Introduction to building online finance marketplaces with the Crowd Valley API. 7 th October Paul Higgins co-founder & CTO paul@crowdvalley.

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1 Introduction to building online finance marketplaces with the Crowd Valley API 7 th October 2015 Paul Higgins co-founder & CTO paul@crowdvalley.com

2 AGENDA About this webinar About Crowd Valley Introduction to the Crowd Valley Platform API Other Crowd Valley APIs Further Resources Questions

3 ABOUT THIS WEBINAR In a nutshell Introduction to the structure and format of the Crowd Valley API. Authentication, core objects, custom fields, and third-party services. Focused on high-level technical architecture rather than business processes or the market. We will not cover detailed code-level guides today. Who should attend? Developers planning to build an online finance platform. Project Managers with responsibility for overseeing the development of an online finance platform.

4 ABOUT CROWD VALLEY Crowd Valley has helped over a hundred professionals and companies in setting up and launching online finance marketplaces around the world using its digital back-end and API. The Crowd Valley API is used to build online platforms and marketplaces globally for managing private placements, securities, real estate, crowdfunding, peer-to-peer lending, and public stock trading. Founded in 2012 in San Francisco with additional offices in London and Hong Kong. The Crowd Valley management team has worked together in this industry since 2009.

5 THE CROWD VALLEY PLATFORM API Signing Up for Sandbox Access Authentication Core API Endpoints Some Other Platform API Objects Custom Fields Third-Party Services Implementation Examples

6 SIGNING UP

7 SANDBOX VS LIVE FREE REQUIRES SUBSCRIPTION

8 AUTHENTICATION Sandbox Network Name Sandbox API Key Sandbox API Secret Sandbox Admin & Password See for authentication SDKs

9 CORE API ENDPOINTS Self Users Organizations Offerings Investments Documents See more at

10 CORE API ENDPOINTS Self given_name, family_name, birth_date, telephone, tax_id, Users biography, tagline, location, job_title, Organizations display_name, short_description, credit_score, Offerings funding_goal, open_date, close_date, valuation, Investments investment_amount, term, interest_rate, Documents file_name, file_alias, file_description, tag,

11 SOME OTHER PLATFORM API OBJECTS Deal Rooms User Access Groups Document Groups Access Requests Messages Tasks

12 HANDLING CUSTOM FIELDS Additional Types Custom Information

13 HANDLING CUSTOM FIELDS Additional Type attribute Users: Investor, Fundraiser, Agent, Expert, Broker, Lawyer Individual, Institution Organizations: Commercial Property, Residential Property Fund, Business, Project Investor, Fundraiser Offerings: Seed Stage, Venture Stage Class A Shares, Class B Shares Investments: Fixed Price, Variable Price

14 HANDLING CUSTOM FIELDS Custom Information key/value pairs Users: Accreditation Status, e.g. { high_net_worth_individual : 1 } Investment Preferences, e.g. { preferred_deal_size : 50k- 100k } Organizations: Number of Bedrooms, e.g. { number_of_bedrooms : 3 } Tax Scheme, e.g. { tax_scheme : EIS } Market Strategy, e.g. { market_strategy : We intend to develop in } Offerings: Expected Dividend, e.g. { expected_dividend : 3.5 } Sign Off Requirements, e.g. { sign_off_requirements : All investors must } Investments: Follow up preferences, e.g. { follow_up : BY_ }

15 THIRD PARTY SERVICES Payments KYC/AML/Identity Credit Bureau Data Risk Management Analytics Distribution

16 THIRD PARTY SERVICES - EXAMPLE GCEN Payments Service POST /users/{user_id}/gcenregister GET /users/{user_id}/gcenbalance POST /self/gcencardpayment

17 IMPLEMENTATION EXAMPLES User Registration Storing Accreditation Status Viewing Your Account Retrieving Live Offerings Viewing an Offering Making an Investment

18 USER REGISTRATION User -> given_name (optional) User -> family_name (optional) User -> (required) User -> password (required) User -> has_accepted_terms_of_service (optional)

19 STORING ACCREDITATION STATUS User -> custom_info

20 VIEWING YOUR ACCOUNT

21 RETRIEVING LIVE OFFERINGS

22 VIEWING AN OFFERING

23 MAKING AN INVESTMENT Investment -> investment_amount (optional)

24 OTHER CROWD VALLEY APIs Payments Identity (including KYC/AML) Content Management Loan Management Risk Management

25 FURTHER RESOURCES Crowd Valley website Details of third-party services and API documentation at Regulatory research and materials organized by country Free developer sandbox access Certified Partner community Free online webinars, e.g. Introduction to building your online finance marketplace Next Webinar Wednesday 11th November Using the Crowd Valley API for Real Estate platforms Specific examples of how to implement the API for real estate funding platforms Mainly focused on developers FundingThemesHub Front-end templates for online securities, crowdfunding, P2P lending, real estate and stock trading platforms All compatible with the Crowd Valley back-end and supported by certified partners

26 Introduction to building online finance marketplaces with the Crowd Valley API 7 th October 2015 Paul Higgins co-founder & CTO paul@crowdvalley.com

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