# A Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference To Erode City

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3 V. ANALYSIS AND INTERPRETATION CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN INCOME AND REASONABLE PRICE Cases Case Processing Summary INCOME BELOW RS RS RS RS RS ABOVE RS Valid Missing Total Total Total N Percent N Percent N Percent INCOME * % 0.0% % INCOME * Crosstabulation AGREE AGREE NEUTRAL INCOME BELOW RS RS RS RS RS ABOVE RS Total INCOME * Crosstabulation Value df Asymp. Sig. (2-sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 200 VI. Chi-Square Tests Null Hypothesis Ho: There is no relationship between Income and Reasonable price VII. Alternative Hypothesis H1: There is relationship between Income and Reasonable price Level of significance = 0.05 Degree of freedom = (c-1)*(r-1) = (4-1)*(4-1) = 3 * 3 = 9 Table value = Calculated Value = Page

5 FINDINGS: The following are the significant findings that have been noted from the personal information of the respondents through this study. From the study it is found that 23% belongs to the age category of and 14% respondents are below 20 55% of respondents are male and 45% respondents are female. Findings on chi-square tests : Through the application of the chi-square test, it was found that There is significant relationship between Income and Reasonable price Through the application of the chi-square test, it was found that There is no significant relationship between Occupation and Brand Image Findings on Correlation analysis: Through the application of there is exist a negative correlation between reasonable price and offers Through the application of there is exist a negative correlation between quality and advertisement. SUGGESTIONS:From the result inferred by the data collected and little secondary information the following suggestions are given to improve consumer buying behaviour. To explore the market, mobile industry have to concentrate more on youth segment by giving more advanced features. Compared to urban and suburban the mobile phone usage in rural is low so the mobile companies have to go for campaigns to create awareness among the rural people. IX. CONCLUSIONS: The consumer buying a variety of mobile phones which satisfy his wants and they are always influenced by his purchasing activities by some considerations which lead him to select a particular brand or a particular store in preferred to others. Consumers mostly preferred Nokia mobile phones. 8 Page

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### Table 1: Profile of Consumer Particulars Classification Numbers Percentage Upto 20 25 41.67 Age. 21 to 40 18 30.00 Above 40 17 28.

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