can Empowering Professional Advisers Technical Services For professional advisers only

can Empowering Professional Advisers Technical Services For professional advisers only

Empowering Professional Advisers can Technical Services Every individual within our Technical Services Team understands that you have specific needs; you want the right technical information for you, delivered in the right way, at the right time whether it s taxation, trusts, estate planning or pensions. In a market place where provider technical support is being withdrawn from advisers, Canada Life has enhanced and realigned its support proposition, which will sit under a distinctive new brand, ican, a new initiative that unites our Technical Services offering and reflects our commitment to you. Delivering accessible Technical Services A dedicated national sales team allowing direct access to industry specialists with more than 200 years of experience in taxation, trusts, estate planning and pensions between them. Technical information delivered personally to you by experts, in the right way at the right time, for both onshore and offshore investment business. "Giving me all I need to do a professional job and empowering me to make decisions" Why Canada Life? Canada Life began operating in the United Kingdom in 1903, and has developed a wide offering of products and services to suit our clients. Since 1975, we have worked with industry experts and tax specialists to develop a comprehensive range of onshore and offshore trusts, and packaged estate planning solutions. We pride ourselves on our technical expertise, advice and support in this area. And these skills have allowed us to develop unique product solutions which have stood the test of time. We employ a dedicated Technical Services Team to support professional advisers across the UK. Your Canada Life contacts In the first instance, contact your local account manager for support on specific cases or general principles surrounding tax and estate planning for both onshore and offshore products, including trusts. Facts: Overall, Britain is set to waste 13.5bn in unnecessary tax payments this year* Inheritance tax is the second highest area of wastage - 1.3bn* Much of this wastage is through error or failure to apply basic tax planning *Source: unbiased.co.uk 2011

Strength and Stability The maintenance of financial strength and stability, while growing and serving the changing needs of the marketplace, has always been fundamental to Canada Life s philosophy and management approach. A major force in the insurance world Being part of Great-West Lifeco makes us part of one of the top ten largest life insurance organisations in the world (as measured by market capitalisation) with interests in the life insurance, health insurance, investment and retirement savings and reinsurance businesses. Together with Great-West Lifeco s other operating subsidiaries, we serve the financial security needs of customers across Canada, the United States, the United Kingdom, Isle of Man, the Republic of Ireland and Germany, and have more than 312 billion in assets under administration as of 31 December 2010. Current ratings Ratings are a reflection of our financial strength. Great-West and its subsidiaries have received strong ratings from the major ratings agencies. Market capitalisation When you choose Canada Life, you can be sure you are with a company which has the power to deliver its promises, and one which is on a par with some of the UK s leading brands. Rating Agency Measurement Great-West Canada Life 1 A.M. Best Company Financial Strength A+ A+ Dominion Bond Rating Service Claims Paying Ability Subordinated Debt IC-1 IC-1 AA (low) Fitch Ratings Insurer Financial Strength AA AA Moody s Investors Service Insurer Financial Strength Aa3 Aa3 Standard & Poor s Corporation Insurer Financial Strength Subordinated Debt 1 Canada Life Assurance Company (which owns 100% of Canada Life Limited) Source: Great-West. Ratings are correct as of 28 February 2011. AA AA AA- Source: Power Corp, London and New York Stock Exchanges as at close of business 28 February 2011.

Offshore Financial Strength Canada Life International Limited is the only offshore insurer to have maintained an overall 5-star AKG Annual Financial Strength Unit Linked Rating* for the eighth consecutive year. The 2010 AKG Offshore Profile & Financial Strength Report reaffirmed that Canada Life International Limited (CLI) is a key player in the offshore investment market, and remains amongst the leading offshore providers. The company holds the highest rating given to an offshore company as well as high ratings for service, image & strategy, and annual performance. Canada Life International B+ Standard Life International B+ AXA Isle of Man B+ Legal & General International B+ Royal Skandia Royal London 360 o B+ AEGON B+ Isle of Man Assurance B Financial Strength Overall Unit Linked Service B Overall financial strength The company has been established for more than 20 years, and remains amongst the leading offshore providers. The company is profitable, pays regular dividends and continues to maintain a healthy level of solvency, whilst enjoying favourable parental support. Supporting Ratings Image & strategy Annual review CLI Institutional Limited (CLII) CLII is a specialist life insurance company established in 2003 in response to market demand for a life insurance company which could offer a more transparent approach to, and honest assessment of, policyholder risk. Designed with the policyholder in mind, CLII s constitutional documents, regulatory licence and operating procedures place constraints on the types of business that can be written, and to whom policies can be issued. This is in order to ensure that policyholders are protected from certain business risks that other insurance companies might take, and which policyholders generally have little control over. CLII s business is focused on the UK Ultra High Net Worth market, with the minimum single premium investment set at 1,000,000. Source: www.akg.co.uk, latest data available * AKG is an actuarial based consultancy specialising in the provision of ratings, information and market assistance to the financial services industry. The aim of AKG s Annual Ratings is to assist professional financial advisers to assess the strengths, solvency, strategy and service of the top offshore life assurance companies. Source (Table & Quotes): AKG Actuaries & Consultants Ltd - Offshore Profile & Financial Strength Reports - November 2010.

I don t need masses of help or selling to I just want the expertise to solve my problems when I have them. Canada Life is one of the few providers that can deliver. I expect high standards from them. Availability is key, but it has to be when I want it, how I want it. can This is exactly what I said I want. It really gets to the heart of things. Canada Life go to the trouble of finding out what I need no other provider goes to this extent to get it right. Your analysis and support is only as good as the people delivering it. Having the right level of support available to answer questions to the depth I need is key. Source: All the quotes are from independent research carried out with professional advisers between April 2010 and June 2011.

Too much technical information can be as bad as too little. Who can help? Canada Life is a big company, but we never forget that every company is made up of individuals. That goes for your company, and for ours. So every individual within our Technical Services Team understands that you have specific needs; you want the right technical information for you, delivered in the right way, at the right time. Whether it s taxation, trusts, estate planning or pensions, we continually ask ourselves what we can do to support you, so that you can add value for your clients. That s why we ve launched ican, a new initiative that unites our Technical Services offering, and reflects our commitment to you. can Call your local account manager first to find out more. Technical Services Technical Services: 01707 422999 Empowering Professional Advisers wmtechnicalsupport@canadalife.co.uk Canada Life Limited, registered in England no. 973271. Registered office Canada Life Place, Potters Bar, Hertfordshire EN6 5BA. Tel: 0845 7226232 Fax: 01707 646088 www.canadalife.co.uk Canada Life International Limited, Canada Life House, Alexandra Road, Castletown, Isle of Man IM9 1TG Tel: +44 (0) 1624 820200 Fax: +44 (0) 1624 820201 www.canadalifeint.com Registered in the Isle of Man no. 33178. Member of the Association of International Life Offices. Canada Life group consists of Canada Life Limited, Canada Life Asset Management Limited (both authorised and regulated by the Financial Services Authority), Canada Life International Limited and CLI Institutional Limited (Isle of Man registered companies authorised and regulated by the Isle of Man Insurance and Pensions Authority). All promotional material produced is approved by Canada Life Limited. MKT 623-711R