FXCM Introducing Broker PRO FORMA WEB CONTENT GUIDE FXCM LTD

FXCM Introducing Broker PRO FORMA WEB CONTENT GUIDE FXCM LTD

OVERVIEW This guide is designed to bring you all the information you will need to effectively market FXCM s platforms alongside your site s offerings. We ve included a comprehensive list of all the benefits and advantages associated with FXCM s various products and platforms so that you can choose to include those that suit your needs best. These materials are excellent resources, not only for your site, but also for your sales team to be able to productively leverage this partnership. Note: The content given here has been written for institutional intermediaries under Forex Capital Markets Limited (FXCM LTD), and the products described may not be applicable to other FXCM entities. We advise that you contact your institutional sales representative if you have any questions or concerns. Branding Guidelines It will be important to provide your users with an overview of your partnership with FXCM, as well as a brief introduction to FXCM as a firm. The About FXCM content provided below is the preferred way to make this introduction. This will serve to ensure that users fully understand the relationship from the start and feel comfortable with the broker they ve chosen. After this introduction has been made, it will be equally as important to maintain your own brand throughout the site. Examples of how you can integrate references to FXCM s platforms and products seamlessly with your own brand can be seen below in sections like Platforms Offered and Trade Execution. Presenting your brand at the forefront of all offerings will be instrumental in growing your forex business. Widgets To help provide current and useful information to users, and to reinforce the brand credibility of FXCM your provider partner, there are several forex market related widgets you can use on your site(s) or distribute to others. You can always see our most recently updated widgets at http://www.dailyfx.com/widgets. Below is a brief description of our most useful widgets and where you can get them. Currency Rates This widget provides streaming currency rates for up to 45 pairs in both table and trended chart form. To get and customize this widget visit the www.dailyfx.com homepage and click the Grab This! link in the Live Rates widget found in the right sidebar. To get a version of this widget with limited delay (live) rates, please contact webadmin@fxcm.com. Economic Calendar This widget is timely, interactive, and customizable, helping traders keep track of all the important events and releases that affect the forex market. To get and customize this widget visit http://www.dailyfx.com/widgets/economic-calendar FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 1 of 11

Currency Converter This widget helps traders find out the current or historical exchange rates for over 140 currencies. Our converter can be customized for your site, including setting the default currencies. To get and customize this widget visit http://www.dailyfx.com/widgets/currencyconverter Market Hours This widget shows current market hours and the status of the world's currency markets. High volume market overlaps are clearly indicated so traders can efficiently time their trading windows. To get and customize this widget visit http://www.dailyfx.com/widgets/markethours ABOUT FXCM (Name of IB) recommends FXCM, a leading worldwide provider of foreign exchange trading and related services, to our retail and institutional customers. FXCM, founded in 1999, has the distinction of being the first forex firm to list on the New York Stock Exchange. FXCM has multiple regulated companies and offices in: the United States, the United Kingdom, Hong Kong, France, Italy, Germany, Greece, Australia and Japan. (Name of IB) s partnership with FXCM gives our clients access to cutting edge trading platforms and vital trading instruments for successful trading in forex and related markets. FXCM Advantages No Dealing Desk Forex Execution No dealing desk execution lets you trade without restrictions and with no broker interference. Transparency As a public company FXCM stays fully transparent for its investors and clients by publishing regular financial reports on the health of the company. Robust Trading Platforms You have the option of using the Trading Station as well as third party platforms like Metatrader 4, Ninja Trader and Mirror Trader for any trading style. No risk of debit balance Your maximum risk of loss is limited by the amount in your account. If your account equity falls below margin requirements, all open positions are automatically closed so that no debit balances are owed. Segregated client funds FXCM LTD is a vocal advocate for customer protection and is regulated by the Financial Conduct Authority (FCA). In accordance with FCA regulations, client funds are kept separate from FXCM corporate fund accounts. In case of insolvency, this means your funds cannot be used to benefit other creditors. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 2 of 11

No Re-quotes with CFDs FXCM will never re-quote market prices. 24 Hour real-time customer assistance Renowned customer service for any problems you may have is available 24 hours a day, 7 days a week. INSTRUMENTS Forex The Forex market is the largest financial market in the world. Forex involves the buying and selling of currency pairs such as the EUR/USD (Euro/US Dollar) or JPY/USD (Yen/US Dollar). Currencies are sold in pairs because a currency is valued relative to another currency. For instance, a rate of 1.50 on the EUR/USD pair means that one Euro is worth $1.50. If the exchange rate rises to $1.60, you could sell Euros for a profit in dollars. Likewise, if the Exchange rate fell, your Euros would be worth fewer dollars and you would make a loss. Forex trades let you make trades like this in any time zone, with considerable leverage and with fewer trading restrictions than in other markets. This makes Forex a powerful financial instrument for any trading strategy. Available Currency Pairs Over 50 currency pairs are offered for trading. These include the seven most liquid and widely traded currency pairs on the market. These pairs tend to have the tightest spreads as well. They include Majors: EUR/USD, USD/JPY, GBP/USD, USD/CHF Commodity Pairs: AUD/USD, USD/CAD, NZD/USD You can also trade other currency pairs such as the USD/CNH (U.S Dollar/Chinese Yuan), USD/MXN (US Dollar/Mexican Peso) and USD/RUB (US Dollar/Mexican Peso) to take advantage of macroeconomic events in specific international markets. Click here to see all currency pairs Margin Requirements In Forex, exchange rates shift in very small increments called pips, which is 1% of the smallest physical unit of the currency. You can trade with leverage of up to 200:1 which allows you to control more money in the market than you have in your account to take advantage of even the smallest movement in currencies. On an account with leverage of 200:1, you can trade 1,000 dollars in the market by setting aside only $5 as a security deposit. This security deposit is your margin requirement. This is not a fee or a transaction cost, it is simply a portion of your account equity set aside and allocated as a margin deposit. Margin requirements for all instruments can be viewed in the Dealing Rates window of the Trading Station. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 3 of 11

Advantages of Forex 24 Hour Market Trading is conducted around the world in all time zones. You can trade major currencies 24 hours per day, Sunday through Friday. No Trading Restrictions In Forex, there are no limitations on your trading strategy. Traders can scalp the market and trade without shorting restrictions, if you think a currency will go up, buy it. If you think it will fall, sell it. Low trading costs Most forex accounts trade without a commission and there are no expensive exchange fees or data licenses. The cost of trading is the spread between the buy price and the sell price, which is always displayed on your trading screen. Deep liquidity Trading between large financial institutions, hedge funds, corporations, central banks and average investors give the forex market a daily turnover of over $4 trillion dollars. This makes it easy to enter and exit trades, regardless of size, and allows for tight spreads. Available leverage You can trade forex with considerable leverage to take advantage of even the smallest moves in the market. Leverage is a double-edged sword, of course, as it amplifies both your losses and gains. International exposure Forex is an easy way to gain exposure in international markets while avoiding such vagaries as foreign securities laws and financial statements in other languages. CFDs A CFD or Contract for Difference is a specialized and popular over the counter financial product that can be traded with alongside Forex. It is an agreement between a buyer and seller to pay the difference between the current value of an asset and its value at contract time. This lets you use CFDs to speculate on broad market positions across different financial markets. Typically, doing so requires several accounts for each market, denominated in different currencies and connected to different brokers. CFDs simplify this process by allowing you to take positions in several different financial markets from the same account. CFD Instruments CFDs are commission free and have no exchange or clearing fees and can be traded on all platforms including Trading Station, Ninja Trader and MetaTrader 4. The following CFD s are available. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 4 of 11

Gold, silver and precious metals Make trades in gold, silver, platinum, palladium and copper markets. Oil and Gas Make trades with energy products such as crude oil and natural gas. FXCM LTD allows a minimum trade size of as little as 1 contract or $1 per tick. Stock Indices Over a dozen stock indices are offered which allow traders to trade their opinions of the U.S, European, Asian or Australian markets. Treasury bonds Trade the Euro-Bund and speculate on long term debt issues from the German federal government. Dow Jones FXCM Dollar Index Basket The Dow Jones FXCM Dollar Index Basket is a specialized index which corresponds to a basket of the most liquid currencies on the market: the Euro, the British Pound, The Japanese Yen and the Australian dollar. Advantages of CFDs (Name of IB) highly recommends CFDs as a useful trading instrument. Clients can benefit from Trading across multiple markets in one account CFDs take away the inconvenience of trading within different markets at the same time by linking your market positions to one account. Significant leverage CFDs let you control a large market position using a smaller amount of capital than usual in the underlying market. This kind of leverage can significantly increase both your gains and losses. No re-quotes Fast, efficient trade execution with no expensive re-quotes. Hedging capability Go long or short from the same account. Advanced charting Place trades and keep track of your positions from FXCM s advanced charting package. Low Transaction Costs Make trades commission free, and with no exchange fees or clearing fees. The only transaction cost is the spread which is the difference between the buy and sell price. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 5 of 11

PLATFORMS OFFERED (IB name) understands that every trader is different and has a particular set of needs. This is why (IB Name) has partnered with FXCM to offer a broad suite of software platforms for the individual trader to choose from. Trading Station The Trading Station is the platform of choice for many novices to experienced traders because of its powerful charting, intuitive interface and advanced trading functions. Trading Station Web Works on your favorite browser Trading Station Web allows you to quickly and easily access the forex market from nearly any computer with an internet connection There is no software to download and the platform works on Apple and Window computers. Trading Station Desktop A professional-grade trading platform that has the advanced charting capabilities demanded by forex traders Back test and optimize your trading strategy and access hundreds of custom indicators Most customizable platform available with ability to adjust color schemes, window placement, chart layouts and more Trading Station Mobile Access to streaming news from DailyFX.com and live charts Trading Station Mobile lets retail traders quickly and easily access the forex market Trades can be placed and managed on the go through its simple, intuitive interface Sign up for a free Trading Station Account Are You an Automated or Active Trader? In addition to FXCM's flagship Trading Station, we also offer niche solutions for traders with more specific needs. MetaTrader 4 (MT4) MT4 is a popular platform for many traders, particularly for those who use Expert Advisors (EAs) for automated trading. Integrates seamlessly with No Dealing Desk Forex execution. Free MT4 VPS hosting available Program and apply your favourite EAs and custom indicators based on your trading rules Sign up for a free MT4 Demo Account FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 6 of 11

Mirror Trader Mirror Trader gives access to hundreds of professionally developed strategy which you can automate or shadow, giving you a balance between self-directed and automated trading. Evaluate and build a portfolio of tested automated strategies, or simply follow individual signals that support your own trading analysis. Mirror Trader's Smart Filters and real-time signals identify the strategies that work best for you. Trade currency baskets Sign up for a free MT4 Mirror Trader Account Ninja Trader Award winning software that provides a comprehensive suite of tools designed to benefit all levels of traders who follow FX, stocks or futures. Free licensing is available for qualified account holders. Use the intuitive Strategy Wizard to build customized automated trading strategies without the need for advanced programming knowledge Market Analyser is a real time quote sheet that helps identify current market conditions and trading opportunities Professional charting with hundreds of advanced technical tools and performance metrics Sign up for a free Ninja Trader Demo Account TOPTRADR: Lead the Markets What is TopTradr? Toptradr exposes you to like-minded traders and gives you useful feedback on successful trading strategies. TopTradr is a social networking app for traders which builds on to your trading activities from the Trading Station. In the world of forex where there is no centralized marketplace, TopTradr is a vital asset. You can sign up for a live account now, on IOS or Android phones. With TopTradr you can: Trade anywhere Make trades with forex and CFDs right from your phone with FXCM s acclaimed Trading Station. Share trades Connect with like-minded traders and share your trades with the TopTradr community. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 7 of 11

Score Earn badges by completing achievements and tasks to build your TTscore which measures your ability to make consistent profitable trades no matter the size, instrument or volume. Win Use your TTscore to compete in TopTradr competitions. Prizes include the chance to manage the equivalent of a million dollar fund and other prizes. You can sign up for a live account now. TRADE EXECUTION (IB name) supports No Dealing Desk (NDD) trade execution because of its speed, transparency. With the No Dealing Desk model, your broker acts as a price aggregator. The broker s execution system sorts through a large network of liquidity providers to find the most competitive spreads. After the broker adds a small mark-up, these spreads are streamed directly to clients who make their trades instantly and anonymously. With NDD, the broker is compensated by the mark-up added to the spread. This means the broker benefits from successful traders as revenue is driven by volume. Benefits of NDD execution Competitive, market driven prices Liquidity providers are rewarded with order flow by your broker for providing the best ask and bid prices. This incentive ensures prices are competitive and that they accurately reflect market conditions. Anonymous order execution Trading is fully transparent and free from market manipulation as price providers cannot see your stops, limits or entry orders. No trading conflict between broker and trader The No Dealing Desk model means your broker does not have to take a market position to place trades. Brokers who actively take market positions can trade against their clients and stand to profit on trader s losses. Similarly, brokers can incur losses when traders make gains. This does not happen with NDD. No re-quotes; no dealer intervention Under No Dealing Desk Execution, your broker does not re-quote prices or otherwise manipulate your trading conditions. No restrictions on the strategy you use No Dealing Desk Execution lets you experiment with different trading styles such as trading the news, scalping or using trading robots. FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 8 of 11

RESEARCH AND EDUCATION (Name of IB) is a strong supporter of trader education. DailyFXDailyFX provides forex traders with the latest financial news and cutting edge technical and fundamental analysis. At DailyFX.com, you can find Market News Top notch financial journalism from a certified team of experts who study the global economy and report on events that could affect exchange rates and provide a weekly and quarterly forecast on the direction of the market. Economic Calendar Keep track of important market events with an interactive economic calendar. Events which may affect currency rates, such as the release of global financial reports, are listed and rated by significance for your consideration Analyst Picks Professional DailyFX analysts share their expert opinion on the right trades to make. Charts Get access to premium and free charts on the forex market that track currency pairs in real time. DailyFX PLUS: Opening a live account will automatically give you free access to DailyFX PLUSDailyFX PLUS which provides valuable trading tools. Speculative Sentiment Index Because the forex market lacks a centralized exchange, it can be difficult to know what the ratio of buyers and sellers are. The SSI gives traders a snapshot of current market behaviour if you are having difficulty choosing your strategy. Video Lessons The DailyFX PLUS website includes over fifty on demand video lessons on forex fundamentals. These lessons are developed by experienced professionals at DailyFX, and let you learn on your own convenience. Technical Analyser The technical analyser displays dozens of trading ideas from professional traders each day and lets you study their charts, indicators and thought process. You ll gain dozens of new trading ideas in the process as well as insight into how the market works FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 9 of 11

ACCOUNT OPENING Open a Live Trading Account Start taking advantage of the exciting forex market and trade oil, gold, silver and stock indices today. By opening a live trading account with FXCM through <Name of IB> you receive all the benefits of trading with an established global leader in the forex industry, as well as: <Insert IB s value added incentives/services/products offered to live clients who open under the IB> Choose Country or Region: <Drop Down Menu> <Next Page> Follow these three easy steps to open your trading account with <Name of FXCM Entity>. 1. SUBMIT APPLICATION Complete the Online Account Application and make sure that the Referring Broker field in Step 4 of the application specifies < Name of IB > (It only takes 15 minutes to complete). Begin Account Application 2. SUPPORTING DOCUMENTS Provide supporting documents (these can also be uploaded to your online application): Copy of Government Issued ID (e.g. passport, driver s license) Proof of Residence (e.g. utility bill, bank statement, credit card bill) <for managed accounts: Limited Power of Attorney (LPOA)> Corporate Entities: Corporate entities are required to provide additional documents, including: Certificate of Incorporation Articles of Organization 3. DEPOSIT FUNDS Fund your account with a minimum balance <Insert IB s required account minimum>. We recommend depositing at least<insert recommended initial deposit> for better risk management. You can log in and fund your account instantly at MyFXCM.com. My FXCM If you have a live account, you can log into www.myfxcm.com to for all administrative needs related to your trading account. At MyFXCM.com clients can: Deposit and withdraw funds Update contact information Modify account settings and submit administrative requests FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 10 of 11

Generate trading reports To take full advantage of your account, be sure to visit www.myfxcm.com FXCM Introducing Broker Pro Forma Web Content Guide November 2013 Page 11 of 11