PROTOTYPE RESULTS 15 JAN -15 APRIL 2015 PERSBORG, MALMÖ

Transcription

1 PROTOTYPE RESULTS 15 JAN -15 APRIL 2015 PERSBORG, MALMÖ

2 WHO 4 WHAT WHEN WHY WHERE 11 HOW 13 CONSIDERATIONS. WHAT S NEXT 22 3 KEEP IN TOUCH 24

3 WHO We do creative social innovation. Founded in 2012, Connectors Malmö is a grassroots organization experimenting with and creating new solutions to social problems. We are a vibrant network of multi-skilled, international people united by the vision of exploring Malmö, engaging with the city and finding ways to give back to it. Since mid-2014, we have been working with designing a system for local residents, social entrepreneurs, the municipality, companies and NGOs to have a stake and role in co-creating solutions for local neighborhoods. Some of our activities include monthly inspirational talks, networking events, hackathons and workshops. THE TEAM JULIETA TALAVERA JOSHUA NG AGUSTINA JOUANDON COLLABORATORS: 4

4 WHAT 5

5 The RESHUB project It s an initiative we have undertaken to design a model for local citizens to play an active role in co-creating solutions to local challenges in collaboration with other actors. This project has two sides: the Residency and the Hub. 1.The Hub represents the meeting point in a target neighbourhood where local residents give feedback through surveys, informal talks and workshops on how they feel about the neighbourhood. It is a physical meeting point, a data collection center, a common area and a space for contextual immersion. 2.The Residency, on the other hand, is a collective where a group of social entrepreneurs live together and work with members from a target neighbourhood through us on developing durable solutions to relevant challenges based on the research conducted at the Hub. Prototype period goals 1. DEVELOP A LONG TERM ACTION PLAN 2. LAUNCH A COMMUNICATION CAMPAIGN 3. CREATE A PLAN FINANCIAL SUSTAINABILITY 6

6 WHEN Between January and April we prototyped the Hub concept in the neighbourhood of Persborg. 7

7 MONDAY 9 PROMOTION CAMPAIGN IN PERSBORG THURSDAY 12 OPENING DAY OF WEEK 7 LAUNCHING THE RESIDENCE TUESDAY 24 THURSDAY 26 WEEK 9 TUESDAY 10 WEDNESDAY 11 workshop RE-CREATING THE SQUARE THURSDAY 12 WEEK 11 february mar WEEK 6 MONDAY 2 LAUNCH CAMPAIGN NEW GRAPHICAL PROFILE WEEK 8 TUESDAY 17 THE CONNECTOR S SALON * CITITEK WEDNESDAY 18 THURSDAY 19 WEEK 10 TUESDAY 3 WEDNESDAY 4 THE CONNECTORS SALON *ARTSCAPE THURSDAY 5 8

8 TUESDAY 24 WEDNESDAY 25 workshop TUNNELS THURSDAY 26 WEEK 13 TUESDAY 7 WEDNESDAY 8 RESULTS PRESENTATION BREAKFAST THURSDAY 9 FOLLOW UP WORKSHOP SATURDAY 11 LOPPIS PERSBORG WEEK 15 ch april WEEK 12 WEEK 14 WEEK 16 TUESDAY 17 THURSDAY 19 TUESDAY 31 WEDNESDAY 1 THE CONNECTORS SALON *LINDÄNGELUND GARDENS THURSDAY 2 TUESDAY 14 9

9 WHY The world is becoming more urbanized. This means that cities are faced with new challenges and need to ensure that these challenges are met with appropriate solutions. We are striving to prove that our model of problem-solving is not only more economically viable for cities and housing agencies, but provides more relevant long-term solutions based on real needs. Research continues to support human-centered design and the dialectic relationship between the level of ownership residents feel over their neighbourhood and how well they take care of it. We believe that future cities will involve residents into their decision-making processes as a means to ensure that the best decisions are made for all. We are here to create the scalable model for this and find Malmö to be a suitable city to pioneer this. 10

10 WHere 11

11 Persborg A BOROUGH OF ROSENGÅRD HAS A POPULATION OF ROUGHLY 2000 inhabitants WITH A HIGH LEVEL OF UNEMPLOYED RESIDENTS AND HIGH SINGLE HOUSEHOLDS, THE COMMUNITY FACES SIGNIFICANT SOCIAL CHALLENGES. THE FOCAL POINT OF THE PROTOTYPE PERIOD WAS ON PERSBORGS TORG. 12

12 HOW 13

13 Summary The prototype period lasted three months. Of these three months, the Pop Up Space was open twice a week for six weeks. The rest of the time was spent: 1.EXPERIMENTING by definition the prototype period involved experimentation and learning through trial-and-error. What could a process of co-creation look like? 2.PROOF OF CONCEPT we sought to find out what the reactions would be from locals, others within our extended network and local and global media Considerations CULTURAL CONTEXT NEW SPACE NEW CONCEPT SHOOTING INCIDENT 14

14 SURVEY FEBRUARY 12-APRIL 1 A SEVEN QUESTION SURVEY AVAILABLE IN PAPER-FORM AND IPAD AT THE POP UP SPACE OR FIKA BIKE. Objectives: To understand the demographics of the square users, which actor/s was perceived as responsible for changes in the neighbourhood and how engaged the participant was willing to become in the process of changes Results: -Over 200 responses -Those who took the survey were positive about the presence of the project in the neighbourhood -Less than two-thirds of those we engaged with took the survey 15

15 INTERACTIVE SURVEY MID APRIL A MOBILE HANDS-ON INTERACTIVE SURVEY THAT IS VISUAL, EASY TO USE AND CUSTOMIZABLE TO DIFFERENT SURVEY TOPICS Objectives -To create a survey that attracts rather than intimidates people to leave their feedback -Must be visual, easy to understand for all ages and backgrounds, mobile and customizable Results -WORK IN PROGRESS Where do you live? Persborg Greater Malmö Other SCREEN WIRELESS INSTRUCTIONS COMPUTER PROJECTOR 16

16 The Crowdsourced Living Room FEBRUARY 12-APRIL 1 AN EMPTY ROOM WHERE PEOPLE WERE INVITED TO VOTE WEEKLY ON WHAT FEATURES THEY WOULD LIKE TO ADD TO THE ROOM. THE FUNCTION AND IDENTITY OF THE SPACE DEFINED BY THE USERS. Objectives - Get residents to vote for what they would like to have in an indoor space on Persborgstorget - Attract residents to the room to start conversating and collecting data - Have a physical concept to showcase to press - Create a presence in the neighbourhood Results - LOW VOTES: a total of 50 votes over 9 different options - LOW DATA COLLECTION: only a quarter of surveys collected happened in the space - HIGH INTEREST FROM PRESS - HIGH RECEPTION FROM NEIGHBOURHOOD. Everyone surveyed acknowledged the space as a positive change to the square. - CONTEXTUAL IMMERSION: understanding the narrative of Persborgs Torg by having first-hand accounts of different happenings; monitoring square usage (who spends the most time at the square, etc.) and documenting which areas of the square were used most. 17

17 THE FIKA BIKE JANUARY 15-APRIL 15 A MOBILE FIKA STATION THAT CAN ATTACH ONTO A BICYCLE AND POP UP ANYWHERE FOR A SHORT OR LONG TIME; THE DESIGN AND CONSTRUCTION CAME THROUGH A COLLABORATION WITH MEDEA AND LUNDS UNIVERSITY OPEN THROUGH THE INNOVATIONSPLATFORM Objectives -Go to the where the people are: engage with people in their everyday routine -Collect data Results -HIGH LEVEL OF ENGAGEMENT: two-thirds of passer-bys engaged in some form of conversation -HIGH LEVEL OF DATA COLLECTION: three quarters of recorded surveys collected via fika bike -HIGH LEVEL OF CONVERSATION: in-depth data collection 18

18 Static Interventions OCTOBER - APRIL PLACING OBJECTS IN AND AROUND THE NEIGHBOURHOOD INCLUDING A BLACKBOARD WITH A QUESTION ABOUT PERSBORG, A TABLE AND CHAIRS WITH AN INVITATION TO WORKSHOPS, A WISH TREE WHERE PEOPLE COULD WRITE WHAT THEY WISH TO SEE IN PERSBORG. Objectives -See how residents would react to new pop-up objects -Promote the space through informal, indirect engagement Results -High level of interaction with wish tree and blackboard. In the 4 days of the wish tree there were -30 wishes ; each week the blackboard gets filled 19

19 THE WORKSHOPS 20

20 MARCH 11, 25 WORKSHOPS BASED ON PRE-STUDY RESEARCH ON THE TWO MAIN AREAS THAT WERE THE BIGGEST CONCERNS FOR RESIDENTS: THE SQUARE AND THE TUNNELS Objectives -Work with residents on conceptual solutions to challenges -Engage in in-depth conversation about prior experiences with the neighbourhood -Strengthen the trust between residents and the project Results -The square workshop had 17 participants -A group of five younger participants who had arrived did not come in because they felt the workshop was only old people -Square workshop lasted 2 hours. Followed by shooting -Second workshop held outside to become more open -Bad weather meant the workshop had to be moved indoors after first hour -Low amount of drop-in (six people) after moving indoor Challenges -Communication between different actors (Gatukontoret, MKB, Malmö Stad) -The need for a platform to share information, plans and dates Budget restrictions -Running the prototype with salaries of 10% -Very limited resources 21

21 What s next MAY FRIDAY 1 THE CONNECTORS SALON EVENT SATURDAY 9 FUTURE WEEK SOFIELUND WORKSHOP In collaboration MellanRum and Enabling Cities MONDAY 18 LAUNCH CROWDFUNDING CAMPAIGN THURSDAY 28 ACTION #1 WORKSHOP FOR FURNITURE BUILDING for Persborg Day JUNE WEDNESDAY 3 WORKSHOP AT SKANE INNOVATION WEEK Testing out of the interactive survey WEEK 25 LAUNCH APPLICATION FOR RESIDENCY MONDAY 22 [ BEGINING OF SUMMER BREAK ] 22

22 JULY august SEPTEMBER JULY 18 End of Crowdfunding campaign WEDNESDAY 22 [ END OF SUMMER BREAK ] JULY 22 SUMMER COLLABORATION STARTS: packaging the project as a branded service WEEK 31 FOLLOW UP ON ACTION #1 MONDAY 3 Production and delivery of products & services from crowdfunding campaign starts SATURDAY 15 ACTION #2 IMPLEMENTING A COMMUNICATION SYSTEM WEEK 32 Participants for the Residency are announced. Logistics and planning for the Residency prototype WEEK 34 ACTION #3 Evaluation WEEK 36 EVS volunteers arrive 23

23 KEEP IN TOUCH SHARE YOUR IDEAS WITH US: connectorsmalmo.com/feedback FOLLOW US connectorsmalmo THANK you! 24