AUTHORIZED FEDERAL SUPPLY SCHEDULE CATALOG/PRICELIST General Services Administration - Federal Acquisition Service As a world leader in marketing and communications for hospitality and conferences, Digital Alchemy has focused on reducing cost and waste of print and paper publications. Replacing print with electronic, web-friendly pieces, we offer a wide variety of electronic formats for web browsers, email clients, smartphones and tablets. CONTRACT GS-07F-0290Y Solicitation # 7FCB-H2-07-541-B Advertising and Integrated Marketing Solutions SIN 541-3 CONTRACT PERIOD March 11, 2012 - March 10, 2017 CONTRACT CONTACT Digital Alchemy, LLC Linda Hay Project Manager 5750 Stratum Drive Fort Worth, TX 76137-2757 Direct: 817.800.1483 Main: 817.204.0840 Fax: 817.887.1355 linda@data2gold.com www.data2gold.com DUNS: 122737963 BUSINESS SIZE Small Business
Digital Alchemy is a world leader in electronic marketing communication for both hospitality and conference industries. Since our inception, we have focused on reducing print and paper communications by replacing them with more attractive, informative, and interactive pieces available in a wide variety of electronic formats, including mobile devices. The organic growth of these services has led Digital Alchemy to serving government as entities move toward more sustainable practices and establishing the efficacy and value of their operations, while containing costs at the same time. Many Programs have been challenged to demonstrate that they are providing top quality service and training to their clients, attendees and service recipients. Electronic surveys can automate delivery and CONTENTS About Digital Alchemy... 2 Customer Information... 4 Attachment 1 - Approved FFS Price List... 5 Linda Hay Project Manager 5750 Stratum Drive Fort Worth, TX 76137-2757 Direct: 817.800.1483 Fax: 817.887.1355 linda@data2gold.com objectively measure service levels in a green and efficient manner. Cloudbased management eliminates the need for storage of paper forms. Accurate, instant scoring of results with online reporting and integrated, available response tools make our highly versatile esurvey earn high scores from its users. Another area into which Digital Alchemy services has grown is the area of Conference Communications. With highly mobile tools, Digital Alchemy provides the ability to electronically provide conference and seminar attendees with mobile Conference Guides, viewable on the attendees smartphones or tablets. These Guides can render information about session times and locations, area services, local weather and directions, just to name a few. www.data2gold.com 2
This process is greener, cheaper and lighter weight than previously used booklets, which become obsolete the moment they are printed. Most of all, Digital Alchemy provides complete Guest CRM services for hotels, resorts, Conference Centers and R&R venues! Confirming Reservations or Cancellations, promoting special events via email, and sending Thank You Notes, and Post-Stay esurveys are just a few of the many services Digital Alchemy provides to the world of Hospitality. All these electronic pieces are provided in a sustainable manner, via email, eliminating the need for printed brochures and letters or faxes, even in foreign languages. Reaching out to those who are eligible to enjoy services, and measuring their value is at the core of what Digital Alchemy does, all while being green and saving green with costeffective automation and top-notch design. Digital Alchemy welcomes the opportunity to demonstrate how its unique services can make your operation more sustainable and measure your success. Every installation is customized to fit the application and innovation never ceases. Check back often to see additions to our GSA price list or contact us to learn how we can help with your challenges. erelationship esurvey ecampaign edevelopment www.data2gold.com 3
Customer Information 1a. TABLE OF AWARDED SERVICES ITEM NUMBERS (SINs) SIN DESCRIPTION 541-3 Web Based Marketing Services 1b. LOWEST PRICED MODEL NUMBER AND PRICE FOR EACH SIN: (Government net price based on a unit of one) SIN MODEL PRICE Please see the Attachment 1 - Approved FSS Price List (Page 5) 1c. HOURLY RATES: Please see the Attachment 1 - Approved FSS Price List (Page 5) 2. MAXIMUM ORDER*: $1,000,000.00 per SIN *If the best value selection places your order over the Maximum Order identified in this catalog/pricelist, you have an opportunity to obtain a better schedule contract price. Before placing your order, contact the aforementioned contactor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404. 3. MINIMUM ORDER: $100.00 4. GEOGRAPHIC COVERAGE: Domestic, 50 states, Washington, DC, Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities 5. POINT(S) OF PRODUCTION: Fort Worth, Texas 6. DISCOUNT FROM LIST PRICES: Prices shown herein are net 7. QUANTITY DISCOUNT(S): None 8. PROMPT PAYMENT TERMS: 0.50% 20 days, Net 30 9a. Government Purchase Cards must be accepted at or below the micro-purchase threshold. 9b. Government Purchase Cards are accepted above the micro-purchase threshold. 10. FOREIGN ITEMS: None 11a. TIME OF DELIVERY: As specified on agency task order and mutually agreed. 11b. EXPEDITED DELIVERY: As specified on agency task order and mutually agreed. 11c. OVERNIGHT AND 2-DAY DELIVERY: As specified on agency task order and mutually agreed. 12. FOB POINT: Destination 13a. ORDERING ADDRESS: Digital Alchemy, LLC 5750 Stratum Drive Fort Worth, TX 76137-2757 13b. ORDERING PROCEDURES: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA s) are found in Federal Acquisition Regulation (FAR) 8.405-3 14. PAYMENT ADDRESS: Same as contractor 15. WARRANTY PROVISION: Standard Commercial Warranty. 16. EXPORT PACKING CHARGES: Not applicable 17. TERMS AND CONDITIONS OF GOVERNMENT PURCHASE CARD ACCEPTANCE: (any thresholds above the micro-purchase level) 18. TERMS AND CONDITIONS OF RENTAL, MAINTENANCE, AND REPAIR (IF APPLICABLE): N/A 19. TERMS AND CONDITIONS OF INSTALLATION (IF APPLICABLE): N/A 20. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF PARTS PRICE LISTS AND ANY DISCOUNTS FROM LIST PRICES (IF AVAILABLE): N/A 20a. TERMS AND CONDITIONS FOR ANY OTHER SERVICES (IF APPLICABLE): N/A 21. LIST OF SERVICE AND DISTRIBUTION POINTS (IF APPLICABLE): N/A 22. LIST OF PARTICIPATING DEALERS (IF APPLICABLE): N/A 23. PREVENTIVE MAINTENANCE (IF APPLICABLE): N/A 24a. SPECIAL ATTRIBUTES SUCH AS ENVIRONMENTAL ATTRIBUTES (e.g. recycled content, energy efficiency, and/or reduced pollutants): 24b. Section 508 Compliance for EIT: N/A 25. DUNS NUMBER: 122737963 26. NOTIFICATION REGARDING REGISTRATION IN CENTRAL CONTRACTOR REGISTRATION (CCR) DATABASE: Registration valid until November 2, 2012 11d. URGENT REQUIREMENTS: As specified on agency task order and mutually agreed. www.data2gold.com 4
Attachment 1 - Approved FSS Price List INTERFACE FEE TO SETUP SYSTEM INITIAL SYSTEM SETUP AND SUPPORT Includes configuration of interface to the hotel Property Management System (PMS) and setup and customization of email templates and rules. This is done to capture the uniqueness of each property and show its best attributes while ensuring accurate email messages. $1,895.21 INITIAL TEMPLATE CREATION/PMS INTEGRATION The basic fee for the use of an interface to the specific PMS in use at each hotel. The amount of this fee is determined by which PMS is in use at the property. License for use of proprietary Digital Alchemy software, which must be installed on an on-site computer at the hotel. The software securely polls and transmits data for use by Digital Alchemy. $2,393.95 ONE-TIME INTERFACE SOFTWARE FEE License for use of proprietary Digital Alchemy software, which must be installed on an on-site computer at the hotel. The software securely polls and transmits data for use by Digital Alchemy. $448.87 erelationship MONTHLY FEE erelationship Automatic email messages generated for properties via Digital Alchemy s PMS interface or Digital Alchemy s user friendly portal. The erelationship package Includes: Reservation Confirmation, Mobile Reservation Confirmation, Cancellation Notice, Pre-Stay Marketing Email, Thank You Note, and Customer Portal. $1.99 (Per Room) ADDITIONAL erelationship SERVICES TEMPLATE CREATION Fee for creating a template specific to a particular erelationship additional service. VIP CONCIERGE This add-on service provides a form linked within a Reservation Confirmation, a Pre-Stay Marketing email or both, which allows guests to request premium service levels and establish their preferences prior to arrival. $398.99 $149.62 MULTI-LINGUAL TEMPLATES This option provides translation of the English version of the CRM Pieces into other languages better suited to the needs of foreign visitors. $154.61 UPGRADE MANAGER Timely and attractive room and amenity upgrade offers can help make use of unsold inventory at the property s discretion. $99.75 www.data2gold.com 5
BOUNCE BACK Automatically invites past guests to return for more of what they have already enjoyed in the past and can include special incentives. eclub INITIAL SET-UP FEE Fee for creating initial template for eclub. eclub Form posted on property web site or in social media, allowing interested parties to signup for Newsletters and other promotional items. Email address is added into hotel s email database. $99.75 $498.75 $99.75 YEARLY UPGRADE/MAINTENANCE FEE This fee is to ensure that the infrastructure support for customer-specific hardware and software is continually functional and automatically updated. Includes anti-virus software, Windows upgrades and general maintenance. $423.93 (Per Year) esurvey MONTHLY FEE Automatic email messages generated for property via Digital Alchemy s PMS interfaces or Digital Alchemy s user friendly portal. The esurvey package includes: Comment Card, Comment Card Central, and Online Management System. esurvey $151.13 ADDITIONAL esurvey SERVICES TEMPLATE CREATION Fee for creating a template specific to a particular esurvey additional service. MOBILE COMMENT CARD Mobile version of the esurvey (see above). When implemented, our system automatically detects that the user is on a mobile device and renders a survey formatted to work on their device. $398.99 (Each) $49.87 TRIP ADVOCATE When a positive comment card is submitted, which meets minimum score requirements, an offer to post on TripAdvisor automatically pops up to the guest (submitter). Driving more positive responses to TripAdvisor greatly enhances a property s on-line reputation and leads to more rooms being booked. $59.85 MID STAY COMMUNIQUE On-Property Messaging used to communicate special offers or event specific information to guests during the course of their stay, which could also include emails to communicate social media options that guests may access while on site. $39.90 YEARLY UPGRADE/MAINTENANCE FEE This fee is to ensure that the infrastructure support for customer-specific hardware and software is continually functional and automatically updated. Includes anti-virus software, Windows upgrades and general maintenance. $423.93 (Per Year) www.data2gold.com 6
eblast Targeted and creative eblast based on Dining/F&B Offers, Seasonal Offers, Room Offers, Special Events and more. Full ROI reporting and statistics. CAN Spam compliant. eblast $374.06 (Each) ADDITIONAL eblast SERVICES TEMPLATE CREATION Fee for creating a template specific to a particular eblast. eclub Form posted on property web site or in social media, allowing interested parties to signup for Newsletters and other promotional items. Email address is added into hotel s email database. $498.74 (Each) $99.75 YEARLY UPGRADE/MAINTENANCE FEE This fee is to ensure that the infrastructure support for customer-specific hardware and software is continually functional and automatically updated. Includes anti-virus software, Windows upgrades and general maintenance. $423.93 (Per Year) www.data2gold.com 7
We welcome the opportunity to demonstrate how our unique services can make your operation more sustainable and measure your success. Contact us to learn how we can help with your challenges. Linda Hay, Project Manager 5750 Stratum Drive Fort Worth, TX 76137-2757 Direct: 817.800.1483 Main: 817.204.0840 linda@data2gold.com www.data2gold.com GSA #: GS-07G-0290Y