Athene Annuity (DE) Rate and Product Availability Changes



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February 26, 2015 Athene Annuity (DE) and Product Availability Changes Please note the following rate and product changes for the Athene Annuity (DE) products. Athene Choice Series s The Fixed s and Index Caps shown below will be effective for new business beginning on March 09, 2015. Crediting Strategy Athene Enhanced Choice 8 Current New s s Athene Choice 10 Current s New s Athene Enhanced Choice 12 Current s New s Fixed 1.10% 1.00% 1.80% 1.50% 1.00% SAME 1-Year Annual Point to Point 4.00% SAME 4.50% 4.00% 4.00% SAME 1-Year Monthly Point to Point 1.30% 1.00% 1.95% 1.70% 1.20% 1.00% 1-Year Quarterly Point to Point 1.10% 1.00% 2.10% 1.70% 1.10% 1.00% 1-Year Monthly Average 5.00% SAME 5.10% 5.00% 5.00% SAME Application Deadlines: In order to obtain the current rates, applications must be signed and dated no later than March 08, 2015, and received in the Athene Annuity Service Center in good order by the end of business on March 12, 2015. Updated Product Availability The following adjustments to product availability for Athene Annuity (DE) will be effective on March 30, 2015. Discontinued Products Kentucky Athene Enhanced Choice 8 Athene Choice 10 Athene Enhanced Choice 12 Louisiana Athene Benefit SM 10 Maryland Athene Benefit SM 10 Oregon Athene Benefit SM 10 Pennsylvania Athene Benefit SM 10

Application Deadlines: Applications must be signed and dated no later than March 29, 2015, and received in the Athene Annuity Service Center in good order by the end of business on April 03, 2015. Transfer funds must be received no later than May 15, 2015. Coming soon watch for an upcoming announcement of expanded state availability for Athene Benefit 10, from Athene Annuity and Life Company (formerly Aviva USA). Want to learn more? Visit our Sales Resource Center to run an illustration. Please see the rate card for further details. For more information on our annuities and income riders, please contact the Athene Sales Desk at 855-4-Athene. Products issued by Athene Annuity in all states except New York, and in New York by Athene Annuity & Life Assurance Company of New York, Nyack, NY. Product features, limitations and availability vary; see Disclosure Statement for full product details. Products not available in all states.

Fixed Annuity Interest s All rates effective March 9, 2015 ATHENE Benefit 10 SM Fixed Index Annuity with Enhanced Benefit Rider Fixed Account (Years 1-5) AP2P Cap MP2P Cap - Additive LA, MD OR, PA LA, MD OR, PA LA, MD OR, PA ATHENE Benefit 10 1.70% 1.40% 3.65% 3.15% 2.05% 1.80% Premium Bonus Rollup Percentage Rider Cost Enhanced Benefit Rider 6.00% 7.00% 1.40% ATHENE Choice Series Fixed Index Annuities Immediate Premium Bonus Years Fixed Account AP2P Cap MP2P Cap QP2P Cap (DJIA) MAVG Cap (DJIA) Enhanced Choice 8 2.00% 8 1.00% 4.00% 1.00% 1.00% 5.00% Choice 10 N/A 1 1.50% 4.00% 1.70% 1.70% 5.00% Enhanced Choice 12 5.00% 8 1.00% 4.00% 1.00% 1.00% 5.00% ATHENE Income Riders Income Bonus Rollup Percentage Rollup Period Guaranteed Lifetime Withdrawal Benefit Rider 1.00% 6.50% 10 Years 1.25% Enhanced Guaranteed Lifetime Withdrawal Benefit Rider 1.00% 6.50% 10 Years 1.50% Rider Cost *Non-guaranteed new money interest rates, cap rates and spread fees are subject to change at any time, normally monthly. Products/features may not be available in all states. These annuities contain limitations. See annuity contracts for complete details. Standard & Poor s and S&P are registered trademarks of Standard & Poor s Financial Services LLC ( S&P ); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC ( Dow Jones ); and these trademarks have been licensed for use by S&P Dow Jones Indices LLC. S&P Marks are trademarks of S&P and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates and sublicensed for certain purposes by Athene Annuity & Life Assurance Company. Dow Jones Marks are trademarks of Dow Jones and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates and sublicensed for certain purposes by Athene Annuity. The S&P 500 is a product of S&P Dow Jones Indices LLC and has been licensed for use by Athene Annuity. ATHENE Choice Series, ATHENE Benefit 10, and ATHENE Accumulator 5 are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P, or their respective affiliates, and neither S&P Dow Jones Indices LLC, Dow Jones, S&P, their respective affiliates make any representation regarding the advisability of investing in such products.

Fixed Annuity Interest s All rates effective March 9, 2015 ATHENE Traditional Multi-Year Guarantee Annuity Guarantee Period (Yrs) Yr 1 Yrs 2-7 Effective Annual ATHENE 7 MYG 7 3.50% 2.50% 2.64% ATHENE Max Multi-Year Guarantee Annuities Guarantee Period (Yrs) Most States CA FL Max 7 7 2.80% 2.50% 2.70% Enhanced Liquidity 7 2.60% N/A 2.50% * Non-guaranteed new money interest rates, cap rates and spread fees are subject to change at any time, normally monthly. Products/ features may not be available in all states. These annuities contain limitations. See annuity contracts for complete details. Standard & Poor s and S&P are registered trademarks of Standard & Poor s Financial Services LLC ( S&P ); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC ( Dow Jones ); and these trademarks have been licensed for use by S&P Dow Jones Indices LLC. S&P Marks are trademarks of S&P and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates and sublicensed for certain purposes by Athene Annuity & Life Assurance Company. Dow Jones Marks are trademarks of Dow Jones and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates and sublicensed for certain purposes by Athene Annuity. The S&P 500 is a product of S&P Dow Jones Indices LLC and has been licensed for use by Athene Annuity. ATHENE Choice Series, ATHENE Benefit 10, and ATHENE Accumulator 5 are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P, or their respective affiliates, and neither S&P Dow Jones Indices LLC, Dow Jones, S&P, their respective affiliates make any representation regarding the advisability of investing in such products.

Income Annuity Payouts Payouts effective March 9, 2015 ATHENE MaxRetire SM Single Premium Immediate Annuity Monthly guaranteed payout ($100,000 premium)* 20 Year Specified Period $553.71 25 Year Specified Period $473.08 30 Year Specified Period $420.28 Male - Ages 55 60 65 70 75 80 Income for Life $429.64 $475.18 $537.42 $622.84 $737.66 $895.21 Life with 10 Year Specified Period $425.97 $468.61 $523.80 $592.73 $673.50 $761.13 Life with 15 Year Specified Period $420.84 $458.90 $504.35 $554.71 $604.06 $645.05 Life with 20 Year Specified Period $412.88 $444.08 $477.20 $508.03 $531.65 $545.94 Female - Ages 55 60 65 70 75 80 Income for Life $407.23 $447.43 $501.71 $577.23 $686.30 $844.19 Life with 10 Year Specified Period $405.17 $443.50 $493.83 $560.09 $644.86 $743.06 Life with 15 Year Specified Period $402.09 $437.68 $482.11 $535.06 $591.62 $639.99 Life with 20 Year Specified Period $397.26 $428.48 $463.85 $499.39 $527.96 $544.79 Male/Female - Ages 55/55 60/60 65/65 70/70 75/75 80/80 Joint and Survivor Income for Life $370.27 $400.33 $440.59 $495.64 $572.28 $680.36 Joint and 75% Survivor $392.75 $428.48 $476.57 $542.51 $634.16 $763.18 Joint and 66% Survivor $401.52 $439.61 $491.00 $561.63 $659.85 $798.15 Joint and 50% Survivor $418.13 $460.89 $518.95 $599.17 $711.05 $868.95 * Payouts assume 30 day income deferral and will be reduced by premium tax if applicable. s subject to change. To quote current rates, visit portal.atheneannuity.com. Not all payout options are available for qualified funds.