Catalogue no X. Cable and Satellite Television Industry

Catalogue no. 56-209-X Cable and Satellite Television Industry 2009

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Statistics Canada Business Special Surveys and Technology Statistics Division Cable and Satellite Television Industry 2009 Published by authority of the Minister responsible for Statistics Canada Minister of Industry, 2011 All rights reserved. The content of this electronic publication may be reproduced, in whole or in part, and by any means, without further permission from Statistics Canada, subject to the following conditions: that it be done solely for the purposes of private study, research, criticism, review or newspaper summary, and/or for non-commercial purposes; and that Statistics Canada be fully acknowledged as follows: Source (or Adapted from, if appropriate): Statistics Canada, year of publication, name of product, catalogue number, volume and issue numbers, reference period and page(s). Otherwise, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means electronic, mechanical or photocopy or for any purposes without prior written permission of Licensing Services, Client Services Division, Statistics Canada, Ottawa, Ontario, Canada K1A 0T6. February 2011 Catalogue no. 56-209-X ISSN 1918-0500 Frequency: Annual Ottawa Cette publication est également disponible en français. Note of appreciation Canada owes the success of its statistical system to a long-standing partnership between Statistics Canada, the citizens of Canada, its businesses, governments and other institutions. Accurate and timely statistical information could not be produced without their continued cooperation and goodwill.

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Table of contents Highlights 4 Analysis 5 Slight decline in revenue growth for the cable and satellite television industry 5 Telephone and Internet services of increasing importance to cable operators 5 A majority of subscribers using digital television 5 Wireless providers maintain their market share 6 Profitability increasing for cable operators 6 Related products 7 Statistical tables 1 Cable and satellite television industry, selected supply and demand indicators 9 2 Cable and satellite television industry, financial and operating data, Canada 11 3 Cable television, financial and operating data 12 3-1 Canada 12 3-2 Atlantic provinces 13 3-3 Quebec 14 3-4 Ontario 15 3-5 Western provinces 16 3-6 Yukon, Northwest Territories and Nunavut 17 4 Wireless broadcasting industry, financial and operating data, Canada 18 Data quality, concepts and methodology Data quality 19 Statistics Canada Catalogue no. 56-209-X 3

Highlights In 2009, the operating revenues of cable and satellite television companies rose 10.6% over 2008 to reach $11.4 billion (current dollars). It was the fourth consecutive year that revenue growth was in excess of 10%. For the first time, in 2009, cable operators had more subscribers to telecommunications services like telephony and Internet than to television services. Cable operators subscription revenues from non-programming services (other than television), including Internet and telephony, have been steadily rising. In 2009, they represented 45.8% of cable operators subscription revenues, compared with 43.2% in 2008 and 39.4% in 2007. For the first time, in 2009, a majority of cable subscribers were using digital technology for television services. As of August 31, 2009, 58.3% of cable television subscribers had chosen this technology. Wireless operators have managed to maintain their share of the market, with growth in the number of their television subscribers (+2.5) slightly exceeding that of cable operators (+1.2%). Wireless service providers, mainly satellite providers, had a profit margin before interest and taxes of 3.2%, compared with 27.5% for cable operators. 4 Statistics Canada Catalogue no. 56-209-X

Analysis Slight decline in revenue growth for the cable and satellite television industry In 2009, the operating revenues of cable and satellite television companies rose 10.6% over 2008 to reach $11.4 billion (current dollars). It was the fourth consecutive year that revenue growth was in excess of 10%, despite somewhat slower growth between 2008 and 2009. Cable operators posted an increase of 11.3% in their operating revenues in 2009, to reach $9.2 billion. Wireless providers, meanwhile, saw growth of 7.6% for the same year, and their operating revenues totalled $2.2 billion in 2009. Since 2004, revenue growth for cable operators has surpassed that of wireless providers. The steady growth in the cable operators services such as telephony and Internet account for a large part of this growth. In 2009, the revenues of cable operators from non-programming services such as telephony and Internet increased by 17.4%. Telephone and Internet services of increasing importance to cable operators The number of subscribers to the main services offered by cable operators (television, Internet access and telephony) reached 16.6 million on August 31, 2009, 1.0 million more than on the same date in 2008. Growth in subscriptions has been declining year over year since 2006, the year that saw the strongest growth in 30 years. New subscribers to telephone services represent 61% of all new subscribers. For the first time, in 2009, cable operators total number of subscribers to telecommunications services like telephony and Internet exceeded the number of television subscribers. Furthermore, subscription revenues from non-programming services, including Internet and telephony, have been constantly rising and represented 45.8% of cable operators subscription revenues in 2009, compared with 43.2% in 2008 and 39.4% in 2007. The diversification of cable operators services has enabled them to offer multi-service bundles, among other things. This strategy serves to increase per-subscriber revenues in particular. In 2009, each basic service subscriber brought in an average of $1,130 per year, an increase of more than $100 for the third year in a row. Some wireless providers also offer multi-service bundles, but in a different way. These services are often offered through a group of affiliated companies. A majority of subscribers using digital television For the first time in 2009, a majority of cable subscribers adopted digital technology for television services. As of August 31, 2009, 58.3% of cable television subscribers had chosen this technology. The subscription television services market reached a certain level of maturity some years ago in terms of number of subscribers. Between 2008 and 2009, the total number of subscribers increased by 1.2% for cable operators. Since 2006, this growth has been declining year over year. With the total number of television services subscribers increasing gradually in recent years, revenue growth experienced by cable operators for subscription television now comes from digital television. As of August 31, 2009, there were more than 4.7 million digital cable television subscribers (+20.4%). The absolute increase of 803,099 subscribers in 2009 is the highest ever recorded. Statistics Canada Catalogue no. 56-209-X 5

Wireless providers maintain their market share Wireless television (mainly satellite) had 2.7 million subscribers on August 31, 2009, compared with 8.1 million for cable television. Market share remained relatively unchanged for a fourth consecutive year, with cable operators accounting for three out of four subscribers. Wireless providers managed to maintain their market share, with an increase in the number of television subscribers (+2.5) slightly higher than that of cable operators (+1.2%). Profitability increasing for cable operators In 2009, cable operators earned $2.5 billion of profits before interest and taxes. This represents 27.5 cents of profit for each dollar of revenue. This is the highest profit margin posted since the beginning of the decade. Wireless service providers posted profits before interest and taxes of $70.2 million, or 3.2 cents of profit for each dollar of revenue. While this is far from the profit margin of cable operators, this segment of the industry did generate profits for a third consecutive year, whereas it consistently suffered losses before interest and taxes between its launch in 1997 and 2006. 6 Statistics Canada Catalogue no. 56-209-X

Related products Selected publications from Statistics Canada 56-001-X 56-207-X 56-208-X 56-504-X Broadcasting and Telecommunications Television Broadcasting Industries Radio Broadcasting Industry Beyond the Information Highway Networked Canada (Information and Communications Technologies (ICT) Compendium) Selected CANSIM tables from Statistics Canada 353-0003 Operating and financial summary of the cable and other program distribution industry, by North American Industrial Classification System (NAICS), annual Selected surveys from Statistics Canada 2728 Annual Cable Television Survey Selected summary tables from Statistics Canada Cable and other program distribution industry, financial and operating statistics Statistics Canada Catalogue no. 56-209-X 7

Statistical tables

Table 1 Cable and satellite television industry, selected supply and demand indicators 2005 to 2006 2006 to 2007 2007 to 2008 2008 to 2009 percentage change Market share indicators Subscribers by type of supplier Cable 7,629.7 7,799.0 7,929.6 8,048.0 8,141.4 2.2 1.7 1.5 1.2 Wireless 2,491.5 2,628.8 2,664.4 2,704.9 2,773.4 5.5 1.4 1.5 2.5 Cable and wireless 10,121.2 10,427.7 10,594.0 10,752.8 10,914.7 3.0 1.6 1.5 1.5 Subscribers to digital television Cable 2,283.4 2,776.8 3,336.6 3,940.7 4,743.8 21.6 20.2 18.1 20.4 Wireless 2,491.5 2,628.8 2,664.4 2,704.9 2,773.4 5.5 1.4 1.5 2.5 Cable and wireless 4,774.9 5,405.6 6,001.0 6,645.6 7,517.2 13.2 11.0 10.7 13.1 Market share by type of supplier Cable 75.4 74.8 74.8 74.8 74.6-0.8 0.1 0.0-0.3 Wireless 24.6 25.2 25.2 25.2 25.4 2.4-0.2 0.0 1.0 Cable and wireless 100.0 100.0 100.0 100.0 100.0............ Digital television market share by type of supplier Cable 47.8 51.4 55.6 59.3 63.1 7.4 8.2 6.6 6.4 Wireless 52.2 48.6 44.4 40.7 36.9-6.8-8.7-8.3-9.4 Cable and wireless 100.0 100.0 100.0 100.0 100.0............ percent Cable supply and demand indicators by region Basic programming subscribers Atlantic provinces 536.9 537.4 524.7 517.2 515.3 0.1-2.4-1.4-0.4 Quebec 1,841.2 1,930.3 2,010.8 2,102.4 2,177.5 4.8 4.2 4.6 3.6 Ontario 2,868.7 2,924.5 2,940.6 2,964.8 2,945.9 1.9 0.6 0.8-0.6 Western provinces 2,366.8 2,390.3 2,436.0 2,446.3 2,485.5 1.0 1.9 0.4 1.6 Yukon, Northwest Territories and Nunavut 16.1 16.4 17.5 17.2 17.2 1.9 6.7-1.7 0.0 Canada 7,629.7 7,799.0 7,929.6 8,048.0 8,141.4 2.2 1.7 1.5 1.2 Homes with access to basic cable 1 Atlantic provinces 849.6 851.1 860.4 F F 0.2 1.1 F F Quebec 3,132.5 3,189.4 3,243.8 F F 1.8 1.7 F F Ontario 4,350.2 4,527.8 4,605.7 F F 4.1 1.7 F F Western provinces 3,767.3 3,824.7 3,857.2 F F 1.5 0.8 F F Yukon, Northwest Territories and Nunavut 27.0 26.9 27.1 F F -0.4 0.7 F F Canada 12,126.7 12,419.9 12,594.1 F F 2.4 1.4 F F Cable penetration rate 2 Atlantic provinces 63.2 63.1 61.0 F F -0.1-3.4 F F Quebec 58.8 60.5 62.0 F F 3.0 2.4 F F Ontario 65.9 64.6 63.8 F F -2.1-1.2 F F Western provinces 62.8 62.5 63.2 F F -0.5 1.1 F F Yukon, Northwest Territories and Nunavut 59.6 61.0 64.6 F F 2.2 5.9 F F Canada 62.9 62.8 63.0 F F -0.2 0.3 F F percent See notes at the end of the table. Statistics Canada Catalogue no. 56-209-X 9

Table 1 continued Cable and satellite television industry, selected supply and demand indicators 2005 to 2006 2006 to 2007 2007 to 2008 2008 to 2009 percentage change High speed Internet subscribers Atlantic provinces 180.4 206.2 231.2 258.7 285.0 14.3 12.1 11.9 10.2 Quebec 648.8 851.8 1,007.8 1,198.9 1,328.6 31.3 18.3 19.0 10.8 Ontario 1,330.5 1,553.2 1,784.6 1,951.2 1,975.2 16.7 14.9 9.3 1.2 Western provinces 1,216.1 1,344.0 1,500.5 1,612.0 1,729.4 10.5 11.6 7.4 7.3 Yukon, Northwest Territories and Nunavut 6.4 7.3 9.2 9.2 9.2 14.1 26.0 0.0 0.0 Canada 3,382.1 3,962.5 4,533.4 5,029.9 5,327.3 17.2 14.4 11.0 5.9 Homes with access to high speed Internet 1 Atlantic provinces 662.6 704.3 785.7 F F 6.3 11.6 F F Quebec 2,992.2 3,085.2 3,147.3 F F 3.1 2.0 F F Ontario 4,244.9 4,437.7 4,544.0 F F 4.5 2.4 F F Western provinces 3,602.3 3,671.4 3,705.7 F F 1.9 0.9 F F Yukon, Northwest Territories and Nunavut 16.6 16.6 16.8 F F 0.0 1.2 F F Canada 11,518.7 11,915.2 12,199.4 F F 3.4 2.4 F F High speed Internet penetration rate 3 Atlantic provinces 27.2 29.3 29.4 F F 7.5 0.5 F F Quebec 21.7 27.6 32.0 F F 27.3 16.0 F F Ontario 31.3 35.0 39.3 F F 11.7 12.2 F F Western provinces 33.8 36.6 40.5 F F 8.4 10.6 F F Yukon, Northwest Territories and Nunavut 38.6 44.0 54.8 F F 14.1 24.5 F F Canada 29.4 33.3 37.2 F F 13.3 11.7 F F High speed Internet footprint 4 Atlantic provinces 78.0 82.8 91.3 F F 6.1 10.4 F F Quebec 95.5 96.7 97.0 F F 1.3 0.3 F F Ontario 97.6 98.0 98.7 F F 0.4 0.7 F F Western provinces 95.6 96.0 96.1 F F 0.4 0.1 F F Yukon, Northwest Territories and Nunavut 61.5 61.7 62.0 F F 0.4 0.5 F F Canada 95.0 95.9 96.9 F F 1.0 1.0 F F percent Cable telephony subscribers 211.7 927.5 1,784.7 2,547.7 3,163.2 338.1 92.4 42.8 24.2 Homes with access to cable telephony 4,346.2 8,371.9 10,095.1 F F 92.6 20.6 F F Cable telephony penetration rate 5 4.9 11.1 17.7 F F 127.4 59.6 F F percent 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. Cable subscribers as a percentage of homes with access to cable. 3. High speed Internet subscribers as a percentage of homes with access to high speed Internet. 4. Homes with access to high speed Internet as a percentage of homes with access to cable. 5. Cable telephony subscribers as a percentage of homes with access to cable telephony. Note(s): North American Industry Classification System (NAICS 2007) - 517112. Totals may not add due to rounding. 10 Statistics Canada Catalogue no. 56-209-X

Table 2 Cable and satellite television industry, financial and operating data, Canada of dollars Subscriptions 6,548,807 7,573,186 8,666,920 9,898,229 10,894,834 Connection (installation and re-connect) 24,143 41,768 37,428 37,058 32,905 Community channel sponsorship 6,056 5,144 5,291 9,953 7,232 Other revenue 253,977 241,706 320,941 375,249 476,890 Operating revenues, total 6,832,982 7,861,805 9,030,580 10,320,489 11,411,862 Programming (basic tier) 95,257 122,681 125,869 134,960 136,761 Affiliation payments 1,666,344 1,897,495 2,106,280 2,283,145 2,486,307 Technical services 1,101,341 1,219,177 1,414,888 1,515,274 1,618,738 Sales and promotion 575,268 643,321 763,752 752,000 765,560 Administration and general 918,228 1,066,211 1,382,247 1,568,276 1,683,590 Depreciation 1,161,812 1,456,886 1,625,308 1,862,319 2,122,999 Operating expenses, total 5,518,250 6,405,772 7,418,344 8,115,974 8,813,955 Profit before interest and taxes 1,314,733 1,456,033 1,612,236 2,204,515 2,597,907 Interest expenses 464,787 637,744 710,323 1,002,836 749,142, total 5,983,037 7,043,516 8,128,668 9,118,810 9,563,097 Net operating income 849,946 818,290 901,912 1,201,679 1,848,765 Salaries and other staff benefits 869,502 1,075,425 1,276,791 1,525,878 1,809,067 number Employees (weekly average) 17,025 19,911 21,270 24,427 25,568 Subscribers Basic programming subscribers 10,121.2 10,427.7 10,594.0 10,752.8 10,914.7 Digital cable subscribers 4,769.2 5,403.6 6,000.2 6,644.9 7,516.5 percent 1 Subscriptions 95.8 96.3 96.0 95.9 95.5 Connection (installation and re-connect) 0.4 0.5 0.4 0.4 0.3 Community channel sponsorship 0.1 0.1 0.1 0.1 0.1 Other revenue 3.7 3.1 3.6 3.6 4.2 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.4 1.6 1.4 1.3 1.2 Affiliation payments 24.4 24.1 23.3 22.1 21.8 Technical services 16.1 15.5 15.7 14.7 14.2 Sales and promotion 8.4 8.2 8.5 7.3 6.7 Administration and general 13.4 13.6 15.3 15.2 14.8 Depreciation 17.0 18.5 18.0 18.0 18.6 Operating expenses, total 80.8 81.5 82.1 78.6 77.2 Profit before interest and taxes 19.2 18.5 17.9 21.4 22.8 Interest expenses 6.8 8.1 7.9 9.7 6.6, total 87.6 89.6 90.0 88.4 83.8 Net operating income 12.4 10.4 10.0 11.6 16.2 Salaries and other staff benefits 12.7 13.7 14.1 14.8 15.9 1. As a percentage of operating revenues. Note(s): North American Industry Classification System (NAICS 2007) - 517112. Totals may not add due to rounding. The financial statistics for 2006 and 2007 (Wireless broadcasting industry) have been restated to be comparable to the 2008 statistics. Statistics Canada Catalogue no. 56-209-X 11

Table 3-1 Cable television, financial and operating data Canada of dollars Subscriptions 5,109,732 5,922,857 6,821,092 7,851,163 8,690,268 Programming (basic and non-basic) 3,617,521 3,891,624 4,135,027 4,459,231 4,706,879 Non-programming 1,492,212 2,031,233 2,686,065 3,391,931 3,983,389 Connection (installation and re-connect) 24,068 41,488 37,204 36,883 32,764 Community channel sponsorship 6,010 5,098 5,245 9,907 7,186 Other revenue 222,781 233,437 316,178 370,765 473,137 Operating revenues, total 5,362,591 6,202,881 7,179,718 8,268,718 9,203,355 Programming (basic tier) 95,253 122,668 125,573 134,943 136,755 Affiliation payments 1,118,227 1,277,084 1,409,418 1,543,558 1,679,255 Technical services 836,800 907,615 1,080,747 1,161,097 1,248,071 Sales and promotion 236,320 380,536 492,227 523,435 577,320 Administration and general 735,311 861,224 1,145,726 1,227,500 1,296,467 Depreciation 1,006,330 1,165,682 1,330,723 1,556,959 1,737,806 Operating expenses, total 4,028,240 4,714,810 5,584,414 6,147,492 6,675,675 Profit before interest and taxes 1,334,351 1,488,071 1,595,305 2,121,225 2,527,680 Interest expenses 417,788 593,104 667,568 964,104 646,617, total 4,446,028 5,307,914 6,251,982 7,111,596 7,322,292 Net operating income 916,563 894,967 927,736 1,157,121 1,881,063 Salaries and other staff benefits 732,065 937,209 1,085,056 1,331,875 1,588,661 number Employees (weekly average) 14,146 17,097 18,368 21,435 22,572 Subscribers Basic programming subscribers 7,629.7 7,799.0 7,929.6 8,048.0 8,141.4 Digital cable subscribers 2,283.4 2,776.8 3,336.6 3,940.7 4,743.8 High speed Internet subscribers 3,382.1 3,962.5 4,533.4 5,029.9 5,327.3 Cable telephony subscribers 211.7 927.5 1,784.7 2,547.7 3,163.2 Access Homes with access to basic cable 1 12,126.7 12,419.9 12,594.1 F F Homes with access to digital cable 11,561.1 11,851.8 12,186.1 F F Homes with access to high speed Internet 11,518.7 11,915.2 12,199.4 F F Homes with access to cable telephony 4,346.2 8,371.9 10,095.1 F F Households in licenced area 1 12,301.0 12,548.2 12,723.2 F F percent 2 Subscriptions 95.3 95.5 95.0 95.0 94.4 Programming (basic and non-basic) 67.5 62.7 57.6 53.9 51.1 Non-programming 27.8 32.7 37.4 41.0 43.3 Connection (installation and re-connect) 0.4 0.7 0.5 0.4 0.4 Community channel sponsorship 0.1 0.1 0.1 0.1 0.1 Other revenue 4.2 3.8 4.4 4.5 5.1 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.8 2.0 1.7 1.6 1.5 Affiliation payments 20.9 20.6 19.6 18.7 18.2 Technical services 15.6 14.6 15.1 14.0 13.6 Sales and promotion 4.4 6.1 6.9 6.3 6.3 Administration and general 13.7 13.9 16.0 14.8 14.1 Depreciation 18.8 18.8 18.5 18.8 18.9 Operating expenses, total 75.1 76.0 77.8 74.3 72.5 Profit before interest and taxes 24.9 24.0 22.2 25.7 27.5 Interest expenses 7.8 9.6 9.3 11.7 7.0, total 82.9 85.6 87.1 86.0 79.6 Net operating income 17.1 14.4 12.9 14.0 20.4 Salaries and other staff benefits 13.7 15.1 15.1 16.1 17.3 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. 12 Statistics Canada Catalogue no. 56-209-X

Table 3-2 Cable television, financial and operating data Atlantic provinces of dollars Subscriptions 383,934 420,556 460,237 506,455 544,031 Connection (installation and re-connect) 921 1,553 1,927 1,760 5,426 Community channel sponsorship 505 473 415 379 285 Other revenue 36,223 51,375 36,155 44,554 65,844 Operating revenues, total 421,583 473,957 498,734 553,148 615,586 Programming (basic tier) 7,465 8,407 8,880 9,247 9,282 Affiliation payments 87,764 101,922 107,455 115,713 125,723 Technical services 56,681 63,159 65,969 71,490 79,810 Sales and promotion 18,785 31,043 36,431 38,052 37,243 Administration and general 57,589 75,156 64,692 63,831 78,237 Depreciation 91,230 97,155 101,893 120,250 140,620 Operating expenses, total 319,514 376,841 385,319 418,583 470,915 Profit before interest and taxes 102,069 97,115 113,415 134,565 144,672 Interest expenses 81,745 56,335 40,458 95,566 104,642, total 401,259 433,177 425,777 514,149 575,557 Net operating income 20,324 40,780 72,957 38,999 40,030 Salaries and other staff benefits 52,367 65,122 71,563 82,150 96,335 number Employees (weekly average) 1,216 1,320 1,386 1,486 1,574 Subscribers Basic programming subscribers 536.9 537.4 524.7 517.2 515.3 High speed Internet subscribers 180.4 206.2 231.2 258.7 285.0 Access Homes with access to basic cable 1 849.6 851.1 860.4 F F Homes with access to high speed Internet 662.6 704.3 785.7 F F Households in licenced area 1 867.5 868.0 877.3 F F percent 2 Subscriptions 91.1 88.7 92.3 91.6 88.4 Connection (installation and re-connect) 0.2 0.3 0.4 0.3 0.9 Community channel sponsorship 0.1 0.1 0.1 0.1 0.0 Other revenue 8.6 10.8 7.2 8.1 10.7 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.8 1.8 1.8 1.7 1.5 Affiliation payments 20.8 21.5 21.5 20.9 20.4 Technical services 13.4 13.3 13.2 12.9 13.0 Sales and promotion 4.5 6.5 7.3 6.9 6.1 Administration and general 13.7 15.9 13.0 11.5 12.7 Depreciation 21.6 20.5 20.4 21.7 22.8 Operating expenses, total 75.8 79.5 77.3 75.7 76.5 Profit before interest and taxes 24.2 20.5 22.7 24.3 23.5 Interest expenses 19.4 11.9 8.1 17.3 17.0, total 95.2 91.4 85.4 92.9 93.5 Net operating income 4.8 8.6 14.6 7.1 6.5 Salaries and other staff benefits 12.4 13.7 14.3 14.9 15.6 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. Statistics Canada Catalogue no. 56-209-X 13

Table 3-3 Cable television, financial and operating data Quebec of dollars Subscriptions 1,012,651 1,297,927 1,529,218 1,822,969 2,072,980 Connection (installation and re-connect) 7,747 13,913 12,727 13,518 8,067 Community channel sponsorship 1,358 545 700 919 598 Other revenue 52,937 63,758 117,101 127,855 129,617 Operating revenues, total 1,074,693 1,376,143 1,659,745 1,965,261 2,211,262 Programming (basic tier) 19,396 41,347 44,727 47,480 50,068 Affiliation payments 222,315 265,332 312,157 353,474 379,874 Technical services 231,900 253,409 289,257 332,634 375,681 Sales and promotion 34,329 110,008 130,967 159,776 164,820 Administration and general 122,183 179,988 228,577 231,630 202,945 Depreciation 144,764 215,213 240,949 253,029 276,689 Operating expenses, total 774,887 1,065,297 1,246,635 1,378,022 1,450,077 Profit before interest and taxes 299,806 310,846 413,110 587,239 761,184 Interest expenses 43,595 70,374 148,964 275,394 92,697, total 818,482 1,135,671 1,395,599 1,653,415 1,542,775 Net operating income 256,211 240,472 264,146 311,845 668,487 Salaries and other staff benefits 169,528 250,756 275,780 305,889 349,645 number Employees (weekly average) 3,035 4,405 4,465 4,925 5,060 Subscribers Basic programming subscribers 1,841.2 1,930.3 2,010.8 2,102.4 2,177.5 High speed Internet subscribers 648.8 851.8 1,007.8 1,198.9 1,328.6 Access Homes with access to basic cable 1 3,132.5 3,189.4 3,243.8 F F Homes with access to high speed Internet 2,992.2 3,085.2 3,147.3 F F Households in licenced area 1 3,171.2 3,215.3 3,279.4 F F percent 2 Subscriptions 94.2 94.3 92.1 92.8 93.7 Connection (installation and re-connect) 0.7 1.0 0.8 0.7 0.4 Community channel sponsorship 0.1 0.0 0.0 0.0 0.0 Other revenue 4.9 4.6 7.1 6.5 5.9 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.8 3.0 2.7 2.4 2.3 Affiliation payments 20.7 19.3 18.8 18.0 17.2 Technical services 21.6 18.4 17.4 16.9 17.0 Sales and promotion 3.2 8.0 7.9 8.1 7.5 Administration and general 11.4 13.1 13.8 11.8 9.2 Depreciation 13.5 15.6 14.5 12.9 12.5 Operating expenses, total 72.1 77.4 75.1 70.1 65.6 Profit before interest and taxes 27.9 22.6 24.9 29.9 34.4 Interest expenses 4.1 5.1 9.0 14.0 4.2, total 76.2 82.5 84.1 84.1 69.8 Net operating income 23.8 17.5 15.9 15.9 30.2 Salaries and other staff benefits 15.8 18.2 16.6 15.6 15.8 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. 14 Statistics Canada Catalogue no. 56-209-X

Table 3-4 Cable television, financial and operating data Ontario of dollars Subscriptions 2,062,824 2,345,454 2,747,004 3,136,721 3,456,284 Connection (installation and re-connect) 11,208 11,899 13,603 14,297 13,968 Community channel sponsorship 4,026 3,843 3,883 3,479 3,123 Other revenue 96,168 80,185 110,959 156,748 227,655 Operating revenues, total 2,174,227 2,441,382 2,875,449 3,311,245 3,701,029 Programming (basic tier) 39,051 42,483 46,254 46,320 45,446 Affiliation payments 459,511 533,891 578,689 635,385 689,544 Technical services 344,421 328,281 401,395 435,974 446,385 Sales and promotion 136,657 189,672 254,396 252,048 287,119 Administration and general 313,573 359,193 545,291 534,373 542,621 Depreciation 463,174 576,305 665,475 768,236 855,069 Operating expenses, total 1,756,387 2,029,826 2,491,501 2,672,335 2,866,183 Profit before interest and taxes 417,840 411,555 383,948 638,910 834,846 Interest expenses 214,871 289,470 159,189 154,293 233,530, total 1,971,258 2,319,296 2,650,690 2,826,628 3,099,713 Net operating income 202,968 122,086 224,759 484,617 601,316 Salaries and other staff benefits 269,755 320,296 376,331 457,289 514,761 number Employees (weekly average) 4,814 5,362 5,765 6,764 7,139 Subscribers Basic programming subscribers 2,868.7 2,924.5 2,940.6 2,964.8 2,945.9 High speed Internet subscribers 1,330.5 1,553.2 1,784.6 1,951.2 1,975.2 Access Homes with access to basic cable 1 4,350.2 4,527.8 4,605.7 F F Homes with access to high speed Internet 4,244.9 4,437.7 4,544.0 F F Households in licenced area 1 4,419.8 4,576.9 4,674.4 F F percent 2 Subscriptions 94.9 96.1 95.5 94.7 93.4 Connection (installation and re-connect) 0.5 0.5 0.5 0.4 0.4 Community channel sponsorship 0.2 0.2 0.1 0.1 0.1 Other revenue 4.4 3.3 3.9 4.7 6.2 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.8 1.7 1.6 1.4 1.2 Affiliation payments 21.1 21.9 20.1 19.2 18.6 Technical services 15.8 13.4 14.0 13.2 12.1 Sales and promotion 6.3 7.8 8.8 7.6 7.8 Administration and general 14.4 14.7 19.0 16.1 14.7 Depreciation 21.3 23.6 23.1 23.2 23.1 Operating expenses, total 80.8 83.1 86.6 80.7 77.4 Profit before interest and taxes 19.2 16.9 13.4 19.3 22.6 Interest expenses 9.9 11.9 5.5 4.7 6.3, total 90.7 95.0 92.2 85.4 83.8 Net operating income 9.3 5.0 7.8 14.6 16.2 Salaries and other staff benefits 12.4 13.1 13.1 13.8 13.9 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. Statistics Canada Catalogue no. 56-209-X 15

Table 3-5 Cable television, financial and operating data Western provinces of dollars Subscriptions 1,635,118 1,842,796 2,067,512 2,361,969 2,593,924 Connection (installation and re-connect) 3,988 13,813 8,591 6,764 4,759 Community channel sponsorship 118 199 235 5,113 3,163 Other revenue 36,542 37,034 51,007 40,353 48,765 Operating revenues, total 1,675,766 1,893,841 2,127,346 2,414,200 2,650,611 Programming (basic tier) 29,327 30,419 25,700 31,884 31,948 Affiliation payments 344,151 371,643 406,443 432,423 477,555 Technical services 201,449 260,893 322,150 317,991 343,170 Sales and promotion 46,452 48,165 68,369 70,017 84,597 Administration and general 235,562 241,335 300,991 389,129 464,141 Depreciation 305,444 275,126 320,419 411,673 461,656 Operating expenses, total 1,162,385 1,227,580 1,444,072 1,653,117 1,863,067 Profit before interest and taxes 513,382 666,261 683,274 761,083 787,544 Interest expenses 77,203 176,233 318,752 437,353 214,250, total 1,239,587 1,403,813 1,762,824 2,090,470 2,077,317 Net operating income 436,179 490,028 364,522 323,730 573,294 Salaries and other staff benefits 237,976 298,221 358,138 483,013 624,391 number Employees (weekly average) 5,043 5,962 6,700 8,201 8,740 Subscribers Basic programming subscribers 2,366.8 2,390.3 2,436.0 2,446.3 2,485.5 High speed Internet subscribers 1,216.1 1,344.0 1,500.5 1,612.0 1,729.4 Access Homes with access to basic cable 1 3,767.3 3,824.7 3,857.2 F F Homes with access to high speed Internet 3,602.3 3,671.4 3,705.7 F F Households in licenced area 1 3,815.4 3,859.2 3,863.1 F F percent 2 Subscriptions 97.6 97.3 97.2 97.8 97.9 Connection (installation and re-connect) 0.2 0.7 0.4 0.3 0.2 Community channel sponsorship 0.0 0.0 0.0 0.2 0.1 Other revenue 2.2 2.0 2.4 1.7 1.8 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 1.8 1.6 1.2 1.3 1.2 Affiliation payments 20.5 19.6 19.1 17.9 18.0 Technical services 12.0 13.8 15.1 13.2 12.9 Sales and promotion 2.8 2.5 3.2 2.9 3.2 Administration and general 14.1 12.7 14.1 16.1 17.5 Depreciation 18.2 14.5 15.1 17.1 17.4 Operating expenses, total 69.4 64.8 67.9 68.5 70.3 Profit before interest and taxes 30.6 35.2 32.1 31.5 29.7 Interest expenses 4.6 9.3 15.0 18.1 8.1, total 74.0 74.1 82.9 86.6 78.4 Net operating income 26.0 25.9 17.1 13.4 21.6 Salaries and other staff benefits 14.2 15.7 16.8 20.0 23.6 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. 16 Statistics Canada Catalogue no. 56-209-X

Table 3-6 Cable television, financial and operating data Yukon, Northwest Territories and Nunavut of dollars Subscriptions 15,205 16,124 17,121 23,048 23,049 Connection (installation and re-connect) 204 309 356 544 545 Community channel sponsorship 3 39 12 17 17 Other revenue 911 1,085 956 1,255 1,255 Operating revenues, total 16,323 17,558 18,444 24,864 24,867 Programming (basic tier) 14 12 12 12 12 Affiliation payments 4,486 4,297 4,674 6,564 6,558 Technical services 2,349 1,874 1,975 3,009 3,026 Sales and promotion 97 1,648 2,063 3,541 3,541 Administration and general 6,404 5,553 6,176 8,538 8,523 Depreciation 1,719 1,882 1,986 3,772 3,772 Operating expenses, total 15,068 15,265 16,887 25,436 25,433 Profit before interest and taxes 1,254 2,293 1,557-572 -566 Interest expenses 373 692 205 1,498 1,498, total 15,442 15,957 17,092 26,934 26,931 Net operating income 881 1,601 1,353-2,070-2,064 Salaries and other staff benefits 2,438 2,814 3,244 3,534 3,529 number Employees (weekly average) 39 48 52 59 59 Subscribers Basic programming subscribers 16.1 16.4 17.5 17.2 17.2 High speed Internet subscribers 6.4 7.3 9.2 9.2 9.2 Access Homes with access to basic cable 1 27.0 26.9 27.1 F F Homes with access to high speed Internet 16.6 16.6 16.8 F F Households in licenced area 1 27.1 28.8 28.9 F F percent 2 Subscriptions 93.2 91.8 92.8 92.7 92.7 Connection (installation and re-connect) 1.2 1.8 1.9 2.2 2.2 Community channel sponsorship 0.0 0.2 0.1 0.1 0.1 Other revenue 5.6 6.2 5.2 5.0 5.0 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 0.1 0.1 0.1 0.0 0.0 Affiliation payments 27.5 24.5 25.3 26.4 26.4 Technical services 14.4 10.7 10.7 12.1 12.2 Sales and promotion 0.6 9.4 11.2 14.2 14.2 Administration and general 39.2 31.6 33.5 34.3 34.3 Depreciation 10.5 10.7 10.8 15.2 15.2 Operating expenses, total 92.3 86.9 91.6 102.3 102.3 Profit before interest and taxes 7.7 13.1 8.4-2.3-2.3 Interest expenses 2.3 3.9 1.1 6.0 6.0, total 94.6 90.9 92.7 108.3 108.3 Net operating income 5.4 9.1 7.3-8.3-8.3 Salaries and other staff benefits 14.9 16.0 17.6 14.2 14.2 1. These statistics are not always comparable from year-to-year. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. 2. As a percentage of operating revenues. Note(s): This table does not include the results of wireless broadcasting distribution. Totals may not add due to rounding. Statistics Canada Catalogue no. 56-209-X 17

Table 4 Wireless broadcasting industry, financial and operating data, Canada of dollars Subscriptions 1,439,074 1,650,330 1,845,828 2,047,066 2,204,566 Connection (installation and re-connect) 75 280 224 176 141 Community channel sponsorship 46 46 46 46 46 Other revenue 31,196 8,269 4,763 4,484 3,753 Operating revenues, total 1,470,391 1,658,925 1,850,861 2,051,771 2,208,507 Programming (basic tier) 4 13 296 17 5 Affiliation payments 548,118 620,411 696,862 739,587 807,052 Technical services 264,541 311,562 334,141 354,176 370,667 Sales and promotion 338,948 262,785 271,526 228,566 188,240 Administration and general 182,917 204,987 236,521 340,776 387,124 Depreciation 155,483 291,204 294,586 305,360 385,193 Operating expenses, total 1,490,009 1,690,962 1,833,931 1,968,482 2,138,280 Profit before interest and taxes -19,618-32,038 16,931 83,290 70,227 Interest expenses 46,999 44,640 42,755 38,732 102,525, total 1,537,009 1,735,602 1,876,686 2,007,213 2,240,805 Net operating income -66,617-76,677-25,824 44,558-32,298 Salaries and other staff benefits 137,438 138,216 191,736 194,003 220,405 number Employees (weekly average) 2,879 2,814 2,902 2,992 2,996 Subscribers Basic programming subscribers 2,491.5 2,628.8 2,664.4 2,704.9 2,773.4 percent 1 Subscriptions 97.9 99.5 99.7 99.8 99.8 Connection (installation and re-connect) 0.0 0.0 0.0 0.0 0.0 Community channel sponsorship 0.0 0.0 0.0 0.0 0.0 Other revenue 2.1 0.5 0.3 0.2 0.2 Operating revenues, total 100.0 100.0 100.0 100.0 100.0 Programming (basic tier) 0.0 0.0 0.0 0.0 0.0 Affiliation payments 37.3 37.4 37.7 36.0 36.5 Technical services 18.0 18.8 18.1 17.3 16.8 Sales and promotion 23.1 15.8 14.7 11.1 8.5 Administration and general 12.4 12.4 12.8 16.6 17.5 Depreciation 10.6 17.6 15.9 14.9 17.4 Operating expenses, total 101.3 101.9 99.1 95.9 96.8 Profit before interest and taxes -1.3-1.9 0.9 4.1 3.2 Interest expenses 3.2 2.7 2.3 1.9 4.6, total 104.5 104.6 101.4 97.8 101.5 Net operating income -4.5-4.6-1.4 2.2-1.5 Salaries and other staff benefits 9.3 8.3 10.4 9.5 10.0 1. As percentage of operating revenues. Note(s): Satellite, Multi-point distribution system and subscription television. Totals may not add due to rounding. The financial statistics for 2006 and 2007 have been restated to be comparable to the 2008 statistics. 18 Statistics Canada Catalogue no. 56-209-X

Data quality The data presented in this publication are of good quality and can be used with confidence. This assessment is based on available data accuracy measures and the judgement of the analysts involved in this survey. That said, these statistics are subject to revision. Revisions are usually the result of late receipt of information, of re-filing by respondents of previously submitted data, or of detection of errors after publication of data. They typically do not have a material impact on the results. Past revisions have generally accounted for less than 1% of the value for key variables such as total revenues, total expenses, salaries and wages and subscribers. Revisions can be larger for more detailed variables such as expense by type. This publication provides statistics on the number of homes with access to the different types of services provided by the industry. These data should be used with care. Cable operators conduct occasional audits that lead to revisions and it is not always possible to make adjustments back in time. These statistics are therefore not always comparable from year-to-year. The imputation and revision rates for this variable are also higher than for others. Beginning with the 2002 reference year, the CRTC exempted a number of small cable undertakings from completing the Annual Return for the purpose of licensing. In order to continue providing total industry estimates, Statistics Canada continued surveying some of these smaller operators, but with a much simplified questionnaire. Some of the variables for these smaller operators are estimated and may be of lesser quality. These estimates do not have a material impact on the overall national statistics presented here. Users interested in learning more about the concepts, methodology and data quality of the broadcasting surveys can visit Statistics Canada s web site at www.statcan.gc.ca. Definitions, data sources and methods are available for most surveys. The survey title is Annual Cable Television Survey (ID 2728). Statistics Canada Catalogue no. 56-209-X 19