BELGIAN BIG DATA SURVEY 2015 Walter Vanherle ba4all Chairman 13 October 1
WHY? Explore the state of the art in Big Data in Belgium How hot this technology is and why organizations are using it Valuable input for Business Analytics for All s conference program management HOW? Exploratory research (Big Data & Analytics Insight) What? Basic descriptive statistics Gain insights and facts about the state of art in Big Data
Company sizes & Industries Research amongst companies of different sizes and different industries. 49% COMPANY SIZES 28% Less than 1.000 employees 1.000 to 5.000 employees More than 5.000 23%
A Mixed Audience Consulting IT Manufacturing Banking & finance Telecommunications Media/Publishing Services Transportation and Retail PARTICIPATING INDUSTRIES 9% 8% 6% 6% 3% 15% 15% 14% 14% ~60% Public sector 3% Utilities Education Process industry 2% 2% 3% Slight preponderance for IT and consulting
63% Is Taking Big Data Initiatives DOES YOUR COMPANY HAVE A BIG DATA INITIATIVE? Yes, we are implementing a big data initiative as a pilot project No, we have no big data initiatives, but we may in the future Big Data is on the radar! 22% Yes, big data initiatives are already part of our business processes No, we don t have a big data initiative and we don t plan any for the future 3% 34% 41% 3% Minority doesn t plan any initiative 34% May do so in the future
Big Data Boosts Effectiveness! 19% BENEFITS CONCERNING BIG DATA Market & Business Insights 15% Financial Performance Operational Excellence 66% 85% Sees opportunities for more effective customer interactions and taking on competition better. Result = financial performance 15% Sees operational excellence as a benefit (e.g. automation of decisions)
Big Data Boosts Effectiveness! Development of new business models Better insight into market Better steering of operational processes Better insight into the market Development of new product ideas The benefits of Big Data zoomed in on in more detail: Increase of revenues WHAT ARE THE BENEFITS OF BIG DATA IN YOUR COMPANY? Services 6.4% 8.0% 7.7% 10.3% 11.3% 12.9% 18.3% 80% Competition Cost reduction Automation of decisions 6.1% 6.1% 6.1% Better insight into customers 3.2% improved customer experience Better ability to make strategic decisions Acceleration of decisions 1.3% 0.6% 1.6% % Relative
Big Data Is Not Yet In The IT Budget Project-based Funding 25% IT Budgets Research Budgets 20% Innovation 80% Budgets of the deliverables 20% are Business Budgets HOW ARE THE BIG DATA PROJECTS FUNDED? 23% clearly business benefits! 12% 23% is in the IT budget 40% is the Research & Innovation budgets 12% is in the Business budgets
Three Industries Determine The Big Data Premier League 33.3% 33.3% 33.3% 3 Industry groups either implementing a pilot project or integrated Big Data in business processes IN WHICH INDUSTRY DOES YOUR COMPANY OPERATE? 54.1% 36.0% 31.3% 68.8% 6.0% 3.9% Banking & Finance Manufacturing, Telco & Utilities Public & Education No big data initiative and any plans for the future Yes, already implementing a big data initiative as a pilot project No big data initiatives, but maybe in the future Yes, big data initiatives are part of our business processes
Mainly Organizational Inhibitors For Big Data WHAT PROBLEMS DO YOU SEE USING BIG DATA TECHNOLOGIES / ANALYSIS? Data Privacy & Security Insufficient Analytical Know-how Company & Process Maturity Insufficient Technical Know-how Organizational Culture Budget Constraints No significant problems 0.9% 6.3% 10.3% 18.4% 18% 17.5% 20.6% 21% 26.0% Introducing new technologies requires new approaches, skills and best-practices.
Diversified knowledge of Big Data technology Larger part respondents think: Big Data = HADOOP
Diversified knowledge of WHICH BIG DATA TECHNOLOGIES DO YOU KNOW? (TOP 5) Big Data technology Hadoop 37% R SAP Hana Cloudera 6% 8% 12% NOSQL 3%
Decision Making Is The Name Of The Game! Data doesn t play any role in the company / I don t know WHAT ROLE DOES DATA PLAY IN YOUR COMPANY? Quantitative Decision-making Mix Quantitative & Qualitative Qualitative Decision-making Development of new Business Models 5.7% 13.6% 17.0% 26.1% 37.5% 80% consider decision making as the principal role of data in the organization 14% consider it as input for new business models 6% have no clue or don t see an important role for data in their organization
RECOMMENDATIONS #1 #2 A SENSE OF URGENCY IS NEEDED Big Data is making its way in the organizations. To all pilot project leaders: manage user expectations properly and make sure the pilot produces relevant business information instead of a technological showcase. FORGET OLD SCHOOL APPROACHES Even more than in Business Intelligence, Big Data analytics requires a new approach. Make sure your project teams get up to speed with new methods. #3 EDUCATION, EDUCATION, EDUCATION Introducing new technologies requires the three things mentioned above: education to sum it all up. Stay tuned @ba4all_be on twitter and www. for our Insight Conferences and Business Perspectives.
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