Product Development and Control of Pricing Risk



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FALIA Invitational Seminar in Japan Risk Management Course Product Development and Control of Pricing Risk November 13, 2014 Yuho Murate Senior Asst. Manager Financial Planning and Actuarial Dept. The Dai-ichi Life Insurance Co., Ltd.

Contents 1. Risk Management Cycle of Insurance Underwriting Business 2. Pricing & Product Development 3. Valuation & Risk Management 4. Experience Study (Mortality & morbidity Study) 5. Summary (reference 1) Effect of East Japan Earthquake 2

1. Risk Management Cycle of Insurance Underwriting Business pricing & product development check appropriateness of policy benefits etc. pricing assumptions profitability commission underwriting at issue criteria of selection medical underwriting prevent adverse selection experience study mortality & morbidity study feedback to pricing valuation, financial planning, monitoring reserve valuation cash flow forecast (single-year basis) source of profit analysis cash flow test (multi-year basis) monitoring (statistics of new business, in-force contracts, surrender and lapse rate etc) payment examination appropriate examination depending on contractual provision avoid moral hazard 3

2. Pricing & Product Development 4

2.1 Decision Factors for Pricing Competitiveness & Marketability Premium Rates, Rate of Return (Policy Holders interest) Commission Rates (Agents interest) Profitability & Capital Efficiency (Company s interest) Profit Margin, EV Capital Adequacy & Solvency Need to establish policy reserve properly Need to follow risk management policy Solvency on statutory basis is needed to be monitored periodically Solvency on economic value basis is also needed to be monitored periodically. 5

2.2 Product Development Process Product Specs Cooperation between Product Development, Actuary, Sales Expected Sales Volume Technical Design Benefit Features, Premium Rates, Commissions, Profitability Test Checking Product Design & Pricing in terms of Risk Management at the time of Product Development Risk management check sheet is filled to double-check adequacy of product design and pricing Schedule IT & Operations development Feasibility for IT & Operation is checked at the time of PD. Prepare Documents Submitted to FSA Internal Approval Process Legal Check of Policy Wording 6

2.2.1 Risk Management at the Time of Product Development The appropriateness of product design and pricing shall be confirmed from a view of insurance underwriting risk management, such as specified below: Assessment of product design. Validation of premiums rates. Verification of asset management risk. Appropriateness of the underwriting scope shall be validated. Age limit for entry. Policy term and premium payment term. Maximum/minimum amount of sum assured. Other items, if deemed necessary. Scope of sales shall be set in view of not only sales policy but also insurance underwriting risk, if deemed necessary. 7

2.2.1 Risk Management at the Time of Product Development Appropriateness of the selection criteria shall be validated. Criteria related to medical selection. Criteria related to occupation of life insured. Criteria related to financial conditions of life insured. Criteria related to appropriateness of sum assured. Criteria related to claim examination. Feasibility of operations related to new business, maintenance and claims payment shall be validated. Check Solvency on economic value basis as well as statutory basis. Test against current market conditions such as yield curve or implied volatility 8

2.2.2 Regulations All new products including premium rates must be approved by FSA, any minor change of product feature as well. What FSA checks are: Formulae of the premium rates calculation Pricing assumptions Liability Reserves and surrender values All policy conditions as well Liability reserve assumptions for Mortality and Interest rate are defined by FSA as Standard Valuation assumptions.

2.3 Product Lineup in Summary 保 険 商 品 の 変 遷 Medical Riders Critical Illness Type Riders Hospitalization & Operation Rider Waiver of Premium Upon CI Condition Long Term Care Rider Protection Type Basic Plan Whole Life with Term Rider Saving Type (Traditional) Single Premium Whole Life / Endowment Level Premium Annuity / Endowment 10

2.3 Product Lineup in Summary (Whole Life with Term Rider) 10 to 20 years 10 to 20 years 10 to 20 years Term Insurance Rider Whole Life Entry Renewal of Rider Renewal of Rider Paid Up Premium rates are normally guaranteed for the entire policy duration. Changeable at renewal 11

2.4 Pricing & Product Development - Topics in Japan - 12

2.4.1 Nikkei Index 35,000 30,000 25,000 20,000 15,000 10,000 5,000 Nikkei Index (at business year end) (Yen) 0 '65 '70 '75 '80 '85 '90 '95 '00 '05 '10 13

2.4.2 Shifts in Japanese Government Bond (10yr) & Assumed Interest Rate 10.0% 9.0% 8.0% Interest for Long-Term Japanese Government Bonds (10-year) 7.0% 6.0% 5.0% 4.0% 3.0% Assumed Interest Rate (example of whole life insurance) 5.5% at its peak Currently, 1.15% 2.0% 1.0% 0.0% 1975/4 1978/4 1981/4 1984/4 1987/4 1990/4 1993/4 1996/4 1999/4 2002/4 2005/4 2008/4 2011/4 2014/4 14

2.4.3 Amendments to the Assumed Interest Rate / Accrual of Negative Spread 1970s~1980s Increases of the assumed interest rate (competition) Highest assumed interest rate was 6.25% (10 years) Guarantee of a high assumed interest rate for long-term insurances such as whole life insurance 5.5% Since the 1990s Substantial decline of market interest rates over the long term Repeated reductions of the assumed interest rate The present Debts from contracts with a high assumed interest rate from the past that still remain = negative spread 15

2.4.4 Liability Reserve Balance (by Contract Year) Contract Year Liability Reserve Balance (million yen) Assumed Interest Rate ~ FY1980 809,738 2.75%~5.50% FY1981 ~ FY1985 1,402,464 2.75%~5.50% FY1986 ~ FY1990 4,779,376 2.75%~6.00% FY1991 ~ FY1995 4,087,607 2.75%~5.50% FY1996 ~ FY2000 1,614,115 2.00%~2.75% FY2001 ~ FY2005 2,214,490 1.50% FY2006 ~ FY2010 3,881,653 1.50% FY2011 1,042,017 1.50% FY2012 1,020,161 1.50% FY2013 909,327 1.00% (Note 1) The value for the Liability Reserve Balance is the amount as of the end of FY2013. Furthermore, liability reserves for individual insurance and individual annuity (excluding separate account liability reserves and contingency reserves) are listed. (Note 2) For the Assumed Interest Rate the main assumed interest rate pertaining to the liability reserve by contract year is listed. 16

157.8 151.7 146.1 141.9 136.9 2.4.6 Changes in the Demographic Structure and the Reduction of In-Force Contracts Shifts in the Amount of In-Force Contracts and the Liability Reserve Balance (Individual Insurance and Individual Annuity) trillion y en 300 250 250.8 246.9 238.8 232.2 226.8 Amount of in-force contracts Liability reserve balance 220.2 212.6 202.9 196.0 200 189.9 182.4 174.5 166.0 150 100 50 0 17.0 17.2 17.4 17.4 17.6 17.8 18.1 18.2 18.6 18.9 19.3 19.6 19.7 20.0 20.4 20.9 21.4 21.8 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 17

2.4.7 8 Bankruptcies since April 1996 Time of year Company name To be 1997 Nissan Life Prudential 1999 Toho Life AIG 2000 Daihyaku Life Taisho Life Chiyoda Life Kyoei Life Manulife Yamato Life(Japan) AIG Prudential 2001 Tokyo Life T&D(Japan) 2008 Yamato Life Prudential 18

3. Valuation and risk management 19

3.1 What are Standard Liability Reserves? Overview a. Introduced through the revisions to the Insurance Business Law from FY1996. b. In order to ensure the solvency and retain the soundness of insurance companies, as a rule all insurance companies must accumulate standard liability reserves. This is done by utilizing the funded method (net level premium method) and the actuarial assumptions (standard interest rate and standard life table) set down by the supervisory authorities. c. The actuarial assumptions from the time of the contract apply until the termination of the contract (lock-in). 20

3.2 Standard Liability Reserves (Interest rates) Standard Interest Rate a. Are calculated every year on the basis of the smaller of the 3-year and 10-year averages of JGB in consideration of the safety margin corresponding to the level of the subject interest rates. b. Safety Margin Subject Interest Rate Safety Margin 0.0%~1.0% portion 0.90 1.0%~2.0% portion 0.75 2.0%~4.0% portion 0.50 Over 6.0% portion 0.25 c. Shifts in the Standard Interest Rate Contract Year Applicable Standard Interest Rate FY1996~1998 2.75% FY1999~2000 2.00% FY2001~2012 1.50% FY2013~ 1.00% 21

3.2 Standard Liability Reserves (Interest rates) (Cont d) Interest rates applicable for valuation of liability reserves are becoming the rule due to the introduction of standard liability reserves Standard interest rates will not rise all that much in the future either The current standard interest rate is 1.0% The current interest for long-term government bonds is less than1% If the government bond goes up to 2.5%, it will be 2020 before standard interest rates rise from 1.0% to 1.5% (roughly 6 years later) 22

3.3 Standard Liability Reserves(Life table) Standard Life Table a. The life table is created by IAJ * as actuarial assumptions for standard liability reserves and is validated by Commissioner of FSA **. * IAJ : Institute of Actuaries of Japan ** FSA : Financial Service Agency b. They are created from experiential data from life insurance companies. 23

3.3.1 Changes in the Population Mortality Rate Males (Unit: ) Females (Unit: ) Age 1990 1995 2000 2005 2010 Age 1990 1995 2000 2005 2010 20s 0.83 0.75 0.63 0.56 0.51 20s 0.30 0.29 0.25 0.26 0.24 (90) (76) (67) (61) (97) (83) (87) (80) 30s 0.78 0.79 0.77 0.74 0.69 30s 0.42 0.40 0.38 0.37 0.36 (101) (99) (95) (88) (95) (90) (88) (86) 40s 1.55 1.44 1.47 1.43 1.28 40s 0.89 0.83 0.78 0.75 0.71 (93) (95) (92) (83) (93) (88) (84) (80) 50s 4.05 4.06 3.92 3.57 3.17 50s 2.17 2.11 1.96 1.76 1.67 (100) (97) (88) (78) (97) (90) (81) (77) 60s 11.32 10.66 9.23 8.83 8.10 60s 4.81 4.57 3.83 3.64 3.40 (94) (82) (78) (72) (95) (80) (76) (71) 70s 26.41 26.24 23.84 21.23 18.42 70s 13.24 11.82 9.99 8.90 7.67 (99) (90) (80) (70) (89) (75) (67) (58) Numbers in parenthesis represent the index for when 1990 has been set at 100. 24

3.3.2 Increase in average life expectancy of Japanese Average life expectancy at 60 Based on Population Life Table Male Female Year 1965 15.20 years 18.42 years 1970 15.93 years 19.27 years 1975 17.38 years 20.68 years 1980 18.31 years 21.89 years 1985 19.34 years 23.24 years 1990 20.01 years 24.39 years 1995 20.30 years 25.35 years 2000 21.44 years 26.85 years 2005 22.09 years 27.66 years 2010 22.75 years 28.28 years Life insurance standard life table 2007(annuitization) 26.96 years 34.27 years 25

3.3.3 Overview of Amendments to the Standard Life Table The standard life table has been amended for the first time in 11 years to reflect the improvement in mortality rates in recent years, primarily for elderly, with these amendments being applied to new contracts from April 2007 onward. The population mortality rate is on a decreasing trend, primarily for the elderly. Increasing risk of longevity Increasing risks for after the start of individual annuity and 3rd sector (health-care, nursing care, accidents, etc.) 26

3.3.3 Overview of Amendments to the Standard Life Table (Cont d) Overview of the Amendments Reduction of the standard life table used for death protection product and annuitization, primarily for elderly generations Start-up of 3rd sector standard life table Life table before the amendments Life table after the amendments 1st sector (for death protection product) Life insurance standard life table 1996 (for death protection product) Life insurance standard life table 2007 (for death protection product) [Amended] 1st sector (for annuitization) Life insurance standard life table 1996 (for annuitization) Life insurance standard life table 2007 (for annuitization) [Amended] 3rd sector (for health-care, nursing, accsidents, etc) None 3rd sector standard life table 2007 [Start-up] 27

3.3.3 Overview of Amendments to the Standard Life Table (Cont d) Comparison of the standard life table (for death protection product) before and after the amendments The range of the reductions averaged 12.4% for men and an average of 17.8% for women. Male, for death protection product Age Before the amendments After the amendments 20s 1.14 0.84 ( 74%) 30s 0.84 0.86 (102%) 50s 3.79 3.65 ( 96%) 1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 After the amendments Before the amendments 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 80s 71.32 60.39 ( 85%) 0.0 0 5 10 15 20 25 30 35 40 Age 0.0 40 45 50 55 60 65 70 75 80 Age Female, for death protection product Age Before the amendments After the amendments 20s 0.33 0.31 ( 94%) 30s 0.46 0.49 (107%) 50s 2.33 2.16 ( 93%) 80s 39.49 29.60 ( 75%) 1.2 1.0 0.8 0.6 0.4 0.2 0.0 After the amendments Before the amendments 0 5 10 15 20 25 30 35 40 Age 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 40 45 50 55 60 65 70 75 80 Age 28

3.3.3 Overview of Amendments to the Standard Life Table (Cont d) Comparison of the standard life table (for annuitization) before and after the amendments Male, for annuitization Age Before the amendments Mortality Average life rate expectancy After the amendments Mortality rate Average life expectancy 60s 6.75 22.52 6.42 ( 95%) 26.96 (+4.44) 70.0 60.0 50.0 40.0 After the amendments Before the Amendments 70s 17.63 14.35 14.11 ( 80%) 19.08 (+4.73) 80s 63.60 7.77 33.57 ( 53%) 12.19 (+4.42) 90s 186.12 3.96 83.18 ( 45%) 7.20 (+3.24) Female, for annuitization Age Before the amendments Mortality rate Average life expectancy After the amendments Mortality rate Average life expectancy 60s 2.84 26.85 2.18 ( 77%) 34.27 (+7.42) 70s 7.24 17.76 4.10 ( 57%) 25.13 (+7.37) 30.0 20.0 10.0 0.0 40 45 50 55 60 65 70 75 80 Age 40.0 After the amendments 35.0 Before the Amendments 30.0 25.0 20.0 15.0 80s 34.58 9.73 12.75 ( 37%) 16.44 (+6.71) 10.0 5.0 90s 140.47 4.68 48.51 ( 35%) 9.57 (+4.89) 0.0 40 45 50 55 60 65 70 75 80 Age 29

3.4 Standard Liability Reserve system - 3 rd Sector - 30

3.4.1.1 Diversification of 3rd Sector Product Medical care activities such as hospitalization/surgery Hospitalization Surgery Outpatient Discharged Other medical care activities High precision medical care, organ transplants Home-based (terminal) medical care, special organ therapy, etc. Diversification of benefit targets Taken ill by specific diseases External injuries No accidents etc. Diseases Invalid Nursing care Life expectancy 6 months etc. Conditions of the body Diversification of claim reasons Diseases Accidents Lifestyle diseases Women-specific ailments Three major adult diseases Cancer Dentistry Specific injuries (fracture, torn tendon, etc) Intractable diseases Serious chronic diseases etc. Diversification of claim models Lump sum, annuity (defined, living), premium payment exemption, living needs Amount reflecting hospital inpatient days/outpatient days, reimbursement, fixed amount Claim limits (hospitalization day limit, claim number limit, total claim limit, no limit for specific diseases, etc.) Claim conditions (setting for fixed symptom period, hospitalized for more than OO days, waiting period) Public health system linkage etc. Diversification of entry requirements Women only, children only, pregnant women only Relaxation of underwriting selection, no selection etc. Diversification of contract models Main contract, rider Sale of combined main contracts Possible addition of single rider, addition only possible with other riders 31

3.4.1.2 Risk Features of 3rd Sector Product Many uncertain, non-transparent risk features 1. Unstable rate of incidence Due to insufficient long-term and stable data Due to fluctuations in risk levels (individual difference) of insured 2. Due to influences of changes in medical technology 3. Due to influences of changes in the structure of diseases 4. Due to influences of public medical care system 5. Consumer trends 1 Invasion of adverse selection - Long-term hospitalization in order to claim benefits, unbalanced risks of the insured 2 Concentrated risks - In general, contracts do not expire when claims, such as hospitalization benefits, are made. Insured whose health conditions are bad and require repeated hospitalizations are more likely to continue their contracts 32

3.4.1.3 Trend of National Treatment Rate at Health Institutions Rate of public receiving treatment is almost flat 7000 (to a population of 100,000) 6000 5000 4000 3000 2000 1000 0 Outpatient Hospitalization 1975 1980 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 Year 33

3.4.1.4 Trend of National Average Hospital Inpatient Day Average hospital inpatient days (per hospitalization) is decreasing 60 50 55.8 55.1 Number of days 40 30 20 45.5 47.3 47.4 43.7 43.4 41.8 40.1 39.2 37.4 34.3 10 0 1975 1980 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 Year 34

3.4.1.5 Diversification of Medical Operations Medical operation becoming diversified with improvements in medical technology <Medical operations covered by public health insurance> 1986 2010 499 types 1,172 types 35

3.4.2 Revisions to Standard Liability Reserve System (Setting Standard Mortality table for 3rd Sector Products) 1 Declining national mortality rate (Increasing older population) worries over deterioration of health insurance expenditures due to an increasing older population requiring high rates of hospitalization 2 Greater customer needs for 3rd sector products such as health insurance, etc. One of the actions taken by competent authorities with a view to secure healthier financial positions for insurance companies and provide better protection for policy holders = Introduction of [3rd Sector Standard Life Table] (Implemented from 2007 Apr.) 36

3.4.3 Standard Life Table for 3rd Sector Products Lower mortality rates than those used in death insurances because of accompanying living risks Males 1 Death insurance 3rd Sector 2 2 1 50s 0.00365 0.00259 71% 60s 0.00834 0.00658 79% 70s 0.02193 0.01798 82% Females 1 Death insurance 2 3rd Sector 2 1 50s 0.00216 0.00135 63% 60s 0.00379 0.00264 70% 70s 0.00914 0.00670 73% 37

3.4.4 Revisions to Medical Insurance Premiums (Company s Response to Law Revisions) 2007 Apr. With the introduction of the 3rd Sector Standard Life Table, Medical insurance premiums were revised 1 Declining mortality rate increased premiums 2 Shortening of hospitalization decreased premiums <Whole-life type health insurance> Premiums trend to increase <Term-type health insurance> Premiums trend to decrease 38

3.4.5 Enactment of 3rd Sector Liability Reserve Accumulation Rules Introduced gradually from 2006 1 Confirmation of adequacy of liability reserve accumulation using stress tests 2 Disclosure Disclosure of benefit claim status (ratio of benefit claims to the premium) Disclosure of stress test implementations 3 Monitoring by FSA Submission of ratio of actual claim rates to assumed claim rates to competent authorities 4 Securing of implementation of right to change actuarial assumption 39

3.4.6 Enactment of 3rd Sector Liability Reserve Accumulation Rules ~ Implementation of Stress Test ~ 1 Confirm whether assumed insurance accident occurrence rates applicable to insurance premiums are duly covered. 2 Using actual insurance accident occurrence rates, confirm whether standard covers 99% of risks involved in the occurrence rate during the test period (10 years in the future). 3 If not sufficient, to top up liability reserves or claim fluctuation reserves. 40

3.4.6 Enactment of 3rd Sector Liability Reserve Accumulation Rules ~ Implementation of Stress Test ~ Under the stress scenario, liability reserves or claim fluctuation reserves will be topped up if inadequacies are predicted for the future. Assumed occurrence rate Occurrence rate covering 99% of risks involved in insurance accident occurrence (stress scenario) Test Implementation Period:10 years Future insurance accident occurrence rate as predicted from actual rates (best estimate) Actual Current 41

3.4.7 Enactment of 3rd Sector Liability Reserve Accumulation Rules ~Confirmation of implementation of right to change actuarial assumption~ 1. What is right to change actuarial assumption? when insurance accidents exceed the assumed insurance accident rate set by the premium and benefit pay-outs are difficult, insurers have the right to change the actuarial assumption and premium. 2. About the current regulations Generally noted in the policy provisions of insurance with the latest claims 1 Defined exercise standard of right to change actuarial assumption (numeric standard) 2 Explanation of rationality of assumed occurrence rate, and the exercise standard of right to change actuarial assumption when selling the insurance 3 Provision of information on possibility of changes to the actuarial assumption in the future to the policyholders after enrollment. 42

3.5 risk management 43

3.5.1 Risk management (single year basis) Result of last year Cash forcast (3 times a year) Settlement of accounts (Abstract of forcast) estimate amount of contract in force at the end of business year loading of premium and cost loading profit net premium and payment of claim mortality profit interest income interest surplus etc (such as capital gain) 44

3.5.2 Risk management (future balance analysis) Standard valuation system is locked in at policy signing. - It is obligatory to check the adequacy of reserves based on future balance analysis Appointed actuaries make that judgment based on IAJ s Practical Standards of Life Insurance Company Actuaries. - If reserve is lacking, then accumulation is necessary. - In 2007, additional reserve on whole life policy issued before 1996 was established. 45

4. Experience Study (Mortality & Morbidity Study) 46

4.1. Overview Subject Individual insurance / annuity Classes 1st sector (life products) death benefit product / annuity 3rd sector (medical products) feature of benefit Research method research by fiscal year basis Definition A/E ratio actual to expected loss ratio Expected rate Mortality standard mortality table 2007 Morbidity Pricing basis 47

4.2 Mortality Study (Method) Use standard mortality table 2007 as expected mortality rate. Analysis by following classes Sex Attained age Policy year Cause of death Underwriting method Sum insured Etc 48

4.3 Morbidity Study - Critical Illness (Method) Use Pricing assumption as expected morbidity rate. Analysis by following classes Sex Attained age Policy year Cause Sum insured Occupation Etc 49

4.4 Morbidity Study - hospitalization(method) Use Pricing assumption as expected morbidity rate. Analysis by following classes Sex Attained age Policy year Cause Sum insured Occupation Prefecture Etc 50

4.4 Morbidity Study - hospitalization (Result by Region) No. of hospitalization (per 100,000 population) No. of beds in hospital (per 100,000 population) 2.5%- 2.0%- 1.5%- 1.0%- 0.5%- 1.8%- 1.5%- 1.2%- 0.9%- 0.6%- Osaka Tokyo Kyushu Shikoku Densely populated region 51

4.4 Morbidity Study - hospitalization (Result by Region) (Cont d) Corelation between hospital capacity and hospitalization by prefecture (for sickness hospitalization) Hospitalazation per population (100,000) 2,520 2,020 1,520 1,020 520 20 500 1,000 1,500 2,000 2,500 3,000 Hospital capacity per population (100,000) 52

5. Summary 53

5. Summary Building risk management cycle of insurance underwriting business is the minimum standard for life insurer. Pricing Check at the time of PD Monitoring & Experience Study Reserving Financial Control Introducing risk management policy explicitly will be helpful. 54

(reference 1) Effect of the East Japan Earthquake 55

(1) Overview of the Earthquake Date March 11, 2011 Magnitude 9.0 (greatest ever observed in Japan) Epicenter Tohoku region copyright@ Prof. Kenji SATAKE Earthquake Research Institute; The university of Tokyo 56

(2) Damage (as of 31/3/2012) Dead 15,854 Missing 3,089 2011 2012 (3) Effect on the mortality rate Casualty of the earthquake (approximately 19,000) increased mortality rate of 2011 by approximately 1.5% Deaths in Japan (million) 2008 2,009 2010 2011 casualty of earthquake 1.14 1.14 1.20 1.25 0.02 1.5% 57