EXPLORING THE ADVISOR MASTERY PROGRAM



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EXPLORING THE ADVISOR MASTERY PROGRAM This unique program is designed to provide the training and support you need to become a well-prepared financial advisor.

THE ADVISOR MASTERY PROGRAM IS DESIGNED FOR NOT ONLY BECOMING A FINANCIAL ADVISOR, BUT FOR MASTERING IT. The Advisor Mastery Program (AMP) offers a comprehensive education for new financial advisors joining Raymond James. AMP provides a combination of distance learning, senior advisor mentoring/experience and education sessions at the Raymond James international headquarters. The program incorporates a holistic approach to technical advisor skills and sales skills to fully position the new advisor for success. AMP is designed to support the preparation for stand-alone advisors as well as advisors joining an existing team. In all cases, the AMP participant will be engaged in a formal mentorship process to bring a real-world component to their education. TO BE CONSIDERED FOR THE ADVISOR MASTERY PROGRAM, YOU MUST MEET THE FOLLOWING CRITERIA: Hold a bachelor s degree from an accredited four-year college or university Possess knowledge of economic and accounting principles and practices As a pioneer in financial planning, Raymond James is dedicated to supporting financial advisors in building quality relationships with their clients and developing customized financial plans. CHET HELCK Chief Operating Officer Raymond James Financial Display a comfortable, professional presence and confident point of view Demonstrate the motivation to learn and apply technical knowledge and skills related to successful financial planning Show proven tenacity, work ethic and relationship-building skills THE PROGRAM TIMELINE INVOLVES THREE PHASES. INTRODUCTION During the first six months, AMP participants study and test for their FINRA Series 7 and 66 licenses, as well as the life and health insurance license. Along with this, a combination of distance learning and interaction with their mentor introduces them to and tests them on the basic activities they ll need to learn and ultimately master.

ADVISOR MASTERY PROGRAM TIMELINE INTRODUCTORY PERIOD 0-6 MONTHS Series 7 Licensing Prep/Exam Series 66 Licensing Prep/Exam Life, Health, VA Licensing Prep/Exam Mentor Shadowing Pareto Systems Interactive Distance Learning Coursework Raymond James Culture FOUNDATIONAL PERIOD 7-21 MONTHS Technical Focus Financial Planning Process Personal Tax Planning and Management Personal Risk Management and Insurance Planning Investment Concepts and Application Retirement Planning for Individuals Estate Planning and Wealth Transfer Product Solutions Software Training Operations Best Practices Compliance Best Practices Case Studies/Role Plays Obtain CFP Designation Sales Focus Client Niche Identification Social and Professional Networking Marketing Approaches Prospecting Methods Advisory Sales Process Ongoing Client Support Client Referral/Introduction Process Developing Centers of Influence Practice Management Develop an Effective Business Plan Concepts of Behavioral Finance Raymond James Conference Attendance Mentor Shadowing Pareto Systems Case Studies/Role Plays SPECIALIZATION PERIOD 21 MONTHS + Institute of Investment Management Consulting (IIMC) Certification Asset Management Services (AMS) Conference Financial Planner Series Retirement Plan Workshop Trust School Additional Designations For more information or to apply, visit RAYMONDJAMES.COM/CAREERS.

EXPLORING THE ADVISOR MASTERY PROGRAM FOUNDATION For the next 15 months the Private Client Group s Education and Development team provides participants with a comprehensive education program that covers all aspects of fundamental financial planning. This is provided through formal preparation to obtain the Certified Financial Planner (CFP ) designation, as well as practical education through the Raymond James Financial Planning department. To complement this, participants also use a web-based program focused on client acquisition, advisory process and practice management, supplemented by conference calls and on-the-job support provided by your mentor. Visits to the Raymond James international headquarters over the foundational period will cement the distance learning and connect you with your fellow participants. SPECIALIZATION As a part of the learning process, some candidates will identify areas of specialization that fit with their practice objectives or identify a valuable role they will play for their team. With this in mind, we will assess each participant s objectives and direct them into existing Raymond James programs designed to extend their knowledge in various areas of expertise. We ve identified some of these opportunities in the timeline to the left. It s important to note that the AMP program requires a broad knowledge of all aspects of financial planning, as well as preparation and testing in order to obtain the CFP designation, before any specialization opportunities can be offered. The AMP program is an innovative approach to a successful career as a 21st century financial advisor. It recognizes the need for a more comprehensive education of new advisors based on heightened expectations by clients and increased fiduciary standards. It s important to note that the requirements for candidates to have the tenacity, work ethic and relationship-building skills that are so essential to success as a new advisor are still very much in place. CFP CERTIFIED FINANCIAL PLANNER Certified Financial Planner Board of Standards, Inc., owns the certification marks above, which it awards to individuals who successfully complete initial and ongoing certification requirements. The Advisor Mastery Program at Raymond James is designed to provide a strong foundation to participants, helping them effectively establish their careers and have the ability to meet the full range of client needs. PAUL REILLY CEO Raymond James Financial

The Advisor Mastery Program combines a combination of educational opportunities and real-world experience. EXPLORING THE ADVISOR MASTERY PROGRAM

INTERNATIONAL HEADQUARTERS: THE RAYMOND JAMES FINANCIAL CENTER 880 CARILLON PARKWAY // ST. PETERSBURG, FL 33716 // 800.248.8863 RAYMONDJAMES.COM EOE/Drug-Free Workplace. 2011 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC 11-RJA-0303 MM/CW 9/11