Investing basics. Things you need to know. Know thyself. Know thyself Go long Diversify, diversify, diversify



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Investing basics Know thyself Go long Diversify, diversify, diversify Things you need to know Know yourself Dare-devil or tree-hugger? Know that it s going to take a lot of time and effort Get acquainted with what s out there Know there s a risk-return trade-off You want higher returns? Must be willing to accept more risk You want less risk? Must be willing to accept a lower return Know when you ll need the money back Retirement? OK to invest in stocks 5 years for down payment? Maturity <= 5 years Know when to take a profit (or a loss) Knowing when to sell is harder than knowing when to buy Know thyself How do you feel about taking risks? Are you a gambler or a tree-hugger? Are you risk-avoider or a risk-lover? U. S. Treasury securities vs. South African stock market? Some people can handle risk and some can t Simple test: which would you take? Coin flip: heads $1,000 - tails $0 Guaranteed $400 1

Know thyself even more Investing on your own takes a lot of time and effort Do you want to be an passive or active investor? Passive => spends little time on investments; leaves it to professionals; often buys mutual funds; is in it for the long-haul Active => needs to keep abreast of economic conditions; buys & sells much more frequently How to start being active Begin to familiarize yourself with what s going on in the financial world Watch financial shows on TV MSNBC CNN MoneyLine (Lou Dobbs Tonight) Read Wall Street Journal Not cover to cover Read Business Week, Forbes and Fortune Not all of them, not every day Get acquainted with stocks Stocks are shares of ownership in a company Large cap stocks big U. S. Corporations Ford, Microsoft, Coca Cola, DuPont, Walmart S&P 500 is an index that tracks 500 largest companies Safer than smaller, less well-known firms Small cap stocks Riskier, less well-known, but higher returns Extreme example are penny stocks Very, very risky AVOID Mid caps are in between International stocks Good way to diversify your portfolio 2

Get acquainted with corporate bonds Bonds are IOU s of a corporation You don t actually own the company like with stock With bonds you lend the company some money Coupon bonds periodically get interest plus a huge amount at maturity $60 every six months + $1,000 in 25 years Convertible bonds swap them for stock in the company if its profits grow cool! Callable bonds issuing firm can buy them back whenever it wants to not cool! Get acquainted with government bonds U. S. Treasury bills, notes and bonds Backed by federal government Bills (short-term), notes (intermediate term) and bonds (long-term) No default risk government can print money But still have another type of risk next module Munies municipal bonds Issued by state and local governments Exempt from federal and state income taxes - cool Get acquainted with other investments CD s Fancy savings accounts Earn higher interest rates But you can t get your money back for specified term Stiff penalty for early withdrawal Mutual funds Stock funds, bond funds, money market funds International stock funds, international bond funds Diversification plus professional management Any kind of investing can be done via a fund 3

Risk and return Almost every investment decision you make is centered around risk and return We d better define them before continuing Risk Risk => possibility that actual returns will deviate from expected returns Over the past 10 years, a mutual fund may have had an average annual return of 15%, but the return has ranged from -12% to +26% So while you expect a return of 15% each year, you need to be prepared for years when you could lose 12% or more Contrast this with another fund whose expected return is only 8% but with a range of +4% to +10% Types of risk Default risk Possibility that the issuer won t be able to pay Inflation risk Rising prices will erode purchasing power Liquidity risk Risk that you won t be able to sell your investment quickly and without losing significant value 100 shares of IBM vs. Al s Business Machines Selling corporate bonds vs. an office building Interest rate risk much more on this later Rising interest rates cause bond prices to drop 4

Another way to classify risk Unsystematic risk (aka random risk) Risk that s unique to the company Subject to random, uncontrollable events Labor unrest (Bethlehem Steel), lawsuits (tobacco companies), crooks (Enron), product recall (Firestone tires), bad press (Tylenol) Systematic risk (aka market risk) Risk that s due to market-wide events, independent of a particular company Terrorist attacks, rising interest rates, panics February 27, 2007 Systematic risk? Due to worries about economic growth and a big sell off in Chinese stocks The Dow falls 546 points The Dow falls 178 points in a minute Stocks lose $626 billion in market value 498 stocks in the S&P 500 decline Questar and Radio Shack rise Rate of return Rate of return = (current income + capital gains) / price Buy a share of IBM for $100 and during the year IBM pays a dividend of $5.00. At the end of the year you sell it for $104.50. Rate of return = [5.00+(104.50 100)]/100 =9.50% Suppose instead you had sold it for 85.50 Rare of return = [5.00+(85.50-100)]/100= -9.50% Capital gains (or losses) only if you sell Otherwise just paper gain or loss 5

Risk-return trade-off Investing is a trade-off between how well you want to sleep vs. how well you want to eat To get a higher rate of return, you normally need to expose your savings to higher risk Is it worth it? Yes for some, no for others Match your investments with your temperament But there is a simple way to reduce your risk while still earning a solid, steady return The three most important things to do are Diversify, diversify, diversify Don t keep all your eggs in one basket Classic example: own only two stocks Coppertone (sunscreen) + Totes (umbrellas) Very high negative correlation Rainy weather umbrella sales are up but sunscreen sales are down Sunny weather sunscreen sells like crazy but umbrella company struggles Weather can t hurt you you ll make a consistent return no big volatility Measuring risk Standard deviation, σ, statistical measure of the fluctuations or volatility of returns The higher the σ, the greater the risk You can make a lot but you can lose a lot too Whole can be a lot less than sum of the parts By itself, Totes is very volatile (high σ) High unsystematic risk due to random weather By itself, Coppertone is very volatile (high σ) High unsystematic risk due to random weather Together they are very safe (low σ 0) 6

How can that be? Coppertone sunscreen High σ P R O F I T S Time Totes umbrellas High σ Time Diversified portfolio Low σ 0 Time Takes more than 2 to tango It takes more than just two stocks to be really diversified but you can almost replicate the S&P500 index with a lot fewer than 500 stocks 15 (diverse) stocks can eliminate unsystematic risk 5 (diverse) stocks can cut it in half Krispy Kreme, Microsoft, GM, Target, Exxon- Mobil, PPL and GlaxoSmithKline would be a pretty well-diversified stock portfolio Or you can just buy a mutual fund Diversify the diversification Need to also diversify on a portfolio level Need several kinds of investment categories All stocks and stock market crashes, you lose All bonds and interest rates rise, you re dead Own stock portfolio and bond portfolio If corporate profits are falling and stock prices drop, interest rates fall to stimulate economy and bond prices rise just like sunscreen and totes you re covered 7

When will you need the money? The value of financial assets fluctuates (some lots more than others) and you don t want to have to liquidate your holdings when prices are temporarily depressed Usually good idea to match the maturity with your expected holding period Don t put your 16-year old daughter s college fund into the stock market Some basic dos and don ts Don t invest in stocks for less than 5 years Fluctuations are too great and unpredictable Do invest in stocks for the long-term You re young, so go for it but with funds you don t need until retirement Invest aggressively only with money you can lose Don t invest in long-term bonds for short-term Bond prices fall as interest rates rise Going to buy a house in 5 years? Buy 5-year bonds - You ll get $1,000 in 5 years Don t buy 30-year bonds - who knows what they ll be worth? History lesson Small cap stocks Large cap stocks Corporate bonds Treasury bonds Average return 13% 11% 6% 5% Risk σ 30% 20% 8% 3% 8

Don t get greedy Bulls and bears make money; pigs don t Possible to make money when markets are going up or down but don t get greedy Know when to take a profit Many investors buy at the peak and sell at the trough Often you should buy when others are selling and sell when others are buying courage! Timing is very difficult Ready, let s invest First you ll need a broker You can use a bricks and mortar brokerage firm or an internet broker Just bring some money to open an account You can buy and sell stocks each time broker gets a commission (up to $25 per trade) Internet is cheaper Some brokers discount if you re a big trader Range of brokers Discount brokers Give no advice Make no recommendations Just facilitate trading Least expensive DT AMERITRADE E*TRADE Full service brokers Give strategy and advice Recommend which stocks to buy and sell Most expensive Merrill Lynch Morgan Stanley - Dean Witter 9

Fidelity and Vanguard Fidelity and Vanguard are two mega firms that provide brokerage services and offer their own internally managed mutual funds Good idea to have an account with one of them because later we re going to really recommend investing some of your money in their mutual funds Sobering theory of investing Efficient markets theory There is so much information out there the stock market is totally efficient All stocks are fairly priced and there are no good or bad deals Therefore, you can t consistently beat the market Monkey throwing darts at WSJ will pick a portfolio of stocks just as good as those chosen by professional stock advisors Therefore go with an index mutual fund Index mutual funds Rather than beat the market, they match the market Charge much lower fees because you don t pay lots for unneeded professional (and often crappy) advice 10

Coming up Next two modules are more on investing in stocks and bonds After that is investing in mutual funds 11