Part I: The New Guidelines and Operating Statements for 2015



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A Close Look at the USALI 11th Revised Edition Part I: The New Guidelines and Operating Statements for 2015 By Raymond S. Schmidgall, Ph.D., CPA and Agnes DeFranco, Ed.D., CHE, CHAE With the new edition of the Uniform System of Accounts for the Lodging Industry (USALI) just taking effect on January 1, 2015, many hotels are looking at the new reporting guidelines. It is a new book, with a database online and updated FAQs all ready to go. However, it may also be useful to busy professionals to have an article and also the Q&A from The HFTP Research Center (page 6) in this issue of The Bottomline to summarize some of the major changes and also take a quick look back in time to appreciate the evolution of this system of accounts which has served us so well and which will also be celebrating its 90th birthday next year. The Foundation: Brief History Accountants are known to be organized, they follow rules and regulations well, and prefer order, transparency and comparability all the qualities that match the principles of the U.S. Generally Accepted Accounting Principles (GAAP). Hotel accountants are no exception. In fact, they took the lead by publishing the first edition of the Uniform System of Accounts for Hotels in 1926. The Uniform System turned out to be a seminal piece and so useful that clubs, restaurants, and in the last decade, the spa segment of the hospitality industry, all now have their own uniform systems. The individuals, proprietors and accountants who were responsible for the first edition also had the foresight to form the Hotel Accountants Association of New York City, which later became the founding chapter of HFTP. Over the years, from the second to the current 11th revised edition, the Uniform System strives and ensures to incorporate the changes of the lodging industry and the needs of the users. At one time, the Uniform System was split into two uniform systems, one for hotels and the other for small hotels and motels. The two were reunited in 1996 in the 9th revised edition, and the word hotel was replaced by lodging to include operations of all scales. As stressed in the preface of the 11th revised edition, the publication stays true to the original intent of the Uniform System, to provide hotel owners, operators and other parties standardized operating statements and pertinent information within the unique setting of the hotel industry. While users are encouraged to delete irrelevant line items and add more details and develop Raymond S. Schmidgall, Ph.D., CPA is the Hilton Hotels Professor at The School of Hospitality Business, Michigan State University. Agnes DeFranco, Ed.D., CHE, CHAE is a professor and Conrad N. Hilton Distinguished Chair at the Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. She is also an HFTP Global Past President and a project leader for the HFTP Global Hospitality Accounting Common Practices (GHACP). DeFranco (2009) and Schmidgall (2002) are both recipients of the HFTP Paragon Award. 30 Winter 2015

sub-schedules as needed, tying them back to the operating statements, users are not to substitute nor add new line items so as to maintain consistency and comparability. The Builders: Financial Management Committee of the AH&LA The first edition builders represent three important groups, with nine individuals forming the proprietor s committee, 12 forming the accountants committee and two representing the New York State Society of CPAs and the American Institute of Accountants. Fast forward to almost 90 years later, the Financial Management Committee (FMC) of the American Hotel & Lodging Association (AH&LA) is charged with the responsibility of maintaining the relevancy of the Uniform System and make appropriate changes to the document when needed. The composition of the committee has also changed over the years, with the membership reflecting the landscape of the current lodging industry. Therefore, the current membership of the FMC includes academia, asset managers, brand franchising organizations, benchmark reporting firms, certified public accountants, consultants, hospitality management companies, hotel owners, independent proprietors and owner-operated hotels. In addition, industry trade associations worldwide also lend their expertise in developing the proper protocols. The New Skyscraper: Major Contents The 11th edition is presented in five main parts: Operating Statements, Financial Statements, Financial Ratios and Operating Metrics, Revenue and Expense Guide, and Gross vs. Net Reporting. While this article concentrates on the Operating Statements, it may be appropriate to briefly address the other four sections. While the operating statements are mainly for internal users such as operators and owners, the financial statements are mainly for external users such as creditors, bankers, For Further Review More details on the 11th edition are ahead. The Bottomline, Spring 2015 Part II will detail the new guidance on metrics, especially labor metrics as they affect all areas of a hotel. The Bottomline, Summer 2015 Part III will detail the new section of Gross v. Net Access the 11th Edition The USALI 11th edition is available for purchase at www.ahlei.org. To get the HFTP member discount, enter promo code HFTPC. In addition, as an HFTP member, you have the access to the Global Hospitality Accounting Common Practices (GHACP) database where you can access the USALI 11th revised edition and compare it to the 10th revised edition and other common practices in other regions of the world (access at www.ghacp.org). stockholders and the like. The statements included in this section are the Balance Sheet, Statement of Income, Statement of Comprehensive Income, Statement of Owners Equity, Statement of Cash Flows and the Notes to the Financial Statements. Regular users of the Uniform System would easily detect the new statement of Statement of Comprehensive Income, created to supplement the Income Statement. In addition, further guidance of the treatment of inventories, operating equipment and pre-opening expenses can also be found. Ratios are quick indicators for operators and owners to assess the financial viability of the hotel. While this section is not totally new, more detailed and practical information is included in the 11th revised edition. For example, sample ratios are presented for both the operated departments and undistributed departments, with a recommended schedule of ratios that hotels should consider. Since labor cost is one of the prime costs, a recommended labor cost schedule is also included for each department. As for the Revenue and Expense Guide, the major advantage of the 11th revised edition is that this is now available in electronic form. Each Uniform System comes with an access code which can be logged on to the AH&LA Educational Institute to access this database, sort, search and even download the information. As a member of HFTP, you also have the access to the Global Hospitality Accounting Common Practices (GHACP) database where you can again access the USALI 11th revised edition and compare it to the 10th revised edition and other common practices in other regions of the world (access at www.ghacp.org). However, it is viewable only. Therefore, the best of both worlds is to be an HFTP member where you can access the GHACP site and also have a hard copy of the 11th revised edition handy. Finally, the last part of the Uniform System examines gross versus net reporting, including the treatment of surcharges, service charges and gratuities. Due to how management contracts and other legal documents are specified, it is prudent for all to follow the same way in the calculation of both gross and net amounts. And, with the relatively new legislation in the U.S. regarding certain tips as service charges and that service charges are to be included as income and are taxable, this is an important section for all. The Bottomline 31

Internal and External Statements The newly revised USALI contains statements for internal and external users. The financial statements primarily for external users (bankers, creditors, etc.) are contained in Part II of the book and comply with U.S. GAAP. The statements with internal interest consist of operating statements for both operators (Exhibit 1, right) and owners see Exhibit 2, page 33). In addition, 14 supporting schedules are provided, as well as sub-schedules. On the face of the operating statement, operating revenue and related departmental expenses are shown for rooms, food and beverage, and other operated departments. The related schedules provide the details. For example, Exhibit 3 (page 34) is the rooms schedule from USALI. Comparing and Contrasting Two Operating Statements Exhibits 1 and 2 are the two operating statements as previously mentioned. Both statements are the same from the metrics at the top of the statements through EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). Thereafter, the statements differ. For statements for operators, replacement reserve is subtracted to equal EBITDA less replacement reserve. The replacement reserve reflects the cash transfer for the accounting period to the restricted cash as required by the management contract. The operating statement for owners has several items subtracted after EBITDA prior to determining net income. These include interest expense, depreciation, amortization and income taxes. Thus, the two statements are the same for operating revenues, department expense, undistributed operating expenses, gross operating profit, management fees, and non-operating income and expenses. Discussion of the Operating Statements The 11th revised edition provides an operating statement for owners while the 10th revised edition provided an Exhibit 1. Summary Operating Statement (For Operators) Available Sold Occupancy ADR RevPAR Total RevPAR Operating Revenue Other Operated Depts. Miscellaneous Income Total Operating Revenue Departmental Expenses Other Operated Depts. Total Departmental Expenses Total Departmental Profit Undistributed Operating Expenses Admin. and General Info and Telecommunications Systems Sales and Marketing Property Oper. and Maintenance Utilities Total Undistributed Expenses Gross Operating Profit Management Fees Income Before Non-operating Income Non-operating Income Income Rent Property and Other Taxes Insurance Other Total Non-operating Income Earnings Before Interest, Taxes, Depreciation and Amortization Replacement Reserve EBITDA Less Replacement Reserve Prior Year Prior Year Prior Year Prior Year $ % $ % $ % $ % $ % $ % Notes: For a complete Statement of Income, refer to Part II. All revenues and expenses should be shown as a percentage of total operating revenue, except departmental expenses, which should be shown as a percentage of their respective departmental revenue. 32 Winter 2015

Exhibit 2. Summary Operating Statement (For Owners) Available Sold Occupancy ADR RevPAR Total RevPAR Operating Revenue Other Operated Departments Miscellaneous Income Total Operating Revenue Departmental Expenses Other Operated Departments Total Departmental Expenses Total Departmental Profit Undistributed Operating Expenses Administrative and General Information and Telecommunications Systems Sales and Marketing Property Operation and Maintenance Utilities Total Undistributed Expenses Gross Operating Profit Management Fees Income Before Non-operating Income Non-operating Income Income Rent Property and Other Taxes Insurance Other Total Non-operating Income Earnings Before Interest, Taxes, Depreciation and Amortization Interest, Depreciation and Amortization Interest Depreciation Amortization Total Interest, Depreciation and Amortization Income Before Income Taxes Income Taxes Net Income Prior Year Prior Year Prior Year Prior Year $ % $ % $ % $ % $ % $ % Industry Reference operating statement only for operators. Thus, the guidance for owners should be helpful in understanding the operations of their lodging operations through net income. New to the operating statements in the 11th revised edition is the metrics at the top of the statement which includes rooms available, rooms sold, occupancy, ADR, RevPAR and Total RevPAR. How each of these are determined is discussed in the financial ratios and operating metrics section of the book. Owners representatives on the FMC strongly encouraged the placement of this information on the operating statement to provide the statement reader with the major metrics at a glance. The miscellaneous income line as part of the total operating revenue replaces the rental and other income line of the 10th revised edition. The supporting schedules for this line item are somewhat different. The miscellaneous income schedule for the 11th revised edition shows net revenue from renting mixed ownership units, package breakage, other breakage, and resort fees not included on the rentals and other income schedule for the 10th revised edition. In addition, descriptions of some schedule line items differ in the 11th revised edition from the 10th revised edition. For example, interest earned from capital reserve accounts and any restricted funds accounts should be reported as nonoperating income and expenses rather than miscellaneous income. Such guidance was not provided in the 10th revised edition. This mention of interest earned is meant only to show that there are changes beyond the simple line items on the operating statement. The total revenue line on the 10th revised edition has been changed to total operating revenues. Any ratio that historically was measured as a percent of total revenue is no longer compatible with the 11th revised edition ratios, measured as a percent of total operating revenue. This could be significant for any hotel with a large amount of non-operating income. The Bottomline 33

The 10th revised edition s operating schedule included four undistributed operating expenses (UOE), namely Administrative and General, Sales and Marketing, Property Operations and Maintenance, and Utilities. With the 11th revised edition, a fifth line, information and telecommunications systems department, has been added as an UOE. This department has been created to consolidate all system-related technology expenses. In the 10th revised edition schedules telecommunications and information were shown in various schedules. For example, two line items on the administrative and general schedule in the 10th revised edition related to this new department were information systems and telecommunications. These now will be shown as a separate department. The section titled fixed charges in the 10th revised edition has been changed to non-operating income and expenses. This newly titled section also includes new items not addressed in the 10th revised edition. Income generated by ownership that is not managed by the hotel operators is recorded as non-operating income. Examples of this income include cost recovery income, interest income (mentioned previously) and income generated from antennas and billboards on the hotel building. Other expenses included in this section but not included in the fixed charges section of the 10th revised edition are: cost recovery expenses, gain/loss on (disposal) fixed assets, owner expenses, and unrealized foreign exchange gains or losses. By placing these revenues and other expenses after gross operating profit on the operating statement, management fees will be impacted less as the incentive portion of management fees is often based on GOP. The thinking of FMC members is that management fees should not be impacted by revenues and expenses that the operators do not control. Without question there are many changes to supporting schedules. The rooms schedule is shown in Exhibit 3. Some examples of the changes include Exhibit 3. Schedule 1 REVENUE Transient Revenue Retail Discount Negotiated Qualified Wholesales Total Transient Revenue Group Revenue Corporate Association/Convention Government Tour/Wholesalers SMERF Total Group Revenue Contract Revenue Other Revenue Less: Allowances Total Revenue EXPENSES Labor Costs and Related Expenses Salaries, Wages, Service Charges, Contracted Labor and Bonuses Salaries and Wages Management Non-management Complimentary F&B Front Office Guest Services Housekeeping Laundry Reservations Transportation Subtotal: Salaries and Wages Service Charge Distribution Contracted, Leased and Outsourced Labor Bonuses and Incentives Total Salaries, Wages, Service Charges, Contracted Labor and Bonuses Prior Year Prior Year $ % $ % $ % 34 Winter 2015

Exhibit 3 continued: Expenses Payroll-related Expenses Payroll Taxes Supplemental Pay Employee Benefits Total Payroll-Related Expenses Total Labor Costs and Related Expenses Other Expenses Cleaning Supplies Cluster Services Commissions Commissions and Fees Group Complimentary F&B Complimentary In-Room/ Media Entertainment Complimentary Services and Gifts Contract Services Corporate Office Reimbursables Decorations Dues and Subscriptions Entertainment In-house Equipment Rental Guest Relocation Guest Supplies Guest Transportation Laundry and Dry Cleaning Licenses and Permits Linen Miscellaneous Operating Supplies Postage and Overnight Delivery Charges Printing and Stationery Reservations Royalty Fees Training Travel Meals and Entertainment Travel Other Uniform Costs Uniform Laundry Total Other Expenses Total Expenses Departmental Profit the expansion of this revenue section schedule to reflect greater detail and definitions and to align with industry practices. Resort fees have been moved to Miscellaneous Income from the department as mentioned previously. Some other changes include additional information regarding labor costs and related expenses: The aggregated salaries and wages of management and non-management personnel are presented on the department schedule. Service Charge Distribution is presented as a distinct cost category within Salaries, Wages, Service Charges, Contracted Labor and Bonuses. It has been moved from Payroll-related Expenses: Supplemental Pay. Contracted, leased and outsourced labor costs are presented independently. These detailed changes in labor costs and related expenses is shown in other schedules other than rooms as well. Conclusion The 11th revised edition is 353 pages long, which is an expansion of 78 pages from the 10th revised edition so clearly the 11th revised edition is a major expansion for the prior edition. This article focuses primarily on the operating statements and is not intended to provide all-inclusive coverage of the many changes. Interested readers are strongly encouraged to obtain a copy of the 11th revised edition and study it with care. Acknowledgement The authors would like to thank John Baldante, retired managing partner of PKF; Robert Mandelbaum, director of research information services of PKF; and Ralph Miller, president of Inntegrated Hospitality Management Ltd. and past HFTP Global President for their input. All three gentlemen were members of the Financial Management Committee of the AH&LA when the 11th edition was produced. The Bottomline 35