TRANSFORMING NETWORKING WITH OPEN SDN. Jason Matlof, VP Marke1ng April, 2013

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1 TRANSFORMING NETWORKING WITH OPEN SDN Jason Matlof, VP Marke1ng April, 2013

2 CLOSED & PROPRIETARY NETWORKING EQUIPMENT Ver1cally Integrated Systems Have Changed LiEle Over the Past 15 Years Feature 1 Feature 2 Provisioning and Management Sta1c, manual configura1on Low feature velocity Proprietary Network OS OperaHng Systems Few API s, only CLI (closed OS) Not externally programmable Proprietary System Hardware Systems Lock- in to a par1cular vendor Proprietary Silicon System Silicon Slow innova1on cycles Expensive, no economies of scale 2012 BIG SWITCH NETWORKS, INC. 2

3 TRADITIONAL NETWORK ARCHITECTURES Challenges Resul1ng from Proprietary, Distributed Architectures Firewall Firewall Mgt. Console Firewall Rules OperaHonal Challenges: Manual Device- Level Config Vendor Lock- In Inability to Automate L3 Switch L3 Switch Mgt. Console L3 ACLs L2 Switch L2 Switch Mgt. Console VLANS Virtual Switch General- Purpose Server Virtual Switch General- Purpose Server Mgt. Console Port Groups 2012 BIG SWITCH NETWORKS, INC. 3

4 CONTRAST WITH SERVER EQUIPMENT: 2013 Open Architecture Choice of Vendors - Innova1on Velocity Low TCO Network Boot Central Configura1on Automated Patch Mgmt Provisioning & Management Network Boot Centralized Configura1on & Mgmt Linux Windows VMware KVM Xen OperaHng System Open or closed source Virtualized or bare metal Many support models Dell HP Super Micro Hardware Systems Fierce compe11on Branded or white box Intel AMD System Silicon Compe11on and rapid innova1on 2012 BIG SWITCH NETWORKS, INC. 4

5 THE SOLUTION: OPEN SDN ARCHITECTURE Industry Standards, Open APIs and Open Source ApplicaHon Tier SDN Applica1on SDN Applica1on SDN Applica1on SDN Applica1on Open APIs Centralizes network automa1on & programmability Accelerates ecosystem of developers Enables applica1on mobility and flexibility Control Plane Tier SDN Controller Plaform Centralized SDN Controller Normalizes policy defini1on across en1re network Centralized topology and route crea1on Data Plane Tier Switch Switch vswitch vswitch vswitch vswitch Standards- Based Data Plane Protocol Standardizes abstrac1on of all network devices Support for Physical & Virtual Devices Mul1vendor network support

6 BIG SWITCH NETWORKS OPEN SDN SUITE ApplicaHon Tier Big Virtual Switch BVS Big Tap Big Tap 3 rd PartyApps APP APP APP Big Virtual Switch DC Network Virtualiza1on Applica1on Big Tap Network Monitoring Applica1on Control Plane Tier Big Network Controller Big Network Controller Open SDN Network Applica1on Plaform Data Plane Tier Virtual Switch Virtual Switch Switch Light PlaVorm Thin Switching SDN Sojware Plaform OpenFlow Physical Switches OpenFlow Hypervisor Switches Switch Light for Broadcom Switch Light for Linux 2012 BIG SWITCH NETWORKS, INC. 6

7 SDN & ncloudx Srini Beereddy Co- Founder & CTO 2013 Anuta Networks, Inc. All rights reserved.

8 What is SDN SDN is an approach to bring agility to networking similar to what virtualiza1on and automa1on brought to server infrastructure. Goal To make network respond and behave in a way applica1ons/customers want On demand network provision, network resource chaining, alloca1on and dealloca1on Approaches Control plane and data plane separa1on Overlays & Virtual Appliances Network service chaining & Orchestra1on 2013 Anuta Networks, Inc. All rights reserved Anuta Networks Inc. All rights reserved. Anuta

9 Network ConfiguraHons to on- board Tenant / ApplicaHon WAN Edge Core Services Access Virtual Access Configure External Network Connec1vity (IP- VPN termina1on, DCI, Internet etc.), Rou1ng (BGP, VRF etc.), Perimeter Security & QoS Policies Configure L3- isola1on Policies (VLAN rou1ng, Gateway func1ons, OSPF, etc.) Configure L2- isola1on Policies Configure QoS Policies Configure Security Policies Configure Iden1ty & Monitoring Policies Configure Load balancer Policies, Firewall policies (& other ADC Policies) for each tenant context As many as 200 CLI/API commands are needed for a simple opera1on such as tenant on- boarding (with each step requiring deep technical understanding and involving manual process) Anuta Networks, Inc. All rights reserved.

10 ncloudx offers Network Cloud Portal (vcd, SCVMM, Openstack, Cloudstack) Services VirtualizaHon Anuta ncloudx Compute Controller Storage Controller 2013 Anuta Networks, Inc. All rights reserved. ME C vpc 4x10GE vp C vpc ME C 4x10GE

11 Anuta ncloudx SoluHon Overview Design, Deploy, and Manage Cloud / Large scale networks 1. Device Discovery 2. Topology Map 3. Service Design 4. Service Catalog 5. Service Management 2013 Anuta Networks, Inc. All rights reserved.

12 SAP s Strategy About SAP: More than 232,000 customers in 188 countries More than 65,667 employees and locations in more than 130 countries A 41-year history of innovation and growth as a true industry leader Annual revenue (IFRS) of 16,22 billion Most of global trade runs through SAP systems SAP AG. All rights reserved. 12

13 SDN for SAP s Enterprise Customers Runtime Topology Uplink SDN Value to the business: 1. Application Availability DMZ L4-7 L4-7 L Application Security 3. Application Performance Server + Apps A A A PS: Operational efficiency and cost savings is nice to have too. Needed: Modeling standardization Storage Check committees/tosca/charter.php 2012 SAP AG. All rights reserved. 13

14 Business Networks Enabling Company A Cloud X Company B Cloud Y North and South bound APIs Telco, CDN, VPN World East-West Connectivity APIs Island of Control Standardization of APIs Modeling Island of Control IT Automation New Tools based on standard APIs and models SAP AG. All rights reserved. 14

15 @arifj Arif M Janmohamed April 18, 2013

16 Lightspeed at a Glance Over the past two decades, Lightspeed has backed more than 150 companies, many of which have gone on to become leaders in their respective industries. We tend to be the first institutional investors in companies and help them from the earliest stages through successful exit and beyond. "Lightspeed not only provided funding, they provided expert guidance, critical business introductions, and world-class resources." - Suresh Vasudevan, CEO of Nimble Storage 18 Investment professionals 140+ Active investments $2.8B of committed capital Investing out of $675M Fund IX Lead investment approach with board involvement Deep expertise in enterprise technology, consumer, digital media Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 16

17 Why is SDN Exciting? $35B IT spend up for disruption $150B+ Market cap value Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 17

18 Key Drivers? x86 Bye Bye specialized ASICs! Virtualization On-demand capacity Cloud Distributed, Dynamic, Elastic Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 18

19 Where are we investing? L2 L3 Network Virtualization Acquired by VMWare (2012) L4 L7 Network Services Top of Rack innovation Wide Area Networking Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 19

20 What do we look for? Team Unfair advantage. World Class Product Highly differentiated. Innovative. Go to Market Business Model Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 20

21 Opportunities? Cloud UnBox it! Services Security. Application Affinity. Policy. Applications Visibility. Monitoring. Performance. Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 21

22 What should startups consider? Think Big remember: $150B+ up for grabs Lightspeed Confidential - Not to be copied, distributed or referred to without the prior written consent of Lightspeed Venture Partners 22

23 Arif

24 Leading the Way: Cisco Open Network Environment Flexible. Programmable. Application-aware. April Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25 Research/ Academia Massively Scalable Data Center Cloud Service Providers Enterprise OpenFlow/SDN components for research networks Customize with Programmatic APIs to provide deep insight into network traffic Automated provisioning and programmable overlay, OpenStack Policy-based control and analytics to optimize and monetize service delivery Virtual workloads, VDI, Orchestration of security profiles Network Slicing Network Flow Management Scalable Multi-Tenancy Agile Service Delivery Private Cloud Automation Diverse Use-cases across multiple Segments: No one size fits all 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26 Program for Optimized Experience Workflow and Intent Applications Network Intelligence, Guidance Harvest Network Intelligence and Security Services Orchestration Policy (Application + Network + Security) Analytics Programmability Network Statistics, States, Objects and Events 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27 1 Programmable APIs 2a Pure SDN 2b Hybrid SDN 3 Overlays Networks Applications Applications Applications Applications Applications (Network Mgmt, Monitoring, ) Vendorspecific APIs Vendorspecific APIs Controller Vendorspecific APIs Controller Vendorspecific APIs Virtual Switch Overlays CLI, SNMP, Netflow, Vendor Specific (e.g. onepk) OpenFlow, PCEP, I2RS Vendor Specific (e.g. onepk) OpenFlow, PCEP, I2RS Vendor Specific (e.g. onepk) Overlay Protocols (e.g. VXLAN) Control Plane Control Plane Control Plane Control Plane Data Plane Data Plane Data Plane Data Plane Overlays Data Plane 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28 Bringing the Network Closer To Applications Hardware + Software Physical + Virtual Network + Compute Applications Platform APIs Integrated Network Overlays a Controllers and Agents Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29 The Power of AND SDN Apps Apps Apps APIs Controller Other Agents Integrated Network Overlays Physical and Virtual Network OpenFlow Device Device w/ OpenFlow Device Network 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30 Cisco ONE includes SDN / OpenFlow / OpenStack / NetworkVirtualization / Overlay networks. Industry broadest approach to open networking, network programmability Consistency across physical and virtual environments Multi-hypervisor, multi-protocol, multi-layer, multi-cloud Applicable to Enterprise, Service Provider and Cloud Environments 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31 Thank you.

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