BECOME CERTIFIED With AIPMM Certification Programs Validate your skills and knowledge Enhance your credibility in the industry Support your professional development Demonstrate a high level of commitment to the field
CONTENTS ABOUT THE AIPMM CERTIFICATION EXAMINATIONs... 2 Certified Product Manager... 2 Certified Product Marketing Manager... 2 DUAL Certified Product Manager & Certified Product Marketing Manager... 2 Agile Certified Product Manager... 3 Certified Innovation Leader... 3 Certified BRAND Manager... 3 Eligibility... 3 Educational Coursework Requirement... 3 Types of Exams... 4 Scoring... 4 Authorized Training Partners & Programs... 4 Schedule and Deadlines... 6 Exam Site Locations... 7 Procedure for Securing a Proctor... 8 To the Certification Candidate:... 8 Proctor Qualifications... 8 Examination Proctor Guidelines... 8 Proctor Responsibilities Paper Exams & Online Exams... 8 Examination Proctor Agreement Form... 10 Code of Ethics and Professional Conduct... 11 1
ABOUT THE AIPMM CERTIFICATION EXAMINATIONS There are six available certification exams offered by the AIPMM: Certified Product Manager (CPM ), Certified Product Marketing Manager (CPMM ), DUAL (CPM /CPMM ), Certified Innovation Leader (CIL ), Agile Certified Product Manager (ACPM ) and Certified Brand Manager (CBM ). The certification exams are designed to gauge your ability to apply product management and product marketing knowledge to real-life product lifecycle decisions. By passing an exam, you demonstrate that you have the appropriate level of competency required to create, manage and support products and services at all stages of the life-cycle. These exams are challenging and rigorous, and carry worldwide credibility so the highest integrity is expected during the exam process. CERTIFIED PRODUCT MANAGER The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on go-to functions that orchestrate internal activities and ensure the best possible outcome for the product. CERTIFIED PRODUCT MARKETING MANAGER The CPMM credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how a Certified Product Marketing Manager represents the product to sales people, the channel and customers. DUAL CERTIFIED PRODUCT MANAGER & CERTIFIED PRODUCT MARKETING MANAGER The DUAL CPM /CPMM exam combines both the CPM and the CPMM credentials and indicates a complete understanding of both sides of the product development and marketing process. This credential is highly sought after and carries an enhanced level of prestige. 2
AGILE CERTIFIED PRODUCT MANAGER The ACPM credentials indicate a thorough understanding of basic and advanced strategic and tactical concepts in agile product management. It ensures that those who pass the exam fully understand agile product management and are able to apply the concepts immediately to be more effective in their profession. CERTIFIED INNOVATION LEADER This certification is for professionals who are driven to lead or participate in innovative efforts for gaining and maintaining competitive advantage. In addition to innovative best practices, the CIL certification provides individuals and organizations with the knowledge, skills, and tools to strategically integrate and align organizational goals with a managed and purposeful innovative culture and process. CERTIFIED BRAND MANAGER The CBM credentials indicate the examinee has a thorough understanding of how to manage the application of marketing techniques to a specific product, a product line or brand. It ensures that those who pass the exam fully understand brand management best practices and are able to apply the strategy of brand management to products. ELIGIBILITY In order to apply for the CPM, CPMM, DUAL (CPM /CPMM, ACPM, CIL and CBM Certification Examination, you must have: -- At least one-year of experience in the field of product management (or its equivalency) -- Completed an acceptable course of study -- Membership in the Association Of International Product Marketing & Management Additional requirements for the CIL Certification Examination include: -- The two-day Product Innovation Leadership course -- The 9 module self-study online course -- The Certified Innovation Leader virtual online study group EDUCATIONAL COURSEWORK REQUIREMENT The educational coursework requirement can be met in several ways, including completing an Authorized Registered Training Program, completing equivalent coursework subject to AIPMM's educational review process, or having one of the designations, credentials or degrees pre-approved by AIPMM. 3
TYPES OF EXAMS In-person proctored paper exam: These are administered in conjunction with many Authorized Training Programs (see list below). (In certain situations, the AIPMM will waive the requirement for completion of an acceptable course of study for this type of exam only.) Electronic proctored exam: To qualify, please follow the procedure for In-person proctored exams. offered at an Authorized Exam Testing Center location. A list of these locations is available below. Additionally, you can submit an Examination Proctor Agreement Form to add a one-time proctor. This exam is Online exam without proctor: Offered with Authorized Training Toolkits such as Agile Certified Product Manager Toolkit and the Certified Product Manager Toolkit. To qualify, please follow the procedure for online exams with qualifying purchase of toolkit. Online exams are subject to additional identity verification guidelines and in some instances may be required to have a proctor. SCORING In order to achieve certification, the following scores must be achieved: Credential Minimum level CPM 74% CPMM 74% DUAL 85% ACPM 85% CIL 85% CBM 74% AUTHORIZED TRAINING PARTNERS & PROGRAMS The following are currently authorized training programs: 4
1. AIPMM Certification Review Program 2. AIPMM & IIR-ME (Dubai, U.A.E) Certification Review Program 3. AIPMM & AIT (Athens, Greece) Certification Review Program 4. AIPMM & Adaptive Marketing (Bangalore, India) CPM CPMM Exam Proctor, Certification Review Program 5. 280 Group Agile Certified Product Manager (ACPM ) Self-Study Course 6. 280 Group Certified Product Manager (CPM ) Self-Study Course 7. 280 Group Certified Product Marketing Manager (CPM ) Self-Study Course 8. 280 Group AIPMM Certification Review Program 9. Adaptive Marketing Preparation Course for Certified Product Manager (CPM ) and Certified Product Marketing Manager (CPMM ) 10. Brainmates Agile Certified Product Manager (ACPM ) Self-Study Course 11. Brainmates AIPMM Certification Review Program 12. Compelling PM AIPMM Certification Review Program 13. NPD Strategies AIPMM Certification Review 14. Pivotal Product Management Product Management Intensive 15. Pivotal Product Management AIPMM Certification Review 16. PLM Associates AIPMM Certification Review The requirements for CPM, CPMM, DUAL (CPM /CPMM, ACPM, CIL and CBM certification may be changed from time to time, you will be expected to meet the requirements in place at the time you apply for any AIPMM Certification Examination. If you have completed the education requirement for CPM, CPMM, DUAL (CPM /CPMM, ACPM, CIL and CBM certification and are ready to apply for the Certification Examination for CPM, CPMM, DUAL 5
(CPM /CPMM, ACPM, CIL and CBM, you may contact the AIPMM directly or work with an authorized training partner who will send in your application by email, fax or mail. NOTE: There is no requirement to pre-qualify for the exam if you are enrolled in a class which includes the examination. SCHEDULE AND DEADLINES The CPM, CPMM, DUAL (CPM /CPMM, ACPM, CIL and CBM Certification Examination is a 4-hour examination. When the exam is taken online in the non-proctored environment, it is divided into four one-hour sessions. The CPM Review Board must receive complete exam applications. A complete exam application consists of: Completed exam application and membership form (if not enrolled in program which includes exam) $395 examination fee paid in full for Certified Product Manager Exam $395 examination fee paid in full for Certified Product Marketing Manager Exam $695 examination fee paid in full for Dual Certified Product Manager & Product Marketing Exam $395 examination fee paid in full for Certified Innovation Leader Exam $395 examination fee paid in full for Agile Certified Product Manager Exam $395 examination fee paid in full for Certified Brand Management Exam Appropriate qualifying eligibility documentation (e.g., copy of the transcript, copy of designation/degree, or letter of authorization) Appropriate identity verification documentation Withdrawal: If you are unable to take the CPM, CPMM, DUAL (CPM /CPMM, ACPM, CIL and CBM Certification Examination on the dates for which you registered, you have the following options: Withdraw from the exam and re-register for a later exam Withdraw from the exam and forfeit the non-refundable exam fee You may withdraw from the exam and immediately re-register or you can maintain a credit with AIPMM Certification Board for your exam fee and re-register up to 12 months from the date of the exam for which you last registered. If you fail to re-register within this 12-month period, the entire exam fee will be forfeited. 6
EXAM SITE LOCATIONS The AIPMM CPM Certification Examination is offered in conjunction with our authorized training partners. The exam can be taken in conjunction with a public course, at one of the testing locations or online from your own location 1. The schedule for public courses can be viewed at http://www.certifiedproductmanager.com and http://www.aipmm.com. These are by-appointment only. Currently, these locations are available on a by-appointment basis. Location Details AIPMM Exam Center Reno, Nevada USA By Appointment http://www.aipmm.com AIPMM Exam Center Washington, DC Area USA By Appointment http://www.aipmm.com AIPMM Exam Center Bangalore, Karnataka, India By Appointment http://www.aipmmindia.com Please check our website, www.aipmm.com to find more locations. If you would like to apply to become a testing location, please contact certification@aipmm.com to get more details on becoming an authorized testing center. AIPMM Certification Board must receive requests for withdrawal from the Certification Examination no later than 5:00 p.m. Pacific time prior to your scheduled appointment. Requests for withdrawal received after this time will not be honored and the entire exam fee will be forfeited. AIPMM Certification Board will consider waiving the fee forfeiture in case of a medical emergency. Your request for such a waiver must be made in writing and supported by documentation from a physician, which clearly states that you are physically unable to appear for the exam due to personal or immediate family medical issues. Your request must be received by AIPMM CPM Board within three weeks after the exam. Requests will be reviewed on a case-by-case basis. 1 Approval contingent on the type of exam. Online proctor is subject to approval. 7
PROCEDURE FOR SECURING A PROCTOR AIPMM recognizes that the available testing centers may not meet the needs of all the candidates who wish to sit for the AIPMM Certification Exams. Therefore, we have a procedure for securing a proctor outside the currently approved proctors. TO THE CERTIFICATION CANDIDATE: It is the responsibility of the certification candidate to find a qualified proctor. This proctor should be someone who is a professional proctor or an AIPMM Certified Product Manager (see qualifications below) and must accept the responsibility of administering the exam(s) to the certification candidate. All proctors are subject to AIPMM approval. PROCTOR QUALIFICATIONS Proctors may be college/university academic professionals (professors, deans, etc.); a commercial testing center (e.g., Sylvan Learning Center); librarians; education testing officers (ESO/TCO); secondary school principals and vice principals; superintendents/assistant superintendents; school system curriculum directors; secondary school and college counselors; human resources training/education professional; and designated AIPMM testing partner. AIPMM, Inc. reserves the right to verify proctor qualifications, require additional evidence of eligibility or select a different proctor. The Proctor Agreement may be terminated for any cause by the proctor, certification candidate, or AIPMM upon written or verbal notification to all parties. Certification Candidates are responsible for arrangements made to take the exam and all fees associated with the selected testing center / proctor. Note: You will find the Examination Proctor Agreement Form and proctor responsibilities on the following pages. EXAMINATION PROCTOR GUIDELINES Certification Candidates may take examinations at work or at home as long as security measures for administering the test are strictly maintained before, during and after testing. The certification candidate is responsible for selecting a qualified proctor. The test is a timed test (4 hours). The examination should be administered in a quiet, well-lit office or classroom setting conducive to concentration. PROCTOR RESPONSIBILITIES PAPER EXAMS & ONLINE EXAMS PAPER EXAM: You will be sent the paper exam in a sealed envelope. Do not open the examination envelope until the examination period begins. Store the exam in a secure location where it cannot be accessed by other certification candidates. ONLINE EXAM: You will be sent a login name and password which will only be active during the exam appointment time. Please supply the candidate with the information.
Ensure no copies of the exam are made. Ensure that the certification candidate does not access notes, books, or articles during the exam unless the test specifies otherwise. The certification candidate must not receive any help, either written or oral, during the examination period. No cell phones, Blackberries, or other electronic devices. An examination site should be arranged that is quiet and that provides the certification candidate with the opportunity to write the examination without being interrupted. The time limits for writing the examination are as follows: 4 hours on the day of testing for paper examinations; 2 hours on the day of testing for online examinations. Certification Candidates may bring food to the examination site, if allowed, but may not leave the site to acquire food. Certification Candidates may take brief restroom breaks but then must immediately return to the testing site. Time the test and stop the examinee after time has been expended. Note any testing irregularities on a separate sheet and send back with the exam. Upon completion, the paper test must remain sealed and secured with the proctor until mailing. Ship completed test and original question page to designated address within 4 hours of test completion. Use traceable shipping procedures (UPS, FedEx, etc.) Certification Candidate is responsible for cost of shipping. The proctor must remain present during the entire examination period. The certification candidate should have a clock or watch visible during the examination period. The proctor, from time to time, should make the certification candidate aware of the amount of time remaining in the examination period. If a fee is charged for exam supervision, request payment from the certification candidate at the time of testing. AIPMM, Inc. will not pay proctor fees. 9
Violation of any of the aforementioned rules will result in forfeiture of the certification candidate s comprehensive exam. Individuals found to be cheating on the exam risk forfeiture of their certification credentials at AIPMM, Inc. Proctors cannot take the test. Proctors cannot administer the test to themselves. Proctors may take the test under the guidance of another approved Proctor. Thank you for your willingness to proctor an examination for an AIPMM, Inc. ACPM CPM & CPMM certification candidate. Please review the Examination Proctor Guidelines attached. If you meet the qualifications and are willing to assume the responsibilities, please sign and submit this agreement form. Should you have questions before, during, or after the examination, please call the office of AIPMM at 1.775.546.2024. EXAMINATION PROCTOR AGREEMENT FORM As an authorized test proctor, I agree to use the specified guidelines to administer an examination to: Certification Candidate Name Proctor Name (print) Signature Date Title Employer Business Address City, State, Zip Phone FAX Email Testing Location Testing Date and Time (if determined) Please return the Examination Proctor Agreement Form to: 10
Therese Padilla AIPMM, Inc. 2533 North Carson Street, Suite 1996 Carson City, NV 89706 USA +1.775.546.2024 (Phone) Office Use Only: Proctor Approved Proctor Not Approved CODE OF ETHICS AND PROFESSIONAL CONDUCT 1. I agree and hereby acknowledge my accountability to conduct myself in accordance with all AIPMM certification program policies and requirements. 2. I shall maintain confidentiality of AIPMM examination questions and content. In addition, I agree not to discuss, debrief or disclose, in any manner, the specific content of AIPMM examination questions and answers, to any individual. a. I agree that any violation of the confidentiality of the exam will result in an immediate expulsion from the registry of Certified Product Managers and all certification privileges will be revoked. 3. I hereby acknowledge my accountability to the organization for which I work and to society as a whole to adhere to the highest professional standards in my work and personal relationships 4. I agree that I shall at all times act in a truthful and honest manner and provide truthful and accurate information to AIPMM. a. I agree that any intentional or unintentional failure to provide true, timely and complete responses to questions in this application may lead to further investigation and/or sanctions by AIPMM. b. I know that I can help in the self-policing of the product management credential. As such, I may anonymously report to AIPMM any possible violations of the terms of this Agreement or the AIPMM Code of Ethics and Professional Conduct by persons who have applied for an AIPMM credential or have been awarded a credential by AIPMM. 5. I agree to notify the AIPMM Certification Department in a timely manner of changes concerning the information I have provided, including my current address and telephone number. 6. I agree that if my compliance with any of the terms of this agreement requires or includes an explanation and supporting documents, I will provide a complete and accurate explanation and true copies of the materials to the AIPMM Certification Department with this application. 7. I agree that the AIPMM credential status does not imply licensure, registration or government authorization to practice product management or to engage in related activities. 11
8. I agree that all materials that I submit to the AIPMM Certification Department become the property of the AIPMM Certification Department, and that the AIPMM Certification Department is not required to return any of these materials to me. 9. I agree that upon achieving the AIPMM credential, my name may be posted on the AIPMM website as part of an AIPMM Academy of Certified Professionals; this website is entered and maintained by AIPMM. 10. I agree that information related to my participation in the AIPMM certification process may be used in an anonymous manner for research purposes only. 11. I agree that all disputes relating in any way to my application for an AIPMM credential and/or my involvement generally in a AIPMM certification program, will be resolved solely and exclusively by means of AIPMM Certification Department policies, procedures and rules, including any appeals process. 12. AIPMM reserves the right to suspend or revoke the credential of any individual who is determined to have failed to uphold, or otherwise breached this Agreement, or committed a violation of the AIPMM Code of Ethics and Professional Conduct. 13. I release and indemnify AIPMM and the AIPMM Certification Department from all liability and claims that may arise out of, or be related to, my product management and related activities. 14. The Certification Application/Renewal Agreement may be revised periodically. It is my responsibility to obtain the most up to date copy. 15. Document last updated December 2014 Signed: (Name) (Date) Name: (Please print) Address: City: State/Province: Postal Code: 12