A New Reality: Cloud IT and Cloud Business Westin Times Square New York, New York 10 May 2011 Bill McNee Founder and CEO Saugatuck Technology bill.mcnee@saugatucktechnology. com Westport, CT Falmouth, MA Santa Clara, CA Frankfurt, Germany ǀ +1.203.454.3900
Session Agenda Welcome to the Cloud Business Summit Review of Conference Agenda Logistics Opening Remarks - A New Reality: Cloud IT and Cloud Business
Cloud Business Summit Agenda Morning Welcome Remarks Opening Keynote: A New Reality: Cloud IT and Cloud Business William McNee, CEO, Saugatuck Technology Featured Presentation: Realizing the Benefits of Cloud Computing Robert LeBlanc, SVP, Middleware Software, IBM Software Group CIO/CTO Panel: Transitioning to the Cloud Moderator: Bruce Guptill, SVP and Head of Research, Saugatuck Technology Panelists: James Powell, CTO, Thomson Reuters, Pat Toole, Corporate VP and CIO, IBM, Manesh Patel, SVP and CIO, Sanmina-SCI, Chris Perretta, EVP and CIO, State Street Bank Mid-Morning Break Fireside Chat: The Cloud and Business Services New Opportunities, New Challenges With Eric Armour, President, Graphic Communication Business Group, Xerox Host: William McNee, Saugatuck Technology Business Strategy Panel: Opportunity and Risk in the Cloud Moderator: Mike West, VP and Distinguished Analyst, Saugatuck Technology Panelists: John Schloff, VP Global Strategy, Pitney Bowes, James Knight, EVP and Global CIO, Chubb & Son, Gary Lynch, Managing Director Supply Chain Risk Mgmt, Marsh, Hubert Gassner, CFO, Invensys Controls Lunch
Cloud Business Summit Agenda Afternoon Breakout 1: Business Applications and the Cloud: From the Fringe to the Core [Broadway Ballroom] Moderator: Lee Geishecker, VP, Saugatuck Technology Panelists: Rick Nucci, CTO, Dell Boomi, James Powell, CTO, Thomson Reuters, Steven John, Strategic CIO, Workday, Francois Torcque, Sr. Director, Philips Breakout 2: Public and Private Clouds Myths and Truths [Belasco] Moderator: Charlie Burns, VP, Saugatuck Technology Panelists: Chris Bird, Chief Architect, Sabre, Robert McNeill, VP, Saugatuck Technology, Joanne Olsen, SVP of On Demand, Oracle, Scott Skellenger, Sr. Director, Illumina Fireside Chat: Extending the Reach of Business Applications [Broadway Ballroom] With Nicholas Cumins, Senior Vice President, On-Demand, SAP Host: Mike West, Saugatuck Technology Mid-Afternoon Break Featured Presentation: Cloud Wars: Do Empowered Users Really Want to Avoid IT? Mike Wilens, President Corporate Operations and Technology, Fidelity Investments Innovation Panel: What s Next for, and From, the Cloud? Moderator: Bruce Guptill, Saugatuck Technology Panelists: Jason Maynard, Senior Technology Analyst, Wells Fargo, Evangelos Simoudis, Managing Director, Trident Capital, Susan Nunziata, Editor-in-Chief, CIO Insight, Lisa Piece, Strategy Consultant, Saugatuck Networking Reception
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Opening Remarks A New Reality: Cloud IT and Cloud Business
What is the Cloud? New York Times Sunday, May 8 th (Sunday Business section) Cloud computing [is where] a company s computer functions are performed in an offsite network, allowing it to perform tasks on a large scale and handle a huge amount of Internet traffic. CEO, Grid Dynamics Wikipedia Definition Cloud computing refers to the provision of computational resources on demand via a computer network. NIST Definition Cloud computing is a model for enabling ubiquitous, convenient, ondemand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Essential Characteristics: on-demand self-service; broad network access.; resource pooling; rapid elasticity; measured Service.
Saugatuck s Cloud EcoStack What Is It? What Is In It? Who Is In It? Level 4 Level Cloud Business Services and Operations Level 3 Cloud Business Solutions 2 Cloud Platforms & Hubs Business Process Outsourcing, Managed Services, Systems Integration, Related Services Software - as - a - Service (SaaS) Platform - as - a - Service (PaaS), Hosted services (e.g., analytics, business services, development, integration, security) Accenture, Cognizant, Comcast, IBM, Perot Systems, SAP, Symantec, Tenzing, Verizon, Wipro ADP, Ariba, Adaptive Planning, Host Analytics, Microsoft, NetSuite, Oracle, Salesforce, SAP, SuccessFactors, Symantec, Workday Accenture, Amazon, Dell Boomi, Google, HP, IBM, Microsoft, OpSource, Oracle, Rackspace, Salesforce, Savvis, Verizon, Level 1 Cloud Infrastructure Services Infrastructure - as - a - Service (IaaS) / Cloud Computing (e.g., computing, storage) Amazon, AT&T, HP, IBM, Latisys, Microsoft, Navisite, NTT, OpSource, Peer 1, Rackspace, Savvis, Verizon Level 0 Cloud Technologies Basic hardware, software, networking, and services Cisco, Dell, HP, IBM, Intel, Microsoft, Red Hat Source: Saugatuck Technology Inc.,
Cloud IT and Cloud Business Cloud IT Everything-as-a-Service with a focus around cost savings and process improvement: ü Infrastructure ü Platform ü Application ü Business Process ü Integration ü Management Disruptive in IT strategy, planning, budgeting, buying, and management therefore disruptive to business strategy, planning, budgeting, buying, and management Key Challenge: The Hybrid Portfolio Cloud Business New ways of doing business New business opportunities Driven by: ü Low barriers to entry ü Proven offerings from providers with viability and vision ü Assimilation, standardization, and management of Cloud ü Previously-unrealized levels of business + IT integration in funding, planning, management, and operations Key Challenges: ü Identifying Opportunities ü Assessing ROI / Benefits ü Acquiring Cloud Solutions ü Managing Resources (including Partners) Source: Saugatuck Technology Inc.,
Summary Trends Today s economic situation continues to favor the Cloud, driven by businesses that are reshaping themselves as the global economy recovers from the Great Recession. The Cloud including SaaS, PaaS, IaaS and Cloud Services will drive increasing business and IT activity, resulting in hybrid architectures to manage, a new Cloud IT mission, and the launch of Cloud-enabled Business Services by traditional businesses. Though most enterprises may lag in embracing both PaaS and IaaS, partly because the Public Cloud lacks formal standards, Private Clouds are increasingly of interest, especially to larger enterprises. Except for a handful of discrete offerings, PaaS is still very immature, and not yet enterprise ready for serious, mainstream applications development but will evolve to become much more robust and credible by 2013-2015. Through 2015, SaaS will continue to dominate Cloud IT spending, including business apps, social computing and mobility solutions, key aspects of the boundary-free enterprise. Integration and workflow in the Cloud primarily with on-premise systems will remain a critical capability and requirement, especially for hybrid large enterprise environments. Cloud Services Providers (including Cloud Enablers and traditional service providers aggressively pursuing the Cloud) will flourish as they embrace SaaS, PaaS, IaaS and BPaaS serving ISVs migrating to the Cloud and enterprises reshaping themselves. Source: Saugatuck Technology Inc., Page: 10
High Adoption Low The Evolving Cloudscape Through 2015, the largest driver of Cloud IT workloads will continue to be Software-as-a- Service (in all of its forms, including business apps, social computing and mobile solutions). Key drivers shift from better, faster and cheaper to transforming the enterprise. SaaS 1.0 Wave I: 2001-2006 Cost-Effective Software Delivery Early SaaS Adoption Stand-alone Apps Multi-tenancy Limited Configurability Focus on TCO / rapid deployment 2003 The Rise of Cloud IT and Cloud Business Wave II: 2005-2010 Integrated Business Solutions Mainstream SaaS Adoption Integrated w/ Business SaaS Integration Platforms Business Marketplaces and SaaS Ecosystems Customization Capability Focus on Integration SaaS 2.0 Wave III: 2008-2013 Workflow-Enabled Business Transformation Cloud IT Gestation Cloud IT Era Wave IV: 2011-2016 Measured, Monitored, Managed Business Processes Post-SaaS Adoption End-to-End Cloud Business Processes Ubiquitous SaaS Adoption Period Intelligent Hubs Linking Platforms Focus on Business Transformation SaaS Moves Virtualization to on Mobile Devices ISV to SaaS Enablement Elastic Cloud Infrastructure the Core Server and Application Virtualization Standards for Workload Portability SaaS Development Platforms (PaaS) Not Yet SLAs for Composite Service Offerings Public Cloud Infrastructure (IaaS) Mainstream Support at Business Process Level Cloud Collaboration Platforms Customized, Personalized Workflow IaaS at the Margins Momentum Grows with Large Enterprises 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Saugatuck Technology Page: 11
Key Challenges / Common Pitfalls for Large Enterprises Key Challenges: IT Asset Management Understanding and Managing Risk Integration: Data, Security, Processes (internal and external) Opportunity Recognition and Execution Common Pitfalls in the Cloud Transition: No formal planning process Missing or poor governance structure Poor or missing responsibility matrix Neglecting or underestimating HR challenges No project management office (PMO) Missing or incomplete inventory of assets Lack of operational oversight Few relevant SLAs Poor communication to constituencies Source: Saugatuck Technology Inc.,
Best Practices from Early Adopters Challenge Risk Management Financial Management Project Portfolio Management Best Practices Identify and evaluate operational and contractual risks, execute risk avoidance and mitigation strategies, and monitor and report on risk exposure. Develop capital and operating budgets and rolling forecasts, monitor financial performance, perform financial analysis and manage invoicing. Evaluate and monitor projects throughout their entire lifecycle (from project concept to closure) to ensure the business alignment and financial optimization of investments. Contract Management Performance Management Maintain the contractual arrangements to ensure fit with business objectives and manage compliance through controls and audits. Develop performance evaluation structure including reporting requirements, measure and analyze the business performance & execute performance improvement initiatives. Issue Management Identify, resolve, escalate and monitor operational and contractual issues. Stakeholder Management Vendor Management Architecture Management Act as interface to communicate expectations, define rules for interaction and to resolve issues between the outsourcing provider and other stakeholders. Provide a centralized office for the organization helping the business to get more out of their suppliers and ensure realization of expected value Define current and future IT policies and standards that guide the purchase, design and deployment of technology; define integration standards. Source: Saugatuck Technology Inc.,
Saugatuck Technology Inc. Saugatuck Technology provides subscription research / advisory and strategy consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies that are driving real change in enterprise IT. Over the last few years this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Computing, among other key trends. For business strategists. We help businesses identify and frame new product and business service opportunities made possible by the shift to the Cloud. For IT executives. We help save time and money when assessing key industry trends, when making decisions about emerging technologies, and when deploying and governing enterprise Cloud IT solutions. For technology providers. We help accelerate growth through our ongoing strategic intelligence and market insight, and by identifying new business opportunities and strategies that help win, keep and grow customers. Our team of industry analysts and consultants are strategy and marketing experts in enterprise software, IT services, and IT infrastructure / platforms. Headquartered in Westport, CT with regional US research / sales locations in metro Boston and Silicon Valley, plus a regional presence in Germany and Asia-Pac. Page: 14
How to Contact: Regional Sales Locations US Locations Headquarters Saugatuck Technology Inc. 8 Wright Street, 1 st Floor. Westport, CT 06880 USA (P) +1.203.454.3900 Boston 222 Main Street, Unit 208 Falmouth, MA 02540 USA (P) +1.408.495.5445 Silicon Valley Saugatuck Technology Inc. 5201 Great America Parkway, Suite 320 Santa Clara, CA 95054 USA (P) +1.408.727.9700 INTERNATIONAL Germany Saugatuck Technology Inc. Bluecherstr. 4 D 65343 Eltville am Rhein Germany (P) +49.6123.630285 Regional Sales: Frank.Sempert@SaugatuckTechnology.com US Regional Sales: New England, Mid Atlantic, and Mid East: Al.Vanek@SaugatuckTechnology.com South, South East, and Mid West: Matt.Peters@SaugatuckTechnology.com West: Andrew.Jeffs@SaugatuckTechnology.com Page: 15