AMD Product Badge Guidelines 2H13

AMD Product Badge Guidelines 2H13 Ver 1.0 - October, 2013

The Purpose of This Document These guidelines are an introduction to AMD s product brand usage and visual identity system. On the following pages, you will find sample branding and communications information, a detailed toolkit and layouts that demonstrate how to correctly leverage AMD s product brand across all of our communications. Think of this document as a way to help you get to your destination. The work you do to keep product branding as consistent as possible will go a long way toward defining what the brand means for us now and in the future. Let s get started. For questions and approval, please contact brand.team@amd.com. AMD PRODUCT BADGE GUIDELINES PAGE 2

Contents SECTION 1 Introduction Role of the brand 3 Product and Sub-Brand Product Badge 4 SECTION 2 Product Badge Guidance Color requirements 6 Layout requirements 7 Product badge usage examples 8 Incorrect usage 9 Product badge extensions 10 SECTION 3 Segments Consumer and Commercial Client 11 Embedded and Server 12 Chipsets 13 Graphics 14 Major Supporting Technologies 15 SECTION 4 Usage Usage and nomenclature 16 Co-branding 18 Resources 19 AMD PRODUCT BADGE GUIDELINES PAGE 3

Role of The Brand AMD visual identity elements begin with, and in many cases flow from, our corporate logo. The AMD logo and arrows, in turn, echo the AMD brand and help communicate the AMD brand experience to the audience. The AMD corporate logo is naturally the primary branding element, and should be present on all products, programs, event items, and other materials. The AMD corporate brand and logo will serve as an umbrella, with sub-brands benefiting from a halo effect. Role of the product brand and sub-brand product badge The role of a product brand and sub-brandproduct badge is vital, yet simple: Help customers both consumer and commercial navigate our product lines throughout their purchase cycle Communicate the AMD value proposition clearly Ensure that customers understand AMD s differentiation, and enable partners to differentiate AMD-based products positively Consistently and efficiently amplify the AMD brand Evolved product brands and product badges AMD s new product and sub-brand product badges represent more than just a simple update. They demonstrate a significant advancement and evolution for AMD. This new approach enables AMD to have uniform and consistent branding: Across all product and segments Over time, building equity in our branded assets That drives greater ROI for AMD and our industry partners Bold, strong AMD logo Arrow breaking out of the box to demonstrate momentum of the brand Alpha numeric system is simplified and more logical Intentional use of different colors and patterns to reinforce product tier segmentation Language descriptions such as Elite and Essential help customers understand tiers AMD PRODUCT BADGE GUIDELINES PAGE 4

Product Badge Guidance The following information addresses the correct treatment of the AMD client product badges for use in advertising, technical communications, marketing collateral, and other printed, Web, or visual materials. The AMD client product badges may only be used in connection with the promotion of the corresponding processor products and not for other goods and/or services. Do not modify or re-create the AMD client product badges under any circumstances. Always use the artwork provided by the AMD Digital Asset Management portal (ADAM) at www.amd.com/adam. Product badges over a color background If you have any comments or questions about these guidelines, please contact the brand team at brand.team@amd.com. Product badges over photography AMD PRODUCT BADGE GUIDELINES PAGE 5

Product Badge Guidance: Color Requirements The AMD client identities consist of a red gradient, a black gradient background and black, red or white/reversed type. The color diagram to the right identifies the colors in the identity. Provided below is a color list that will assist in the correct reproduction in the most commonly used media formats. For purposes of illustration, only three identities are shown here. However, these guidelines also apply to the other identities. AMD Red Gradient White AMD Black Gradient AMD Red Gradient White AMD Black Gradient CMYK Red = C: 0 M: 100 Y: 100 K: 0 (gradient) Black = K: 100 (gradient) Spot color Red = Pantone 185 Black = Black (gradient) White AMD Red AMD Black Gradient White AMD Black Gradient RGB Red = R: 255 G: 0 B: 0 (linear gradient) Black = R: 0 G: 0 B: 0 (linear gradient) The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. Consult current PANTONE publications for accurate color AVAILABLE PRODUCT BADGE FORMATS Process (CMYK) version for 4C printing RGB version for online or PPT use Grayscale version for one-color printing Spot-color version for specialized printing FILE NAMING CONVENTIONS KEY Product ID # Product or Software Size; (L = Large, S = Small) Media (E = Electronic, P = Print) 12345B_AMD_A8_S_E_RGB.png Color 4C = Process RGB = On screen Gs = Grayscale Sp=Spot File Format All product badges are available for download on AMD s digital asset management portal (ADAM) www.amd.com/adam. AMD PRODUCT BADGE GUIDELINES PAGE 6

Product Badge Guidance: Layout Requirements Clear space AMD client identities are most effective when surrounded by as much clear space as possible. Clear space is defined as an area that is completely free of other objects or elements. A minimum area demonstrated in the diagram to the right must surround the identity in all situations. The A10 Elite Quad-Core product badge has been used in this diagram for illustrative purposes. X X X X X Clear space requirement Application Minimum size Newspaper applications Print applications Electronic applications Notebook bezels 1 (26mm) wide 0.75 (19.05mm) wide 88 pixels wide 0.6504 (16.520mm) wide 1 inch (26mm) 0.75 inches (19.05mm) 88 pixels Out of home media (above 300in 2 or 1900cm 2 ) 3% of total area Broadcast width should be at least 15% of the height of the screen s safe area Please note: These clear space requirements are standard for all AMD client identities. Minimum size requirement for newspaper, circulars or other lesser-quality print methods Minimum size requirement for high-quality printing Minimum size requirement for electronic applications AMD PRODUCT BADGE GUIDELINES PAGE 7

Product Badge Usage Examples AMD PRODUCT BADGE GUIDELINES PAGE 8

Product Badge Guidance: Incorrect Usage REVISED DO NOT distort a product badge in any way DO NOT create other versions of a product badge DO NOT create spot-color versions of a product badge DO NOT add elements to a product badge DO NOT alter the color of a product badge FEATURING AMD Crossfire X TECHNOLOGY FEATURING FEATURING DO NOT position AMD the Crossfire product badge X over a busy AMD or Eyefinity TECHNOLOGY inappropriate area of a photographic background MULTI-DISPLAY TECHNOLOGY FEATURING AMD Eyefinity MULT I-DISPLAY TECHNOLOGY AMD Ready AMD Validated AMD Validated AMD Certified AMD PRODUCT BADGE GUIDELINES PAGE 9

Product Badge Guidance: Product Badge Extensions X X The product badge extensions or side car may be used when the AMD standalone client product integrated by the OEM is either : Featuring AMD Radeon TM Graphics or AMD Radeon TM Dual Graphics The side car enhances the value proposition and highlights the additional graphic power to end customers. The use of these must be consistent with the system configuration. Height of product badge and extension must be equal Targeted to commercial client The AMD product badge can be enhanced with the PRO side car to highlight the specific AMD client value proposition and support the overall commercial tonality of the branding and marketing of the system. Extension is always placed adjacent to product badge as shown It is not possible to combine 2 product badge extensions with 1 single stand alone product badge. Radeon Graphics Modifier 53062B Radeon Dual Graphics Modifier 52963B FM2+ Modifier 54046A Only for use with FM2+ socket compatible APU Pro Modifier 52915B Quad Core Modifier 53056B Only for use with the Temash product line AMD PRODUCT BADGE GUIDELINES PAGE 10

Segments: Consumer and Commercial Client FX Unlocked Processor 52899B A10 Elite Quad Core Richland 4 CPU 52902B A8 Elite Quad Core Richland 4 CPU 52901B Client Segment Pro Modifier 52915B Client Segment Quad Core Modifier 53056B Use only with the Temash product line Client Segment Ultra Low Wattage Modifier 53388B Client Segment Ultra Low Wattage/ Quad Core Modifier 53387B Component (PIB) A6 Quad Core Kabini 4 CPU / 25W 52900B A6 Elite Richland 2 CPU 53055B A6 Elite Mobility Temash 4 CPU 53053B A Series 53202B A Series Black Edition 53211B E Series 53203B A4 Quad Core Kabini 4 CPU / 15W 52933B A4 Elite Richland 2 CPU 53054B A4 Elite Mobility Temash 2 CPU 53052B E2 Essential Kabini 2 CPU / 15W 52932B E1 Essential Kabini 2 CPU / 9W 52906B Athlon 52916B AMD PRODUCT BADGE GUIDELINES PAGE 11

Segments: Embedded and Server Embedded Opteron Embedded Solutions 53120B Embedded Solutions R Series X 53057B Embedded Solutions R Series A Opteron Family 53117B Opteron X 53118B (showcase specific Opteron X86 technology platform) Opteron A 53119B (For future use) Embedded Solutions G Series X 53058B Embedded Solutions G SeriesB Embedded Solutions Geode Embedded Solutions Radeon Graphics 53121B Embedded Solutions Opteron X 53116B Embedded Solutions Opteron A (For future use) AMD PRODUCT BADGE GUIDELINES PAGE 12

Chipsets 9-Series Chipset 53196B A88X Chipset 53197B A85X Chipset 53198B A78 Chipset 53200B A75 Chipset 53199B A58 Chipset 53460B A55 Chipset 53210B A55 Chipset FM2+ 54045A A78 Chipset FM2+ 54048A A88X Chipset FM2+ 54044A FM2+ Modifier 54046A AMD PRODUCT BADGE GUIDELINES PAGE 13

Graphics: Radeon, Radeon Memory, FireproTM & Gaming Evolved Radeon Family 52918B Radeon Sky 53361B Radeon R9 Series 53878A Radeon R7 Series 53877A Radeon R5 Series 53876A Radeon Memory 53278B Radeon Memory Performance Series 53275B Radeon Memory Gamer Series 53276B Radeon Memory Entertainment Series 53274B Radeon Memory Value Series 53273B Radeon Memory Solid State Drive 53279B Radeon RAM Disk 53277B TM FirePro Technology 53424B Gaming Evolved 53201B Radeon Dual Graphics Sidecar/Modifier 52963B Radeon Graphics Sidecar/Modifier 53062B AMD PRODUCT BADGE GUIDELINES PAGE 14

Graphics: Major Supporting Technologies Eyefinity Technology 53427B Eyefinity Technology with Icon 53428B TrueAudio Technology 53890B Dual Graphics Technology 53508B Zerocore Power Technology 53507B Powertune Technology 53506B Crossfire Technology 53503B Enduro Technology 53475B GCN Architecture 53474B App Acceleration Technology 53467B Rapidfire Technology 53466B HD3D Technology 53505B Catalyst Software 53504B Memory Profile Technology 53464B Ramdisk Technology 53465B Configurable TDP Technology 54042A Smart Start Technology 54043A AMD PRODUCT BADGE GUIDELINES PAGE 15

Usage Guidance A10 Elite Quad-Core A8 Elite Quad-Core A6 Elite A4 Elite A6 Quad-Core A4 Quad-Core E2 Essential E1 Essential A6 Elite Mobility A4 Elite Mobility Richland 4CPU PID 52902B Richland 4CPU PID 52901B Richland 2CPU PID 53055B Richland 2CPU PID 53054B Kabini 4CPU / 25W PID 52900B Kabini 4CPU / 15W PID 52933B Kabini 2CPU / 15W PID 52932B Kabini 2CPU / 9W PID 52906B Temash 4CPU / 2GPU PID 53053B Temash 2CPU / 2GPU PID 53052B Product badges are under embargo until product launch. Please refer to the applicable AMD Platform Ecosystem Partner Sales and Advertising Embargo guidelines (PID 53069A) for specific launch and embargo date information which is subject to change. AMD PRODUCT BADGE GUIDELINES PAGE 16

Usage Guidance Embedded Solutions Embedded R Series (X) Embedded R Series (A) Embedded G Series (X) Embedded G Series (A) Embedded Geode Embedded Opteron (X) Embedded Opteron (A) Embedded Radeon Embedded Family PID 53120B ekabini ebrazos PID 53058B etrinity PID 53057B E6460/E6760 PID 53121B eabu Dhabi eseoul PID 53116B Future use Future Future Future Future AMD PRODUCT BADGE GUIDELINES PAGE 17

nihilique sequunt eos qui cum, quia aut que verferest aspe officabor moluptati abor Co-Branding When AMD and one of its industry partners join forces in a corporate initiative, campaign, announcement, or event where each entity is equally valuable to the endeavor, we refer to this as a joint effort. In these 50:50 relationships the AMD product badge and the industry partner s logo should share equal visual prominence and be locked up side-by-side using a vertical dividing rule, as shown on this page. Be sure to allow adequate clear space to ensure proper separation from other logos, copy, graphics, and the edges of the piece. If the industry partner has guidelines for proper use of its logo, clear space, placement, etc., it is important to adhere to them as closely as possible while also ensuring an appropriate visual balance between the industry partner s logo and the AMD product badge. sitaquat. Aximolu ptatem es eiciet volori te net quat reriorest ere, con exerferibus sant. Tus reptat. Ces maxim ipsam que dio cum quatur? Debit utem sitatiae cullitaquid enist rerum sed eumquibusam la vene ommoluptati restias mos sitaspe riatem et am aceseque nobis a as diam, sum hicia verferia corest, veliberum laut quae aut quame vellant orporep udaeper untiunt, ut aceaqui conectiur, aligenistrum ipsum ea ad que doluptibus nosam corum, quis adis maxim expelen imaximus ate et quatus, nistio temolli buscit laceriorem nsecessitem quat. Vit, ut quibusdae nectibus, vent essinctur. Nonsece pro eossitiissus sequam sitem ab im aut auda con rehendi disin recus dentia quam fuga. Non pore quas aute molendestiat doluptamus, natem videreperrum sinciis inullorro desequatur repudae peliquam et qui autem atio occupta tempori orionse venit inctet offic tem ullam fugitia dolessum, omnimpore aut prenempos ex et aperit volupis dolumqui accus dolo dit alitis cus moluptas a nonsequas. Ebit, quis et quiaescimus am, aut quo ins alit omnis exem explande peligentiis rerferovid quam et aces ma que nem ut et alit. XYZ PRODUCT For more information, please refer to the AMD Co-branding guidelines document (PID 54037A) available from the AMD brand team, your AMD marketing representative, or by downloading from adam.amd.com. Note that all joint logo and product badge designs require prior approval from the AMD brand team at brand.team@amd.com. AMD PRODUCT BADGE GUIDELINES PAGE 18

Temash products only Temash products only PRESENTATION TITLE FEBRUARY 23, 2013 CONFIDENTIAL 1 Resources The following resources are available on the AMD digital asset management repository: adam.amd.com NEW LABELS FOR A-SERIES APUS EXCLUSIVE TO SMALL SCREEN TOUCH NB A6 Technology from AMD PID # 53053-A PID # 53387-A PID # 53053-A Peel-away Order Date: 3-24-13 PID # 53387-A Order Date: 4-17-13 A4 Technology from AMD PID # 53052-A Peel-away Order Date: 3-24-13 PID # 53052-A PID # 53388-A PID # 53388-A Order Date: 4-17-13 Required Merchandising labels for these products only Must be involved in Microsoft Small Screen SKU Program Clamshell form factor only (Tablet/Hybrid use 53053-A and 53052- A alone) Model numbers: A6-1450, A4-1200, A4-1250 Contact Julie Mathis at julie.mathis@amd.com for questions. Brand guidelines (54040A) Co-Marketing guidelines (54090A) 1H 2013 Consumer Nomenclature Guidelines (53069A) 2H 2013 Sticker guidelines http://amd.outstart.com/pe/view.jsp?id=10143852 For further information or assistance, please contact the brand team at brand.team@amd.com. The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your non-disclosure agreement with AMD. If for any reason you do not have a non-disclosure agreement with AMD, you agree to protect the contents of this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or disclosure of it as you use to protect your own confidential information. PID# 53107A 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Athlon, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. AMD PRODUCT BADGE GUIDELINES PAGE 19