 million people (2/3 or 188 million in Russia and Ukraine) 100 million people with access to the Internet (2010 stats) At Ciklum, we design, operate, and lead sales and marketing programs. We offer sales and marketing process structuring and manage the entire sales cycle on behalf of our clients, including lead generation, lead qualification, sales presentations, negotiations, and deal closures. Ciklum has an offering that fits almost every sales and marketing budget. We offer a broad range of service programs from highly qualified lead generation programs all the way to designing and operating fully-outsourced sales processes. We have a scientific approach to sales, knowing that only by measuring our team effort will we obtain the information necessary to improve our performance. Every day Ciklum is conducting sales projects in new emerging markets like Russia and Ukraine. We are proud to have built an extensive amount of experience from interaction with companies in local markets. We are focused at building value for our Clients by offering access to: A large market No hassle Very cost efficient setup Low cost Official GDP in Russia is more than $2.4 trillion (UK is $2.3 and France $2.2) Russia's GDP per capita is $17,000-6 times higher that of China or India Corporate sales is growing 8-10%, whereas only 1-2% growth is observed in Western Europe FOR MORE INFORMATION Ciklum Sales Office Russia Moscow,Str.Barclay, 6 bldg.5 P: E: nadp@ciklum.com Welcome to Ciklum Sales Office Experts in Sales Velocity

3 OUR BUSINESS MODEL Ciklum Sales Office offers a set of transparent and cost efficient service programs that are specifically designed to increase sales velocity. While some of our clients simply complement their existing business with selected services from Ciklum Sales Office, like lead generation and lead qualification programs, most of them find the fully-outsourced model to be quite attractive. Ciklum will find and employ a dedicated Sales Manager who will work and benefit from our existing sales services and infrastructure targeting your potential customers at the local markets. BPO SERVICES OFFERED Business Facilities Market Intelligence report Potential partners and distributors/retailer search Other services to support your company at any stage of business development in Russia and CIS Many of our clients are ISVs, which do not want to take a huge risk or deal with all the hassle of building international sales themselves. They have decided to outsource the full process of building international sales on select markets to Ciklum. We take care of the entire project of establishing and managing your international sales with no additional hassle for you. OUR TRANSPARENT WAY OF DOING BUSINESS No upfront investment Monthly payment of Sales Managers salary + administration fee to Ciklum Figure 1: Sales process done by Ciklum Sales Office Our Sales Office model includes the following advantages: No upfront investment pay as you go No need for additional knowledge about foreign language or culture Limited need for your time and focus by simply training the Ciklum team Low level of overall risk Large potential upside Increased shareholder value When you choose to outsource your international sales process to Ciklum, we know that you do not want to take a huge financial risk and spend a lot of time supporting our organization. At Ciklum, we have taken this into account and developed a model that significantly reduces your financial risk and the time spent in support. If your product qualifies for the Ciklum Sales Office, your total investment is limited to the following: Commission only on generated sales Recruitment and start-up HR Recruitment (search & selection) CSO participation on-site interviews Structured introduction program Replacement services Performance and Motivation Goals & Objectives planning session Weekly reporting Status meetings, pipeline and target review Performance Measurement Implementation of corrections and action control Sales Coaching Sales Training Lead generation program Internal network and contact exchange HR Retention services Systems & Tools CRM System Portfolio Management System Russian translation of website Online Marketing Office infrastructure (modern office) Outsourcing staff on request Administration and Finance Employment contract and salary payments Salary negotiations & commission control Sales Managers Travel cost (long distance) Invoicing Customers and cash collection Legal services

4 WHAT OUR CLIENTS SAY Business Intelligence for SMB Head Office: Denmark Services in IT developing, SEO, sales support, sales support and developing team Head Office: Denmark, Jyderup Excel Data, the company behind InfoSuite, has been working with Ciklum since 2002 as a software development partner and started working with Ciklum Sales Office during We are selling through local partners who assist our customer s in setting up our product to fit their business processes. Our dedicated Sales Manager at Ciklum Sales Office has been developing relations with both end-customers and partners and after having closed the first customer in Ukraine, he has signed up several partners for us. Not only in Ukraine, but lately also in Russia. They have all been trained in our products and have now started bringing in new business to us. The potential in Ukraine and Russia is big but the way of doing business here is very different to the other markets we operate in and without the support from Ciklum Sales Office we would not have succeeded. OUR CLIENTS Alfred Lage, Sales Director & Partner of InfoSuite SmartGuy is among the largest fashion site in Europe for men, women and kids. Smartguy.dk was launched in 2000 by four partners. Our own stock rose quietly, and it became increasingly clear that we were about to grow out of our warehouse. Today, SmartGuy has over 200 fulltime employees and a lot of student workers who help us after school. SmartGuy started its business in Russia in 2011 and have experience great potential here. Since 2011 Ciklum Sales Office has provided us services in SEO and Linkbuilding and contributed significantly to the growth of our business. We find it easy to do business with Ciklum Sales Office and their flexible business model has been easily adjusted to the rapid growth of our business. Today we use a selection of the CSO services provide in both Russia and Ukraine. Esben Elmøe, SmartGuy Rusland

5 FOR MORE INFORMATION Ciklum Sales Office Russia Moscow, Str.Barclay, 6 bldg.5 P: M: E: nadp@ciklum.com