Company Data Sheet. Document Version : 1.7
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1 Document Version : 1.7 Document Code : MPE V17
2 ABOUT MAGNIFO Magnifo is a Turkish Outsourcing and Software Development Company built in Dhaka, the capital city of Bangladesh. Though the company founders and executives are Turkish residing in Dhaka, we are serving with teams which consist of Bengali members. We are developing software with teams consisting of engineers with various expertise that meet all requirements to succeed the projects, and giving support service to those projects and also to the other projects of our customers. We are also giving testing support to our customers development teams. It is a fact that in most software development projects, companies face problems and lack of resources, due to the high employment costs. With using a variety of benefits of residing in Bangladesh, we are able to develop the projects with teams that have correct number of members and correct expertise, without compromising on cost efficiency and quality. Thus, we are trying to give to you the opportunity of implementing your projects without falling into a cost handicap. In addition to project development, we are hiring teams/developers with a variety of expertise according to our customers demands. We are allocating the team/developers to our customer, establishing the environment for cooperation and tracking our employees shift times for our customer. Our customers are doing these teams management as their own teams and customers are assigning the tasks of these teams. As our employees communication language is English, we also provide Turkish speaking personnel to our customers when needed. SECTOR AND TECHNOLOGY EXPERIENCE Though we have teams with a high experience in areas such as Web Portals, B2B, B2C, E- Commerce s, Business Applications, Payment Gateways, Web applications for mobile devices, Gaming s and Services, Flash-Based Games and Facebook Applications, we are also serving on different sectors and platforms according to our customers needs. We are also giving consultancy, infrastructure setup and integration services especially on ERP (with sub subjects), business applications and e-commerce areas. Upon our customers demands, we are doing developments on.net(c#), Java and PHP platforms with using frameworks which have been become sectoral standards (Flash, SQL Server, MySQL, PostgreSQL, Hibarnate, Entity Framework, Spring, Struts, Freemarker, jquery, MVC Framework, Lucene etc.). According to needs of our customers, we are providing resources experienced on any other tools and technologies. We are developing software for Mobile, Desktop, Web, Windows Phone, Android, iphone, ipad, BlackBerry, etc. platforms. Also we develop Facebook based social applications and games / 17
3 The companies who need technology support from a variety of sectors are using our services. But also the IT companies, who need cost-effective resource for a certain period of time or indefinitely, are getting the advantages of using our services. By using our services, the IT and software companies are getting the advantage of seizing the opportunities without doing additional investment and taking the risks and costs on growth. SERVICES OUTSOURCING: SOFTWARE We are developing software solutions for our customers, with teams consisting of engineers with various expertise that meet all requirements to succeed the projects combining business and industry knowledge with technology, who work closely with clients to develop comprehensive solutions, and giving support service to those projects. Our expert technical team understands your application requirements thoroughly, prepares architecture, develops, tests and finally implements it. We rely on industry-standard software development practices and rigorously test the applications to ensure defect-free delivery. It is a fact that in most software development projects, companies face problems and lack of resources due to the high employment costs. With using a variety of benefits of residing in Bangladesh, we are able to develop the projects with teams that have correct number of members and correct expertise, without compromising on cost efficiency and quality. Thus, we are trying to give to you the opportunity of implementing your projects without falling into a cost handicap. We have teams with a high experience in areas such as Web Portals, B2B, B2C, E-Commerce s, Business Applications, Web applications for mobile devices, Gaming s and Services, Flash-Based Games and Facebook Applications, we are also serving on different sectors and platforms according to our customers needs. According to our customers demands, we are doing developments on.net(c#), Java and PHP platforms with using frameworks which have been become sectoral standards (Flash, SQL Server, MySQL, PostgreSQL, Hibarnate, Entity Framework, Spring, Struts, Freemarker, jquery, MVC Framework, Lucene etc.). According to needs of our customers, we are providing resources experienced on any other tools and technologies. We are developing software for Mobile, Desktop, Web, Windows Phone, Android, iphone, ipad, BlackBerry, etc. platforms. Also we develop Facebook based social applications and games. OUTSOURCING: WORKFORCE We are providing teams/developers with a variety of expertise as an extension to our client's engineering team. We are allocating the team/developers to our customers, establishing the environment and process for cooperation our customers are doing the management of the teams / 17
4 as their own teams. The communication language of our engineers is English, but we also provide Turkish speaking personnel to our customers when needed. For example, when one of our customers needs a.net development team consisting of 3 developers with four years experience for 10 months, we are providing to our customer the options for selection of the team that has appropriate expertise and establishing the environment for cooperation. Our customer assigns the tasks same as their own team members. Of course, our customers can change the team members according to their performance throughout the process and when their project is finished, it is possible to minimize the team or close up. The companies who need technology support from a variety of sectors are using our services. But also the IT companies, who need cost-effective resource for a certain period of time or indefinitely, are getting the advantages of using our services. By using our services, the IT and software companies are getting the advantage of seizing the opportunities without doing additional investment and taking the risks and costs on growth. Cost-Efficiency There is no health care fee, insurance, office expenses, severance package, taxes, food etc. There is no development environment software license or hardware. You can change your team members according to their performance throughout the process without any extra expenses. You can hire your teams for a specific period. You can call your team members to your country for a specific task or for a meeting and you can give tasks to your team members and send to the other countries. All your team members speak English fluently. You can manage your team with your own methodology. You do not pay any extra tax or other fees for your team. OUTSOURCING: SUPPORT Beyond the post installation support services of our products, we provide application maintenance and support services to our customers for the products which developed by their teams. In this context, we undertake the services such as server maintenance, application maintenance, bug fixing. We also develop the new features in their applications that our customers need in time. By giving these services to our customers, they get full profit from their applications without constructing an internal support team for these processes which run for a need long time and which have an unknown intensity. When our customers forward an issue using our automatized issue tracking systems, we are responding them immediately and we are analyzing the issue, finding the solution and taking the necessary actions as soon as possible. Our Turkish and/or English speaking call center and support stuffs are also being involved in communicate with the users of the applications / 17
5 OUTSOURCING: QA We are executing the test scenarios provided by our customers, on their software products and throughout the development process cycle these test are being done repeatedly by a dedicated QA team. We have teams experienced especially functional testing of various kind of applications. We also hire QA teams to our customers to integrate seamlessly as part of their development teams. These dedicated teams are being managed by our customers same as their other development teams. PRODUCTS Score Balanced ScoreCard and Enterprise Performance Management Software Balanced Score Card System is a strategic planning and management application that gives an effective path to companies for achieving their strategy and vision by using performance measurement of their processes and activities. The system also supports internal and external communication of the companies. Balanced Score Card System gives to the companies the ability of turning their strategies into action and also provides an efficient way to integrate the past performance measurements with the indicator metrics of future periods for achieving a better performance. Although The Balanced Score Card methodology is one of the most analytical and most impartial method in all corporate performance measurement and evaluation methodologies, it has also difficult processes regarding the tracing and the accurate determination of the control points. Score Balanced ScoreCard System has been developed to eliminate these difficulties. Score Balanced ScoreCard System is more than a tool for performance measurement and reporting with its ability of action proposing in case of poor performance and in sense of acceleration of the personal development. It gives advantages to the companies with these features compared to its competitors. Score Balanced ScoreCard System can easily integrate to any kind of ERP system or other legacy systems of company. The ease of use and the integration system of the Score Balanced ScoreCard brings it to a point that it is mostly preferred to the other equivalent products / 17
6 Users DeFacto The Ministry of Health of Turkey Hürriyet Sensormatic MedicalPark Multinet Generica Teknik Alüminyum PROJECTS Mobilexpress E-commerce platform that provides easy shopping via SMS, Web, iphone and call center The Mobilexpress platform consists of SMS process engine, web site, iphone application, call center and management applications and also includes an alternative payment infrastructure for other e-commerce sites. Mobilexpress iphone iphone E-Commerce App / 17
7 Objective-C, Cocoa Mobile shopping application that brings Mobilexpress platform advantages to users pocket with iphone. MikroÖdeme Enterprise, Individual Online Wallet & Payment Gateway 4.0, Entity Framework, SQL Server Hürriyet Balanced ScoreCard and Enterprise Performance Management Software Multinet Balanced ScoreCard and Enterprise Performance Management Software Teknik Aluminium Balanced ScoreCard and Enterprise Performance Management Software / 17
8 MedicalPark Balanced ScoreCard and Enterprise Performance Management Software VedorePPM Project Portfolio Management Portal The fundamental objective of Vedore PPM is to determine the optimal mix and sequencing of proposed projects to best achieve the organization's overall goals. E-Cevelan B2B E-Commerce Site (DevExpress,.Net Framework 4.0, Entity Framework), SQL Server, jquery B2B E-Commerce site for Cevelan's Partners, Pharmacies and Drug Wholesalers. Kontörexpress SMS and Web Based Phone Balance Loading 4.0, Entity Framework, SQL Server, jquery / 17
9 Phone balance loading platform over SMS or Web that gives opportunity to Mobilexpress customer s fast, secure and easy balance loading. Gurmeyiz.biz Daily Deal 4.0, Entity Framework, SQL Server, jquery, JqGrid Gurmeyiz.biz is a flavor point that provides daily delicious opportunities for it's members. The Ministry of Health of Turkey Balanced ScoreCard and Enterprise Performance Management Software Generica Balanced ScoreCard and Enterprise Performance Management Software Diyarama B2C E-Commerce Java, Spring, Hibarnate, Freemarker, MySQL, jquery, JqGrid / 17
10 An e-commerce platform which allows companies to set up a semi individual e-commerce site by using templates, web based drag & drop design tools and html template editing facilities. The platform has a unique approach with its main consolidating web site the diyarama.com and the other shop sites those include community functionalities as well as e-commerce functionalities. DeFacto Balanced ScoreCard and Enterprise Performance Management Software Baytık Online Auction Site 3.5, Entity Framework, SQL Server, jquery, JqGrid Baytik.com is an online auction site that allows users to track the changes on the auction items by each second and that includes manual or automatized bidding functionalities. Within the system, a complex caching mechanism is developed to ensure that the users need to get all the change information of the active auctions and bid simultaneously. The system is now being used by users in Turkey and other European countries with different language options. MedicalPark ERP Selection Consultancy Products Microsoft Dynamics AX 2009, SAP ERP 6.0, Oracle E-Business Suite To determine the correct ERP system, which will be used in central office and 16 hospital of / 17
11 MedicalPark, analysis and reporting has been done regarding the ERPs of various vendors in sense of technical specifications, business processes, integration capabilities with existing systems and costs of the project. PlazaCubes Meeting Reservation and Reception Desk Manager 4.0, Entity Framework, Windows Forms Meeting Room Reservation and Reception Desk Management Software Makinax Industrial Machines Ad Site 3.5, Entity Framework, SQL Server, jquery, JqGrid Makinax is a sector web site for publishing free advertisements about selling or renting secondhand construction equipment or finding expert machine operators. The site also provides job seeker operators to introduce themselves. 2dk Game Ruler Social Game Development and Management 3.5, Entity Framework, SQL Server, jquery, JqGrid / 17
12 A gaming platform that exposes APIs and management tools to develop games that can run on various social networking web sites such as Facebook. With using these API and services developers can make their development, regardless of the platform which the games will run on. In addition, game developers are able to minimize development time by using the advantages offered by this API and the services. These services are exposed in three categories; 1. social networking functionalities, 2. payment system functionalities, 3. the game specific functionalities such as user, user tokens, score, rankings etc. The admin application consists of game management, member management, tournament management, achievement management, payment management, messaging etc. modules. Avea MusicGuru Flash/Facebook Based Social Network Game 3.5, Entity Framework, Flash, ActionScript, SQL Server, Facebook API, jquery, JqGrid A game offered for free by Avea to Facebook users, which users tries to find the song name and the artist of the singing songs within the time period. 2dk Social Network Games Flash/Facebook Based Social Network Games.NET 3.5, Entity Framework, Flash, ActionScript, SQL Server, 2dk Social Game API and Services, Facebook API, jquery, JqGrid Ödüllü Kelime Kapışması Ödüllü Sudoku Kapışması Sudoku Extreme Music Pod Last Words Cepte Şenlik / 17
13 Profesyonelim Human Resource and Job Site 2.0, SQL Server, JQuery A human resources and career web site for publishing job advertisements in different sectors that brings together the job seekers and the companies looking for staff. River Stream Web Site & Product Gallery 4.0, Entity Framework, SQL Server, jquery, JqGrid Web Site & Product Gallery of River Stream Textile BMS Textile Web Site & Product Gallery 4.0, Entity Framework, SQL Server, jquery, JqGrid Web Site & Product Gallery of River Stream Textile VmFun FunSpider Video Search, Import and Management Application / 17
14 Java, Spring, Hibarnate, MySQL, jquery, JqGrid A video searching and management application that allows making search with keywords on different video sharing sites and allows downloading, converting, storing to target system, transferring to the broadcasting media and management of the videos. Denimist Company Web Site Corporate web site of Denimist Chemical Cevelan Company Web Site Corporate web site of Cevelan Quattro Business Consulting Company Web Site Corporate web site of Quattro Business Consulting Gate Shipping Company Web Site / 17
15 Corporate web site of Gate Shipping Bereket Chemical Company Web Site Corporate web site of Bereket Chemical Aqua Ice Cream Company Web Site Corporate web site of Aqua Ice Cream Oyun Ciddi Bir İştir Tournament Web Site Tournament web site of Oyun Ciddi Bir İştir CLIENTS TESTIMONIALS As Mobilexpress, our decision to work with Magnifo was made quite diligently. Now, evaluating the system that has been established and the process that was gone through while doing so, I can comfortably conclude that the decision was the right one. Our partnership with Magnifo has so far been efficient and will hopefully continue to be so; mainly due to the presence of three critical elements within the partnership : effectiveness of the / 17
16 communication between the teams, as much availability as needed from both teams for the accomplishment of the final goal and high project ownership with constant focus on achieving the best possible outcome. Our partnership with Magnifo is still continuing and I am sure more success will follow in the future. Zeynep Şener, General Manager / Mobilexpress We have worked with Magnifo on implementation of project. As a business partner, they have developed our site and gave an extensive support to our teams about evolution of the web site including their contribution on contents and design using their advanced professional knowledge and capabilities. We worked together for a long development, implementation and testing process. During this period, they were with us when we have a question or when we need help with their trustful solutions. Our relation with Magnifo turned into a long term partnership and friendship. The distance is not a barrier when we need them. We are extremely delighted with our partnership. Profesyonelim / Mehtap Arsan Magnifo is a company that gives continuous support to their customer with their extensive accessibility constructed by using all the facilities, despite they are located abroad. During our project, they let us enough level of support, met our demands and mutually exchanged information. We are very pleased to work with Magnifo in BSC and Competence projects and we d like to work with them in other future projects. Oğuz Erdoğan, HR Director / DeFacto I was positively surprised by the project management and technical skills of the team at Magnifo. Despite the complexity of our project, Magnifo successfully delivered a first-class product. They were at any time professional and were always there when I needed them. I can strongly recommend working with Magnifo / 17
17 Erdem Çelik, CEO / 2dk Casual Game Company During development of makinax.com web site, Magnifo has done admirable work in terms of their involvement, devotion and innovation. the desired changes and fixes they constantly approached with patience and understanding. They were trying to enjoy and appreciate their work primarily themselves. In this respect, they have a work style that does not burdening the customer and that does not need much explanation. They are working rigorous and uncompromising about using latest technologies, security and bug-fixing. The post deployment software support they are giving is extremely fast and excellent. Magnifo has teams and working principles to work with in confidence. We wish them success in their future projects. Mustafa İlker Dabak / Makinax.com Magnifo has analyzed the needs and demands of Quattro Business Consulting and developed a web site for us by combining their experience with the demands of Quattro. The web site developed for Quattro by Magnifo has been conducive to our needs and demands and also it is suitable for visitors to recognize the Quattro and to access freely to the information they seek on the web site. We can say that, the key factors differentiating Magnifo from other companies serving in this sector are the support they gave us by contacting to us immediately in meeting the demands and in updating the web site, timely and in budget completion of the site, their expertise, their subject mastery and the skills about quick, practical and nominative solutions development. Hande Ocak Başev / Quattro Business Consulting / 17
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