Future Of Car Retailing in the Indian Automotive Industry

Transcription

1 Brochure More information from Future Of Car Retailing in the Indian Automotive Industry Description: This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the "online retailing concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry. Contents: 1. Executive Summary - Key Findings 2. Definition of eretailing - Definition of eretailing - eretailing Landscape in India - Top Online Retailers - Internet Users in India 3. Overview of eretailing Model for Passenger Cars - eretailing Model for Passenger Cars - Lead Management Adopted by Skoda India - Funnel Management Adopted by Automotive OEMs - Customer Contact/Care Programme Adopted by General Motors India - Key OEMs in New Car eretailing 4. Future Omnichannel and Digital Retailing Strategies in the Automotive Industry - New Automotive Retail Channels - New Auto Retail Formats in India - Integration of Social Media and Retailing - Social Trends Impacting Retail - Traditional and Virtual Car-buying Sales Processes - Payment Options for Online Retailed Cars - Delivery of Online Retailed Cars - Customer Touchpoints - Digital Touchpoints and Multichannel Retail - Off-store Digital Lead Generation Channels - Customer Touchpoint Examples - Car Configurators - Conversion Ratio Scenario - Conversion Ratio Comparison 5. Unique Customer Journey - Digital Touchpoints of a New Customer Journey - Customer Journey - Online-Offline Aspects in Automotive Customer Lifecycle 6. Best Practices In eretailing - Auto, Electronic Goods, Real Estate - Case Study - Audi Online Retail - Case Study - Audi Online Retail - Case Study - BMW Digital Retail - Case Study - Mercedes-Benz Digital Retail - Case Study - Maruti Suzuki Online Retail Programme: Dil Se - Case Study - Skoda Online Retail - Case Study - Flipkart Online Retail Strategy - Case Study - Tata Value Homes Online Retail

2 7. Future Roadmap - Online and Digital Auto eretailing - Future Role of Dealers - Key Conclusions - Legal Disclaimer 8. The Publisher's Story - The Publisher's Story - Value Proposition: Future of Your Company & Career - Global Perspective - Industry Convergence - 360º Research Perspective - Implementation Excellence - Our Blue Ocean Strategy Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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