2014 Executive MBA Council Conference Lights, Camera, EMBA Action



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(As of 18Aug2014) 2014 Executive MBA Council Conference Lights, Camera, EMBA Action 19 22 October 2014 Hyatt Regency Century Plaza Los Angeles, CA 8:00 a.m. 6:00 p.m. Director s Cut program** Saturday, October 18 Roundtrip transportation provided Buses load 7:15 am tentative Hotel Lobby Buses depart for hotel at approx. 6:15 pm (**pre- registration and fee required) UCLA Anderson School of Management UCLA Anderson School of Management 3:00 p.m. 6:15 p.m. Executive MBA Council registration desk open Sunday, October 19 8:00 a.m. 5:30 p.m. Executive MBA Council registration desk open 12:00 p.m. 5:30 p.m. Setup and exhibit area open 8:00 a.m. 5:15 p.m. Executive MBA Toolkit* 8:00 a.m. 12:00 p.m. Director s Cut program (Cont.)** 7:00 p.m. 9:00 p.m. Welcome Reception (*pre- registration and fee required) Continental Breakfast served in at 8:00 am Roundtrip transportation provided Buses load 7:15 am tentative Hotel Lobby Buses depart for the hotel at approx. 12:15 pm (**pre- registration and fee required) UCLA Anderson School of Management Meet, reconnect with colleagues, and enjoy a beautiful evening! NYU Stern School of Business Monday, October 20 UCLA Anderson School of Management Green Circle Lawn 7:00 a.m. 5:30 p.m. Executive MBA Council registration desk open 7:00 a.m. 5:30 p.m. Exhibit area open 7:45 a.m. 8:45 a.m. Breakfast and Corporate Speed Networking Event Robert H. Smith School of Business, University of Maryland California Showroom 9:00 a.m. 9:30 a.m. Welcome to and EMBA video contest winners! 9:30 a.m. 10:00 a.m. Research 10:00 a.m. 10:30 a.m. Coffee Break Executive MBA Council Center for Research

10:30 a.m. 11:45 a.m. Plenary Session I: EMBA 10 Years Hence Leo Burke Director of Global Commons Initiative, Mendoza College of Business University of Notre Dame Monica Sharma International Expert and Practitioner on Leadership Development for Sustainable Change 12:00 p.m. 1:15 p.m. Lunch Columbia Business School Washington State University College of Business 1:15 p.m. 2:15 p.m. Career Services 1, Technology Session 1 & Concurrent Sessions (1-5) Session 1 Session 2 Session 3 Session 4 Session 5 Career Services 1 Technology Session 1 Can the trend of decreasing corporate sponsorship be reversed? Jesper Christiansen, Technical University of Denmark Leny Woolsey, University of Auckland Follow that Applicant! Adventures in Online Advertising Rachel Waites, University of Chicago Booth School of Business Admission from 30,000 feet Manette Frese, Loyola University Maryland That's Entertainment!: Marketing a new hybrid EMBA program Barbara Coward, Percept Research Holly Stayton, University of Missouri Increasing EMBA Enrollment from 50 to 200 on a $10,000 a Year Marketing Budget Megan Hall, Florida Atlantic University Sybil Alfred, Florida Atlantic University Vegar Wiik, Florida Atlantic University Integrating Career Management into the Curriculum John Bertrand, Marshall School Of Business, University of Southern California Joan Coonrod, Emory's Goizueta Business School The Flipped Classroom: Shifting the Paradigm from Instruction to Learning Anne M. Ferrante, PhD, MBA Roundtable Green Circle Lawn

2:30 p.m. 3:30 p.m. Career Services 2, Technology Session 2 & Concurrent Sessions (Repeat Of 1-5) Session 1 Session 2 Session 3 Session 4 Session 5 Career Services 2 Technology Session 2 3:30 p.m. 4:00 p.m. Coffee Break Can the trend of decreasing corporate sponsorship be reversed? Jesper Christiansen, Technical University of Denmark Leny Woolsey, University of Auckland Follow that Applicant! Adventures in Online Advertising Rachel Waites, University of Chicago Booth School of Business Admission from 30,000 feet Manette Frese, Loyola University Maryland That's Entertainment!: Marketing a new hybrid EMBA program Barbara Coward, Percept Research Holly Stayton, University of Missouri Increasing EMBA Enrollment from 50 to 200 on a $10,000 a Year Marketing Budget Megan Hall, Florida Atlantic University Sybil Alfred, Florida Atlantic University Vegar Wiik, Florida Atlantic University Helping EMBA Career Changers and Explorers Focus John Worth, Virginia Commonwealth University MOOCs and SPOCs: Embrace the future of e- learning to add significant value to executives Claire Hogikyan, University of Michigan Ross School of Business Gautam Kaul, Ph.D., University of Michigan 4:00 p.m. 5:00 p.m. Career Services 3, Technology Session 3 & Concurrent Sessions (6-10) Session 6 Session 7 Session 8 Session 9 Session 10 Career Services 3 Lights, Camera, Action Learning Jonathan Lehrich, MIT Sloan School of Management Katy Radoll, MIT Sloan School of Management Faculty development: a work in progress Silvio Abrahao Laban Neto, Insper Leticia Costa, Insper Metrics for Service Excellence: Creating Your Scoreboard Christopher Mays, University of Maryland, College Park Kycia Spriggins, University of Maryland, College Park Engaging EMBA Instructors Teaching in Cross- Cultural Classrooms: Supporting Faculty Development Matthew L. Goode, University of Minnesota Theresa Heath, University of Minnesota Make, Buy, or Ally: the Kellogg Global Network as a Case Study on Global Strategic Alliances Elmer Almachar, Kellogg School of Management, Northwestern University Su- Lan Tenn, Schulich School of Business, York University Hannelore Forssbohm, Otto Beisheim School of Management, WHU A Script for Cultivating Employer Relations Taura Prosek, University of Wisconsin- Madison Technology Session 3 Technology Vignette: Trends, Students & What Role You Can Play

5:15p.m. 6:15 p.m. Session 6 Session 7 Session 8 Session 9 Session 10 Career Services 4 Technology Session 4 Refer to sign- up sheets for specific reservation times Amy Weinstein, The Wharton School, University of Pennsylvania Jennifer Steben, Inkling Career Services 4, Technology Session 4 & Concurrent Sessions (Repeat Of 6-10) Lights, Camera, Action Learning Jonathan Lehrich, MIT Sloan School of Management Katy Radoll, MIT Sloan School of Management Faculty development: a work in progress Silvio Abrahao Laban Neto, Insper Leticia Costa, Insper Metrics for Service Excellence: Creating Your Scoreboard Christopher Mays, University of Maryland, College Park Kycia Spriggins, University of Maryland, College Park Engaging EMBA Instructors Teaching in Cross- Cultural Classrooms: Supporting Faculty Development Matthew L. Goode, University of Minnesota Theresa Heath, University of Minnesota Make, Buy, or Ally: the Kellogg Global Network as a Case Study on Global Strategic Alliances Elmer Almachar, Kellogg School of Management, Northwestern University Su- Lan Tenn, Schulich School of Business, York University Hannelore Forssbohm, Otto Beisheim School of Management, WHU Learning by Doing: Leveraging Executive Coaching for Long Term EMBA Success Faye A. Sisk, Ph.D., Mercer University Hallie Crawford, Hallie Crawford, LLC. Live Learning bringing a sustainable and real business world into the classroom Lin Lerpold, Stockholm School of Economics Karin Wiström, Stockholm School of Economics Small Group Dinners (Optional)*** Dine at your own expense at local restaurants. These dinners are recommended for newer attendees, but all are welcome. Sign- up at the registration desk for a specific restaurant. (***pre- registration required) Tuesday, October 21 Hotel Lobby 7:00 a.m. 5:00 p.m. Executive MBA Council registration desk open 7:00 a.m. 5:00 p.m. Exhibit area open 8:00 a.m. 9:00 a.m. Breakfast UNC Kenan- Flagler EMBA Programs 9:00 a.m. 10:15 a.m. EMBAC exchange and Bud Fackler award presentation 10:15 a.m. 10:45 a.m. Coffee Break The year in review, looking ahead and open forum with our executive director, Michael Desiderio

10:45 a.m. 12:00 p.m. Plenary Session II 12:15 p.m. 1:30 p.m. Lunch Impact of EMBA Next- Gen Carolyn Chan Director, I MPowerment Pte, Ltd. Kevin Cleary CEO, Clif Bar & Company David Geller CEO, TopLine Game Labs Pepperdine University - Graziadio School of Business and Management Sponsored by University of Virginia Darden School of Business 1:30 p.m. 2:30 p.m. Career Services 5, Technology Session 5 & Concurrent Sessions (11-15) Session 11 One EMBA Student's Story of His Struggle with a Learning Disability Catherine A. Molony, University of Pennsylvania and Martha Leeb Sullivan, M.Ed., University of Pennsylvania Green Lawn Circle Session 12 Session 13 Session 14 Session 15 Career Services 5 Technology Session 5 2:30 p.m. 3:00 p.m. Coffee Break Leading Programs in a Complex Environment: Key Issues in Impacting Change Gary Mangiofico, Ph.D., Pepperdine University Appreciative Inquiry for Program Growth and Change Michael Alexander, Texas A&M University International partnership and its impact on EMBA programs market positioning and competitiveness Prof. Aly A. Messallam, Alexandria University, Egypt 'Big Data' for EMBA Program Directors: What Should I Really be Focusing On George Bobinski, Binghamton University Luisa Fernanda Elsin, Universidad de los Andes Karin Wiström, Stockholm School of Economics Crafting & Designing Your Story Luke Kreinberg, Haas School of Business University of California, Berkeley Using Social Media on Purpose Nick Faber, Duke University's Fuqua School of Business 3:00 p.m. 4:00 p.m. Career Services 6, Technology Session 6 & Concurrent Sessions (Repeat Of 10 15) Session 11 One EMBA Student's Story of His Struggle with a Learning Disability Catherine A. Molony, University of Pennsylvania Martha Leeb Sullivan, M.Ed., University of Pennsylvania Session 12 Leading Programs in a Complex Environment: Key Issues in Impacting Change Gary Mangiofico, Ph.D., Pepperdine University

Session 13 Session 14 Session 15 Career Services 6 Technology Session 6 Appreciative Inquiry for Program Growth and Change Michael Alexander, Texas A&M University International partnership and its impact on EMBA programs market positioning and competitiveness Prof. Aly A. Messallam, Alexandria University, Egypt 'Big Data' for EMBA Program Directors: What Should I Really be Focusing On George Bobinski, Binghamton University Luisa Fernanda Elsin, Universidad de los Andes Karin Wiström, Stockholm School of Economics Handling Challenging Career Coaching Scenarios Laurie Sedgwick, Cornell University Johnson Applying the Tools of Online Instruction to the Classroom John W. Mamer, UCLA George Ingersoll, UCLA 4:00 p.m. 5:00 p.m. Regional Breakout Meetings Latin America Pacific Europe/Middle East/Africa Asia/New Zealand/Australia Palisades West US/Canada Southwest Southeast Northeast Midwest 6:30 p.m. 7:00 p.m. Staggered Bus Loading Hotel Lobby 7:30 p.m. 9:30 p.m. Emerson Theatre* (*pre- registration required) Michigan State University Broad College Executive/Weekend MBA & USC Marshall School of Business Emerson Theatre Wednesday, October 22 8:00 a.m. 11:00 a.m. Executive MBA Council registration desk open 8:00 a.m. 11:00 a.m. Exhibit area open 8:00 a.m. 9:00 a.m. Breakfast 9:15 a.m. 10:45 a.m. Plenary Session III Will Technology Destroy the Local & Regional EMBA Market? John A. Byrne Chair and Editor- in- Chief C- Change Media, Inc. Emory's Goizueta Business School Los Angles

We hope you enjoy your stay in. Your Executive MBA Council Planning Committee! Bernadette BIrt, Wharton, San Francisco Co- Chair Susan Dearing, UCLA Co- Chair Joseph Ambrosetti, Georgia Institute of Technology Jonathan Darsey, Emory University Cheri DeClercq, Michigan State University Michael Desiderio, Executive MBA Council Darlene Gorrill, Executive MBA Council Nicola Kleyn, GIBS, University of Pretoria Katherine Lilygren, Wharton, San Francisco Gary Mangiofico, Pepperdine University Karen Mc Lintock, Executive MBA Council Shaun Sheffield, Austral Education Group Linda Thompson, Hurd and Associates Special recognition for their time, talent and work on behalf of this conference: Sean Luus Dawn Mathers Special Thanks to Conference Sponsors: Sponsoring Schools Chapman University, Argyros School of Business and Economics Columbia Business School Cornell University Emory s Goizueta Business School Michigan State University Broad College Executive/Weekend MBA NYU Stern School of Business Pepperdine University Graziadio School of Business and Management Ross School of Business Robert H. Smith School of Business, University of Maryland SMU Cox School of Business UCLA Anderson School of Management UNC Kenan- Flagler EMBA Programs USC Marshall School of Business University of Virginia Darden School of Business University of Washington Foster School of Business Washington State University College of Business & Contributors AIH Destination Management Andromeda Simulations International Annodyne, Inc. Austral Education Group Beyond B- School Booker Promotions Business Test Methods (Formerly Prep Zone) Campus Text Eduvantis EmpoweredU Executive Core, LLC Financial Times Go- today Graduate Management Admission Council Harvard Business Publishing Inkling Systems, Inc. Insights Learning & Development International Study Programs IntroMaps Ivy Exec, Inc. Ivy Software, Inc. Legacy Ventures PageWell Right Management Southbridge Access Study.Net Tumlare The Washington Campus WorldStrides Capstone Programs (14Aug2014)