Brought to you by Blogstarta blogstarta.com This report is made available for free at http://blogstarta.com/ and all copyrights are reserved. You are not allowed to sell this report, in part or full. You may distribute this report, as is. Written by Momekh http://www.blogstarta.com/author/momekh You as a small business owner and an entrepreneur should seriously consider using Email Marketing.
What is Email Marketing? The idea is simple enough. Generally speaking, there are two types of customers for a business; one is the current customer that buys from you, the other is the potential customer that WILL buy from you. You need to communicate with them to make sure your business survives and eventually, thrives. You may make phone calls, use ads on TV, in print media or internet advertising etc. Why? To communicate with your two types of customers, of course! Then, Email Marketing is communication with your customer via email. The thing is, not many businesses use email marketing to offset costs and effectively reach their customer base (current and potential, both). Note: even if your business does not have a large customer base, using Email Marketing still is the MOST effective way of reaching your current and potential customers. It is not only cheaper, but you benefit from the automation that today s email marketing systems provide you. Report brought to you by BLOGSTARTA Page 2
If you are not convinced that Email Marketing is going to help you get more sales for your business (your business may be online, offline, or both!), then the following reasons should give you the inspiration to get at it immediately. 1. Email Marketing is damn easy! The problem with Email Marketing WAS that it was cumbersome; that is not the case anymore. In fact, now it is set and forget. Using Email Marketing companies like Aweber, you will be on your way in no time. All you need is to collect the email addresses of your existing customers, and you can immediately start building a relationship with them. You just have to write an email series, and then decide the frequency and you are done. No matter if 10 people are joining the list or a 1000, you do not have to do anything else. It is AUTOMATED! Report brought to you by BLOGSTARTA Page 3
2. Email Marketing Builds Trust Businesses work on relationships. To be more exact, it is the trust that you customer puts in you that eventually leads to money in your pocket. Each sale is a way of showing trust and also as a way of building further trust (if your product is good enough). Therefore, all smart businesses focus on building trust, the great ones at least. Email marketing helps you reach out to your customer, giving them exclusive, helpful ideas and they in return, remain loyal to you. Report brought to you by BLOGSTARTA Page 4
3. Email Marketing is Measurable If you have ever used traditional media for advertising, you'd know how much of a hit-and-miss it can be. Once you'd see how measurable Email Marketing is, you will love it. You get to see how many people responded to your email, how many clicked on the links, how many bought the product you were promoting etc. With clear and intuitive interface, you only need to be 'comfortable' with computers to 'get it'. Report brought to you by BLOGSTARTA Page 5
4. Anyone Can Do It No technical skills as such are required. You as a small business owner can run your own campaigns, or you can easily get a person who 'knows how to operate a computer' to run full-fledged Email Campaigns. That is how easy it has become nowadays. 5. Email Marketing is your Market Pulse If you want to introduce a new service or product, why not ask your existing customers? And what better way to not only ask them, but track results than through email marketing! 6. You can Segment Your List Maybe out of the hundreds (or tens) of your customers, few of them prefer one thing over the other? Maybe it would be better if you communicate to one group of customers who live in say, New York a bit differently than the ones who live in Tokyo? You can segment your email list easily, and the benefits can be huge. You can segment within segments to have a well-trimmed, wellgroomed list of customers (or potential customers) to market to. Report brought to you by BLOGSTARTA Page 6
7. Email Marketing Gets Noticed Email marketing is all based on 'permission marketing'. The person on your list is already interested in what you have to say because he or she 'opted in' to your list. So services like Aweber are great on deliverability and the emails you send are not destined for the Spam folders. This means your emails get read. Which means your message is being delivered and your marketing functions are being performed. Like I said, this is the EXACT OPPOSITE of spam emails. People on the list have opted in. 8. Email Marketing is now a System Being a small business owner, you already know the importance of systems. Email marketing is not off-the-cuff or hit-and-trial. There are proper systems in place and very easy to understand methods that are used to deliver and track emails. IF you are even building a list and collecting email addresses of potential customers, you can very easy integrate the Email Marketing SYSTEM into your online presence. Report brought to you by BLOGSTARTA Page 7
9. You can Automate Most of Your Email Marketing With well thought-out series of emails, you can literally 'set and forget' your email campaigns. Emails will be sent to the email list of your choice at times selected by you, without anyone's interference. You can easily write a set of say, 12 emails that will 'automatically' be emailed to your list (you choose which segment of which list). You do this once, and all else is automatically handled. Like stated earlier, Email Marketing is now a system! 10. Email Marketing is Cheap Really, you should call it affordable, it sounds nicer! But it is true. For example, the email marketing system that I use (and obviously recommend) is called AWeber and it costs me US $19 per month. Any on-a-budget entrepreneur like myself will tell you, that is well within even the monthly 'entertainment' budget! (Note: And for that price, AWeber is not going to give you a 'locked down' version of the software or anything like that. ) Report brought to you by BLOGSTARTA Page 8
11. You Can Check Up From Anywhere Your email marketing system resides online so this means you can access it from anywhere in the world. Not only that, there are applications you can download on your phone (these applications are free) to access and check up on your email marketing performance. Note: There is no data to safeguard on your end either, so no backup costs etc. And you can easily export your email list from online and use it in any way you deem fit. Report brought to you by BLOGSTARTA Page 9
12. You Can Expand Your Business (or start a new one!) Think about this one for a minute now. It is always easier to sell to existing customers. Email Marketing does that for you. But you can always ASK your customers (easily via an email campaign) and decide not only on new products, but new businesses. You can do joint-ventures with other businesses and make offer to your list, providing them with valuable information and earning a healthy income at the same time. Email is now considered the new WORD OF MOUTH as your existing customers may forward your email or share it on Twitter or Facebook. Aweber, for example, already has a great integration worked out with Twitter and Facebook to help you spread your message even futher. Report brought to you by BLOGSTARTA Page 10
13. Email Marketing actually works In 2010, DMA (Direct Marketing Association) stated that on average, every $1 spent on email marketing makes you $42. Do the maths. Here s hoping that these reasons give you enough inspiration to start working ON your business instead of just IN your business. About the Author Momekh is a marketer and a serial entrepreneur. Know more at: http://blogstarta.com/about We Would LOVE to hear from Let us know if you found this report helpful by emailing at support@blogstarta.com. If you want to seriously consider Email Marketing for your business, then you can ask the author a question directly, click here Report brought to you by BLOGSTARTA Page 11