UBC Certificate in Professional Communication

Transcription

1 UBC Certificate in Professional Communication Program Handbook Developed by

2 Contact Us UBC Certificate in Professional Communication Writing Centre, UBC Continuing Studies Ponderosa Annex C 2021 West Mall Vancouver, BC V6T 1Z2 Registration and Student Services Tel: Fax: writing.centre@ubc.ca Web: This program handbook is current as of January Note that future editions of this program handbook may contain changes to program requirements and policies. Copyright The University of British Columbia. All rights reserved.

3 Contents Introduction... 1 Program Benefits... 2 Program Objectives... 3 Who Should Take This Program?... 3 Location... 4 Program History... 4 About The Writing Centre... 4 About UBC Continuing Studies... 4 Format and Curriculum...6 Program Format and Length... 6 Changes to Curriculum Instructors Workload Expectations Assessment Methods Graduation Criteria Program Admission Information...17 Admission Requirements Application Process Evaluation of Applications... 18

4 Program Fees Additional Program Information Program Administration...21 Continuing Studies Administration Advisory Committee Application Form...23

5 Program Overview Introduction The UBC Certificate in Professional Communication, offered by the UBC Continuing Studies Writing Centre in collaboration with Life and Career Programs, provides a flexible program in professional communications for recent university graduates, UBC co-op students, working professionals, internationally-educated professionals, managers, business owners, entrepreneurs, self-employed consultants, and other students who handle masses of information in different media and need to communicate persuasively and effectively. As working professionals, they may face serious legal, professional, and personal consequences in failing to communicate their own or their company s message. They may have professional or technical expertise, but they may lack practical skills in producing written documents. They may also be pursuing other professional accreditation opportunities that this program would overlap with or support. They may also be looking for tools and strategies to grow as leaders and expand their range of communication options. The UBC Certificate in Professional Communication consists of core courses and electives, and offers students the opportunity to pursue one of two tracks: the General Track, which focuses on writing and communication skills needed for any professional environment, or the Leadership Track, which focuses on a wide range of communication skills and strategies for those already in, or preparing for, positions of leadership in their organizations. Students in the General Track learn core competencies, key strategies, and practical skills in professional communication including business writing, creating presentations, public speaking, and participating in teams or meetings. In addition to these, students in the Leadership Track learn about emotions and behaviours in the workplace, how to manage conflict, how to share their vision for their company and inspire those under their leadership, UBC Certificate in Professional Communication 1

6 and how to share difficult topics effectively. Specific topics include engaging in strategic conversations, using narrative in the corporate context, collaboration, web writing, creating e-portfolios, and publishing. Students will be able to take an elective course in academic, creative or personal writing, so they strengthen core competencies and employability skills in critical thinking, creativity/problem solving, and writing. This part-time program consists of classroom-based and/or online courses. There is an option for local and international students to complete the General Track 100% online. The UBC Certificate in Professional Communication focuses on both broad and specific learning outcomes: Write clearly, concisely, and correctly for a variety of audiences and in a variety of media and professional contexts. Apply business conventions and formats for specific writing tasks. Develop confidence, creativity, and communication skills in producing business correspondence, reports, proposals, presentations, speeches, and other documents. Increase skills in leadership and communicating within a team. Conduct challenging meetings and conversations effectively and use various communication strategies to build and maintain healthy, resilient teams. Program Benefits The UBC Certificate in Professional Communication provides students with practical strategies and skills to communicate effectively and persuasively. The certificate program offers a flexible learning environment with both classroom-based and online courses and a choice between the General Track or the Leadership Track. The skills that students may develop include writing in a variety of media, communicating in contextually specific ways, and best practices for sharing information. The program design is based on feedback from instructors and a program advisory committee, as well as market research on core competencies and skills required by professionals and employers. UBC Certificate in Professional Communication 2

7 Program Objectives The UBC Certificate in Professional Communication General Track focuses on these beneficial outcomes: Apply business writing strategies for producing s, letters, reports, and other documents. Build confidence and skills for preparing and delivering effective presentations. Employ techniques for using narrative and storytelling to share knowledge, engage employees, and lead teams or organizations. Develop skills in collaborative writing and working with/leading teams. Demonstrate critical thinking, creativity, writing, and editing skills for producing polished documents. Use technical and scientific writing skills to produce publications. Examine new technologies. Practise writing techniques that will help relieve the pressure of deadlines. The Leadership Track also includes the following: Use emotional intelligence as a basis for stronger communication with employees and teammates. Build stability and trust in teams through strategic communication. Understand what makes a leader effective in different contexts. Who Should Take This Program? This program will benefit students who are: managers business owners entrepreneurs self-employed consultants recent graduates UBC co-op students working professionals internationally-educated professionals UBC Certificate in Professional Communication 3

8 professionals seeking communication and leadership strategies. Students do not need to be native speakers of English in order to be fully engaged in and benefit from this program, though students may be required to present evidence that they meet the language requirement for Writing Centre courses. Students who are looking for English language support may be interested in the Award of Achievement in Business English for International Professionals. Location Classes are held online, at UBC Robson Square, or at UBC Point Grey. Please refer to individual course descriptions for location details. Program History The Writing Centre developed this program based on student and employer demand and recent literature underscoring the importance of strong writing skills in professional contexts. This program was developed based on the 20 years worth of experience the Writing Centre has in designing quality programs with input and guidance from an advisory committee made up of professionals from a variety of fields, including consulting, high technology, and sustainability. About The Writing Centre The Writing Centre supports students as they tell stories, organize information, and develop personally and professionally as communicators. For the past 20 years, the Writing Centre has offered courses in creative, professional, and academic writing that help students to craft their words into stories and communications that are powerful, elegant, and memorable. About UBC Continuing Studies UBC Continuing Studies is an academic unit that inspires curiosity, develops ingenuity, stimulates dialogue, and facilitates change among lifelong learners locally and internationally. We anticipate and respond to emerging learner needs and broaden access to UBC by offering innovative educational programs that advance our students' careers, enrich their lives, and inform their role in a civil and sustainable society. UBC Certificate in Professional Communication 4

9 In addition to the Certificate in Professional Communication, UBC Continuing Studies offers numerous other programs for professional and career development, including: UBC Certificate in Translation and Interpretation UBC Certificate in Digital Content and Communications UBC Certificate in Organizational Coaching UBC Certificate in Immigration: Laws, Policies, and Procedures UBC Certificate in Intercultural Studies UBC Award of Achievement in Tutoring UBC Award of Achievement in Business English for International Professionals UBC Award of Achievement in Creative Writing UBC Certificate in Professional Communication 5

10 Format and Curriculum Program Format and Length The UBC Certificate in Professional Communication consists of a minimum of 150 hours with core courses and electives delivered in class and online on a part-time basis throughout the year. There is some flexibility in terms of the core course selection based on student needs. Most courses for this certificate program are currently available for registration; new courses will be added as the program progresses to meet changing student and market needs. Core courses for the General Track include topics such as business writing, report writing, public speaking, grammar, and a research-based academic writing option. The electives include Writing Centre courses in academic, creative, and personal writing, so participants have the opportunity to develop their critical thinking, creativity/problem solving, and writing skills in different ways. For the Leadership Track, core courses include topics such as report writing, strategic conversations, building strong teams, and having difficult conversations. Electives offer the same range of experience as those in the General Track, but include further study on such topics as emotional intelligence and team dynamics. Students are encouraged to take introductory courses prior to advanced courses. This is to help students build on their knowledge and skills to prepare them for more advanced studies in professional communications. The UBC Continuing Studies Writing Centre can provide guidance to students on the most appropriate order to complete courses and the electives that will be of the greatest benefit. UBC Certificate in Professional Communication 6

11 Face to face and online courses are offered on a weekly basis in the fall term (September to December), winter term (January to April), and spring/summer terms (May to August). To be granted the UBC Certificate in Professional Communication, students must successfully complete required courses and demonstrate confidence, creativity, and competence in professional communications. Students will be assessed in individual courses on participation, assignments, projects, and tests. The assignment criteria will be made clear in the individual course outlines. There will also be a final assessment of the e-portfolio that students submit using WordPress as a platform. This portfolio will incorporate one revised piece pf writing/artifact and a brief learning reflection from each course, so students can build it as they complete individual courses. Support for creating the portfolio will be available through an online module that students have access to during the duration of the program. A packet of information, including instructions for using WordPress and the assessment rubric for the portfolio, will be sent to students upon acceptance into the program. The rubric is also included in the handbook appendix for reference. Students will need to earn a minimum passing grade in each course, which is the same requirement as for a letter of completion. The final e-portfolio must receive a passing mark (C or above) per the requirements in the rubric (see Appendix). Students must complete all requirements for graduation within 2 years of admission to the program. Curriculum To earn the Certificate, participants must complete the required core courses and elective courses listed below. Note: core and elective courses differ if you are on the Leadership Track. Students can make a request to substitute one course for another using our course substitution form, included in the Appendix and linked on our website. Please note that submitting a course substitution form does not automatically guarantee that the request can be accommodated. Core Courses: General Track UBC Certificate in Professional Communication 7

12 The program includes core courses for a strong foundation in professional communication and related competencies, plus elective courses that offer more focus on specific topics and skills. Introduction to Business Writing Apply business writing strategies and skills for writing quickly, correctly, and professionally. Students develop the skills to write and revise correspondence and other materials for clarity and conciseness. Report and Business Writing Students apply the principles of written communication in business and professional contexts. This course provides opportunities to practise critical thinking, synthesizing, and writing s, letters, reports, and proposals. Preparing Presentations Students build the confidence and skills for creating and delivering effective presentations and speeches, speak confidently and persuasively in large groups, and prepare a dynamic presentation for classroom or online delivery. Writing Well: Grammar or Writing Well: Style Writing Well: Grammar examines the mechanics of grammar and techniques for wellconstructed sentences, paragraphs, and documents. This course also covers how to detect and correct errors in writing and produce clear, concise prose. Writing Well: Style helps students polish their work even further by taking their ideas from diagnosis to analysis and revision. Topics include writing with clarity, balance and symmetry by using sentence variety, paragraph development, and other elements of style. Writing Under Pressure or University Writing or Advanced Composition In Writing Under Pressure, students explore academic techniques for managing deadlines and stress while crafting strong, credible, and audience-appropriate prose. University Writing focuses on creating strong, evidence-based arguments. In Advanced Composition, students discover how to generate, structure, and expand thought-provoking arguments while improving syntax, grammar, and diction. Students shape ideas into compelling UBC Certificate in Professional Communication 8

13 documents, develop awareness of effective and persuasive writing, and evaluate work critically and systematically. Core Courses: Leadership Track Courses offered through Life and Career Programs are italicized: Emotions and Behaviours at Work Discover your unique Business Emotional Intelligence using the EBW system, designed to identify behaviours and emotions that may activate or inhibit effective work performance. Complete the EBW online and then meet with a certified EBW facilitator to discuss results. Communicating on the Edge: Managing Emotion, Conflict, and Change Become more proactive about managing emotions, reactions, and defensive behaviours, and discover a communication approach shown to support change and conflict resolution. Consider how to think differently about disputes, differences of opinion, and your reactions to them. Courageous Conversations for Leaders Learn to navigate the difficult conversations that come with leadership positions. Gain tools to engage in these conversations with confidence to reach the desired personal and corporate outcomes. Practical exercises allow you to practice and internalize these tools. EQ for Smart Leadership Use emotional intelligence as a basis to gain tools to become more self-aware in the areas of self-control, integrity, collaboration, empathy, and decision making. In this interactive workshop, learn to make better decisions and identify corporate cultural issues before they become unmanageable. Report and Business Writing Students apply the principles of written communication in business and professional contexts. This course provides opportunities to practise critical thinking, synthesizing, and writing s, letters, reports, and proposals. UBC Certificate in Professional Communication 9

14 Preparing Presentations Students build the confidence and skills for creating and delivering effective presentations and speeches, speak confidently and persuasively in large groups, and prepare a dynamic presentation for classroom or online delivery. Visual Rhetoric (under development) Strategic Conversations and Meetings There is a great demand on employees and supervisors to share knowledge, present ideas, and contribute to teams and meetings. Students develop the key communication skills needed for participating in strategic conversations, teams, and meetings in the workplace. Students also practise active listening, basic interviewing, and summarizing Elective Courses For the UBC Certificate in Professional Communication, students are able to choose at least 3 electives from a variety of options. One of these courses will need to be a course that focuses on creative communication and at least one will need to be classified as a professional writing course, including journalism and writing for creative industries. As the program continues, new courses may be developed based on research or surveys of essential employability skills and core competencies, including transferable skills in professional communications plus specialized skills for specific professions. For example, customized courses on scientific or technical writing may be offered for a cohort of medical or engineering professionals. If students wish to apply a course from another Continuing Studies unit to the Certificate in Professional Communication, they may submit a course substitution form. Note: submitting a course substitution form does not automatically guarantee that the request can be accommodated. Electives that can be applied to the Leadership Track are in bold. Corporate Storytelling Students apply techniques for using narrative and storytelling in corporate and professional contexts. The art of storytelling can be used to engage employees, share knowledge, convey UBC Certificate in Professional Communication 10

15 information, build teams, and lead or manage change in organizations. Students also work on developing written and oral stories as part of their leadership and communication skills for the workplace. Strategic Conversations and Meetings There is a great demand on employees and supervisors to share knowledge, present ideas, and contribute to teams and meetings. Students develop the key communication skills needed for participating in strategic conversations, teams, and meetings in the workplace. Students also practise active listening, basic interviewing, and summarizing. Introduction to Technical Writing Technical writing requires clear, concise, and polished text. Acquire strategies and skills for designing and preparing technical communication and professional documents. Topics covered include preparing technical reports, instruction manuals, and other end-user documents. Writing Your Blog Learn about creating captivating content for a blog, engaging readers right away, and keeping your posts consistent and frequent enough to build community and keep readers interested. Scientific Writing Professionals often face challenges producing articles and documents for publication. Students will acquire the skills to organize, write, and edit research and content in order to produce scientific articles, reports, papers, and presentations. Writing for Graduate Students Students acquire the skills and specific requirements of writing and presenting research or ideas at the graduate level and in a professional context. Topics covered include correcting problem areas in style and grammar, developing ideas and content, writing abstracts and articles, and incorporating research and sources. Freelance Article Writing: Introduction UBC Certificate in Professional Communication 11

16 Students write feature articles for websites, e-bulletins, newsletters, and social media outlets. This course takes a step-by-step approach to developing compelling story ideas, conducting research and interviews, structuring articles, and writing effective copy. The Fundamentals of Great Writing Through an experiential learning approach, students develop skills that they can apply to all types of writing tasks and in any format. Through giving and receiving structured nonjudgmental feedback, students develop and improve their ability to read and edit their own work. Creative Non-Fiction: Introduction Creative nonfiction provides students an opportunity to delve deeper into storytelling as they communicate important information and create narrative for websites, publications, newsletters, and other channels. Class time is spent writing, workshopping and discussing samples of the form. Copywriting: Introduction Students learn techniques, creativity boosters, and the craft of professional copywriting in a supportive and intensive environment that focuses on the process and purpose of persuasive business writing. The course defines the challenges and best practises of working with clients, building research plans, analyzing and reaching the desired audience, building a portfolio of resources, complementing and piggybacking on visuals, organizing information and managing projects, and writing for a variety of media. Writing for Wellness Journey into the art of writing for wellness. Expressive writing through journaling has been proven to decrease the heart rate, lower blood pressure, strengthen the immune system, enhance feelings of calm, and reduce stress. In addition to the health benefits of writing, journaling is also a nourishing way to slow down, engage in mindfulness, and increase selfawareness. Writing Under Pressure UBC Certificate in Professional Communication 12

17 Learn techniques used in the academic environment that help alleviate the stress and pressure that comes with writing timed essay exams and large graded projects with short deadlines. These techniques will be applicable to any type of deadline-based or time sensitive project. Topics covered include a grammar review, planning and drafting strategies, addressing an audience appropriately, and using deadlines to map out atimetable for writing. Group Leadership and Team Dynamics Teams are defined by goals, roles, and organizational purpose, yet their success depends on the quality of working relationships. During this interactive three-day intensive, learn a practical model that applies the basic foundations of group dynamics to team design, management, and communication. Develop the knowledge and skills to build team stability, agility, and competence by: learning models of team development and related interventions applying principles of emotional intelligence to address conflict and other tricky issues practicing key intrapersonal and interpersonal strategies and skills to enhance feedback and learning conversations reviewing the psychological dynamics within team processes in order to promote healthy behavioral patterns. Be proactive in this new and emerging area of coaching and leadership practice, whether you are in a formal leadership position or not. Copyediting and Proofreading: Introduction Learn the rules, techniques, and tricks that professional copyeditors and proofreaders use to improve consistency, correctness, and clarity in documents. Identify and fix the most common errors and weaknesses in writing. Learn how the proper processes and the right tools make editing more efficient. Plain Language Workshop Plain language is about tailoring documents to their audience. Unfortunately, key messages often get buried by weak organization, wordiness, jargon, and poor page design. Remove these barriers by learning how to analyze readers needs and plan documents around them. UBC Certificate in Professional Communication 13

18 Sample General Track Programs The pathways for each student are up to the individual and therefore will differ, but below are samples illustrating how the program can be customized to meet specific needs. Pathway for Students in Tech Sectors Writing Well: Grammar Advanced Composition Introduction to Business Writing Introduction to Technical Writing Scientific Writing Report and Business Writing Strategic Conversations and Meetings Preparing Presentations Pathway for Students in Marketing Writing Well: Style Writing Under Pressure Fundamentals of Great Writing Corporate Storytelling Introduction to Business Writing Report and Business Writing Copywriting: Introduction Preparing Presentations Pathway for Students in Science Writing Well: Style Advanced Composition Writing for Graduate Students Introduction to Business Writing Preparing Presentations Scientific Writing Report and Business Writing Freelance Article Writing: Introduction Pathway for Students on an Executive Track Writing Well: Style University Writing Introduction to Business Writing or substitution Strategic Conversations and Meetings Report and Business Writing Preparing Presentations Fundamentals of Great Writing Corporate Storytelling Pathway for Students in Administration Writing Well: Grammar Introduction to Business Writing Advanced Composition Strategic Conversations and Meetings Report and Business Writing Copyediting: Introduction Preparing Presentations Fundamentals of Great Writing Pathway for Students in General Communications Writing Well: Grammar Writing Under Pressure Introduction to Business Writing Report and Business Writing Scientific Writing Introduction to Technical Writing Creative Non-Fiction: Introduction Preparing Presentations Changes to Curriculum UBC Certificate in Professional Communication 14

19 The learning objectives, subject areas, topics, speakers, and assignments that make up the program may change over time to reflect the needs of program participants, new best practises and technologies, and the best use of University resources. The program may also change in duration, number of instructional hours, or requirements for completion. If the curriculum changes, the total cost of the program may also change to reflect the actual costs of program delivery. If a change occurs, students who are already enrolled in the program will still be able to complete the program under the original requirements at the time of registration. To receive the UBC Certificate in Professional Communication, participants must complete the required curriculum and the number of instructional hours that are compulsory at the date they are admitted to the program. Instructors Courses in the UBC Certificate in Professional Communication are taught by instructors from a variety of professional backgrounds, all of whom bring practical experience and academic credentials into the classrooms. The Writing Centre employs instructors who are not only outstanding in their fields, but are also outstanding communicators and teachers. Workload Expectations The UBC Certificate in Professional Communication is intended to be a part-time program for adults with significant responsibilities. The be successful in the program, students are expected to attend at least 80% of face-to-face class meetings or equivalent participation in online modules, as well as spend several hours each week throughout the program on readings and assignments. Assessment Methods Program participants are assessed in individual courses according to University assessment guidelines to ensure successful acquisition of required skills and concepts. Assessment is based on classroom attendance and participation, online participation, and successful completion of assignments, exams, presentations and projects. Graduation Criteria UBC Certificate in Professional Communication 15

20 To be granted the UBC Certificate in Professional Communication, students must successfully complete required courses and demonstrate ability in professional communications through completion of the portfolio. Students will be assessed in each course by instructors and assignment criteria will be made clear in the individual course materials. In addition, there is a final assessment of the student s e-portfolio incorporating one revised artifact and a learning reflection piece from each course. Students will need to earn a minimum passing grade of 60% in each course and on the final e-portfolio to complete the requirements of the program. The e-portfolio will be presented as a WordPress site and will consist of a collection of the student s strongest work, including assignments or reading reflections, from throughout the program, along with learning reflections from each course. Both of these categories will need to be completed and incorporated into the portfolio for the student to be eligible for graduation from the program. Assessment of the final portfolio will be based on a rubric such as the one included in the Appendix and sent to students upon entry into the program. UBC Certificate in Professional Communication 16

21 Program Admission Information Admission Requirements All applicants to the UBC Certificate in Professional Communication must complete and meet these minimum requirements for admission: High school diploma or equivalent Application form Current resume Letter of intent stating the student s goals, interests, program track, and reasons for participating in the program Applicants who are non-native English speakers must have a score of 570 or higher on the paper-based TOEFL exam or 88 or higher on the Internet-based TOEFL. An inbox or inperson writing assessment may also be required. Application Process The UBC Certificate in Professional Communication has a formal admissions process. The admissions process helps ensure that participants goals, interests, and expectations are adequately matched to the program s objectives and capabilities. Applicants should read and understand thoroughly the Program Handbook before applying to the Certificate program. See the application form at the back of this handbook and online at UBC Certificate in Professional Communication 17

22 Evaluation of Applications Applications are evaluated on the following criteria: compatibility of letter of intent with current program goals and objectives suitability of previous education and work experience. Once applications have been reviewed, applicants will be notified as to whether they have been accepted into the program. Program Fees A $175 non-refundable application fee is due at the time the application is submitted. This fee confirms your registration in the program. Upon submitting your e-portfolio, at $175 graduation fee will be due. All fees are payable in Canadian dollars. Course fees are paid on a course-by-course basis. Fees are due at the time of course registration and may be paid by Visa, MasterCard, debit card, cash, or Canadian cheque. See the current course calendar or view and for each term s course timetable and fees. Participants should be aware that texts, materials, and software related to courses may constitute an additional cost in some cases. No deferral of the administration fee or course fees is allowed. Fees are subject to change. All fees in reference to certificate courses are exempt from GST. Additional Program Information Availability of Program Course scheduling varies from term to term, depending on demand and availability of resources and instructors. Length of Program Participants must complete all requirements for graduation within two years. Under exceptional circumstances, a student who withdraws can apply the next year for readmission. In some cases, students may also be able to apply previously completed Writing Centre courses towards their certificate, which may impact the length of their participation in the program. UBC Certificate in Professional Communication 18

23 Withdrawal and Cancellation Policy A. Withdrawing from a Course If you would like to withdraw from a course, please submit written notice three business days before the course begins to be eligible for a refund (less a $50 administration fee). Fees of $50 or less are non-refundable unless a course is cancelled by UBC Continuing Studies. No refund will be made for cancellations received later than three business days before the course begins. Part-Time and Online Courses Please note that our refund policy has changed. If you would like to withdraw from a course, in order to be eligible for a refund (less a $50 administration fee), please submit written notice at least three business days before the course begins. An is considered adequate written notification. No refund will be made for withdrawals received later than three business days before the course begins. UBC Continuing Studies is sometimes forced to cancel courses due to insufficient enrolment or other reasons. If this occurs, you will be contacted by or by phone and provided with a full refund. Writing 098/099 (Advanced Composition) Students who want to withdraw must do so by the Friday of the first week of the course. Students who registered through the Student Service Centre (SSC) must withdraw through the SSC; withdrawals are not accepted by phone or by course instructors. Those who registered through UBC Continuing Studies must notify us in writing of their decision to withdraw by the deadline. Summer Institute Programs The withdrawal deadline for our intensive summer institutes is one week before the course start date. A $100 administration fee is deducted from each refund; no refunds are possible after the deadline. If the Writing Centre has to cancel a course due to insufficient enrolment, a full refund is provided. B. Course Cancellations UBC Continuing Studies is sometimes forced to cancel courses. If this occurs, a full refund is processed and sent to the student automatically. UBC Certificate in Professional Communication 19

24 C. Withdrawing from the Program Participants may withdraw from the program at any time, but they should notify the UBC Writing Centre in writing of the reasons for withdrawal. As fees are paid on a course-by-course basis, there is no financial penalty for withdrawing from the program except for the non-refundable administration fees. Academic Conduct UBC Continuing Studies takes academic misconduct in the form of cheating and plagiarism seriously. Students found cheating or plagiarizing will be subject to penalties that may include dismissal from the program or course with a failing grade and no refund of tuition fees. For additional information about cheating and plagiarism policies, please read the UBC policy on academic misconduct at Professional and Ethical Conduct The special nature of our programs obligates UBC Continuing Studies to foster a learning environment that respects the diversity of individuals, but also applies standards and ethics in keeping with a professional, adult workplace. Our goal is to make programs a positive learning experience. Therefore students and instructors in our programs are expected to conduct themselves in accordance with professional standards of behaviour, respect, and scholarly integrity. The ability to work respectfully in a team environment and specifically with other students, instructors, and staff is essential. In addition, the University administration may require a student to withdraw from the University at any time for unsatisfactory conduct, for failure to abide by regulations, for unsatisfactory progress in a program of studies or training, or for any other reason which is deemed to show that withdrawal is in the interests of the student and/or the University. In such cases there will be no refund of tuition. UBC Appropriate Use of Information Technology Participants must abide by the UBC Appropriate Use of Information Technology Guidelines. For details, see UBC Certificate in Professional Communication 20

25 Program Administration The UBC Certificate in Professional Communication was developed by a diverse group of academics and representatives from the public and private sectors. This collaboration has resulted in the creation of an educational program that is academically strong with realworld orientation. The program staff ensures that the certificate curriculum continues to evolve as new business practises and processes emerge. Continuing Studies Administration For administrative questions regarding this program, please contact our Program Assistant at or The Writing Centre at writing.centre@ubc.ca. For general Continuing Studies enquiries, please contact our Student Services Specialists at Advisory Committee Giselle Baxter: UBC Certified General Accountants Program Marker Judy Brown: Associate Head and Instructor, UBC English Department Raquel Collins: Associate Director, UBC Continuing Studies Technology, Media and Professional Programs Tomi Eng: Freelance Communication Consultant with Ethos Darren Frew: Director of Planning and Communication at BC Bioenergy Network Johnathan Friesen: Resource Advisor at BC Hydro UBC Certificate in Professional Communication 21

26 Kathryn Gretsinger: Instructor/Internship Coordinator, UBC Graduate School of Journalism Julie Walchli: Director of the UBC Arts Co-op Program UBC Certificate in Professional Communication 22

27 UBC Certificate in Professional Communication Application Form Applicants should read and thoroughly understand the Program Handbook before applying to the program. A non-refundable application fee of $175 must be included with the application. In addition to completing this form, applicants must include the following with their application: a résumé documenting education achievements and recent work or volunteer experience a type-written Letter of Intent composed by the applicant that specifies his/her goals, interests and program expectations ( words) Last Name First Name Home Address City Province Postal Code Daytime Phone Evening Phone Fax Educational Background Please list formal or informal courses of study. Please indicate the name(s) of the institution(s) and the year(s) you participated. UBC Certificate in Professional Communication 23

28 Degree/Diploma/Certificate/Course Institution Year Completed For admission into this program, applicants should have completed Grade 12 (or the equivalent). Please indicate the name of your high school and the year of your graduation or, on a separate page, the details of your equivalency. High School Location Year Graduated Confirm that you are a native speaker of English or that your TOEFL score was 570 or higher on the paper-based TOEFL exam or 88 or higher on the Internet-based TOEFL: Yes No (please contact program staff) Letter of Intent In a word-processed letter submitted with this application, define your interests and program expectations and state what goals you expect to achieve upon completion of the UBC Certificate in Professional Communication (maximum 500 words). Please send your completed application form to: UBC Certificate in Professional Communication UBC Continuing Studies Writing Centre Ponderosa Annex C Tel: West Mall Fax: Vancouver, BC V6T 1Z2 writing.centre@ubc.ca Personal information provided on this program application form is collected pursuant to section 26 of the Freedom of Information and Protection of Privacy Act, RSBC 1996, c.165, as amended. The information will be used for the purposes of admission, registration, notification of future courses and other decisions on your status at UBC Continuing Studies. Information, in aggregate form only, may also be used for research purposes and compiling statistics. Should you have any questions about the collection of information, please contact Manager, Marketing Services, UBC Continuing Studies, University Boulevard, Vancouver, BC, V6T 1Z3. We Respect Your Privacy Your contact information is maintained on our mailing list and is used to send you the UBC Continuing Studies course calendar and other communications regarding upcoming courses and events that may be of interest to you. Your information will not be released to others. Please check here if you do not wish to be on: mailing list (if this box is checked, you will not be mailed our course calendar) list UBC Certificate in Professional Communication 24

29 UBC Certificate in Professional Communication Appendix 1: Leadership Track Track Details This option is available to students who are already advanced professionals and are interested in improving their leadership skills as well as their skills in written communication. This track includes courses from both the UBC Writing Centre and Life and Career Programs. All policies, fees, and assessment criteria are the same for this track as for the general track; however, the curriculum of the program differs. Students who wish to take this program track must make that clear in their letter of intent during the application process. Students must show why this track is the preferred option to help meet their goals. If students wish to switch from the general track to the leadership track during the program, they will be asked to submit a rationale. Curriculum Core Courses (courses offered through Life and Career Programs in italics): Emotions and Behaviours at Work Communicating on the Edge: Managing Emotion, Conflict, and Change EQ for Smart Leadership Courageous Conversations for Leaders Report and Business Writing Preparing Presentations Visual Rhetoric (under development) UBC Certificate in Professional Communication 25

30 Strategic Conversations and Meetings Elective Courses (courses offered through Life and Career Programs in italics): Corporate Storytelling Improv Performance Techniques for Professionals (under development) Writing for Wellness University Writing Writing Under Pressure Group Leadership and Team Dynamics Scientific Writing Creative Writing: Introduction Copyediting: Introduction Plain Language Workshop UBC Certificate in Professional Communication 26

31 UBC Certificate in Professional Communication Appendix 2: The E-Portfolio Requirements To create the e-portfolio, students will need to do the following: Create a site using WordPress (this site can be public or private, depending on student preference) Choose reflection theme and follow the template provided Select artifacts that represent the best work, or work that reflects the most gain, from each course (Note: some courses do not have writing assignments; in that case, students may incorporate an artifact that demonstrates learning in a different way, such as a slide deck or learning/reading reflection) Revise artifacts as needed, remembering that both the original draft and revision will be included in the final portfolio (Note: this does not apply to courses where the assignment(s) consist of learning/reading reflections) Write a one- to two- paragraph reflection on each artifact, explaining how it represents your learning in the corresponding course and growth as a communicator (specific reflection questions will be provided) Write a one- to two- paragraph introduction to/contextualization of the portfolio Write a summary piece of words that gives an overview of the learning that took place in the program Incorporate images if needed Assemble the portfolio and proofread UBC Certificate in Professional Communication 27

32 Assessment The portfolio will be assessed by at least two writing and learning specialists who will either be Writing Centre staff or instructors. Those performing the assessment will be qualified to offer feedback on various forms of professional and creative communication. All portfolios will be assessed via a rubric. See sample below. Assessment Category and Objectives Style: The portfolio follows the suggested template or uses a layout that is easy to navigate and professional in appearance Any images used in the portfolio serve to illustrate either a reflection or artifact and the connection between the image and text is clear Fonts and colours used do not detract from the content of the portfolio and underscore its professionalism Reflections: Reflections that accompany artifacts thoughtfully answer the required questions, providing examples and explanations of each point brought up in the responses Stand-alone reading and/or learning reflections describe the learning that took place in the course and demonstrate a clear understanding of the material and information shared in the course/reading The portfolio either opens or closes with a word reflection on the entire program, which describes and explains/illustrates the learning Exemplary: A Proficient: B Mostly Proficient: C Partially Proficient: D Incomplete/Does not Meet Requirements: F Comments: Comments: Comments: Comments: Comments: Comments: Comments: Comments: Comments: Comments: G A UBC Certificate in Professional Communication 28

33 that took place throughout the course of the program. It also includes an explanation of the factors that influenced the selection and exclusion of artifacts, a clear articulation of how the writer has accomplished their goals in the program, and next steps the writer plans to take to apply learned skills or develop new skills further All reflections demonstrate strong analytical skills and the student s ability to look critically at their own work In all cases, the writing is clear, professional, and contains no errors that impede meaning Artifacts and Selection: The artifacts (a writing or other assignment from a course or a reading or experiential reflection from courses without assignments) reflect the writer s best work Two drafts of course assignments are presented: a first or early draft and final draft, which shows evidence of revision Each artifact is introduced with a brief header or other means of providing context for the artifact and explaining its selection All artifacts included reflect positively on the student s mastery of course and program objectives In all cases, the writing is clear, professional, and contains no errors that impede meaning Comments: Comments: Comments: Comments: Comments: Additional Comments: A le UBC Certificate in Professional Communication 29

34 UBC Certificate in Professional Communication 30 gr

35 UBC Certificate in Professional Communication Appendix 3: Forms Course Substitution Form Use this form to request permission to take a course outside your certificate or award of achievement curriculum. Your request will be assessed on one of the following: - The majority of your certificate or award of achievement program courses are complete and you have provided reasons as to why the requested course will enhance your overall learning goals within the program; - Due to a lack of course options, there is an inability to progress in the program. Please provide as much detail as possible to speed the processing of your request. If you have documentation to support your request, please send it to writing.centre@ubc.ca by with your completed form. Certificate or Award of Achievement Program enrolled in: First Name: Last Name: ex. Certificate in Professional Communication Click here to enter text. Click here to enter text. Click here to enter text. Phone Number: ex Course you wish to be exempted from: Course number: ex. Introduction to Business Writing ex. AW589-F14-A UBC Certificate in Professional Communication 31

36 Course you wish to take as an alternative: Course number: Detailed explanation to support your request: ex. Writing for Engineers in the Workplace ex. AW647-F14-O Click here to enter text. Once you ve completed the form, please send by to UBC Certificate in Professional Communication 32

37 UBC Certificate in Professional Communication Application Form Applicants should read and thoroughly understand the Program Handbook before applying to the program. A non-refundable application fee of $125 must be included with the application. In addition to completing this form, applicants must include the following with their application: a résumé documenting education achievements and recent work or volunteer experience a type-written Letter of Intent composed by the applicant that specifies his/her goals, interests and program expectations ( words) Last Name First Name Home Address City Province Postal Code Daytime Phone Evening Phone Fax Educational Background Please list formal or informal courses of study. Please indicate the name(s) of the institution(s) and the year(s) you participated. UBC Certificate in Professional Communication 33

38 Degree/Diploma/Certificate/Course Institution Year Completed For admission into this program, applicants should have completed Grade 12 (or the equivalent). Please indicate the name of your high school and the year of your graduation or, on a separate page, the details of your equivalency. High School Location Year Graduated Confirm that you are a native speaker of English or that your TOEFL score was 570 or higher on the paper-based TOEFL exam or 88 or higher on the Internet-based TOEFL: Yes No (please contact program staff) Letter of Intent In a word-processed letter submitted with this application, define your interests and program expectations and state what goals you expect to achieve upon completion of the UBC Certificate in Professional Communication (maximum 500 words). Please send your completed application form to: UBC Certificate in Professional Communication UBC Continuing Studies Writing Centre Ponderosa Annex C Tel: West Mall Fax: Vancouver, BC V6T 1Z2 writing.centre@ubc.ca Personal information provided on this program application form is collected pursuant to section 26 of the Freedom of Information and Protection of Privacy Act, RSBC 1996, c.165, as amended. The information will be used for the purposes of admission, registration, notification of future courses and other decisions on your status at UBC Continuing Studies. Information, in aggregate form only, may also be used for research purposes and compiling statistics. Should you have any questions about the collection of information, please contact Manager, Marketing Services, UBC Continuing Studies, University Boulevard, Vancouver, BC, V6T 1Z3. We Respect Your Privacy Your contact information is maintained on our mailing list and is used to send you the UBC Continuing Studies course calendar and other communications regarding upcoming courses and events that may be of interest to you. Your information will not be released to others. Please check here if you do not wish to be on: mailing list (if this box is checked, you will not be mailed our course calendar) list UBC Certificate in Professional Communication 34