Alejandro Miranda UponOnline.com / Art Director / Marketing Designer / Flash Animator / Illustrator amiranda305@gmail.com Summary www.upononline.com Simply put I love what I do and that is creating awesome looking interactive design. My goal is to work co-operatively with you to create custom solutions, tailored to your unique needs. Perhaps your needs are simple as a basic illustration or maybe they are more complex as an entire website. No matter which end of the scale you fall, you can be assured of the same great quality service. So what kind of work do I like? Work that is current. Creative. That starts a conversation that people actually want to talk about. Sometimes that means digital. Sometimes it doesn't. Truth is, I don't want my work to be confined to a label. I just want it to be fresh, make people excited and be filled with happiness. Companies: CBS Interactive Nickelodeon Latin America Univision Interactive Televisa Skills: - Ideation - Project Leadership - Conceptualization and Design - Branding and Identity - Photo Manipulation - Concept Art - Character Design - Story Boarding - Color Schemes - Visual Layouts Software: Photoshop, Illustrator, Flash, Dreamweaver, PowerPoint, Acrobat on Windows and Mac Page1
Experience Designer, Marketing at CBS Interactive January 2012 - April 2013 (1 year 4 months) - Collaborate with Marketing managers and content strategists on defining seasonal sports events (Super Bowl, NCAA Tournament, NFL Draft, Fantasy Sports, etc.) for desktop and mobile projects. - Support Editorial and Marketing team with innovative sports design following CBS design patterns and style guidelines. - Production of innovative content assets including landing pages, Flash generated ad banners, mobile banners, newsletters, e-mails, social media and other advertisement units. - Creative solutions to engage audience to interact with online content and buy online products. Art Director, Marketing at Univision Interactive Media July 2010 - December 2011 (1 year 6 months) - Work as a hands-on Designer/Art Director working closely with marketing director, developers, designers, external partners, copywriter, video editors on the implementation of national online campaigns. - Balancing a creative thinking with interpersonal skills, demonstrating an ability to justify concepts by promoting, approximately over 100 online campaigns yearly. - Responsible for developing new redesign to meet marketing campaign needs and improve user experience by juggling multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functionals. - Develop creatives online banners and execute the branding and promotional online and mobile strategies for all national websites. Responsible for designing, and maintaining same look and feel of in-house video TV production and redesigned sites. - Implement campaign designs for 65 national sites and mobile campaigns, including sweepstakes, email blast, web 2.0 flash videos, landing pages, registration pages, WAP banners, including in-show wireless integrations, SMS and premium SMS programs, mobile portals and an extensive downloadable content online catalogs. - Create designs and strategic online marketing ideas by growing our U.S. audience and engaging with all of our national websites by continuously improving the design quality and performance of campaigns. - Experience translating offline marketing concepts to the online and mobile space by designing campaigns in the social media networking sites such as (Facebook, MySpace, Twitter, Linked-in and blogs) 1 recommendation available upon request Page2
Special Projects Producer at Univision Interactive Media May 2004 - July 2010 (6 years 3 months) - Created Flash games, applications and contests for Univision shows and Univision.com verticals which earned sponsorship from JCPenney, Coca-Cola and more. - Directed photo and video shoots of Univision talent and models. - HTML and CSS editing of online polls and widgets. Designer, Marketing at ABCO Products May 2003 - April 2004 (1 year) - Responsibilities covered print advertising, promotions, package development, trademark graphics, structural packaging, merchandising, restaurant decor and branding for new, emerging products. Lead on brand development for trade shows. Freelance Interactive Designer at The Creative Group June 2002 - February 2003 (9 months) - Specialized in highly skilled interactive design and marketing with a variety of firms on a project basis including Warner Bros. Publications and BankAtlantic. Freelance Animator at Nickelodeon Latin America May 2002 - August 2002 (4 months) - Responsible for on-air promos, production and creative efforts. Assembled animated promotions for Latin America and Brazil. Worked with Marketing to support off-air strategies and keep a consistent brand image. Worked with online to keep a unified graphic look and promotional content. Freelance Flash Animator + Project Manager at Ranger Technical Resources April 2002 - August 2002 (5 months) - Technology solutions and project management of an immense online greeting card project for ABC Distributing, the supervision of six Flash developers as well as the production of 30 e-cards and storyboards. Senior Flash Animator at LearningSoft December 1999 - December 2001 (2 years 1 month) - Senior animator and production designer creating numerous educational and interactive games and stories for children in four different languages. Produced character designs, storyboards, backgrounds, Flash animations, sound, HTML and other assets. Supervised a team of five developers for three months while involved in the creation and successfully launching of Gamebrain.com and Jugamos.com. Freelance Computer Animator at Televisa April 1999 - October 1999 (7 months) - Character animation for the first Latin American telenovela to blend human actors and CGI characters, Serafín. About a happy and good-natured little angel, the show starred Maribel Guardia, Eduardo Santamarina and was produced by José Alberto Castro. In 2001, Serafín the Movie was also released in Page3
Mexico. Freelance Illustrator at Sunglass Hut May 1998 - July 1998 (3 months) - Character illustrations featured in internal company marketing. Freelance Designer at Nickelodeon June 1997 - September 1997 (4 months) - Illustrations and activities for children featured on Nick.com Certifications Adobe Flash - Application Development Future Media Concepts January 2005 Languages Spanish Skills & Expertise Flash Advertising Banner Ads Art Direction Illustration Animation Photography Photoshop Video Games Character Animation User Interface Multimedia Interactive Media 3D Digital Media Online Advertising Web Design Online Marketing Social Media Marketing Marketing Strategy Multicultural Mobile Marketing Interaction Design Interactive Marketing Page4
Broadcast Consulting Drawing Brand Development Graphic Design Graphics Project Management Outsourcing PowerPoint Promotions Quality Control Typography User Interface Design Creative Writing Projects Gamebrain.com January 2000 to March 2002 Members:Alejandro Miranda, Ansar Sattar, Hector Medina, Carlos Pita, Luis Hernandez, Abraham Valdez, David Freeman, Autumn Martini, Rick Clark, Kevin Hrim, Alan Moss A multi-language, educational entertainment Web sites for kids ages three to 12. It was the first site to feature exclusive games that evolve as each child improves his or her skill level and progresses through a complete primary school curriculum based on national educational standards. It was also one of the first sites to utilize 3D flash techniques. Education Miami International University of Art and Design Associates of Fine Arts, Computer Animation, 1997-1999 Page5
Alejandro Miranda UponOnline.com / Art Director / Marketing Designer / Flash Animator / Illustrator amiranda305@gmail.com 1 person has recommended Alejandro "I had the pleasure of working along side Mr. Miranda and I was always inspired by his style, focus and professionalism. He could do it all, from 2D to 3D. His art style is timeless and his skill set is impressive. He created some memorable characters at LearningSoft and he also gained my respect and friendship. He gets the job done and he knows how to take the lead if necessary. I would highly recommend him to anyone." Carlos Pita, Senior Animator, LearningSoft Corporation, worked directly with Alejandro at LearningSoft Corporation Contact Alejandro on LinkedIn Page6