2014 Virginia Public Relations Award Recipients

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1 2014 Virginia Public Relations Award Recipients 2014 CAPITAL AWARDS ADVERTORIALS Hollywood Costume Advertorial Drives Visitation & Engagement Virginia Museum of Fine Arts ANNUAL REPORTS VCU Presidential Annual Report Communicating the Problem, the Mission, and the Solution Statewide Commonwealth Partnerships Virginia Supportive Housing VCCS 2014 Annual Report Virginia s Community Colleges VCU Medical Center 2012 Annual Report BLOGS/BLOGGER CAMPAIGNS VCU Across the Spectrum *Indicates Best in Show

2 Fostering and Building a Sense of Community Commonwealth Partnerships HHHunt Communities The Gong Blog: The official blog of The Hodges Partnership The Hodges Partnership Making Every Day Shop Local Day The Hodges Partnership Chesapeake Bank SpiderWay: Weaving a Web of Possibilities Blog University of Richmond University BROCHURES Year in Review/25th Birthday Brochure The Virginia Lottery VCU Libraries Brochure Series VCU Libraries EDITORIALS/OP-ED COLUMNS *Gay Marriage...Biggest Civil Rights Issue of Our Time Harrison Writes LLC It's Not That Hard Being Green Lewis Ginter Botanical Garden Parents, children overcome obstacles The Greater Richmond ARC Virginia DISC Legislation in Virginia General Assembly Campbell Communications PIASCIK

3 Here's to You, K.M. VA, MD & DE Association of Electric Cooperatives Cooperative Living magazine Translational Research is Alive and Well at VCU A College Graduate in Every Home Virginia Community College System EXTERNAL VIDEO PROGRAM Teaching the World to Sing: Spanish Outreach Video for Special Olympics Virginia Special Olympics Virginia, PUNCH, Park Group CHoR s Roar Heard Nationwide FEATURE STORIES Thank You for Your Service VA, MD & DE Association of Electric Cooperatives Cooperative Living Magazine Advancements in Electric Hand Dryers Improve Restroom Efficiency Campbell Communications HandDryerSupply.com Edwards' Seafood Market: The Little Shop That Could VA, MD & DE Association of Electric Cooperatives Cooperative Living Magazine INTERNAL VIDEO PROGRAMS 60-Second Video series Increases Board Giving Virginia Council on Economic Education (VCEE)

4 MAGAZINES Tid*Bits: News, Knowledge and Healthy Fun myvmfa Magazine: Unexpected Stories Virginia Museum of Fine Arts Cooperative Living Magazine VA, MD & DE Association of Electric Cooperatives Cooperative Living Magazine MEDIA RELATIONS Collared Greens Buttons Up Media Relations The Hodges Partnership Collared Greens Bon Secours Washington Redskins Training Center Media Relations Loma Linda University Health 6th International Congress on Vegetarian Nutrition Loma Linda University Health Craft Cider for Everyone: the 2013 Promotion of Cider Week Virginia PadillaCRT Cider Week Virginia Widows, widowers and chronic pain

5 NEWSLETTERS dmvnow! Internal Newsletter Virginia Department of Motor Vehicles Delivering Relevant, Industry-Specific Content Keiter CPAs Friends of the VCU Libraries Newsletter VCU Libraries ONLINE VIDEOS Bon Secours Washington Redskins Training Center Promotional Video PRESS/NEWS CONFERENCES Bon Secours Washington Redskins Training Center Media Hard Hat Tour The Bridges Roanoke The Bridges Roanoke PUBLIC SERVICE ANNOUNCEMENT VDOT s 2013 Work Zone Awareness Week Public Service Announcement Virginia Department of Transportation

6 LEAP WEEK Richmond Ballet PUBLICATIONS RVA Look Book i.e.* inittiative of the Greater Richmond Chamber Investing in the Commonwealth s Land and Water: The VIRGINIAforever Five-Year Plan McGuireWoods Consulting VIRGINIAforever Handbook for Parents University of Virginia -- Student Affairs SMARTPHONE APPLICATIONS Planning Virginia's Future with the Virginia Education Wizard Hodges Digital Virginia Community College System SOCIAL MEDIA 12 Days of Cheer for Children Sparks Locally, Spreads Nationally VirginiaDMV Social Media Program Virginia Department of Motor Vehicles Attracting New Residents through Social Media Engagement Commonwealth Partnerships Heritage Commons

7 Bon Secours Washington Redskins Training Center Social Media It's the Time of Our Lives: Re-launching Mountain Lake Lodge Mountain Lake Lodge Sandler Training: Social Media The Hodges Partnership Sandler Training VCCS on Facebook Virginia Community College System VDOT s Twitter Feeds Virginia Department of Transportation A Day in the Life of the VSP Academy Virginia State Police SPEECHES Christ University Convocation Speech 2014 Chancellor's Planning Retreat Speech Virginia Community College System WEBCASTS Driving Sales Leads for CMRI CMR Institute WEBSITES VCU Home Page

8 Bon Secours Washington Redskins Training Center Website On the Road with Stu PadillaCRT Bridgestone Americas St. Joseph's Villa mobile responsive website St. Joseph's Villa VCU News Website Redesign New External Website for Virginia's Community Colleges Virginia Community College System and Hodges Digital Strategies dmvnow.com website Virginia Department of Motor Vehicles Coalfields Expressway Interactive Web Map Virginia Department of Transportation WORD-OF-MOUTH HAVOC 2014 COMMONWEALTH AWARDS BRIEF EVENTS AND OBSERVANCES Virginia Distracted Driving Summit DRIVE SMART Virginia

9 Bon Secours Washington Redskins Training Center Groundbreaking Win or Lose Cruiser Virginia Tech Transportation Institute 25 Year Anniversary Celebration Virginia Tech Transportation Institute COMMUNITY RELATIONS Interstate 95 Richmond Bridge Restorations Project Siddall Communications VDOT CRISIS COMMUNICATIONS UVa Talks about the Risks of Molly University of Virginia -- Student Affairs EXTENDED EVENTS AND OBSERVANCES Game Plan DRIVE SMART Virginia Birthday Fest: 25 Years of Lottery Success Big River The Virginia Lottery INTEGRATED COMMUNICATIONS Creative Messages and Strategic Partnerships Key to VMFA s Box Office Hit Virginia Museum of Fine Arts

10 Do You Value Your Power? An Integrated Approach to Empowering Virginians to Save Energy GolinHarris State Corporation Commission / Virginia Energy Sense A Shot in the Arm for Flu Communications Rhudy & Co. Marketing and Communications Bon Secours Virginia Building the Bond - May tour for Great Expectations Virginia Foundation for Community College Education INTERNAL COMMUNICATIONS *Capital One Bank - NextGen TellerBIC Program Internal Communications Capital One Bank - NextGen TellerBIC Program, Internal Communications Team HSBC Integration Communications - Alabang Site Transition Capital One Giving Good Health a Nudge ISSUES MANAGEMENT 11th Street Closure Virginia Bicyclist and Pedestrian Awareness Month DRIVE SMART Virginia

11 MARKETING BUSINESS TO BUSINESS Redefining the Industry through Expertise and Client Service Keiter CPAs MARKETING CONSUMER PRODUCTS BISSELL Gives the Gift of Time with Introduction of CleanView with OnePass Technology PadillaCRT BISSELL Homecare, Inc. Z-VA: Zombie Invasion Big River The Virginia Lottery Energizing the Face of Blueberries: From Just Another Health Food to Dynamic Lifestyle Staple PadillaCRT U.S. Highbush Blueberry Council MARKETING CONSUMER SERVICES VCU Medical Center s Labor & Delivery Unit Overhaul It's the Time of Our Lives: Re-launching Mountain Lake Lodge Mountain Lake Lodge PUBLIC AFFAIRS Promoting the VIRGINIAforever Five-Year Plan: A Vision for the Commonwealth McGuireWoods Consulting VIRGINIAforever

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