Choose a new path for your retirement future.

Choose a new path for your retirement future. Nationwide New Heights Fixed Indexed Annuity Guarantees and protections are subject to the claims-paying ability of Nationwide Life and Annuity Insurance Company. Nationwide New Heights is underwritten by Nationwide Life and Annuity Insurance Company, Columbus, Ohio 43215, members of Nationwide Financial. Nationwide, Nationwide Financial, the Nationwide framemark, Nationwide New Heights, Nationwide High Point 365 and Nationwide High Point are service marks of Nationwide Mutual Insurance Company. Contract/certificate: FACC-0108AOPP, FARR-0104AO, FARR-0105AO, FARR-0108AO, FARR-0109AO, ICC13-FACC-0108AOPP, ICC13-FARR-0104AO, ICC13-FARR-0105AO Oklahoma contract/certificate: FACC-0108OKPP, FARR-0106AO, FARR-0107AO, FARR-0110AO, FARR-0111AO 2014 Nationwide Financial Services, Inc. All rights reserved. FAM-0331AO (02/14) Not a deposit Not FDIC or NCUSIF insured Not guaranteed by the institution Not insured by any federal government agency May lose value

Taking steps to help protect your assets can go a long way toward giving you the freedom to focus on what's important in retirement. How annuities may help. Because Nationwide New Heights is a fixed indexed annuity, it may help to understand some of the basics about annuities. Annuities are a contract you purchase from an insurance company to help you accumulate assets for retirement. They offer several ways to generate income, including systematic withdrawal, lifetime income payments through a guaranteed lifetime withdrawal benefit (GLWB) available at an additional cost, and annuitization; annuitization is offered at no additional cost. Annuities may offer death benefits, available at an additional cost, that offer an amount payable upon death to the beneficiary which may offer guaranteed increases or protection against investment loss. If you take withdrawals before you re age 59½, you may have to pay a 10% early withdrawal federal tax penalty in addition to ordinary income taxes. Withdrawals may trigger early surrender charges, reduce your death benefit and contract value and may also reduce any guaranteed lifetime withdrawal benefits.

Nationwide New Heights Fixed Indexed Annuity 6 7 Introduction to fixed indexed annuities New Heights overview 8 13 14 New Heights questions and answers New Heights optional riders Your next steps Definitions for bolded words are located at the bottom of the brochure pages. 3

Create a path to the retirement you ve worked so hard for. Whether your dreams include relaxing with family, enjoying recreational activities or traveling, you want to have a plan in place to reach your retirement income goals. The reality is most individuals are not sure how much they ll need when planning their financial future. They may not be adequately prepared to manage the various risks that stand in the way of achieving their retirement dreams. Retirement planning is greatly different than in the past; it s important to recognize that today you may need to take a new path toward retirement. Nationwide New Heights Fixed Indexed Annuity (New Heights) may be your new retirement solution to help position you to enjoy the lifestyle you ve envisioned throughout your retirement. 4

The retirement dilemma. Living longer than ever We are living longer and expect to spend significantly more time in retirement. Living longer is great, but it s important to have a way of funding those extra years. Looking at a 65-year-old couple today, for example, there s a 52% chance at least one spouse will reach 95 1. Probability of living from 65 to various ages 1 65 80 85 90 95 100 82% 85% 69% 75% 50% 57% 27% 35% 9% 14% 97% 92% 79% 52% 22% Responsibility for retirement is shifting Pensions used to be a reliable source of retirement income. However, the burden of funding retirement is overwhelmingly shifting to the individual 2. Whether it s through a 401(k) or other investments, you may need to take a more active role in your retirement than generations before. Sources of retirement income 30.2% earnings 30+19+11+37+3+C 18.8% pensions 3 3.1% other 11.4% asset income 36.7% Social Security 1 Based on the Annuity 2012 Generational Mortality Table. 2 Income of the Aged Chartbook, 2010 Social Security Administration, Office of Research, Evaluation and Statistics (October 2010). 3 Pensions include defined benefit and defined contribution plans. 5

Introduction to fixed indexed annuities New Heights overview New Heights questions and answers New Heights optional riders Your next steps Plan for tomorrow. A fixed indexed annuity can offer unique advantages that may help you protect your assets in retirement. Let s start with the basics. What is a fixed indexed annuity? A fixed indexed annuity offers returns based on the changes in a securities index, such as the S&P 500 Composite Stock Price Index. Indexed annuity contracts also offer a specified minimum which the contract value will not fall below, regardless of index performance. After a period of time, the insurance company will make payments to you under the terms of your contract. A fixed indexed annuity is not a stock market investment and does not directly participate in any stock or equity investment. It may be appropriate for individuals who want guaranteed interest rates and the potential for lifetime income. Lifetime income may be provided through the purchase of an optional rider for an additional cost or through annuitization at no additional cost. It s important to remember, when discussing annuities, that all guarantees and protections are subject to the claims-paying ability of the issuing company. Fixed indexed annuities offer: Principal and interest rate guarantees Your principal is protected and interest gains are credited systematically. A downturn in the index will not reduce your contract value, however withdrawing assets during a set schedule of time may reduce your principal by fees known as contingent deferred sales charges 4 (CDSC). The surrender value of your contract could be less than the purchase payment you put into the contract but some fixed indexed annuities offer a specified minimum value under which the surrender value will not fall. Minimal risk exposure A fixed indexed annuity has the potential to earn interest based on changes in an index and earn interest based on a set rate. This provides you with the opportunity to accumulate funds for retirement, without exposing your hard-earned money to market risk. Potential tax advantages Fixed indexed annuities may offer 100% tax deferral, so all your earnings may grow tax deferred 5. 4 In CA, CDSC is called a surrender charge. 5 Any earnings may be taxable as ordinary income when withdrawn and, if withdrawn before the age of 59½, may be subject to a 10% early withdrawal federal tax penalty. Federal tax laws are complex and subject to change. Nationwide and its representatives don t provide tax advice. Talk with your tax advisor or attorney for answers to specific questions. 6 contract: A document describing the terms, conditions, features and rights of the annuity, as well as the application form and any documents describing elected options and endorsements. contingent deferred sales charge (CDSC): A charge that may be assessed on withdrawal or full surrender prior to the end of the CDSC schedule. purchase payment: The amount you pay into an annuity.

Introduction to fixed indexed annuities New Heights overview New Heights questions and answers New Heights optional riders Your next steps Introducing Nationwide New Heights. Nationwide New Heights Fixed Indexed Annuity (New Heights) is a single purchase payment deferred fixed indexed annuity with features that allow you to accumulate retirement savings and protect your money. Please keep in mind that all guarantees and protections are subject to the claims-paying ability of Nationwide Life and Annuity Insurance Company. What does the New Heights fixed indexed annuity offer? New Heights may be an important part of your long-term retirement plan by offering you: A Return of Purchase Payment Guarantee to help protect your retirement savings Unlimited growth potential Daily tracking of your contract earnings New Heights also has optional riders, available for an additional cost that offer: Guaranteed lifetime income 6 for you; or you and your spouse Legacy 6 planning for you and your heirs 6 Subject to the terms, conditions and limitations of the Nationwide High Point 365 Lifetime Income Benefit rider (High Point 365) or Nationwide High Point Enhanced Death Benefit rider (High Point EDB). Only one optional rider may be elected with your New Heights contract. return of purchase payment guarantee: You will receive 100% of your purchase payment less sum of gross withdrawals in the following instances 1) you surrender your contract after the 10th contract anniversary, 2) when the death benefit is payable, or 3) on a full surrender on or after a long-term care event or terminal illness or injury event (please note: long-term care and terminal illness or injury may not be available in all states and long-term care may be referred to as confinement). rider: An option you can add to your annuity at an additional cost that gives you extra features or guarantees to fit your personal situation. 7

Introduction to fixed indexed annuities New Heights overview New Heights questions and answers New Heights optional riders Your next steps Getting answers to your New Heights questions. The following pages contain product highlights with detailed explanations about Nationwide New Heights. They re meant to help you and your insurance professional talk about the product and its features in order to determine how it may help you achieve your long-term goals. So go ahead and ask your questions. We want to make sure you feel confident that you re making a wise choice for your future. Q Are there any age limits at contract issue? A You can be a contract owner at any age, and you can be an annuitant through age 80. Q What types of contracts are available? A Traditional IRA, Roth IRA, Non-Qualified, and Charitable Remainder Trusts (CRT). Q What s the minimum amount needed to open a contract? A $25,000 minimum purchase payment for all contracts above. 8 annuitant: The person upon whom any life-contingent annuity payments depend and the person whose death triggers payment of the death benefit. Balanced Allocation Strategy: Also called strategy options, is the formula used to determine the amount of earnings that will be credited to the contract value. strategy earnings: Strategy earnings, if any, are calculated by combining the equity indexed component and the declared rate component, then subtracting the strategy spread component.

Q How does New Heights help protect my principal while providing unlimited growth potential? A New Heights offers you multiple Balanced Allocation Strategy 7 options, known as strategy options, all of which have the potential of strategy earnings. Strategy earnings are credited at the end of each strategy term, on withdrawals, when a full surrender is requested and when death benefits are payable. Strategy options are a blend of an equity indexed component, declared rate component and strategy spread 8 component. Since no limits are placed on your strategy earnings potential, you have the opportunity to receive potentially higher long-term accumulation based on the performance of the underlying index. In general, the strategy option works like this: The equity indexed component is the equity indexed allocation, multiplied by the performance of the underlying indexes 9 The declared rate component reflects interest earned on the declared rate allocation, based on an interest rate (the declared rate) established by Nationwide Life and Annuity Insurance Company These two are combined and the total amount over the strategy spread component is used to determine the strategy earnings, if any, at the end of the strategy term, on free withdrawals and upon death. Partial strategy earnings may be credited on withdrawals in excess of the available free withdrawal amount. If the strategy spread component is greater than the result of the other two components combined, no strategy earnings would be credited. Strategy earnings will never be less than zero Strategy earnings calculation + = Equity indexed component Declared rate component Strategy spread component Strategy earnings Balanced Allocation Strategy There are multiple strategy options to choose from to help you meet your long-term goals and objectives. Only one strategy option may be selected for each strategy term. The equity indexed allocation, the declared rate allocation, the declared rate, and the strategy spread are set at the start of each strategy term and cannot be changed during a strategy term. Please refer to the New Heights Strategy Options rate sheet for current information regarding all strategies, rates and charges. 7 U.S. Patent #7,590,581, #8,374,941 and other patents pending. 8 An annual percentage rate. 9 Indexes do not include dividends paid on the underlying stocks, and therefore do not reflect the total return of the underlying stocks; neither an Index nor any market-indexed annuity is comparable to a direct investment in the financial markets. Clients who purchase indexed annuities are not directly investing in a stock market index. A blend of indexes may not be available at the time of contract issue, but may be available in the future; if a blend is not available a single index will be used. Past index performance is not a representation of future performance. strategy term: A strategy term is a specific period of time, expressed in years, that is used to measure strategy earnings, if any, under the elected strategy option. The initial strategy term is set at two years and is subject to change. Only one strategy option may be selected for each strategy term. full surrender: A full withdrawal from your contract. strategy spread: The strategy spread is an annual percentage rate that is deducted when calculating strategy earnings. 9

Q How could New Heights work for me? A New Heights provides you with: Daily tracking of strategy earnings Flexibility to lock-in your index value New Heights starts off by tracking your strategy earnings daily throughout the life of your contract. This valuable feature provides you with greater flexibility due to strategy earnings being calculated and credited any time you access your contract value 10. New Heights also puts you in control. At any time before the end of your strategy term, you may elect to lock-in the strategy option s index value. The locked-in index value is then used when calculating strategy earnings at the end of the strategy term, as well as strategy earnings on withdrawals or death benefits which occur between the lock-in date and the end of the strategy term. You may lock-in the index value only once per strategy term. The hypothetical graph below illustrates the uncapped growth potential that New Heights offers when tracking values daily over each strategy term, based on the selected strategy option s index performance. New Heights guarantees that your purchase payment and any strategy earnings credited to your contract will never be lost to market downturns. It s important to remember that all protections and guarantees are subject to the claims-paying ability of Nationwide Life and Annuity Insurance Company. Hypothetical example of protection and uncapped growth over three strategy terms Protection Growth Protect and Grow New Heights offers protection during times of market downturns New Heights offers growth during times of market upturns New Heights protects and grows during times of market fluctuation 2007 2009 2011 Strategy terms New Heights Balanced Allocation Value (BAV) 11 Historical index performance 2013 10 It s important to note that if withdrawals are taken prior to the end of the CDSC period, surrender charges, and a Market Value Adjustment (MVA) if applicable, may apply. Also, if withdraws are taken prior to age 59½ you may incur a 10% early withdrawal federal tax penalty. All withdrawals may be subject to ordinary income tax. 11 Assumptions New Heights 65% equity indexed allocation (S&P 500); 35% declared rate allocation; 1% declared rate; 2.95% strategy spread; two-year strategy terms. Purchase date of July 1, 2007 through June 30, 2013 at hypothetical rates and holding these rates for renewals at each two-year term. This historical illustration is not a projection or prediction of future performance. The performance could be significantly different than the investment performance shown and shouldn t be considered a representation of performance or investor experience of the index(es) in the future. This does not illustrate a lock-in of the index value, charges, or withdrawals. The BAV monitors the daily fluctuations in the strategy option and is the greater of (1) the contract value, plus any unrealized strategy earnings (strategy earnings that have not yet been credited to the contract), or (2) the Return of Purchase Payment Guarantee amount. lock-in: Captures the index value on any given business day prior to the end of the strategy term and used in all calculations that require an index value during the remainder of the strategy term. index value: On a business day, the closing value of the index published for that day. On a day other than a business day, the index value on the previous business day. 10 market value adjustment (MVA): In select states, an MVA may adjust the withdrawal amount payable, up or down, depending upon the interest rate conditions at the time of distribution as compared to interest conditions at the time your contract was issued.

Q What options do I have to withdraw my money without penalty? A You have access to a portion of the money in your fixed indexed annuity, called free withdrawals, without incurring any CDSC, and Market Value Adjustment (MVA) 12 if applicable. Your free withdrawal schedule is expressed as a percentage of the contract value on the first day of the contract year and is non-cumulative: Completed Contract Years 0 1 2 3 4 5 6 7 8 9 10+ Free Withdrawal Percentage 0% 7% 7% 7% 7% 7% 7% 7% 7% 7% 10% For all free withdrawals, even after the end of your CDSC period, you will receive full strategy earningsto-date on the withdrawal. In addition to free withdrawals, you may also access funds free of CDSC, and MVA if applicable, if after the first contract year the withdrawal qualifies as a long-term care event or terminal illness or injury event 13 or as a Required Minimum Distribution (RMD) 14. You will also receive full strategy earnings-todate on these withdrawals. Q What if I need to take excess withdrawals? A Should your needs change unexpectedly and you need to take an excess withdrawal, a withdrawal that is above the free withdrawal amount available in a given contract year, you are always entitled to access additional monies, keeping in mind that certain charges and penalties may apply. Any amount withdrawn in excess of the remaining free withdrawal amount is subject to a CDSC, and MVA if applicable. For all excess withdrawals, you will only receive a prorated amount of strategy earnings-todate. Below is the CDSC schedule. The CDSC may vary by state. Completed Contract Years 0 1 2 3 4 5 6 7 8 9 10+ CDSC Percentage 15 10% 10% 9% 8% 7% 6% 5% 4% 3% 2% 0% 12 In select states, an MVA may adjust the withdrawal amount payable, up or down, depending upon the interest rate conditions at the time of distribution as compared to interest conditions at the time your contract was issued. 13 A long-term care event or terminal illness or injury event requires that the contract owner and annuitant are the same person, and that that person is no older than the maximum identified eligibility age on the date of issue. A long-term care event (in some states referred to as confinement) requires that the contract owner has been confined to a long-term care facility or hospital for a continuous 90-day period that began after the contract issue date. A terminal illness or injury event must be diagnosed after the contract issue date by a physician who certifies that the contract owner is expected to live less than twelve months from the diagnosis. These options may not be available in all states. Please note that additional limitations and restrictions may apply. 14 RMD If you have a qualified contract, Required Minimum Distributions attributable to your contract will be calculated under Internal Revenue Code Sections 401, 403, 408, 408A, 457 and current IRS rules regarding minimum distributions. 15 The CDSC percentage differs for the following states: AK, CT, DE, MN, MO, NJ, NV, OH, OR, PA, SC, TX, UT and WA. Please contact Nationwide to obtain the CDSC schedule for your issue state. 11

Q How will my withdrawals be taxed? A If you take withdrawals or surrender your contract you may be subject to federal and state ordinary income taxes. In addition to income tax, you may be subject to a 10% early withdrawal federal tax penalty if you take withdrawals or surrender your contract before age 59½. Nationwide does not offer tax advice. Q What happens if the annuitant dies while the contract is still in effect? A In general, if you are the sole owner and annuitant, upon your death a death benefit will be payable to the beneficiaries named on your contract. The death benefit paid will be equal to the greater of the Balanced Allocation Value (BAV) or the surrender value. A joint option 16 is also available if the contract owner names an eligible spouse as co-annuitant. Upon death of either spouse, the surviving spouse may elect to either receive the death benefit amount as a payment or continue the contract. If the contract is continued, the surviving spouse becomes the annuitant and sole contract owner, the contract value will be the greater of the current contract value or the death benefit amount, and CDSC will no longer apply to either a partial withdrawal or a full surrender. 16 Available subject to additional requirements/restrictions that must be met, as described in your contract

Introduction to fixed indexed annuities New Heights overview New Heights questions and answers New Heights optional riders Your next steps Customize your New Heights contract with an optional rider. We ve walked you through how New Heights can protect and grow your assets but if you think you may need additional retirement income or want to protect a loved one, you may want to consider electing one of the New Heights exclusive riders, available at an additional cost. When you need retirement income Nationwide High Point 365 Lifetime Income Benefit rider (High Point 365) High Point 365 is an optional living benefit rider, available for an additional cost, that builds on New Height s two unique accumulation features unlimited growth potential and the ability to track and capture a highest daily value. These two features combine to provide greater income potential with High Point 365. There is an additional charge for High Point 365. Please see the High Point 365 Lifetime Income Benefit rider brochure and Disclosure Summary for details on features, limitations and additional rider charges. The rider is available for an individual or with a joint lifetime income option. Create a legacy for your loved ones Nationwide High Point Enhanced Death Benefit rider (High Point EDB) If one of your goals is to ensure that your loved ones are taken care of, then you may elect the optional enhanced death benefit, called High Point EDB, available for an additional cost. The death benefit offers the opportunity for unlimited growth potential or a guaranteed increase, some restrictions apply. If you elect the joint option for death benefit and name a co-annuitant, the death benefit payable on the first death of either annuitant will be no less than the enhanced death benefit. There is a charge for the High Point EDB. Please see the High Point EDB rider brochure and Disclosure Summary for details on features, limitations and additional rider charges. It is important to note that only one optional rider can be elected at contract issuance. living benefit: An optional lifetime income rider that provides you with the ability to receive a guaranteed lifetime withdrawal benefit available at an additional cost. enhanced death benefit: The payment that the beneficiaries or estate receive when the annuitant dies; available at an additional cost. 13

Introduction to fixed indexed annuities New Heights overview New Heights questions and answers New Heights optional riders Your next steps Your next steps In the pocket to the right, you ll find items you need to add Nationwide New Heights to your retirement investment strategy. Your investment or insurance professional can walk you through the process. 14

Choose a new path for your retirement future. Nationwide New Heights Fixed Indexed Annuity Guarantees and protections are subject to the claims-paying ability of Nationwide Life and Annuity Insurance Company. Nationwide New Heights is underwritten by Nationwide Life and Annuity Insurance Company, Columbus, Ohio 43215, member of Nationwide Financial. The S&P 500 is a product of S&P Dow Jones Indices LLC ( SPDJI ), and has been licensed for use by Nationwide Life and Annuity Insurance Company ( Nationwide ). Standard & Poor s, S&P and S&P 500 are registered trademarks of Standard & Poor s Financial Services LLC ( S&P ); DJIA, The Dow, Dow Jones and Dow Jones Industrial Average are trademarks of Dow Jones Trademark Holdings LLC ( Dow Jones ); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by Nationwide. Nationwide New Heights Fixed Indexed Annuity is not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the S&P 500. Nationwide, Nationwide Financial, the Nationwide framemark, Nationwide New Heights, Nationwide High Point 365 and Nationwide High Point are service marks of Nationwide Mutual Insurance Company. Contract/certificate: FACC-0108AOPP, FARR-0104AO, FARR-0105AO, FARR-0108AO, FARR-0109AO, ICC13-FACC-0108AOPP, ICC13-FARR-0104AO, ICC13-FARR-0105AO Oklahoma contract/certificate: FACC-0108OKPP, FARR-0106AO, FARR-0107AO, FARR-0110AO, FARR-0111AO 2014 Nationwide Financial Services, Inc. All rights reserved. FAM-0331AO (02/14) Not a deposit Not FDIC or NCUSIF insured Not guaranteed by the institution Not insured by any federal government agency May lose value