The Media Intelligence Center USER GUIDE

Transcription

1 The Media Intelligence Center USER GUIDE MEDIA INTELLIGENCE CENTER: User Guide 1

2 Table of Contents 3. Getting Started 4. Optimizing Your Experience System and Browser Requirements 5. Initiating Your Media Intelligence Center Experience a. Logging into the Media Intelligence Center b. Managing your account 8. Searching for Titles and Companies a. Conducting a search b. Saving search criteria c. Managing saved searches d. Sorting/exporting search results from homepage 19. Saving and Setting Alerts for Specific Titles in Your Result Lists a. Saving result lists b. Creating report alerts c. Using the Managing Lists and Report Alerts menu 25. How to Access PDF Reports a. Using Reports Library to access reports b. Using the Consolidated Media portal to access newspaper consolidated media report/quarterly data report 31. Analyzing Data via AAM s Analyzer Tools a. Newspaper Analyzer i. Pre-designed report details b. Periodical Analyzer c. Cross-Media Analyzer d. Save Design/Document 71. Accessing AAM s Snapshot Reports 73. Digging into Media Intelligence Center Reports & Tools a. Reports and tools for Canadian and U.S. newspapers b. Reports and tools for Canadian and U.S. periodicals MEDIA INTELLIGENCE CENTER: User Guide 2

3 Getting Started About this Guide This guide provides an overview of AAM s database, the Media Intelligence Center. Within this guide you can see how to log in, access reports, analyze data, create and export custom documents, and access other AAM products within the database. If you need additional assistance, please contact a Client Solutions representative by visiting either our U.S. or Canadian websites, or by calling them directly at For interactive video tutorials, step-by-step guides and more information about the Media Intelligence Center, visit the AAM website. MEDIA INTELLIGENCE CENTER: User Guide 3

4 Optimizing Your Experience System and Browser Requirements For optimal database performance, please make sure to follow the requirements below. System Requirements Set system security to default: Medium-High Set pop-up blocker to Off or set pop-up blocker settings to allow popups from Please be sure to logout at the end of your session. Optimal Browsers The Media Intelligence Center is supported on Google Chrome, Mozilla Firefox and Internet Explorer (greater than version 8.0).Google Chrome is recommended for optimal performance. MEDIA INTELLIGENCE CENTER: User Guide 4

5 Initiating Your Media Intelligence Center Experience Logging into the Media Intelligence Center There are two ways to access the Media Intelligence Center from the AAM website. Access the database from the homepage via either: 1. The Member Login dropdown located at the right-hand corner, or 2. The Quick Links area. First Time Users Log in using credentials supplied by AAM via the New User area on the Media Intelligence Center Member Login page. Please contact Client Solutions at to obtain your credentials. MEDIA INTELLIGENCE CENTER: User Guide 5

6 Once you ve entered your AAM-supplied credentials, a new screen will appear. Here you will need to create your own, unique login credentials to specifically use when accessing the Media Intelligence Center in the future. Note: Please avoid using any characters when completing this form and limit addresses to 43 characters. Returning Users Returning users should log into the Media Intelligence Center using their own, unique credentials that they created in a previous session. Use the area marked Returning User on the Member Login page. Quick Tips Remembering Password Check the Remember me? box located directly under the login area. Retrieving Password Select Forgot Password to have your password ed to you. MEDIA INTELLIGENCE CENTER: User Guide 6

7 Managing your Account You can manage your credentials from inside the Media Intelligence Center by clicking on My Account located at the top right on the homepage. Here you can update your contact information and change your password using the online form. Note: You must contact AAM's Client Solution's department to your change address. MEDIA INTELLIGENCE CENTER: User Guide 7

8 Searching for Titles and Companies The Media Intelligence Center s search functionality allows you to pinpoint specific titles or publishing companies within the online database. Below we ll discuss a few ways to search in the deep media database, but first please take a minute to explore the homepage functionality that s available to you. Once you ve decided on a search method (via the left-hand filter menu or the Search By bar), a result list displaying the publications meeting your search criteria will appear. In the area just below the Search By entry field you will find the following controls: 1. Export: A button to export your results into Excel 2. Total publications: A total indicating the number of publications included in result list 3. Total pages: A total indicating the number of pages of the current result list 4. Result pages: A drop-down menu to help you quickly filter through the results by page 5. Results per page: A drop-down menu to help you quickly show a certain number of results per page MEDIA INTELLIGENCE CENTER: User Guide 8

9 Reset To easily void a search and reset the result list, select the Reset hyperlink located to the left, just above the Filter By menu. This clears all values entered into the Search By box and all options selected in the left-hand Filter By menu. The only exception is that the Status filter will automatically be set to "Active" members. Save Search Save any of the search criteria you ve entered as a keyword or selected as a filtered search with Save Search. Save Search allows you to easily reinitiate any of your previously saved searches with just the click of a button via Saved Searches from the yellow main menu bar at the top of the page. Please refer to Saving Search Criteria section for instructions regarding how to save a search. Show Filters See all of your selected filters with Show Filters. In the new dialogue box, you can deselect individual filters by clicking on the "X" within the dialog box. (See examples below.) Here s an example of the Show Filters dialog box after selecting several filters: MEDIA INTELLIGENCE CENTER: User Guide 9

10 Conducting a search There are two ways to conduct a search. Either enter keywords in the Search By entry field or use the filters in the left-hand Filter By menu. Searches can be cleared by clicking Reset. Keyword Search Enter one or more values separated by commas in the Search By box in the upper right corner of the homepage. You can search using any of the following keywords: Publication Name Parent Company (publisher name) Publication City U.S. ZIP Code/Canadian Forward Sortation Area (FSA) - Market distribution for U.S. and Canada daily and weekly newspapers ZIP Code - Five digits FSA - Three alphanumeric characters Member Number (no hyphens) MEDIA INTELLIGENCE CENTER: User Guide 10

11 Filter Search Select one or more options by checking the appropriate boxes in the left-hand Filter By menu. Note: The numbers in parentheses represent the quantity of available publications for the particular filter. MEDIA INTELLIGENCE CENTER: User Guide 11

12 Saving Search Criteria Save Search Save the keyword and filtered search options for a particular search (see Conducting a Search) using the Save Search hyperlink. Select Save Search. If you do not have any previously saved search queries, a dialog box will appear. Next, follow the steps below to save your search criteria: 1. Make sure that the Create New Query radio button is selected. Next, in the Name entry field, enter a name for the query that you would like to save. 2. Click the Save button. Now that your query has been saved you may reuse your search criteria at any time via Saved Searches from yellow main menu bar at the top of the page. The query is now saved and can be re-executed at any later time through Saved Searches in the yellow task bar. MEDIA INTELLIGENCE CENTER: User Guide 12

13 Managing Saved Searches Easily manage any of your saved searches using the Saved Searches located in the gold menu area. Retrieve your search Select Saved Searches in the yellow task bar. 1. Check Retrieve Query 2. Check the specific box under Query/List Name. 3. Click Retrieve. MEDIA INTELLIGENCE CENTER: User Guide 13

14 Renaming your search Select Saved Searches in the yellow task bar. 1. Select the Rename Query radio dial 2. Select the specific box under Query/List Name. 3. Type the new name in the dialog box and click Rename Delete your search Select Saved Searches in the yellow task bar. 1. Select the Delete Query radio dial 2. Select the specific box under Query/List Name. 3. Click the Delete button MEDIA INTELLIGENCE CENTER: User Guide 14

15 Updating your search Simply create a new search, then select the Save Search link from the task bar above the Filter by menu. 1. Select the Update Query radio button. 2. Select the specific box under Query/Lists Name 3. Click the Save As button. To reuse your updated search criteria at any time simply select the Saved Searches yellow main menu bar at the top of the page. MEDIA INTELLIGENCE CENTER: User Guide 15

16 Add a selected filter to your saved query - Update a saved query with additional selected filters from the current search. Create new search and select the Save Search link above the Filter by menu. 1. Select the Add Selected Filter to Query radio button. 2. Select the specific box under Query/Lists Name. 3. Click the Update button. To reuse your updated search criteria at any time simply select the Saved Searches yellow main menu bar at the top of the page. MEDIA INTELLIGENCE CENTER: User Guide 16

17 Sorting/Exporting Search Results from Homepage Sorting On the Media Intelligence Center homepage, you will see 10 column headers. By default, all publications on the result page are sorted alphabetically by Publication Name. This is indicated by the white arrow to the right of Publication Name. To sort the entire result page by one of the other nine categories, simply select your desired column header name. For example, clicking on Parent Company will sort the entire result list alphabetically by each title s Parent Company. MEDIA INTELLIGENCE CENTER: User Guide 17

18 Exporting Results from Homepage Use the Excel icon at the top left to easily export all of the elements of your result list on the Media Intelligence Center homepage into Excel. Simply check the boxes next to each of the publication names you wish to export and then click on the Excel icon. Depending on the browser you re using, look for the downloaded file either at the bottom of your screen or select OK in the new window that appears. MEDIA INTELLIGENCE CENTER: User Guide 18

19 Saving and Setting Alerts for Specific Titles in Your Result Lists The Save Lists function is used for creating or updating your: Result List - Save a list of the publications that were generated by a particular search in one result list that can be easily retrieved at any time. Alert List Set alerts for specific titles and receive notifications as their reports are released into the Media Intelligence Center. The Save Lists button will only appear when at least one publication is selected. MEDIA INTELLIGENCE CENTER: User Guide 19

20 Saving Your Result List Create your search and select titles by checking the box next to each publication s name in the left column. Select all by checking the box next to Publication Name in the blue header row 1. Select Save Lists. 2. Select Create New List 3. Name the list and click Save MEDIA INTELLIGENCE CENTER: User Guide 20

21 Creating Report Alerts Alert List With AAM s alerts, you can indicate which titles you would like to receive notifications for as new reports are release. You can only create one list for alerts per individual user login. To create or update your alert list by: 1. Selecting the titles to be saved by checking the gray box to the left of each publication name. 2. Clicking on the Save Lists button. 3. The Save Lists dialog box will open with the Result List tab as active. 4. Click on the Alert List tab. 5. Click on the Save button to create or append to the alert list. 6. The Save Lists dialog box will now automatically close. MEDIA INTELLIGENCE CENTER: User Guide 21

22 Using the Managing Lists and Report Alerts Menu To retrieve, rename, or delete a previously saved result list select Manage Lists/Report Alerts from the yellow task bar. Retrieve Result Lists Select Manage Lists/Report Alerts from the yellow task bar and then: 1. Select the Retrieve radio dial 2. Select the specific box under Query/List Name 3. Click Retrieve. MEDIA INTELLIGENCE CENTER: User Guide 22

23 Rename a Result List Select Manage Lists/Report Alerts from the yellow task bar and then: 1. Select the Rename List radio dial 2. Select the specific box under Query/List Name 3. Type new name in dialog box and click Rename. Delete a Result List Select Manage Lists/Report Alerts from the yellow task bar and then: 1. Select the Delete List radio dial 2. Select the specific box under Query/List Name 3. Click Delete MEDIA INTELLIGENCE CENTER: User Guide 23

24 Modify Your Alert List Delete titles from your alert list by selecting Manage Lists/Report Alerts from the yellow task bar and then: 1. Clicking on the Report Alerts List 2. Select the specific title box under Publication Name 3. Click Delete Add Publications to Your Alerts List To add publications, close this window. 1. Select your desired publications from the homepage by checking the boxes next to each title. 2. Then click gold Save Lists button at the top right. 3. A new window will appear. Select the Report Alerts List tab and click the gold Save button. MEDIA INTELLIGENCE CENTER: User Guide 24

25 How to Access PDF Reports Using Reports Library to access reports Reports Library Reports Library includes up to 10 years of reports for all publications. There are two ways to access PDF reports from the Media Intelligence Center: 1. Publication quick link (blue hyperlink) 2. Analyze Data MEDIA INTELLIGENCE CENTER: User Guide 25

26 Publication Quick Link To analyze data for one publication, click on the publication's title. 1. To view up to ten years of historical data, click the yellow Add Historical Reports button. 2. Filter by Report Type (audit report, publisher s statement, Consolidated Media Report, quarterly data report, etc.) by clicking on the link above the report type column. 3. Click on the blue hyperlinked report date to view a specific report. 4. Select specific reporting dates from the drop down menu above the report date column. 5. To consolidate multiple reports, check the specific boxes in the "Batch Report" column. 6. To consolidate all available reports, check the Select All box next to Batch Report; in the blue header row. 7. Click Create Report MEDIA INTELLIGENCE CENTER: User Guide 26

27 Charts This tab displays a pie chart depicting the selected publication's circulation breakdown. To access PDFs data for multiple publications: 1. Check the gray box to the left of each publication name. 2. Click the Analyze Data button and select a product tab to conduct further analysis. 3. Click the Reset link located above the filter options to clear selections. You will then be able to access reports library for multiple titles using the filter and search functions listed above. MEDIA INTELLIGENCE CENTER: User Guide 27

28 Using the Consolidated Media Portal to Access Newspaper Consolidated Media Reports/Quarterly Data Reports Effective March 2015, U.S. AAM newspapers are submitting monthly cross-media metrics and full quarterly circulation data. Quarterly circulation data: is featured on quarterly data reports and on Consolidated Media Reports (CMRs) via the new Consolidated Media portal and in the Newspaper Analyzer tool. Monthly digital activity metrics: are featured on participants quarterly data reports and in the the Cross-Media Analyzer tool. A note about CMRs: Consolidated Media Reports (CMRs) typically include the data listed above plus other additional metrics beyond publishers required data. These reports are also available in the Reports Library. Each quarter, newspapers required data is featured on a separate quarterly data report that s presented alongside the CMR. There are two ways to access the Consolidated Media portal: Publication quick link (blue hyperlink) Analyze Data Publication Quick Link To access the Consolidated Media portal for an individual title: 1. Click on a newspaper name from the Media Intelligence Center homepage. 2. Within the new screen that appears, you will see the most current Consolidated Media Report for your selected title. MEDIA INTELLIGENCE CENTER: User Guide 28

29 View Quarterly Data Report To view a detailed breakdown of required quarterly circulation figures for a selected title, use the dropdown menu at the top right to access all available quarterly data reports. Next, select a quarter from the drop-down menu to access the quarterly data report for that time period. Here you can also download and print the individual report. MEDIA INTELLIGENCE CENTER: User Guide 29

30 If you would like to see reports for more than one title, click Close to return to the Media Intelligence Center homepage. Choose your desired titles and select Analyze Data. Use the left-hand drop-down menu to select a newspaper title and view its most current Consolidated Media Report within the portal. To access all available quarterly data reports for your selected title, use the drop-down menu to the right. Again, Consolidated Media Reports are also housed in Reports Library. Here you can select and batch multiple reports at a time. MEDIA INTELLIGENCE CENTER: User Guide 30

31 Analyzing Data via AAM s Analyzer Tools Newspaper Analyzer With access to the Newspaper Analyzer, you get instant large-scale analysis, eliminating manual work by creating reports that work for you anywhere you go. Here s how it works: Choose and customize multiple report types. The Analyzer is an app that searches AAM s deep media database, and include audit and quarterly data for more than 2,500 AAM and CAC newspapers, to bring you exactly the data elements you need. From print and digital circulation to weekday frequencies to paragraph 3 ZIP code data and DMA markets, the Analyzer can produce custom reports with reliable data. With just a few clicks you can access the data you need for your media analysis: Select publications from the result page and click the analyzed data button. Navigate to the Newspaper analyzer tab. 1. Select the data source you wish to include in your analysis. 2. Click the Add historical option if you wish to add historical data. 3. Select your report from the available report which appear below. MEDIA INTELLIGENCE CENTER: User Guide 31

32 There are three options for running reports: 1. Export pre-designed reports directly into Excel (see pre-define reports for report description). 2. View Report pre-designed report. 3. Modify to create your own customize report. Export The Export function allows you to download a pre-designed report directly into Excel. Please refer to Pre-designed Report Details for a description of data included in the Export option. Note: Exports that include a large selection of data may take a few minutes to download. Also, please note that, depending on your browser settings, an Excel link at the bottom of screen. Double click to open. MEDIA INTELLIGENCE CENTER: User Guide 32

33 View Report The View Report function, allows you to pre-view the report prior to exporting into Excel, PowerPoint or PDF. 1. Click the View Report icon next to the report you wish to view. 2. A new dialog box containing the report will open. There are three choices once you are within this dialog box: a. Create New Report (see Modify) b. Export (Excel, PDF, Word) c. Menu Icon: Please see Report and Document Formatting Functions for complete instruction on how to utilize the functions available in the formatting drop-down menu. MEDIA INTELLIGENCE CENTER: User Guide 33

34 Modify (also is representative of the Create New Report button) Modify Analyzer homepage option/create New Report button provides you with the opportunity to modify the selected data options and dates for that particular report. To change the data source (i.e. audit report) you must close the report and do so on the Analyzer homepage. 1. Clicking the Select All check box automatically selects all available columns for a report. 2. Modify periods included in the report by clicking the Select Historical Data link. 3. After selecting all desired column values, click the Submit button to run the report. Submit will take you back to the preview report. Export will open an export dialog box with several export options including: PDF Power Point Word MEDIA INTELLIGENCE CENTER: User Guide 34

35 Pre-Designed Newspaper Analyzer Reports Below is a list of the fields which are included in the Excel export and preview reports. This list does not include all available fields for the report. Executive Summary: Total Print Total Digital Replica Total Digital Nonreplica Total Circulation Print Analysis: Total Paid Print Total Qualified Print Total Verified Print Total Print Total Circulation Digital Analysis: Total Paid - Digital Replica Total Qualified Digital Replica Total Digital Replica Total Paid Digital Nonreplica Total Qualified Digital Nonreplica Total Digital Nonreplica Total Digital Total Distribution by Market: Total Primary Mkt (CZ/NDM/PMA) Total Secondary Mkt (RTZ/BRTZ/BNDM) Total Outside Mkt (RTZ/BRTZ/BNDM) Total Print Total Digital Replica Total Digital Nonnreplica Total Circulation Distribution by Counties County Name State of County Households Total Paid Total Qualified Verified Home Delivery MEDIA INTELLIGENCE CENTER: User Guide 35

36 Total Verified Total Circulation Total Projected Circulation % of Household Coverage Analyzed Day Distribution by State: State Households Total Paid Total Qualified Total Verified Total Circulation Analyzed Day of Week Total Projected Circulation % of Household Coverage DMA Analysis: Market Code Market Name Households Analyzed Day of Week DMA Market Total % of Household Coverage CBSA Analysis: Market Code Market Name Households MSA Market Total % of Household Coverage ZIP Analysis: ZIP ZIP Town ZIP State Households Total Paid Total Qualified Total Verified Total Circulation Total Projected Circulation % of Household Coverage MEDIA INTELLIGENCE CENTER: User Guide 36

37 Basic Prices Analysis: Single Copy - Print Home Delivery (52 Wks/1yr) - Print Mail (52 Wks/1yr) - Print Single Copy - DR Home Delivery (52 Wks/1yr) - DR Mail (52 Wks/1yr) - DR Single Copy - DNR Home Delivery (52 Wks/1yr) - DNR Mail (52 Wks/1yr) - DNR Single Copy - Hybrid Home Delivery (52 Wks/1yr) - Hybrid Mail (52 Wks/1yr) - Hybrid MEDIA INTELLIGENCE CENTER: User Guide 37

38 Periodical Analyzer With access to the Periodical Analyzer, you get instant large-scale analysis, eliminate manual work by creating reports that work for you and you can access it anywhere. Here s how it works: The Analyzer is an app that searches AAM s deep media database, which has up to 10 years of audit data for 800 business and consumer magazines, to bring you exactly the data elements you need. From print and digital circulation to newsstand sales to market analyses, the Analyzer can produce custom reports with reliable data. 1. The first section of the Periodical Analyzer lists the periodicals you selected. This section is for informational purposes only. 2. The second section of the Periodical Analyzer is Standard Reports. There are three possible Standard Reports tabs depending on the periodicals you selected. 3. If you would like to add historical data to your report, make sure that the Add Historical Reports / Remove Historical Reports toggle button is set correctly in the Add Historical Reports position. 4. Click on the individual report name (report names are the blue links within the category tab.) MEDIA INTELLIGENCE CENTER: User Guide 38

39 A dialog box will open up listing all the available column names of data for the selected report. 1. Clicking the Select All check box automatically selects all available columns for a report. 2. Column names with grayed out check boxes to the left of the column name are mandatory columns designated by AAM. 3. Column names with open check boxes to the left of the column name are optional selectable columns. 4. Column names in blue are clickable links which display more detailed options. a. Selecting values from within the columns with the clickable links will limit the results in the report to only rows of data that contain the values selected. After selecting all desired column values, click the Submit button to run the report. A new dialog box containing the report will open replacing the column select dialog box. MEDIA INTELLIGENCE CENTER: User Guide 39

40 To add historical data: Click Add Historical Reports / Remove Historical Reports toggle button before clicking on the individual report name. Once you select your report, available historical years will appear at the top of the data selection screen: MEDIA INTELLIGENCE CENTER: User Guide 40

41 Cross-Media Analyzer The Cross-Media Analyzer provides access to participant publishers monthly web/mobile web, social media, app and e-newsletter activity metrics data. Publishers have the option to supply AAM with this data. Getting Started Use the cross-media filter in the left-hand Filter By menu to see the number of publications reporting data for each media (i.e. web/mobile). MEDIA INTELLIGENCE CENTER: User Guide 41

42 A new result list showing titles reporting that particular media option will appear. Access the Cross-Media Analyzer To access the Cross-Media Analyzer, check the boxes next to each of your desired titles and then select the Analyzed Data button at the top right. A new screen will appear. Select the Cross Media tab. From the Cross-Media Analyzer homepage: 1. Select the reporting year that you wish to include in your analysis. 2. Click Filter by Month to include select months within your analysis. 3. Select your report from the available reports that appear below. It s important to note that the number and type of reports that appear is contingent upon whether the publication reports a particular metric and, if so, whether the publication reported that metric for your selected year/month. MEDIA INTELLIGENCE CENTER: User Guide 42

43 There are three options for running reports: 1. Export pre-designed reports directly into Excel (see pre-define reports for report description). 2. View pre-designed report. 3. Modify to create your own customize report. Export Export will download a pre-designed report directly into Excel. Please refer to Pre-designed Report Details for a description of data included in the Export option. Note: Exports which include large amounts of data may take a few minutes to download. Excel link may appear at the bottom of screen based on your browser settings. MEDIA INTELLIGENCE CENTER: User Guide 43

44 The View Report function, allows you to pre-view the report prior to exporting into Excel, PowerPoint or PDF. 1. Click the View Report icon next to the report you wish to view. 2. A new dialog box containing the report will open. There are three choices once you are within this dialog box: a. Create New Report (see Modify) b. Export (Excel, PDF, Word) c. Menu Icon: Please see Report and Document Formatting Functions for complete instruction on how to utilize the functions available in the formatting drop-down menu. MEDIA INTELLIGENCE CENTER: User Guide 44

45 Modify (also is representative of the Create New Report button) Modify Analyzer homepage option/create New Report button provides you with the opportunity to modify the selected data options and dates for that particular report. To change the data source (i.e. audit report) you must close the report and do so on the Analyzer homepage. 1. Clicking the Select All check box automatically selects all available columns for a report. 2. Modify periods included in the report by clicking the Select Historical Data link. 3. After selecting all desired column values, click the Submit button to run the report. Submit will take you back to the preview report. Export will open an export dialog box with several export options including: PDF Power Point Word MEDIA INTELLIGENCE CENTER: User Guide 45

46 Cross-Media Pre-Defined Report Fields Below is a list of the fields which are included in the Excel export and preview reports. This list does not include all available fields for the report. App Analysis: Source Unique Device Page Impressions Newsletters: Newsletter Name Classification Issues Delivered in Period Net Distribution for Period Social Analysis: Source Account Name URL Activity (Followers/Likes) Web/Mobile Analysis: Unique Users Unique Browsers Page Impressions MEDIA INTELLIGENCE CENTER: User Guide 46

47 Save Design/Document AAM s Newspaper and Periodical Analyzer tools have advanced functionality that allow users to aggregate and sort data, combine and format columns and design individual reports. To format your report: 1. Click on any column within a report. 2. Four icons in the shaded area at the top of the column will appear. Each menu options leads to a set of additional sub-menu items. 1. Menu icon list of formatting options. 2. Up arrow icon is used to sort column ascending. 3. Down arrow icon is used to sort column descending. 4. Funnel icon is used to access the column filter options dialog box MEDIA INTELLIGENCE CENTER: User Guide 47

48 Menu options include the following functions: Header - allows you to change the text, alignment and font within a selected column. Group - There are several grouping functions. Data can be grouped without affecting the underlying report design. 1) Create a group where no group formerly existed. 2) Group data based on a particular report period or year, or for columns that contain time data like hours, minutes or seconds. 3) Easily emove inner groups by ungrouping a column or table in a report. Column you can alter report columns in a variety of ways: o o o o o o Hide/unhide columns Delete columns Add computed columns Move columns Reorder columns Eliminate repeated values MEDIA INTELLIGENCE CENTER: User Guide 48

49 Aggregate Data calculate data for multiple columns by selecting Aggregation. Create up to three aggregations per column. Standard Mathematical Functions - performs calculations using counting, addition, subtraction, multiplication, division and more. Standard Operators - performs basic calculations using common operators, including plus (+), minus (-), multiplied by (*), divided by (/), and more. Expressions - extends basic functions beyond simple calculations. For example, create a column that displays date values that are greater than the date values in another column. Filters - limits what data appears based on your set criterion. Advanced Filters - creates criteria with multiple conditions. Sort - sort on a single column using the ascending or descending arrows. Advanced Sort - sorts multiple columns using up to three criteria conditions. Alignment allows you to alignment the data within the selected column. Format offers quick formatting options: o Font o Copy Style o Conditional Formatting o Format Data o Copy Format MEDIA INTELLIGENCE CENTER: User Guide 49

50 From the report menu located in the top left-hand corner you can save, print and export your report. Saving Dynamic Reports After formatting your data, use the Save Design option in the drop-down menu to save a template report that will can easily be updated with fresh data from recently released audit report/publisher s statements/quarterly data reports or historical data for those selected titles. With the Save Design option, you can easily retrieve the report from the Media Intelligence Center at any time. A User Designed Report can be saved in one of two file folders on the Media Intelligence Center server: Individual user file folder (accessible by the individual who created the report) Shared group file folder (accessible by any registered user under the member number) MEDIA INTELLIGENCE CENTER: User Guide 50

51 To save a design template: 1. Click on the small menu drop-down icon in the upper left corner of the gray bar in a report dialog box. 2. Click on Save Design. The Save Report Design dialog box will display. 3. Navigate the file folder structure to locate the Save Options file folder located in the Look in: field at the top of the dialog box. The server file folder structure is as follows: AAMBI Home Member number Save Options address Shared MEDIA INTELLIGENCE CENTER: User Guide 51

52 4. From the Save Options file folder, select by clicking on either: Address file folder (accessible by individual user only). Shared file folder (accessible by all users). 5. Next, for either one of these two scenarios, click on the Newspapers file folder. 6. Enter the name of the user designed report to be saved in the File Name: entry box. 7. Click the OK. 8. Click the blue Close button. MEDIA INTELLIGENCE CENTER: User Guide 52

53 Note: The User Designed Report name should contain a descriptor that signifies whether the report was run with the most current audit report date or run with historical audit report dates. For example: "My Saved Design (Most Current)" or "My Saved Design (2011, 2009)." The Saved Design report will now appear in the appropriate location and you can access the report via this location at any time. MEDIA INTELLIGENCE CENTER: User Guide 53

54 Accessing User Saved Designed Reports (Dynamic Reports) There are two ways that you can access Saved Designed Reports from within the Media Intelligence Center: 1) Inside AAM s Analyzer tools. 2) Or via the Managed List/Report Alerts option in the gold menu bar. MEDIA INTELLIGENCE CENTER: User Guide 54

55 Saving Static Reports After formatting your report, use the Save Document option to save a static copy of your report that you can easily retrieve from within the Media Intelligence Center at any time. A User Saved Document can be saved in one of two file folders on the AAM Media Intelligence Center server: Individual user file folder (accessible by the individual who created the report). Shared group file folder (accessible by any registered user under the member number). To save a document: 1. Click on the small menu drop-down icon in the upper left corner of the gray bar in the report dialog box. 2. Click on Save Document. The Save Document dialog box will display. MEDIA INTELLIGENCE CENTER: User Guide 55

56 3. Navigate the file folder structure to locate the Save Options file folder located in the Look in: drop-down menu at the top of the dialog box. The server file folder structure is as follows: AAMBI Home Home Member number Save Options address Shared MEDIA INTELLIGENCE CENTER: User Guide 56

57 Select folder from the Save Options file folder by clicking on either: Address (accessible by individual user only). Shared (accessible by all users). 4. Next for either one of these two scenarios, click on the Newspapers file folder. 5. Enter the name of the user saved document to be saved in the File Name: entry box. 6. Click the OK. The report dialog box will now be active again. 7. Click the blue Close button. The Saved Document report will now appear in the appropriate location and you can access the report via this location at any time. MEDIA INTELLIGENCE CENTER: User Guide 57

58 Accessing User Saved Document Reports (Static Reports) There are two ways that you can access Saved Document Reports from within the Media Intelligence Center: 1) Inside AAM s Analyzer tools. 2) Or via the Managed List/Report Alerts area in the gold menu area. MEDIA INTELLIGENCE CENTER: User Guide 58

59 Printing Reports from AAM s Analyzer Tools The Print function prints a Standard Reports, User Designed Reports or User Saved Documents to a local or network printer. Exporting from AAM s Analyzer Tools The Export Content function exports the full content of a Standard Reports, User Designed Reports or User Saved Documents into any of the following file formats: Excel PDF PostScript PowerPoint Word MEDIA INTELLIGENCE CENTER: User Guide 59

60 Easily export data from your custom reports with the Export Data function (applies to Standard Reports, User Designed Reports or User Saved Documents). To export data from a report: 1. Click on the small menu drop-down icon in the upper left corner of the gray bar in the report dialog box. 2. Click on Export Data. The Export Data dialog box will display. MEDIA INTELLIGENCE CENTER: User Guide 60

61 3. Select your desired columns of data by moving each column name from Available Columns to Selected Columns. 4. Review and modify any of the parameters in the Miscellaneous section. 5. Click the OK button to generate the data file. MEDIA INTELLIGENCE CENTER: User Guide 61

62 Running User Designed Reports To run an individual or shared User Designed Report: 1. Click on the desired report name. A new window with two radio button options will appear. 2. Open my existing report design will run your selected report template with the data that was originally saved for the publications listed in the report. Most current audit report data if the user designed report was saved when Running a Standard Report with Most Current Audit Report Data. Audit report data based on the historical dates saved with the template if the user designed report was saved when Running a Standard Report with Historical Audit Report Data. NOTE: It is extremely important that the User Designed Report name should be saved with a descriptor that signifies whether the report was originally run with the most current audit report date or run with historical audit report dates. Upon clicking the Open my existing report design the report will automatically run and open in a report dialog box. 3. If you choose the Overwrite existing report design with the new members I've selected radio button from the dialogue box, you will be provided with the following options: MEDIA INTELLIGENCE CENTER: User Guide 62

63 Use Saved Report Dates Use Most Current Audit Date Saved Report Dates Selecting the Use Saved Report Dates radio button will include the report date that were used when you saved the document. Current Audit Date Selecting the Use Most Current Audit Date radio button will include the most current audit report data when the report is run. MEDIA INTELLIGENCE CENTER: User Guide 63

64 Scheduling User Designed Reports Easily schedule User Designed Reports, which contain saved member numbers and audit date information, to run at a later date and time. You can also schedule a report to run on a recurring basis. Additionally, you can schedule User Saved Documents or choose to have them sent to you via as an attachment for Excel, PDF, Word or PowerPoint. To schedule an individual or shared User Designed Report: 1. Click on the blue clock icon to the right of the user defined report name. MEDIA INTELLIGENCE CENTER: User Guide 64

65 A scheduling dialog box with two tabs will appear: 1. Schedule tab: Job Name: Type in a name for the User Designed Report that you re trying to schedule. You do not have to type anything in for the default value. Priority: Choose what the priority for your custom job (low, medium, other). You do not have to type anything in for the default value. Executable version: Choose a schedule for the report (right now, once, recurring). Currently only one version is being stored. You do not have to type anything in for the default value. Scheduling Options: o Right now - Job is scheduled to run immediately. o o Once - Job is scheduled to run one time based upon date and time entered. Recurring - Job is scheduled to run on a recurring basis based upon information entered. After you ve chosen scheduling options for your report, click Next. MEDIA INTELLIGENCE CENTER: User Guide 65

66 2. Save As tab: Headline: - Leave blank. Output Location: - Click Other radio button. Leave other location entry box with default value. This will contain the directory name from where the User Designed Report was originally stored. Document Name: - The name of the file to be created. (User Saved Document or file attachment) Version Name: - Leave blank. Document Format: - Click the drop-down arrow for a list of values: MEDIA INTELLIGENCE CENTER: User Guide 66

67 3. Click on and select RPTDOCUMENT to retrieve the User Saved Document from the Media Intelligence Center in the future even after the scheduled job has been completed. a. Other options: You can also select any of the other options in the drop-down menu to send your User Saved Document to you via as an attachment for Word, Excel or PowerPoint. 4. Notification: - Check the Notification box to receive an notification when the scheduled job is complete. MEDIA INTELLIGENCE CENTER: User Guide 67

68 a. Send me an notification with drop-down list should be selected as follows: 1. No Attachment if RPTDOCUMENT was selected in Document Format when creating a User Saved Document. 2. Selecting Attachment in format will pull from the settings that you created in Document Format (i.e. you chose to receive your report in an Excel, PDF, Word or PowerPoint format). MEDIA INTELLIGENCE CENTER: User Guide 68

69 If the File Already Exists: 1. Do not adjust the default radio button. 2. Copy permissions from: You do not have to type anything in for the default value. 3. Click on the blue Finish button to schedule the job with your selected criteria. 4. Click the blue Close button in the upper right-hand corner to close the dialogue box. MEDIA INTELLIGENCE CENTER: User Guide 69

70 Deleting User Defined Reports To delete an individual or shared User Defined Report: 1. Click on the redto the right of the user defined report name. 2. A delete confirmation dialog box will appear. 3. Click the OK button. The dialog box will automatically close. Your User Designed Report is now deleted. MEDIA INTELLIGENCE CENTER: User Guide 70

71 Accessing AAM s Snapshot Reports Finding Snapshot Reports To access AAM s periodical and Canadian newspaper Snapshot reports, use the Snapshot menu located in the gold bar at the top of the Media Intelligence Center homepage. Available Reports and Formats In the window that appears, you ll find links to the most current Snapshot release. Please note that Consumer Magazine/Religious Snapshot and Business/Farm Snapshot is available as both an Excel document and a PDF report. Canadian newspaper Snapshot is available as an easy-to-use Excel file. MEDIA INTELLIGENCE CENTER: User Guide 71

72 Archived Reports provides you with historical data going back five semi-annual releases. Historical Snapshot Reports Visit the Historical Newspaper or Historical Periodical menu options for releases going back to MEDIA INTELLIGENCE CENTER: User Guide 72

73 Digging into Media Intelligence Center Reports & Tools Hover over Reports & Tools, an option in the main gold menu bar, for various newspaper and periodical reports and tools. To run any of these reports and tools: 1. Click on Reports & Tools in the gold menu at the top of the homepage. 2. Move the cursor down the list and click on your desired tool or report. MEDIA INTELLIGENCE CENTER: User Guide 73

74 Reports and tools for newspapers Ratebook Ratebook compiles basic price data for all released AAM-audited daily newspapers effective in the city of publication. This report includes single-copy prices, as well as home delivery weekly and monthly rates. Listings include U.S., Canadian and international publications in alphabetical order by state or province and then by city. The archived section includes reports going back five years. The September 2014 was the last production of this product, members can now visit the Newspaper Analyzer to view quarterly basic prices. Audience Summary With AAM's audience summary profiles, U.S. daily newspapers incorporate additional print and online metrics to better understand audience and reach. Audience summary data is populated in a variety of analysis tools throughout the Media Intelligence Center, ensuring your data is readily available to thousands of media professionals seeking trusted, transparent data. Readership data is available in two tiers: Large to medium sized newspapers: comprised of all newspapers in a syndicated Scarborough Research market that meets Reader Profile standards. All large to medium newspapers are required to use Scarborough as their research vendor. For more information, visit our FAQs. Smaller newspapers are eligible to participate in a streamlined program with American Opinion Research or use a research provider of their own selection. For more information, visit our FAQs. MEDIA INTELLIGENCE CENTER: User Guide 74

75 Newspaper GEO/CIRC With Newspaper Geo/Circ, you gain access to commonly used newspaper U.S. ZIP code and Canadian Forward Sortation Area (FSA) data, paragraph 1/executive summary data, county/province circulation and DMA and CBSA data in Excel spreadsheet format for fast, efficient analysis. Data reflects circulation reported in paragraph 1 and paragraph 3 of the AAM audit report. And now CAC members with released audits (within the report timeframe) are included in this report. Product Features: Paragraph 1A/Executive Summary: Analyze print versus digital replica and nonreplica by paid, qualified and verified circulation. County Penetration Reports: Examine U.S. and Canadian daily and weekly newspaper data by county and province. ZIP Analysis: Analyze ZIP code circulation by home delivery and mail, single-copy sales, total individually paid, business/traveler, total paid, total qualified, total verified, total circulation and average projected circulation for each frequency/edition reported. Also analyze FSA code circulation by total circulation and average projected circulation. DMA: County-level circulation detail aligned to Designated Market Areas (DMA). CBSA: County-level circulation detail aligned to Core-Based Statistical Areas (CBSA). Information in these files can be manipulated, downloaded, printed and combined with data from other sources. MEDIA INTELLIGENCE CENTER: User Guide 75

76 Reports and tools for periodicals Magazine Market Coverage Magazine Market Coverage reports are designed to provide a quick reference to current magazine circulation aligned to standard market areas (DMA or CBSA). These analyses include information for all AAM -audited publications that report paid circulation analysis by county via an AAM Supplemental Data Report (SDR). Features include: Download, sort and evaluate market penetration data in your preferred format Export data into your favorite media research analysis tools Consult historical releases via a built-in online archive The Magazine Market Coverage report includes magazine circulation for each standard market area and the percent of household coverage for each publication. Each publication s market circulation is also recorded as a percent of their total U.S. circulation. Population and occupied household figures used in the analyses are from Claritas Inc. Market areas used in these reports are: Core Based Statistical Area (CBSA): The U.S. Office of Management and Budget (OMB) has the responsibility for defining CBSAs. CBSAs are defined by the OMB as a large population with adjacent communities which have a high degree of economic and social integration with that nucleus. Generally, an area qualifies for recognition as a CBSA if it includes a city of 50,000 population or an urbanized area of 50,000 with a total metropolitan population of 100,000. The report lists all 362 CBSAs as defined by U.S. Office of Management and Budgeting. The CBSA report is available in two formats: CBSA by Market or CBSA by Publication. Designated Market Area (DMA): DMAs are clusters of counties delineating television markets as defined by the A.C. Nielsen Company. Every county in the U.S. is assigned to only one DMA based on television viewing. Designated Market Areas are used by the advertising community to measure various forms of advertising media. The report lists all 211 DMAs as defined by A.C. Nielsen. The DMA report is available in two formats: DMA by Market or DMA by Publication. MEDIA INTELLIGENCE CENTER: User Guide 76

77 Magazine Trend Report The Magazine Trend Report is designed for advertisers, advertising agencies and publishers interested in objective information on a large number of AAM-audited magazines. This is a five-year tabulation of average paid, verified and analyzed nonpaid circulation, rate base and digital issue data for U.S. and Canadian periodicals annually. It also tracks single -copy sales, subscriptions, prices, premiums, post-expiration copies and advertising page rates. All publications included in the Magazine Trend Report must have either a U.S. Standard Rate & Data Service (SRDS) or Canadian Advertising Rates and Data (CARD) classification, and must have released at least two consecutive AAM publisher s statements for each calendar year reported. Data for each magazine (if available) include: Circulation Quick View Total average circulation Total average analyzed nonpaid circulation Number of issues Percent of circulation in 48 states Total paid subscriptions Total verified subscriptions Total single-copy sales Digital issue circulation General Data Analyses Average single-copy cover price Publisher s suggested one-year subscription price Average subscription price per copy Average subscription price annualized Percentage of discount Percent of subscriptions sold with premium Total new renewal subs Post-expiration copies Rate Base/Circulation Guarantee Paid and verified rate base Number of paid and verified issues below rate base Analyzed nonpaid rate base Number of analyzed nonpaid issues below rate base Paid, verified and analyzed nonpaid rate base Number of paid, verified and analyzed nonpaid issues below rate base Advertising Page Rates Rates for black and white Rates for four color Cost per page per thousand circulation MEDIA INTELLIGENCE CENTER: User Guide 77