Cloud Computing: The Next Big Thing?

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May 28 th, 2014 Athens, Greece Cloud Computing: The Next Big Thing? Where we are. What lies ahead.

About Performance For more than 15 years, we architect, implement and deliver state of the art solutions and services for virtualization, data center computing & storage, disaster recovery & business continuity, information security and IT systems and services management Achieved YoY growth in 2013 - despite continued recession Expanded clientele: now includes all banks, major financial institutions, Telcos, Greek Fortune -150 companies and public sector About 30% of revenue is value add, reflecting our ability to provide advanced services

Our customers include:

Company s values and strategy Results have been achieved by consistent execution of adopted strategies: #1 Built world-class competences in key solution areas: virtualization & data center computing IT resilience: backup/restore, DR & BC ITSM processes and IT automation Cloud Services building and provision

Company s values and strategy #2 Forged business partnerships, alliances and direct cooperation with top IT vendors, at the highest possible level. Partners include (alphabetically): Cisco, Dell, EMC, HP, IBM Citrix, Microsoft, Red Hat, Symantec, VMware #3 Ensured ability to engage and execute well on complex, demanding projects, delivering business value, fast. #4 Developed lasting customer relationships, based on trust and mutual respect.

IT Transformation Key theme in our client engagements: IT transformation Virtualization & Cloud Computing are essential ingredients to achieve this So, why transform your IT?

CIO Business & IT priorities Global Survey Gartner : global survey, Dec 12 (2053 CIOs, 230B$ IT spend, 36 industries, 41 countries) Top 10 Business Priorities rank Top 10 Technology Priorities Increase enterprise growth 1 Analytics and business intelligence Deliver operational results 2 Mobile technologies Reduce enterprise costs 3 Cloud computing (SaaS, IaaS, PaaS) Attract and retain new customers 4 Collaboration technologies (workflow) Improve IT apps and infrastructure 5 Legacy modernization Create new products/services innovate 6 IT management Improve efficiency 7 CRM Attract and retain the workforce 8 Virtualization Implement analytics and big data 9 Security Expand into new markets/geographies 10 ERP Applications

Virtualization in Greece Where are we now & what lies ahead? Virtualization has gained wide acceptance Drives IT transformation ; enables consolidation, cost reduction, manageability, agility Robust technology; deployed in production since 2004 (VMW esx 3.0) VMware vsphere is maintaining its lead of the market with lion s share Microsoft HyperV, now with a high degree of maturity, is gaining acceptance in data centers KVM and Red Hat have established presence in several data centers

Virtualization in Greece Where are we now & what lies ahead? PT has virtualized the majority of large companies Early adopters often grew piece-wise their virtualized environments; there is an incentive to redesign, consolidate further and increase efficiency Very few sites have exploited the automation & management capabilities and built private clouds Several sites have implemented automated DR processes Most large sites faced Storage I/O issues & backup issues

Multiple Options for Cloud Services Service Model Deployment Model Operating Model Applications (SaaS) (PaaS) Platform Infrastructure (IaaS) Private Public Hybrid Customer Owns Customer Operates Customer Owns Provider Operates Provider Owns Provider Operates

Cloud Service Deployment Models Private, Public, Hybrid Exclusive/single tenant, onpremise and/or provider premises Multi-tenant, provider premises Private Cloud Hybrid Cloud Public Cloud Reduce CapEx/OpEx, admin/mgment costs Increase agility Control & visibility Multiple apps sharing resources Cloud bursting overdraft for peak loads Dev/Test & production B2B integration DRaaS, BaaS. OpEx only Fast & inexpensive to start Outsourced services Multiple tenants sharing resources

'Cloud First' Government policy for IT sector UK, Australia, Denmark.. The launch of an expanded G-Cloud supplier framework will support growth in cloud computing. Purchases through the cloud should be the first option considered by public sector buyers of IT products and services, the government has confirmed today.

Cloud Computing in Greece where are we now? Some organizations are building private clouds (IaaS) for: Rapid provisioning of services to business users (internal or external); meter/allocate expenses; business resilience, backup/dr; increase efficiency; decrease costs. Market is at an early adopter stage: PT has been engaged for building private clouds for clients in Telecom, digital media & services sectors. Public Cloud providers have emerged; market at infancy

Cloud Computing in Greece Our strategy (1): Structured project approach for building and operating private and public clouds Developed and now offer public Cloud Services: Enterprise Cloud / Virtual DataCenter (vsphere & vcloud Director) Enterprise Backup aas Enterprise DR aas Enterprise email & collaboration services (Zimbra) Desktop & Application Delivery platform for SaaS

Cloud Computing in Greece Our strategy (2): Value proposition: Why consider Bronet Enterprise Cloud service? deploy readily your own advanced virtual datacenter, to host your business critical apps and data cost effective, secure, highest quality, security, stringent SLAs incorporates condensed know-how, advanced technology no CapEx, pay-per-use model avoid spending precious resources and time to build functionality from scratch (your private in-house cloud)

Cloud Computing in Greece Our strategy (3): Enable adoption of hybrid cloud model for organizations that deploy on-premise virtualization: they can readily consume Bronet Enterprise Cloud services, as needed Enable affordable and effective DRaaS for virtualized data centers: critical VMs with apps and data are continuously replicated to Bronet EC; an immediate failover from the primary site will be orchestrated and executed, when needed

Cloud Computing in Greece Our strategy (4): Help organizations embrace mobility for their workforce: offer powerful post PC era email & collaboration as a service, on any user device, smartphone or tablet offer efficient desktop and application delivery service, enabling end-user mobility (on any device) and ISVs to transition to a SaaS licensing model for their legacy apps

Next Virtualization adoption, and barriers Virtualization as the enabler for Cloud Services Cloud Services offerings from Performance